Scribd Logo
Hochladen

Willkommen bei Scribd!

  • QUESTIONNAIRE Internet Marketing

    Hochgeladen von

    herics
    83 Ansichten3 Seiten
    This document contains a 16 question questionnaire about advertising preferences. It asks respondents for their demographic information and how much time they spend with various media. It also asks about their attitudes towards and memories of different types of advertisements, including TV, print, online and social media ads. Respondents are asked to rank their preferences for and trust in different advertising channels. The final question asks if the respondent thinks advertising is transforming due to technology and culture.

    Originalbeschreibung:

    This is the questionnaire for my project on internet marketing.

    Copyright

    © © All Rights Reserved

    Verfügbare Formate

    DOCX, PDF, TXT oder online auf Scribd lesen

    Stufen Sie dieses Dokument als nützlich ein?

    Sind diese Inhalte unangemessen?

    Dieses Dokument melden
    This document contains a 16 question questionnaire about advertising preferences. It asks respondents for their demographic information and how much time they spend with various media. It also asks about their attitudes towards and memories of different types of advertisements, including TV, print, online and social media ads. Respondents are asked to rank their preferences for and trust in different advertising channels. The final question asks if the respondent thinks advertising is transforming due to technology and culture.

    Copyright:

    © All Rights Reserved
    Als DOCX, PDF, TXT herunterladen oder online auf Scribd lesen
    Markieren Sie unangemessene Inhalte
    83 Ansichten3 Seiten

    QUESTIONNAIRE Internet Marketing

    Hochgeladen von

    herics
    This document contains a 16 question questionnaire about advertising preferences. It asks respondents for their demographic information and how much time they spend with various media. It also asks about their attitudes towards and memories of different types of advertisements, including TV, print, online and social media ads. Respondents are asked to rank their preferences for and trust in different advertising channels. The final question asks if the respondent thinks advertising is transforming due to technology and culture.

    Copyright:

    © All Rights Reserved
    Als DOCX, PDF, TXT herunterladen oder online auf Scribd lesen
    Markieren Sie unangemessene Inhalte
    von 3

    QUESTIONNAIRE

    Name:__________________________________________________________
    AgeGroup(yrs):
    upto18
    18to25
    25to40
    40to55
    55+
    Gender:
    MaleFemale
    1.DoyoulikeAdvertisements?
    Yes
    Informative
    Entertaining
    Createsawareness
    No
    Irritating
    Annoying
    Wasteoftime
    2.Howmuchtimedoyouspend?
    TV,Movies
    <1hr
    12hrs
    24hrs
    46hrs
    >6hrs
    Newspaper,Mags
    <1hr
    12hrs
    24hrs
    46hrs
    >6hrs
    Radio
    <1hr
    12hrs
    24hrs
    46hrs
    >6hrs
    Internet
    <1hr
    12hrs
    24hrs
    46hrs
    >6hrs
    3.DoyouwatchtheTV/Radiocommercialsduringcommercialbreak?
    Yes
    Informative
    Entertaining
    Createsawareness
    No
    Irritating
    Annoying
    Wasteoftime
    4.Ichangethechannelduringcommercialbreaks
    Neversometimes
    dependsonad
    often
    everytime
    5.WhichisthelastNewspaper/Magazineadyouremember?Whichbrandwasit?
    ______________________________________________________________________
    6.WhichisthelastTVcommercialyouremember?Whichbrandwasit?
    ______________________________________________________________________
    7.NameanyfiveTVcommercialsyourememberlately
    1._______________________________
    2._______________________________
    3._______________________________
    4._______________________________
    5._______________________________

    Page 58
    58
    8.Doyousee/checkonlineads/mailswhenyousurftheinternet?
    Neversometimes
    dependsonad
    often
    everytime
    9.Whichisthelastonlineadyouremember?Whichbrandwasit?
    __________________________________________________________
    10.Nameanyfiveonlineadsyourememberlately
    1._______________________________
    2._______________________________
    3._______________________________
    4._______________________________
    5._______________________________
    11.Youusetheinternetfor..(Ranktheminorderofyourpreference)
    ChattingandSocialNetworking
    Email
    Information
    Entertainment
    ECommerce
    Downloading
    _____
    _____
    _____
    _____
    _____
    _____
    12.Whatmodeofadvertisinginfluencesyoutobuy/suggestanyproduct?
    Magazinesandnewspaper
    Friendsandrelatives
    TVCommercial
    Onlineadvertisements
    SocialMediaBlogs,forums,SocialNetworkingsites
    13.Whichmodeofadvertisingwouldyouprefer?(Rankinorderofpreference)
    TVcommercials
    PrintAds:Newspaper,Magazines
    OOH:Banners,Posters
    OnlineAds:Banners,Emails,
    _____
    _____
    _____
    _____
    14.WhichmodeofAdvertisingwouldyoutrust?(Rankinorderofpreference)
    Recommendationsfromconsumers
    Radio
    TV
    Adsbeforemovies
    Newspapers
    Magazines
    Blogs&forums
    Brandwebsites
    EmailIsignedupfor
    Brandsponsorships
    Searchengineads
    Onlinebannerads
    Textadsonmobilephones
    _____
    _____
    _____
    _____
    _____
    _____
    _____
    _____
    _____
    _____
    _____
    _____
    _____
    15.Youcannotlivewithout(Rankinorderofpreference)
    ComputerwithInternet
    TV
    Mobile
    iPod/MusicPlayer
    Books
    _____
    _____
    _____
    _____
    _____
    16.Doyouthinkthatthefaceofadvertisingistransformingintermsoftechnologicaland
    culturalimpact?
    Yes
    No

    Das könnte Ihnen auch gefallen