Repackaging Project

John Apperson
Bailey Pratt
Matthew Beck
Define the Problem
We chose Hasbros Avengers Hulk action figure because of the excess amount of
cardboard and plastic the product used. We also selected this product because of
the extra airspace.
Old
Design
Marvel Avengers Hulk Action Figure Original Package

Unnecessary air space= 259cm^3

Surface area of plastic=539.81cm^2

Surface area of cardboard= 213cm^2

Marvel Avengers Hulk Action Figure Improved Package

Air space reduced from original package by 100% to 0cm^3

Surface area of plastic reduced from original packaging by 100% to 0cm^2

Surface area of cardboard reduced from original packaging is reduced by 53.2% to

100cm^2
 Proposed ideas to class and to
manufacturers

Tested the durability of the design

Made a prototype for new model
Brainstormed improvements that could have been made

Found unnecessary packaging flaws

Step by Step
Our process for formulating our new and improved design started with the thought
process of how can we reduce the total amount of material being used. We then
concluded that the plastic was not necessary and that all it did was cost more
money. We then decreased the amount of cardboard used because a large portion
of the total area was unnecessary. But this left us with a problem of the hulk not
being held down to the cardboard by anything, as the plastic originally kept it in
place. After brainstorming and debating, we eventually agreed that 3 simple yet
effective pieces of string would do the trick. (zip ties or metal twisties would be
recommended, but we did not have the resources to do that)
Selling Points
Our improvements from the original design will do two key things

1. The cost to package and ship this product will decrease significantly because
of the amount of surface area removed from the plastic and the cardboard.
2. Our design will benefit the environment in the way of every material used for
the package will be recyclable
3. The product will take up less shelf space, allowing for more of the products to
be sold
4. Advertising and required info will still have space on the package
New We removed the plastic and reduced the cardboard, leaving enough space for
required info and advertising.

design