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Strategic of Nike

In addition to media advertising campaigns. Another important

marketing strategy for Nike is the use of athletes as Brand Endorsers, which
began in 1978 as sponsors of the Romanian tennis player IIie Nastase and
became a successful strategy quickly. It was touted as a strategy Word-of-
Foot athlete, but the Nike brand is the most successful of all time, Michael
Jordan, the basketball player. Nike has been a sponsor since 1984, and
basketball jerseys Jordan has made enormous revenue.

In 2005, Phil Knight, the chairman of the board, proposed the

establishment of a joint working group. (Cross-function Task Force), which
includes the CR Committee, chief executive officers, administrators, and
experts, to switch to a factory and analyze causes. Include serious
management. After studying and investigating various plant operations, it
was found that the problem of all labor practices was caused by many factors
related to the supply chain. Nike decided to launch a "Rewire" program that
changed the way businesses interact with their mills. By making the rules and
following them, they create opportunities for innovation, sustainable growth,
and motivating them to create the very best for their customers, society and
the environment. While sustainable profitability can be achieved at the same
time, sustainability criteria are a part of the executive judgment. After the
Rewire project was commenced the 2008 financial crisis, which has had a
huge impact on revenue and profitability. Nike decided to turn the crisis into
an opportunity by reorganizing its organization into a sustainable all-in-one
organization that was focused solely on the supply chain. Nike has raised the
CR Group under the CR Committee to the line. Sustainability Business &
Innovation (SB & I) to encourage organizations to develop innovative,
socially and environmentally-friendly innovations that integrate into business
strategies that respond to Meta Trends that reflect changing consumer trends
and to cope with a lack of sustainable resources, and more importantly, to
improve Nike's competitiveness.

The Board of Directors has set the vision of a new organization that is
committed to sustainable business and value. It then sets the goal for the
organization to focus on its vision, with the goal of producing the lowest
possible waste material in a closed- Loop business model.

On October 26, 2006, Nike created the position of vice president of

global e-commerce, reporting directly to the company president and vice
president. Incorporating an integrated global e-commerce strategy for Nike
and Nike, Inc., including Converse and Cole Haan.

Nike has taken the lead in creating a unique shopping experience for
consumers through innovative websites such as Nike ID, which gives
consumers the opportunity to design their own Nike products. is a
global e-commerce website with cutting-edge technology. Changes in the
store are designed to introduce better product descriptions, faster
performance, and increased customer service. They combined with the first
redevelopment of Nike's online store. Since its launch in 1999, the result is a
new, more dynamic online shopping experience, in which conventional
conventions of e-commerce will adjust the unique character of the Nike brand
website with over 30,000 products.
is considered one of the major

weapons to make.
Nike can win the


of people around the world and still be in the leading position in sporting

It is a potential sales channel because it can reach consumers wherever

they are. makes consumers more convenient.
Brand Engagement is a channel for both Nike branding and brand
loyalty, as well as an opportunity to create new experiences with brand-
new people. It also stimulates the interest to try out because it is easier
to see the product and also allows consumers to engage with the brand
by using the NIKEID service that can design shoes by themselves.
Respond to Customization Trends Consumers have different lifestyles
and needs and one of the best ways to reflect on who we are is clothing
and apparel.
It is an online community to serve as a medium for connecting services
between the product and Nike +. For those who are seeking inspiration
for their own workouts, Nike + can meet their needs through
applications such as the Nike + Training Club, the Nike + Run Club,
and the Nike + Football Club. There are also new sports equipment
updates and fitness tips from world-class coaches.

Nike shows sales from E-Commerce sales in 40 markets around the

world and gets more exposure through the Web site and mobile app. Online
sales increased by more than 50% for sports apparel and footwear.

From the graph, sales revenue on E-Commerce since 2012 is estimated

to be $ 409 million, and tripled in 2016.

Nike expects E-Commerce sales to grow to $ 7 billion by 2020, and have

taken the initiative to include mobile applications and application
enhancements. Nike also has a program to redeem points for customers to
buy again.
The next strategy to use is the Omni channel, which connects each store's
merchandise to the E-Commerce system. The strategy targets $ 20 million in
sales by 2020. To reach the target, Nike has had sales of 46.7% a year in the
next four years.

1) Strengths
Nike is a popular brand. The brand that dominates the sporting
goods market. Because Nike has been produced in response to playing
different sports, be it football, basketball and baseball, tennis, golf,
athletics, wrestling, including products to meet the lifestyle of the
modern woman who cares healthier.
2) Weaknesses
The materials used in the production of lower quality than the
competitor's and competitors are developed in a wear design not only for
sports but also for general wear.
3) Opportunities
Because Nike products are distinguished by fashion. It is also
designed to fit the lifestyle of today's people and covers a wide range of
4) Threats
In the wake of the economic downturn, in 2007, Nike released a
total of 1,750 employees worldwide, representing about 5 percent of the
global employment rate, of which 500 were employees at Nike's
headquarters in Beaverton, Oregon State, United States. In order to
restructure our new organization, we will focus on expanding our global
market and maintaining our competitive position with our global