4/25/17

Dear Welcoming Week Committee,

Fargo-Moorhead Welcoming Week is fast approaching. Our team has been working hard to find
innovative solutions to problems encountered by committee members in previous years.
Problems encountered in the past include the following:

Communicating details for 30+ events

Designing effective digital media
Obtaining photo licensing and permissions
Overcoming technology and English language literacy barriers

In our work, we have taken these difficulties into account. We have applied technical
communication design principles that unite professional appeal and practical utility, as well as
kept in mind how different media/genres can impact audience reach.

Below you will find our recommendations on several deliverables that we believe present
solutions to these problems. These deliverables include prototypes for a Fargo-Moorhead
Welcoming Week:

Logo
App
Postcard
Snapchat Filter
Facebook Event
Photo Collection

We are grateful for the opportunity to work toward building up the efforts of Fargo-Moorhead
Welcoming Week, and we hope you find our prototypes effective solutions to committee needs.
We look forward to your response.

Sincerely,

Sara Clark Jenny Holly Jenna Murphy

sara.clark@ndsu.edu jennifer.a.holly@ndsu.edu jenna.murphy@ndsu.edu
763-242-1980 701-261-1486 701-652-5538

Critical Solutions for Welcoming Week 2017

 Preview of Recommendations:
We recommend creating a new Fargo-Moorhead Welcoming Week logo.
We recommend making a Welcoming Week App for mobile devices.
We recommend creating a Facebook event.
We recommend creating a SnapChat filter to promote events.
We recommend making postcards/flyers for distribution.
We recommend using Creative Commons license for photos and to show
diverse/historical background of Fargo-Moorhead.

Logo

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We recommend creating an entirely new logo. The previous Welcoming Week logo didnt show
multicultural awareness or diversity. The color scheme was usable, but needed some extra pop of
color. There are two designs for the logo. Both designs feature the Go Bison! hand gesture. We
chose to use this hand gesture not only because it is associated with and recognizable in the
Fargo-Moorhead area, but also because it is used to promote the values of teamwork, community,
and support. These values are representative of our teams vision for Welcoming Week.
However, after careful consideration, we decided to add a globe above the hand (which could
also be placed in the same area on the bottom design) to represent diversity in the area, because
without the globe icon it would be too Bison-centric. The overall shape of the hand gesture
makes a W so that it creates Welcoming Week with one large W.

The first design on the top has National placed above the hand and the words, while the design
on the bottom has it vertical and to the left of the hand. We wanted to include National in our
design because Fargo-Moorhead Welcoming Week is part of the larger, national movement. The

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color scheme used is also important in the logo, because green and yellow would again be too
NDSU-centric. Blue and red colors for the welcoming week to represent America; orange in
National for warmth and eye-appealing contrast. Both designs have Fargo-Moorhead at the
bottom to make the event localized.

App
We recommend creating an app for this event as a way to compile memories from the event with
photos, provide an easy way of communication for everyone involved, and to perform as a
scheduling device for participants. There are a total of five screens throughout this app, each
having their own function/purpose for the event as well as benefits for the individual. The app
that we decided to make is a merge between the FitBit app, and the When I Work app. The
logo that we designed will appear on the loading screen when users are initially entering the app
itself.

The main screen or home screen shows the user to view the date and time along with the events
they have chosen to be interested in for that particular day. The date and time icon in the top
center of this screen can function as a quick link to a camera feature where users can take
pictures throughout the day of the event, as well as have the ability to transfer these pictures to
the community feature or to SnapChat with our design for the Welcoming Week Filter. A small
camera symbol will appear in a translucent fashion near the top right corner of the date and time
icon so users that may not be too familiar with phones will be able to recognize the known icon
for a camera. This screen can fit a maximum of six events, and users can scroll using the right
and left arrows to change days.

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The calendar screen provides users with a listing of the events that are taking place throughout
the community during Welcoming Week, and these events can be viewed in a monthly, weekly,
and daily basis. The monthly option was decided upon so participants are able to preview
September in earlier months of the year. Users can go to a different month using the right and left
arrows at the top of the screen, otherwise it is a scroll/swiping manner from right to left to access
the different viewings of events.

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The map screen provides users with a map that looks similar to what one would see on Google
Maps. The map is of the FM Area, has stars on event areas, and can act as a GPS/Navigation tool
to help users find their way to their selected events.

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The community screen connects the user to their Facebook account, but users are still able to use
this screen if they dont use Facebook or choose not to create the link. If the link is created the
users Facebook friends are linked to the app meaning users will gain the ability to see if anyone
they know is attending. If the link isnt created users will be able to see individuals who are in
the area, and can choose to add them creating a similar experience for participants. The
Facebook option offers the option of providing a more personalized experience if users may
choose. We thought that this function would promote community and attendance at Welcoming
Week Events. This screen provides a feed feature so users can post updates, comments, pictures,
etc. The group section of this screen shows all of the different countries participating, and who
may be interested in what countries. Users can access this screen to change the language that
appears throughout the app if they prefer something other than English.

