Target Audience

The target audience age is going to be from the age of 21 -30 which I
think is a good estimate to the age of the viewers. For the age of the
target audience I feel as though I could of extended the range since I
know a lot of people below and higher than the age of the target
audience. But Im not going to change it because that is what my survey
responders have said.

The gender of the target audience is going to be both simply because

both sex like to listen to Ben Howard simply because he is an acoustic
artist. It would be sexist if I were to say it were only for girls because some
men and boys do rate this type of singing.

The socio economic grouping for this production is students mainly

because it is students that are producing this production and it is roughly
aimed to our age group anyways. Also contributing to this production
would be a part time job which would be the semi level according to the
socio economic grouping.

The lifestyle of the people that watch this type of music video are mixed
between indie, hippy and loving people who share with the world, so the
actual lifestyle is chilled and not a care in the world which is similar to the
messages the music video tries to tell you.

The location is going to be hidden away in the woods and open fields
which are near my house in Wargrave so transporting there wont b much
of a problem. The target audience would love the location since it is
chilled and layed back which is similar o the people that listen and watch
Ben Howard share his peace and love.