Acknowledgement

My training period had been a great learning experience and it wouldnt have been
without the support of various people, who helped me to accomplish my project
successfully. I express my sincere thanks to all those who had guided me in one or the
other way.

I would like to thank Mr. Hemant Bhalla(Associate Manager-Marketing),Godrej

& Boyce Manufacturing Co. Ltd. for giving me an opportunity to prove my
worthiness in the Marketing Department of the company and providing me with an
insight into the marketing world. He always proved as an excellent project guide &
without his guidance this training would not have been successful. I have seen in him
an exceptional leader and will try to follow and implement some of the techniques.

I would also like to thank all members of the Marketing Department who at all times
treated me as a part of their department and not as outside trainee. I am also thankful
to the various heads of departments and their assistants for sharing their experiences
and also for giving their valuable suggestions.

I would like to thank my mentor Ms Chitwan Bhutani who was there to guide me
through out my project and helped in the completion of the final report.

Date: 9th August,2010

Place: Ludhiana Reema Jaggi

 Declaration

I Reema Jaggi of PCTE do hereby declare that this project relating to Dealers
perspective regarding appliances- Case Study on GODREJ, has been prepared by
after completing my dissertation in the same, as a part of my requirements of the
MBA program of PCTE batch 2009-2011.

My guide to this project was Ms Chitwan Bhutani.

Reema Jaggi
(University Roll No.
MBA (Batch 2009-2011)
PUNJAB COLLEGE OF TECHNICAL EDUCATION
HISTORY

Pirojsha Godrej

The Company celebrated its centenary in 1997. In 1897 a young man named Ardeshir
Godrej gave up law and turned to lock making. Ardeshir went on to make safes and
security equipment of the highest order, and then stunned the world by creating toilet
soap from vegetable oil.

His brother Pirojsha Godrej carried Ardeshir's dream forward, leading Godrej towards
becoming a vibrant, multi-business enterprise. Pirojsha laid the foundation for the
sprawling industrial garden township (ISO 14001-certified) now called Pirojshanagar
in the suburbs of Mumbai. Godrej touches the lives of millions of Indians every day.
To them, it is a symbol of enduring ideals in a changing world.

Incorporation
Established in 1897, the Company was incorporated with limited Liability on March
3, 1932, under the Indian Companies Act,1913.
Corporate Timeline

1897 - Godrej & Boyce Mfg. Co. Ltd established

1918 - Godrej Soaps Limited incorporated

1961- Godrej Started Manufacturing Forklift Trucks in India

1971- Godrej Agrovet Limited began as an Animal Feeds division of Godrej

Soaps

1974 - Veg oils division in Wadala, Mumbai acquired

1990 - Godrej Properties Limited, another subsidiary, established

1991 - Foods business started

1991 - Godrej Agrovet Limited incorporated

1994 - Transelektra Domestic Products acquired

1995 - Transelektra forged a strategic alliance with Sara Lee USA

1999 - Transelektra renamed Godrej Sara Lee Limited and incorporated

Godrej Infotech Ltd.

2001 - Godrej Consumer Products was formed as a result of the demerger of

Godrej Soaps Limited. Godrej Soaps renamed Godrej Industries Limited

2002 - Godrej Tea Limited set up

2003 - Entered the BPO solutions and services space with Godrej Global
Solutions Limited
 2004 - Godrej HiCare Limited set up to provide a Safe Healthy Environment
to customers by providing professional pest management services

2006 - Foods business was merged with Godrej Tea and Godrej Tea renamed
Godrej Beverages & Foods Limited

2007 - Godrej Beverages & Foods Limited formed a JV with The Hershey
Company of North America and the company was renamed Godrej Hershey
Foods & Beverages Limited

2008 - Godrej relaunched itself with new colourful logo and a fresh identity
music
Board of Directors

Chairman & Managing Director: JAMSHYD N. GODREJ

Executive Directors:
Phiroze D. Lam : Executive Director and President of the co.
Kyamas A. Palia : Executive Director(Finance)
Vijay M. Crishna : Lawkim Motors
Anil G. Verma : Personal & Administration

Non-executive Directors
Adi B. Godrej
Nadir B. Godrej
Kavas N. Petigara
Behram A. Hathikhanavala
Fali P. Sarkari
Pradip P. Shah
Anita Ramachandran
: Chairman - Godrej Group
: MD Godrej Industries,
Chairman - Godrej Agrovet
: Chemical consultant & Businessman
: Management Consultant
: Chartered accountant
: Financial Advisor
: HR consultant
Godrej Group Profile

