Introduction

...dry cleaning has been an area that has seen

no innovation whatsoever...we think its ripe for
disruption, turning a chore into an experience.
-- Vijen Patel, Pressbox Co-founder to the Lakeview Patch
What is Pressbox?
In this presentation, we
will review:
Primary & Secondary
Research
Methods
Findings
Recommendations
Research Questions

What factors influence

customer retention rate?

How can Pressbox

effectively win back lost
customers?
Samantha & Eric
Method Section (Research Conducted)
Survey Findings

Out of 101 respondents from our target

demographic, 76% said that the
implementation of a rewards program would
make them more likely to use Pressbox more
frequently.
Some type of rewards program would Offer loyalty discounts or points-it
be the only thing that would get me to would encourage us to keep coming
use it (Pressbox) more often. back to you with more.

Maybe have a frequent

shopper card for people who
use the service often.

Loyalty program. Perhaps create a VIP program for

people who are loyal customers.
Loyalty Program
Customer Service
I called to ask and was told
24/7 customer service that the notes arent really
read

it would be great to have a

special services area to flag
the order if something needs to More customer service
be repaired, etc. through the app
 Whats in an app?
The app could use some updating. For
example, I have to put n/a in the comments
box every time I place an order

The lack of updates and

Washio. I liked that it support on your mobile device
was designed like an indicates it's not a priority to
Uber app. you, but it is to me.

PB mobile app feels slow. I know it

doesn't have to do much, but feels like
a proxy to the SMS system.
How to video
Maybe after someone signs up send an email with a link to a video on your
site that goes through the whole process and has a happy customer :)
Budget Evaluation Projected Cost

Minimum Maximum
Projected ROI ($) ($)

Website 400 500

Increase usage by current and
lost customers update build
Website 150 300
Less stress on the current update design
customer service team

Happier customers Additional 300 400

app updates
Increase in sales
Total 850 1,200
Why This Works