H A Y L E Y B U T L E R

hayleyabutler@outlook.com 60 Pinewood Ln, Harpers Ferry, WV 304 283 1413

S O C I A L P R O F I L E

linkedin.com/in/hayley-butler
hayleyabutler.weebly.com
Dedicated and innovative college graduate offering a strong educational foundation
in public relations and marketing.Possesses experience in teamwork, journalism,
and media relations. Superb writer and editor who communicates effectively with
target audiences throughstrategicbrand management and PR campaigns. Poised
and competent team builder and natural leader who thrives in fast-paced
environments.

P R O F E S S I O N A L E X P E R I E N C E

Editor in Chief
The Picket, Shepherd University
Dec 2015 - May 2017
Managed a staff of 40 writers, designers, media specialists, and production staff
to create high quality content
Attended the Associated Collegiate Press/ College Media Association National
College Media Summer Workshop in July 2016 in Minneapolis, Minnesota
Utilized marketing and strategic communication skills to develop publicity and
promotional campaigns to support market initiatives
Increased audience of student publication by 85% in one year by establishing a
marketing strategy
Researched an analyzed business opportunity by evaluating target segments,
market entry and profitability

Managed all media, press and public relations issues

Arts and Style Editor
The Picket, Shepherd University
Dec 2014 - Dec 2015
Worked closely with Shepherd University'sOffice ofExternalAffairs to develop
news stories
Oversaw the transition of publication from print to digital media
Wrote and edited long- and short-form copy for print, websites, and social media
Managed all social media platforms, updating content daily
Followed through on beat sources, contacts and leads to gather information for
stories
Attended the Associated Collegiate Press/ College Media Association National
College Media Convention in Fall 2015 in Austin, Texas

Reporting Intern Wrote, edited, and produced stories for multiple platforms, including print and
Shepherdstown Chronicle Internet and digital channels
Aug 2016 - Jan 2017 Met daily and weekly deadlines

E D U C A T I O N

Shepherd University Bachelor of Science in Communication and New Media

2013-2017 Journalism Minor
Media Studies Concentration

S K I L L S R E F E R E N C E S E X P E R T I S E

Leadership Management
Joyce Barrett
Mentor, Shepherd University Website Design
Communication
jbarre04@shepherd.edu User Experience
Blogging
Content Management
Strategic Planning
Monica Larson Writing Across Platforms
Visual Presentations Professor, Shepherd University Social Media
Writing mlarson@shepherd.edu Brand Development
Market Research