Beruflich Dokumente
Kultur Dokumente
Communications
for the Soldier
Why Study Culture?
The lack of sensitivity to local customs, values,
and feelings often creates tension which can
assist those politically active groups
disenchanted with the decisions of
Gulf State governments.
The American military people are paid to risk their lives for
their country. Do not hesitate to kill them. Kill their wives
and children if necessary. Make America order them back
home or risk open rebellion in the streets of Washington.
- Hussein Balkir
Turkish W orkers and
Peasants Liberation Army
Military Disaster
British invade
Zululand
Lord Chelmsford
I cant
Reenactment of Isandlwana
understand it, I
left a thousand
men there.
Battle of Isandlwana
Rorkes Drift
Lord Chelmsford
What is Culture?
Now that we have established why culture should
be studied we must understand what culture is.
Unconscious Incompetence
Blissful ignorance
Unaware of cultural
differences
Conscious Incompetence
Conscious Competence
Unconscious Competence
American Culture
Essential to CCC knowing yourself
Similarities & differences can be compared
People from culture sometimes have difficulty
seeing their own
out of body experience
Americans are diverse
Americans share a core set of values &
beliefs
American Culture
Frontier Culture
Individualism
Achievement & Success
Freedom & Democracy
Egalitarian
Informal
Providence
Risk taking
Religiosity
Yankee Ingenuity
Science & Technology
Efficiency & Practicality
Communication
Direct & Blunt
Honesty
Saving Face not a priority
Sources of American Culture
PROTESTANTISM
A strong work ethicwork is intrinsically goodand the notion
of predestination, that salvation is apparent through worldly
success
GEOGRAPHY
The frontier, unlimited resources and opportunity, isolation,
sparse population, distance from Europe
FREEDOM & INDEPENDENCE
From religious and economic repression and rigid class system
and social stratification
THE MELTING POT
Out of the mainstream in home country, dissatisfied with lot in
life, willing to take risks, adventuresome
How Non-Americans see
Americans
Decisive Intelligent
Energetic Friendly
Honest Greedy
Industrious Nationalistic
Sexy Inventive
Self-indulgent Lazy
Sophisticated Rude
Why are you Americans always
in such a hurry to get things
done?
We often seem this way because of our
tendency to use achievements and
accomplishments as a measure of a
persons worth. Were in a hurry to get
things done because its only then that we
feel we have proved our worth.
Why do you Americans insist on
treating everyone the same?
Individualism is ingrained in
us. Not being used to working
together that much, we dont
trust team or group
recognition.
Why are you Americans so
impatient?
Unconscious Incompetence
Conscious Incompetence
Conscious Competence
Recognize differences
Conscious effort to adjust behaviors
Objectivity key to figuring these
people out
Unconscious Competence
Culturally sensitive
New behaviors second nature
Ethnocentrism vs. Cultural
relativism
Cultural Relativism Acceptance
Associated with Conscious Incompetence
Recognize and accept cultural differences
without judgment
Live and let live
Cultural Relativism Adaptation &
Integration
Conscious and Unconscious Competence
Behavior and attitude change
Bicultural or Multicultural
Does not mean original culture is abandoned
Values & Beliefs
To understand why people behave the way they
do learn about values & beliefs
Universal refers to ways in which all people in all
groups are the same
Cultural refers to what a particular group of
people have in common with each other and how
they are different from every other group
Personal describes the ways in which each one
of us is different from everyone else, including
those in our group
Cultural Universals
Cultural universals - values, norms, or
other cultural traits that are found
everywhere.
Although there are universal human
activities, there is no universally accepted
way of doing any of them.
Humans have no biological imperative
that results in one particular form of
behavior throughout the world.
Values and Beliefs
Culture allows social organization
Values and Beliefs keep individuals in line
Belief Systems are religions
Opium of the masses-Karl Marx
Values differentiate between right and wrong
and good and evil
Values and beliefs explain the purpose of it all
(Philosophical Worldview)
Culture of Conflict in America, Asia, Africa
Values, Norms,
& Sanctions
Values - ideas of what is desirable in life.
Values are the standards by which people
define good and bad.
Norms - describe rules of behavior that
develop out of a groups values.
Sanctions - positive or negative reactions
to the ways in which people follow norms.
Folkways, Mores,
and Taboos
Folkways - norms
that are not strictly Mores - norms that
enforced. are considered
If someone does not essential to our core
follow a folkway, we values.
may stare or shrug Taboos - norms so
our shoulders. strongly ingrained that
even the thought of its
violation is greeted
with revulsion.
Individualist or Collectivist
Individualist Collectivist
Identity primarily with self Identity within group important
Self-sufficiency=group well Success of group=individual
being survival
Independence & self- Looking out for others in your
reliance own interest
Psychological & emotional Harmony & interdependence
stressed & valued.
distance
Psychological & emotional
One may choose to join closeness
groups, but distance toward nonmembers
group membership not
essential to ones identity or Collectivist characteristics are
success. often associated with women
and people in rural settings.
Individualist characteristics
are often associated with
men and people in urban
settings.
Universalism vs.
Particularism
Universalism Particularism
Some absolutes across Circumstances determine
the board action
Fairness for all, no Family first, world can
exceptions fend for itself
Objectivity The group will protect you
Life is not fair, be we can There are no absolutes
be Exceptions made for
certain people
Cultural Context
In the eye of the beholder
Any behavior observed across the cultural
divide, therefore, has to be interpreted in
two ways:
the meaning given to it by the person who
does the action, and
the meaning given to it by the person who
observes the action
Behavior and Context
Marijuana in USA vs
Holland
Hunting in New York
vs Alaska
THE BOOK OF
EMBRACES by
Eduardo Galleano
Kiss and Context
Four Kisses
Parental
Social
Ceremonial
Erotic
Kiss out of Context-
Consequences
Folkway ?
Taboo ?
Cultural Theory of Relativity
House
USA
Africa
Rain
Positive ?
Negative ?
Concept of Time
Lining up and not lining up are culturally determined behaviors