The final screen that appears in the app is only accessible if changes to events, cancellations, or
announcements come up throughout Welcoming Week. Users will be able to see a red
notification number similar to what is seen on Facebook that lets the individual know something
has taken place that may affect the schedule they have chosen given their interests in the events
displayed.

Facebook Event

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We recommend creating a Facebook Event to provide individuals with another way of accessing
the events for Welcoming Week, as well as an attempt to spread the information throughout the
community. This Facebook event also helps individuals remember when the event is taking place
since the Facebook platform sends out reminders when an event you showed interest in is
nearing. We felt that using Facebook provided another social media presence for Welcoming
Week, and due to its usability and accessibility found it easy to use for our purposes. We chose to
use the picture with the young boys because it displays not only happy, smiling faces, but also
because the picture portrays a sense of belonging and community. These are values we associate
with our efforts to promote Welcoming Week. Our logo will appear in the Facebook event as
well, being placed below the description we created for the event. Having the logo included in
our event will help the community become familiarized with the logo which causes them to look
for further announcements that are linked to this symbol.

SnapChat Filter

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We recommend the committee to create a SnapChat filter for Welcoming Week. Users can
choose to transfer the photos they take with our Welcoming Week app to SnapChat. This feature
helps more of the community be aware/knowledgeable of this event, see the fun activities, etc. if
they werent sure what it was all about. This feature, because it involves SnapChat, also helps
draw the younger generation in a hope to get them involved in Welcoming Week as well. The
logo can be placed on the bottom of the screen with either Fargo-Moorhead at the bottom or at
the top. On the top of the screen, it will feature a string of flags of different countries to represent
the citys multicultural population, or just flags/banners of the events.

Each of these app/social media components play into one another by creating a connection
through popular communication means that occur today. We thought it would be important to
create something that would create the younger community (SnapChat), and the social
community (Facebook). Incorporating each of these means into the app was an important step to
take, and provide to the users because in todays society there are many individuals that like if
multiple ways of communication can be compiled into one area which is an option in the app if
users choose to do so.

Postcard

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We recommend the Welcoming Week to pass out small flyers or postcards to people. Its an easy
way to spread word around, as it is a common way in college campuses to promote events. There
are two postcard/flyer designs. The sketch on the top of the left picture is used for a final design
provided on the right. It follows the design principles of CRAP (contrast, repetition, alignment,
proximity). The hand sign is used as a focal point to draw attention to the postcard. The
placement of the logo is down a third of the page, so it has close proximity to the rest of the logo.
National is vertical and to the left of the hand, and the font, font size, and color make a great

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contrast to the neighboring part of the logo. The city is below the hand, and the date of the event
is directly underneath the Welcoming Week.

On the top of the postcard/flyer there is a row of stick figures holding hands that spans across to
the end of the page, offering a sense of being together in a community. A yellow star with red
outline is at the top right corner, which provides balance and contrast so the page does not
become too left-oriented, along with small stars as bullet points that feature some events in a
vertical alignment with provided contact information toward the bottom. Repetition is also
created with a straight line spanning across that curves up/down on the right side. For more
emphasis on Welcoming Weeks positive message, the words Community. Support. Diversity.
Change. Learning. are at the bottom of the postcard, giving the reader a strong sense of
belonging in a new community of Fargo-Moorhead and, hopefully, motivation to attend the
events.
Photo Collection

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The photos seen above were chosen specifically from Creative Commons licensing to avoid
issues with Welcoming Week promotional materials use and copyright. Finding high-quality
images of this nature has proven to be difficult in the past. The pictures above are representative
of a larger collection of photos, which will be provided in the supplementary materials to this
report.

We chose to include photos that were not only contemporary in nature, but also photos that
depict immigration in previous generations. We were even able to find two photos of
homesteading immigrants in North Dakota. We made the choice to depict immigration now and
in the past because while Welcoming Week seeks to foster community for individuals who are
new to the Fargo-Moorhead area, its mission also touches on a much more expansive legacy of
immigration and refugee resettlement in the United States. In our photo choices, we looked for
photos that displayed a variety of individuals and cultural backgrounds. Some of the photos
display children; some display older women; some display men. We wanted all people to be
represented. In several of the photos, traditional dress or makeup is displayed. By including an
array of images, the hope is to foster a sense of inclusivity in branding Welcoming Week to the
community and potential attendees.

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