Beruflich Dokumente
Kultur Dokumente
Presentation
On
Marketing Plan:
Pran Juice
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Presented by:
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Executive Summary
AMCL (Pran) Company offers best quality juices with different
packages to customers at a very competitive price. Depending on the
market researchers information and considering the growing demand
of different juices Pran is in the top position. Our companys primary
mission is to product quality leadership and afterward market share
leadership.
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Brief Description
PRAN stands for Program for Rural Advancement Nationally.
The largest fruit and vegetable industry in Bangladesh with countrywide
distribution network.
Pran is the established brand name of AMCL company.
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Objectives
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Goals:
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Product Review:
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Review of competitors:
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Target market
Our main target market people are the young ages people who like to
drink juice very much. Mostly the school going students and the
children. Beside that we also focus the young generation people.
Although our main target market is young people but we also prefer
the people of adult and old ages people.
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SWOT analysis
SWOT
Government support
First movers advantage
Strengths
Market share
Weaknesses Strong distribution channel in
Opportunities the target market area
Threats
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SWOT analysis
SWOT
Strengths
Weaknesses External threats
Opportunities Internal weaknesses
Threats
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SWOT analysis
SWOT
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SWOT analysis
SWOT
Competitor can produce the
same product.
Downward pressure on
Strengths pricing.
Weaknesses Political instability, economy
Opportunities etc.
Threats New innovation from other
competitors could be a threat.
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Marketing Strategy
Positioning:
Important
Distinctive
Superior
Communicable
Affordable and Profitable
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Marketing Mix
Distribution
Advertising and
Promotion
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Marketing Mix
Marketing Mix
Product Strategy
Pricing Our pricing strategy is based on
the overhead expenses and cost
Distribution plus.
Advertising and
Promotion
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Marketing Mix
Marketing Mix
Product Strategy
We will use our existing
Pricing distribution channel for the
Distribution product.
Advertising and
Promotion
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Marketing Mix
Marketing Mix
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Budget
Direct Material (per unit) 2 tk
Fixed Cost 2 tk
Manufacturing cost 1 tk
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Total cost
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Budget
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Profit/loss:
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Thank You All for
being Patient Audience
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