1.

0 Executive Summary

Vmall Carfe is a start- up car wash and caf located in UUM. Vmall Caf provides a low
price car wash service especially for students.Vmall Carfe will be provided three services-
exterior car washing, interior cleaning and detailing. This company has no true competitors
that are trying to offer a high quality service for a reasonable rate.Vmall Carfe target three
main groups of customers :Students, UUM Staff and outsiders. Students will get special price
as one of our objective to make sure Students able to afford it. For staff and outsiders will get
a normal price-follower.It is because not all students have their active or passive salary.
This company also bring up an idea of container caf. Rather than has a normal caf
encironment we prefer to bring some uniqueness and leisure while customers are waiting for
their cars to be done. Some of the customers tend to wait and see the cleaning process on
his/her car so it will be the reason we provide a comfortable Caf.Vmall. Carfe expects to
catch the interest of customers with a container caf well accommodate with air conditioners
and unique DIY interior design. Targeting regular loyal customer base with its broad variety
of coffee and pastry products while waiting their cars to be done.

3.1 Keys to success

1-Service our client`s need promptly and efficiently

2-Maintain an excellent working relationship with vendors
3-Maintain our service and product quality
 Highlights

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