Synopsis On

A comprehensive study of consumer behavior regarding the

Biscuits in special reference to Britannia and Parle in
Bareilly city

SUBMITTED BY
ASHISH SAXENA
ROLL NO-0901670022

RESEARCH SUPERVISIOR
Rajeshwari Gangwar
Faculty, RBMI

SUBMITTED AT
RAKASHPAL BAHADUR MANAGEMENT INSTITUTE
BAREILLY(U.P.)

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TABLE OF CONTENT:

Introduction
Objective of Study
Scope of Study
Data Collection
Research Tools Applied
Rationale of Study
Organization of Study
References & Bibliography

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 INTRODUCTION

Parle Products has been India's largest manufacturer of biscuits and confectionery,

for almost 80 years. Makers of the world's largest selling biscuit, Parle-G, and a

host of other very popular brands, the Parle name symbolizes quality, nutrition and

great taste. With a reach spanning even the remotest villages of India , the

company has definitely come a very long way since its inception.

Many of the Parle products - biscuits or confectioneries, are market leaders in their

category and have won acclaim at the Monde Selection, since 1971. With a 40%

share of the total biscuit market and a 15% share of the total confectionary market

in India , Parle has grown to become a multi-million dollar company. While to

consumers it's a beacon of faith and trust, competitors look upon Parle as an

example of marketing brilliance.

OBJECTIVES OF THE STUDY

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Proposed study aims at accomplishing the following objectives:
1 To find out the promotion policies of parle.
2 To find out the distribution of various products of parle.
3 To understands customer relationship management (CRM) Policy of parle.
4 To study the product mix of parle.
5 Analyse consumer satisfaction for different parle products.

6 Analyse the Consumer behaviour of parle biscuits

SCOPE OF STUDY:
1. To provide each and every information for the product.

2. To aware the customers about their product.

3. Through this study customers expectations fulfill easily.

4. To provide a competitive edge to manufacturers so that they can produce

good quality products.

5. To provide a better understanding of consumer behavior.

DATA COLLECTION:

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 Primary data: Direct Personal Interview

Secondary data: Questionnaire Method

Data collection instrument: Primary and secondary data

Sample size: 100

Sampling technique: Convenience sampling

Data presentation techniques: Through pie-chart, Bar chart Etc.

RESEARCH TOOLS APPLIED:

Present study is proposed under following framework:

Nature of study: Exploratory research at initial stage &

Ex-post facto at conclusive stage

Type of data required: Primary data as well as

Secondary data

RATIONALE OF STUDY:

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 Through this study the manufacturer have good relation with customers and their
requirements.

Through this study we try to find out importance of consumer perception for your
products or services. In what direction market may go, is only known to
manufacturer when they have perfect consumer base and information regarding
their taste and preferences.

To acquire the demand of end customer these research may provide appropriate
information to the manufacturers.

ORGANISATION OF STUDY:

Here in this project for understanding the customer preference for parle biscuits,
we try to study various retail outlets & wholesallers in Bareilly city.

Through studying all these strategies of all the manufacturers, retailers &
wholesalers, we can understand consumer preferences and their nature towards
Parle & Britannia biscuits.

REFERENCES & BIBLIOGRAPHY:

Kothari C.R. : Research Methodology , New age international publishers

(Second edition) , 2007

kotler P. & Keller K.L. : Marketing Management, Pearson education

(Twelfth edition), 2006
QUESTIONNAIRE

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NAME- .
AGE-..
GENDER-..
OCCUPATION. - ..
EDUCATION-..
CONTACT NO.-..

Q1) Do you like the idea of purchasing products Parle ?

( a) Yes ( b) No

Q2) Have you ever purchase product of parle biscuits ?

( a) Yes ( b) No

Q3) What helps you to decide which product of Biscuits you purchase ?

( a) TV Advertisement ( b) Personal recommendation ( c) Special offer

( d) Radio advertising ( e) News paper ( f) Word of mouth

Q4) How frequently you made a purchase Parle product ?

( a) Weekly ( b) Monthly ( c) Quarterly ( d) None

Q5) For which one of the following purpose you visit in your product ?

( a) Purchasing brand goods

(b) Purchasing local goods

(c) Only gathering information

(d) Others
Q6) In the past what items have you purchased Parle Product?

(a) Biscuits (b) Choclate (c) Toffee (d) other products

Q7) What according to you are attractive features that buy parle product ?

(a) Taste (b) Economy (c) Good for health

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Q8) Are you satisfy with Parle Product ?

(a) Yes (b) No

Q9) Do according to you parle product have changed the way the

Consumer behavior towards Biscuits ?

(a) Yes (b) No

Q10.Do you suggest Parle products to others

Yes
No

Q11. How will you rate your present Parle Biscuit's performance?
Poor
Satisfactory
Fair
Good
Very good
Excellent

Q12. Which Brand of Biscuits are you using?

Parle
Britannia
Sunfeast
Others