STYLE GUIDE 15th October 2016

About us
Based in Leeds, we deliver bikes to customers throughout Yorkshire. In addition to
having a wide range of motorcycles and scooters for sale, our qualified mechanics
can carry out all repairs and servicing on your bikes. We fit tyres and offer a range
of accessories including helmets, leathers and spares.

What we strive for

We strives to provide a memorable and welcoming experience, whether you are a Contents
new rider exploring our 50cc and 125cc or a more experienced rider looking for
something bigger. Logo construction

How to use the logo

Why our style is important to us Print placement
Recognition by consumers is very important to us, it allows us to keep our sales
high and prices competitive. We want to make sure that our style is consistent, Silhouette
there for our customers will recognise our content quickly, whether this be in the
form of our logo, adverts or emails.
 Logo

A logo is the number 1 representative of a company, this is why it is so important to

have a logo that can express a companies theme, product and will be remembered and
recognised by the consumer.

Symbolize and summarize. - Saul Bass

 Logo Construction

Official Dyrons Motorcycles Logo

Logo font Motorcycles

The official Dyrons Motorcycles logo is mostly constructed using a
Font: Berlin Sans FB (Regular) Size: 64pt
curved edge rectangle and text. As well as accentual elements such as
Leading: 76.8pt Kerning: 0 Tracking: -20 Vertical
the cut out running along the bottom of the logo, and the two 45 degree
Scale: 100% Horizontal Scale: 100% Baseline
lines cutting through the letter D.
Shift: 0 Character Rotation: 0.
Font: The only font used in the Dyrons Motorcycle logo is Berlin
Sans FB (Regular). This font is only used in the logo, and is not to be Est. 1976
used on anything other than the logo, including emails, printed docu-
ments or merchandise. Font: Berlin Sans FB (Regular) Size: 36pt
Leading: 43.2pt Kerning: 0 Tracking: 0 Vertical
Scale: 100% Horizontal Scale: 100% Baseline
Logo text broken down Shift: 0 Character Rotation: 0.
The Dyrons text is made up of a series of elements listed below. The

Berlin Sans FB
D in Dyrons is made up of different elements compared to its following
letters.

D
abcdefghijklmnopqrstuvwxyz
Font: Berlin Sans FB (Regular) Size: 191pt Leading: 163pt Kern-
ing: 0 Tracking: 0 Vertical Scale: 91% Horizontal Scale: 100% ABCDEFGHIJKLMNOPQRSTUVWXYZ
Baseline Shift: 0 Character Rotation: 0.

yrons
Font: Berlin Sans FB (Regular) Size: 137pt Leading: 164.4pt Kern-
0123456789.
ing: 0 Tracking: 0 Vertical Scale: 100% Horizontal Scale: 100%
Baseline Shift: 0 Character Rotation: 0.
 Logo Construction

Official Dyrons Motorcycles Logo

Logo shape Lower cut out

The background shape of the logo is constructed from a curved edge The cut out at the bottom of the logo
rectangle with accents added in. provides detail which stops the logo
looking too plain. It contains the

Width & height following dimensions.

Width: 7.336pt Height: 461pt

The width and height of the shape must remain the same, meaning that
the shape must never me stretched or crushed, as it will cause shape
distortion. Lower cut out breaker
Width: 461pt Height: 156pt The breaker on the middle left of the
cut out exists to hold the y of Dyrons
Motorcycles in place. It must always have the di-
Corner type mensions listed below.

The curved corners of the logo create a smoothness and go

Top length: 49.38pt Bottom length: 40.97pt
well will the text. These corners express a down to earth busi-
Left angle: 113.05 Right angle: 235
ness, one which the consumer can trust and have fun with. For
this reason the corners must always be curved.
Logo colour
Corner type: 17pt
The logo colour must always remain black and
Double lines white, using he following pantones:

Black: P 176-16 C White: P 1-1 C

The double lines must always sit flush with the letter D. They
must also always be of the below dimensions.