Started in 1897 as a locks manufacturing company, the Godrej Group is today one of
the most accomplished and diversified business houses in India. Godrej's success has
been driven by the company's commitment to delivering innovation and excellence.
Through the consistent application of this commitment and a century of ethical
business conduct, Godrej has earned an unparalleled reputation for trust and
reliability.
In 1930, Godrej became the first company in the world to develop the technology to
manufacture soap with vegetable oils; that spirit of innovation has continued
throughout the organization's history. Today Godrej is delivering consumers exciting
innovations across a spectrum of businesses. The company's pursuit of excellence is
equally well established and enduring.
In the 1944 Mumbai docks blast, Godrej safes were the only security equipment
whose contents were unharmed; an equal level of product quality continues to be
expected from every product bearing the Godrej brand name. Godrej management
understands that the company's greatest asset is the trust and faith that consumers
have reposed in it, and recognizes that the company must continue to earn this trust.
This translates to the organization delivering outstanding quality and value in
everything it does.
Godrej's ethical and visionary practices have allowed the company to successfully
expand into a number of businesses. Today Godrej is a leading manufacturer of goods
and provider of services in a multitude of categories: home appliances, consumer
durables, consumer products, industrial products, and agri products to name a few. A
recent estimate suggested that 350 million people across India use Godrej products.
The group has more recently entered the real estate and information technology
sectors, and management views these as avenues for enormous growth.
The Godrej Group stands in a strong position today. With annual sales in excess of $1
billion, a workforce of approximately 18,000, and a strong diversified portfolio,
Godrej has proven its ability to deliver strong financial performance.
Business profile

Godrej group of companies are todays one of the largest engineering and consumer
products company in the country having varied interests from engineering to personal
care products with a total sales turnover of about US$ 1.7 bn.

It is also one of the most respected corporate houses known for its philanthropy and
initiation of labour reforms besides being recognised for its values of fair, transparent
and ethical dealings.

The company has the following businesses which manufacture and market a wide
range of consumer durables and industrial products:

Chemicals

We are Indias leading manufacturers of oleo chemicals and over hundreds of different
industrial chemicals. With our global reach spreading wings across 40 countries, we
were conferred the prestigious exports award by Chemexcil for 3 consecutive years in
1998-99, 1999-00 and 2000-01.The products in our portfolio are used in a variety of
applications: cosmetics, tyres, detergents, pharmaceuticals, cigarettes, toothpaste and
more.

Associate Companies

Godrej Properties

Godrej Properties was incepted in 1990 with an aim of providing ultra-modern

townships to discerning customers at affordable prices. It adheres to a simple
philosophy of providing exemplary service based on the optimal use of available
resources.
 Godrej Consumer Products

Godrej Consumer Products is a major player in the Indian FMCG market with a huge
portfolio of products in the form of personal, hair, and household & fabric care
segments. With 3 state-of-art manufacturing facilities at Malanpur (MP), Guwahati
(Assam) and Baddi (HP), this division employs 950 people across these industrial
plants.

Godrej Household Products

Godrej Household Products Limited (GHPL) is a wholly owned subsidiary of Godrej

Consumer Products Limited. With strong brands like Good Knight, HIT, Jet, Ambipur,
Brylcreem and Kiwi, GHPL is the market leader in the Indian household insecticides
category and has a dominant presence in the air care, shoe care and male hair care
markets.

Godrej Hershey

Godrej Hershey is one of the most respected business conglomerates established in

2006 with a prime focus on the food division. The range of products from the house
of Godrej Hershey covers a number of popular products in the segment of
Confectionery, Non Carbonated Beverages, Cooking Aids, Packet Tea and Edible Oil.

Godrej Agrovet
Godrej Agrovet, formerly a division of Godrej Soaps Ltd. was reformed in 1971 with
a focus on the agricultural sector. Over the years this division has developed a close
relationship with farmers with its innovative offerings in the form of animal feed, oil
palm plantations, agrochemicals and poultry.

Godrej and Boyce Mfg. Co. Ltd.

