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Kultur Dokumente
This method was first used in 1940 and became a very effective way of
influencing large groups of people by using different forms of media to
help get a view or point across
and make people think about a
certain thing. This became a
very important weapon for the
government as they could use
this method of using the media
to influence the public as they
used it during World War 2, the
way they got members of the
public to believe certain things was by making the media coverage very
one sided view of a certain situation, by doing this you can make a large
number of people think a certain way and you can control their views on
different situations. An example of this would be showing members really
negative things about a certain game or situation and not the positive so
that members of the public only have a negative opinion or view, when
politician Kieth Vaz put forward the motion to ban violent video games
because of their content this created a big debate that brought up a lot of
both positive and negative points. Mr Vazs main point was that he
believed violent games could turn young children violent as they are
easily influenced and although there has been some cases of this there
are many arguments and facts that go against this opinion.
A game that I designed called Divergent in an earlier unit and assessment
is a action FPS on an open world designed map and would include some
violent content bus still offers a free roam and adventure style of game
and as it is based on a very popular film I believe that fans of the film
would like the game and the concept of the film created a great basis for a
game and because it was a film first I researched the film to help get ideas
for the game in terms of the storyline and the content of the game and
how it plays.
When promoting this game to the public it would be wise to use the
hypodermic needle theory to try and gain more publicity for the game
which hopefully will get the game more well known and will help to sell
more copies, it may also help to show members of the public what the
game is all about and what it is based on as well as the type of content
the game will include.
There are many scenes within the film that are really heard hitting as the
film is based on different communities that are always competing and
fighting and shows that during war and conflict many people become
selfish and it outlines the effect that war can have on people as they are
only out for themselves. It is also quite ironic as within the film the main
character joins a community that are all trained for fighting and war but
they only except people they can brainwash and control because they
dont want their fighters to have feelings or a conscience as that may stop
them from following
orders, it turns out that
this is all just a test and
all the different
communities were all
separated to see if they
could rebuild the
separation and all
become one again but all it
did was make them all fight between themselves.
Uses and Gratifications Theory
The uses of gratifications is sort of like the hypodermic needle theory as
they both use the media to influence the general public but this way
members of the public actually go out and look for messages within the
media and either excepts or declines the message being sent to them,
this was done during world war 1 and 2 in form of proper gander to try
and convince more young men to apply
and sign up to be in the military. In korea which is still
ran by a dictator that makes all the rules a lot
of the rules and massages the
government want to get to the
public are sent out through all forms
of the media which everyone has to
follow and do otherwise there will be serious
consequences for them and because of this
the country has basically be cut off from the rest of the world as the
internet is band within korea which means koreas public population just
believes what they are told and the government have done this so they
have more control over the public and the people of korea. The way
propaganda worked was by making the arm look glamorous and exciting
and never disclosed the horrors and bloodshed that came with war by if
you signed up it was already to late and you learnt all this the hard way.
The way in which people perceive the information and messages they
receive from the media can vary and depends on the person and their up
brining as some people will agree and some will disagree with these
messages and this can determine the way in which they act and respond
to this style and type of media coverage. As many people have different
upbringings their views on certain decisions can situations can vary and
this can cause them to interpret information differently to other people so
when something comes out in the media there is a good chance that not
everyone will act the same as people have different educations and
morels that define them as an adult and their thought and decisions.
The Cultivation theory relates to Keith Vazs theory as it relates to how
video games, films and TV programmes can affect a person and their view
of the outside world and could cause some major problems if they every
try to recreate anything they have seen, this is why many companies put
a warning screen on the front of their products to make it clear to their
viewers no to attempt anything they see. The reason this can be a
problem is because some people use games to escape reality and
sometimes they cant tell the difference between reality and fiction
anymore, this is likely to affect young children more as they are easily
influenced by what they see and this can lead to many issues and
situations.
As the game I have designed is based on a 18 rated film the game will
more than likely be 18 rated as the content will be the same as in the film
as I want them both to link together and because the game will include
graphic content I dont want it influencing a young child so I will market
the game as a 18+.
Reception Study
Reception is a way in which a message is spread and aired to the public in
the form of media but the message isnt obvious and is sort of hidden and
has to be understood to be found and they are usually so subtle that most
people dont even notice them but this message will be repeated many
time and this can cause a person to think a certain thing or a certain way
subconsciously as although they
dont realise they have seen these
messages they actually have so
when they think that way they think
it is by choice even though they
have been influenced by these
subtle hidden messages.
There are many occasions within the
media where dominant tactics are
used to gain the support from the
general public and the reason for
this is because the public get told what they want to hear and because of
that they will just listen and support what is being said without knowing
any other information about a certain situation, this is a technique used by
politicians to help gain the publics vote and support.
Negotiated is when the public either disagree or agree and in some cases
even question the information they are being told, usually because of
other information they have heard that contradicts what they are being
told, people opinions can also be effected by the reputation someone has
because if they are known for not being a good source of information or
biased information then a lot of people will question what they hear from
the person or company.
Many people stick to their own opinions as it is something the firmly
believe in so oppositional is when members of the public reject the
message or information they are being told as it isnt something the agree
with or think is right as it isnt the same as their own opinions, this is done
a lot with politics when a politician tries to gain the publics vote by
promising different policies but some people may not agree with them.
The Effects of Exposure to Explicit or Violent Content