Brand Guidelines

CONTENTS

Contents.....................................................................................................2
Presentation...............................................................................................3
Symbol.. ......................................................................................................4
The Logo.. ...................................................................................................5
Logo Sizes..................................................................................................6
Logo Clear Space. . ...................................................................................... 7
Dos and Donts...........................................................................................8
Typefaces. . ..................................................................................................9
Typefaces for Web................................................................................... 11
Colours.................................................................................................... 12
Supporting Design Elements.................................................................. 14

2
PRESENTATION

Rosanna is a personal and professional coach by the Brazilian Society

of coaching, NLP Practitioner (Neuro-Linguist Programming) by the
Institute Voc, journalist and communicator.
She guides companies, executives, shopkeepers and businessmen in
the development of communication skils, behavior, relationship,
service, branding, image and business etiquette.
The first identity was created in 2008, by the time she was leaving
the people managment to pursue a career as a image consultant.
Today, she works to raise awareness of people for a performance of
themselves professionally and in a constant discovery.

I want to transform people, make

them believe in their potential

Contents 3
 SYMBOL
In the complex universe of visual messages, the symbolic signs
provide a profusion of meanings that is never exhausted, and that
goes far beyond the authors intention. The symbol represents all
the essence and all she wants to represent to the world.

g Knowled
Understatin

ty ge
B e au

Triquetra is latin meaning

Based on the Hebrew Tree of Life,
those three circles represents the
Understanding, Knowledge and
Beauty of being a person.
three-cornered. Its a holy
symbol, and its meanings are
many. It varies in its aspects of
spirit, nature, being-ness, and of
the cosmos.

Contents 4
 THE LOGO
Connected with the symbol, the logo is a perfect match with her
personal signature and the tagline representing what she does.

Symbol
Personal Signature

Tagline
Contents 5
 LOGO SIZES
The recommended minimum size for displaying the logo is
20mm . As a guiding principle the tag line must always be clearly
legible.

20mm 30mm 60mm

Minimum width for A5 Minimum width for A4 Minimum width for A3
100mm

Contents 6
 LOGO CLEAR SPACE
A space equal to, or more than the height of the text area
indicated should be left as clear space around the logo.

Size of the space

repeted

Size of the space

Contents 7
 DOS AND DONTS
The rules for the use of the visual signature already defined in this
manual must be strictly adhered. The proper use will help strengthen
the visual identity we seek to establish with the public.

Dont use without the

Dont change the position
tagline

Dont change the Dont change the symbol

tagline font
COACH E GESTORA DE IMAGEM

Dont distort the logo

You can use just the symbol.
But only after using the
logo to show what are you
talking about
Dont change the colors
The right way to use

Contents 8
 TYPEFACES
We use four typefaces, the proper use will help PT Sans PT Sans Regular is used
strengthen the visual identity we seek to ABCDEFGHIJKLMNOPQRSTUWXYZ short, long texts and
establish with the public. a b cd e f g h i j kl m n o p q r s t u wxyz sub-headings
These are basic fonts that comes with your 1234567890
computer, so its easy to use!

PT Sans Bold
ABCDE FG H I J KLM NOPQR STUWXYZ PT Sans Bold is used for
headings.
abcdefghijklmnopqrstuwxyz
1234567890

DIN DIN is another option

ABCDEFGHIJKLMNOPQRSTUWXYZ for sub-headings
abcdefghijklmnopqrstuwxyz
1234567890

Bakerville Bakerville can also be

used for texts
ABCDEFGHIJKLMNOPQRSTUWXYZ It should not be used for
abcdef ghijklmnopqrstuwxyz headings or sub-
headings.
1234567890

Contents 9
TYPEFACES

PT Sans is used for headings

Din can be used for sub-headings
or
PT Sans Regular can be used

PT Sans Regular is the sans serif font we use for

body text. Its casual and friendly.

Baskerville is the serif font that we can use for

text. We recommend it for documents.

Contents 10
 TYPEFACES FOR WEB
Fonts work a bit differently on websites, so we need to adapt when we communicate online. Thats because web browsers only display
fonts that users have installed on their systems. That means, if a person doesnt have the font on his or her computer, the font wont
display. For this reason, websites use standard fonts that come pre-installed on all computers. (CISV Guidelines)
PT Sans Is a type family of universal use, for that reason, in websites we only use the PT Sans and you can mix and match with the different
versions of the font, always using the Bold Version for Headings.

PT Sans Bold
PT Sans Regular
PT Sans Italic
PT Sans Bold Italic
PT Sans Caption
PT Sans Caption Bold
PT Sans Narrow
PT Sans Narrow Bold

Contents 11
 COLOURS
Just like the symbol, the colors represent all the essence of the
brand, and they cant be changed.

Green is the color of balance The color meaning of cyan is

and growth communication and clarity of mind

We used 3 colors for the gradient:

The color magenta is one of universal
Green, meaning balance and growth
harmony and emotional balance.
Purple, meaning creativity
and
Yellow, meaning mind and intelect

Contents 12
COLOURS
Tint!
CMYK: 0; 100; 0; 0
RGB: 236; 0; 139 75 50 25 10
Web: #EC008B

CMYK: 100; 0; 0; 0
RGB: 0; 173; 239 75 50 25 10
Web: #00ADEF

CMYK: 75; 0; 100; 0

RGB: 56; 180; 73 75 50 25 10
Web: #38B449

CMYK: 0; 6; 57; 0
RGB: 255; 232; 135 75 50 25 10
Web: #FFE887

CMYK: 60; 54; 0; 0

RGB: 115; 120; 185 75 50 25 10
Web: #7738B9

Contents 13
SUPPORTING DESIGN ELEMENTS

Contents 14
SUPPORTING DESIGN ELEMENTS

Contents 15