Width: 5.334pt Height: 98.995pt Angle: 45

 How to use the logo

Official Dyrons Motorcycles Logo

Placement
The logo must always be placed on the top left of websites and docu-
ments owned by Dyrons Motorcycles - The reason being that our UK
market read left to right. The following dimensions must be strictly fol-
lowed. Dyrons Motorcycles currently only use 3 different physical print
sizes. A3 for promotional posters, A4 for warranty prints etc. and A6 for
information cards.
A6: Logo must be of the following dimensions:
Width: 45mm Height: 16mm
A6: Logo must be placed at the following coordinates:
X: 46mm Y: 10mm
Backgrounds
The logo must be placed on particular back-
grounds, as some create issues when it comes to
clarity. Preferably the logo should be used on white
backgrounds in most cases, especially on A4 docu-
ments which need to be extra clear as they are
usually official documents such as receipts & war-
ranties. The below pantone colours can be used
with the logo.
P 87-4 C

A4: Logo must be of the following dimensions: P 1-1 C

Width: 65mm Height: 24mm
A4: Logo must be placed at the following coordinates: P 116-6 C
X: 69mm Y: 15mm
P 168-10 C
A3: Logo must be of the following dimensions:
P 37-16 C
Width: 109mm Height: 40mm
A3: Logo must be placed at the following coordinates:
X: 114mm Y: 27mm
Pantone, RGB and HEX
Maximum & minimum
Pantone P 87-4 C = RGB 167 145 161 Hex A791A1
The logo must not scaled below the A6 page dimensions, which are
Pantone P 1-1 C = RGB 248 247 242 Hex F8F7F2
Width: 45mm Height: 16mm. There is now maximum size for the
logo. As it is a vector graphic it will not lose quality when being re-
Pantone P 116-6 C = RGB 0 152 196 Hex 0094C4
scaled. This means it can be increased in size for prints on transport
and billboards. Pantone P 168-10 C = RGB 207 206 171 Hex CFCEAB
The logo must never be placed on a black back-
ground as this will cause the logo to lose its Pantone P 37-16 C = RGB 190 82 49 Hex BE5231
shape, becoming only text.
Usage
The following rules are key to keeping a consistent and professional style. Sticking to these rules maintains Dyrons Motor-
cycles premium and professional standards.

Logo Dimensions
The dimensions of the logo can be changed, but only equally. The width can only be changed at the same rate as the height
and vice-versa. For example if the logo was at the dimensions of 40mmx60mm, once enlarged it must be 80mmx120mm,
meaning the width and height have both been equally enlarged (by two in this case). This means the logo must never be
enlarged or reduced in size using anything other than the direct numerical input on graphics software. Using a transform tool
or pulling the corner tabs can result in an unequal balance in size and shape.

The logo must never be given a frame, have its brightness

changed or be recoloured. It must stay the same shape, the same
colour and the same brightness. The logo can only be changed in
scale, only ever equally in width and height as mentioned previ-
ously.
 Print placement

A6

A4

A3

Info
The images with the
cross icons are
examples of how not to
place the logo on the
page. Failure to follow
these rules will create
inconsistences in Dy-
rons Motorcycles mate-
rial, damaging the com-
panies professionalism.

Isolation area
The isolation are is the gap between the
logo and any other content. This logo
must have at least a 10mm gap on all
sides and corners.
Silhouette
The logo is clearly already in a silhouette format, but below I is an example of the original, compared to a colour reversed ver-
sionwhere white becomes black and black becomes white. The logo is placed upon a black background to add clarity to the
image, as the white of the page and logo merge otherwise.

Regular

Inverted Silhouette
Authored and Designed by Chris Bailey for COMM1790 Design For Digital Media

Assignment 1: Style Guide (15/10/2016)

www.dyronsmotorcycles.co.uk