UPLEJ INTRODUCES REVOLUTIONARY CHARITY FUND RAISING SYSTEM THAT

ALLOWS ITS USERS TO RAISE MONEY WITHOUT ASKING FOR DONATIONS!

uPlej Overview

uPlej (pronounced “you pledge”) was formed to provide charities, businesses and individuals
with a low-cost fund raising mechanism, giving them the potential to raise a significant amount
of money for charity—not by asking for donations, but by simply asking others to join their
uPlej network. The uPlej structure is similar to other social networking sites in that its growth
is accelerated by “friends inviting friends.” We differentiate ourselves by using this concept to
connect people together to raise money for charity.

uPlej seeks to revolutionize the way funds are raised for charity by concentrating on three key
elements for its charitable fund raising system. This includes providing a system that is:

Easy to Use. We have developed a powerful, but easy to use online system that allows users to
get started in minutes.

Accessible to the Masses. We have priced our service at a very affordable $4.99 per user, per
month to involve the largest number of people in charitable giving as possible.

Transparent. Our charitable fundraising system was developed to have complete transparency to
its user-base, with no surprises, no hidden charges, no uncertainty of where every donated dollar
is distributed.

How uPlej Works

uPlej members first choose a charity they wish to support and pay a $4.99 monthly fee. Members
are given a unique uPlej web address (www.uPlej.com/username) and a user page they can create
to let people know about themselves, why they give to charity and the charities they support.
Users then invite friends to view their user page and join their uPlej network.

uPlej allows each member to support a charity* of their choosing (it does not have to be the
same charity of the friend who invited them to join uPlej). When friends join their network,
the member’s charity receives $1.00 per month, regardless of which charity the new member
supports. This process continues and the member’s charity receives $1.00 from every friend,
friend’s friend and friend’s friend’s friend who joins their network (three degrees of separation).

* Recipient charities must be public 501(c)(3) organizations and recognized as IRS Publication 78
verified on GuideStar.com to be eligible to receive funds from uPlej. There are currently over
150 charities in the uPlej database with new qualifying organizations being added every week.
Where the Funds Go

uPlej started with the simple idea of providing a completely transparent, user-friendly fund
raising system for individuals, businesses and charities. This means every member knows exactly
what happens with their $4.99 monthly payment—from start to finish.

The $4.99 is divided as follows:

• $4.00 goes to charity

• $0.75 maintenance fee goes to uPlej for web hosting, system development, business expenses
• $0.24 processing/convenience fee that covers the costs assessed by credit card companies

uPlej in Action

With Charities

uPlej provides a solution for charities that are trying to raise additional funds. For only $4.99
a month, a charity can join uPlej, create a unique uPlej user page where its efforts and mission
statement can be highlighted, and begin raising funds just by telling people—e-mails to existing
donors, a mention in a newsletter, or a link on a website—to visit its uPlej page and join its
network. Charities often fight for the same available dollars and often have to resort to using
costly means to raise money like: fund raising events and telethons. Typically these activities are
one time events and do not provide ongoing revenue streams for charities.

This is how a charity would raise money with the uPlej system:
(The Starfish Television Foundation is used to illustrate the concept):

The Starfish Television Foundation joins uPlej, creates a user page, and begins to tell donors
and supporters about uPlej. A donor joins uPlej and chooses to support The Starfish Television
Foundation. The donor has a friend join who had a relative afflicted with breast cancer, so she
may choose the Susan G. Komen Foundation. A friend of the donor’s friend joins and has a son
with autism, so he chooses Autism Speaks as his charity to support. It doesn’t matter which
charity the donor and his friends choose, $1 a month from everyone who joins the charity’s uPlej
network will support the charity.

With Businesses

uPlej offers a low-maintenance solution for businesses who are looking to provide their
employees with a simple mechanism to support charities. The greatest benefit for a business is
that employees are given the ability to choose the charities they wish to support, so there is no
need for the business to convince employees to support a specific charity. And when employees
join the business’s uPlej network, they support the business’s chosen charity, regardless of the
charity the employees support.
This is how a business would raise money with the uPlej system:

A business may choose the Lance Armstrong Foundation as the charity of choice and invite
employees to join the business’s uPlej user page. Employee A may have had a relative afflicted
with breast cancer, so she may choose the Susan G. Komen Foundation. Employee B may
volunteer for the American Humane Society and may choose it as his charity to support. And
Employee C may have a son with autism and may choose Autism Speaks as a charity to support.
It doesn’t matter which charity the employees choose, $1 a month from every employee who
joins the business’s uPlej network will support the business’s chosen charity—in this case the
Lance Armstrong Foundation.

With Individuals

It is often difficult for individuals to donate their time, or large sums of money to charitable
causes. Many American’s do give to charity (70%), but nearly two-thirds of those that don’t site
the lack of money as the primary reason for not giving. uPlej offers a solution to those don’t have
a lot of extra money, but would like to do something as well as those that think their contribution
is too small and won’t make a difference.

This is how an individual would raise money with the uPlej system

An individual chooses a charity they would like to support, and

then asks their friends to join their network. They would then
receive $1 for their selected charity from every friend that joins
“YOU”
there network (and from those friend’s friends and their friend’s
FOR YOUR
CAUSE friends). The same is true for Nathan Osmond, the first uPlej user
7
YO
UR F IEND
R
S8 (www.uPlej.com/NathanOsmond), in less than two months he has
paid a grand total of $9.98 to uPlej, with $8.00 going directly to
7
YO 8
UR DS
FRIE I EN
7 NDS’ FR
YO S8
ND
charity. He has 137 connections and he has raised $185.00 for the
UR
FR IE
IEN FR
DS’ FRIENDS’

Children’s Miracle Network, his chosen charity. In one year his

This circle graphic represents 3 charity of choice will receive $1,644 dollars if Nate’s network
degrees of connections and how a
uPlej member drives money to their
does not grow from where it is today.
charitable cause, $1 at a time!

How many people could you invite?

To learn more visit our website at www.uPlej.com

Contact: Founder/President of uPlej, Jeff Crane at: 801-473-3067 or jcrane@uPlej.com