Products and Services

APPLIANCES (ISO 9001/14001)

Refrigerators, Washing Machines, Air Conditioners, Microwave Ovens and DVD
Players
 INTERIO FURNITURE (ISO 9001/14001; OHSAS 18001)
Office Furniture - Desking, Seating, Open Plan Office Systems, Computer ,
furniture and Storages; Home Furniture - Living, Dining and Bedroom furniture;
Kitchen cabinets. Laboratory furniture; Marine accommodation; Healthcare furniture;
Turnkey interiors; Carpet tiles; Mattresses

LOCKS (ISO 9001/14001; OHSAS 18001)

Padlocks, Furniture locks, Mechanical and electromechanical door locks,
Door Controls, Architectural and Glass Hardware, Customized solutions &
Cartini range of Scissors, Knives and Kitchen Accessories

SECURITY SOLUTIONS (ISO 9001/14001; OHSAS18001)

Strong Room Doors, Safe Deposit Lockers, Data/ATM Safes, Burglary and Fire
Resisting Safes; Record & Filing Cabinets, Cash Boxes, Coffers,
Electronic Safes, Hotel Safes; Currency Sorters & Cash Counting Machines; Fire
Doors, Entranza Home Doors; Marine Doors & Hatches; Premises Security
Solutions; Surveillance, Scanning and Screening Systems; Baggage Scanners, Door
Frame Metal Detectors, Access Control Systems; Fire and Burglar Alarm Systems,
Video Door Phones

PRIMA VENDING AND AUDIO-VISUAL SOLUTIONS (ISO 9001)

Vending Machines and Operations (Services), Audio Visual Solutions

STORAGE SOLUTIONS (ISO 9001)

Shelving and Racking systems (Static and Mobile), Drive-in System,
Cantilever System, Mezzanine Floors, Gravity Flow System, Special
Warehousing Solutions, Tool Storage Cabinets, Work surfaces, Trolleys and
Warehousing Consultancy
 MATERIAL HANDLING (ISO 9001/14001; OHSAS 18001)
Forklift Trucks (Diesel, Electric and LPG) and Attachments; Warehouse
Trucks; Tyre Handlers; Tele Handlers; Container Handling Trucks; Industrial
Cleaning and Personal Access Equipment; Spare Parts, Service and Maintenance
Contracts; Trucks on Hire, Pre-owned Trucks.

INDUSTRIAL PRODUCTS (ISO 9001/14001)

Sheet Metal Dies, Die Casting Dies, Thermo-compression Moulds, Special Purpose
Machines, Jigs and Fixtures, High Precision Components/Equipment for Engineering
and allied industries, Sheet Metal
Working Machines Sales and Service

PROCESS EQUIPMENT (ISO 9001/14001; OHSAS 18001; ASME U,

U2,U3, S; NBBI R; AD Merkblatt HP0; Chinese SELO)
Heavy Walled Reactors, High Pressure Vessels, High Pressure Shell and
Tube Heat Exchangers, Reactor/Tower Internals and Trays

ELECTRICALS AND ELECTRONICS (ISO 9001/14001, OHSAS 18001)

Busbar Power Distribution Systems, Compressors and Compressed Air
Control Systems, Industrial Electronics and Automation, Energy
Conservation and Green Building Services, Turnkey Electrical and Power
Infrastructure Projects

LAWKIM ELECTRIC MOTORS (ISO 9001/14001/17025, CMRI, UL)

Motors (FHP, Custom-designed and Metric Motors for Hermetic, HVAC,
General Purpose Applications), Calibration and Testing (Electro-technical
and Thermal Calibration)
CONSTRUCTION AND REAL ESTATE
(ISO 9001/14001; OHSAS 18001)
Ready Mix Concrete, Construction Projects, Property Development, Real
Estate Leasing and Services updated

Products of the appliance division

o Refrigerators
Direct cool
Cold Gold Deluxe
Pantacool V2
Pantacool
Axis
No.1
GDC 110
Edge
Frost free
EON
Pantacool

o Air conditioners
Split AC
Mirror star series
Silver line series
Pearl series
Ivory series
Window AC
Navigator series
Maxi miser series
o Washing machines
Fully automatic
Semi automatic

o Microwave ovens
Steam
Convection
Grill/combination
Corporate concerns

The concept of trusteeship of wealth. Begun by the founder Ardeshir Godrej through
a spontaneous gesture of a Rs. 3-lakh donation in 1926 to the Tilak Fund for the
upliftment of Harijans. Acknowledged by the Mahatma as the biggest contribution he
had received for the cause.

The initation of philanthropy by Ardeshir was strengthened by his brother Pirojsha,

who made it a corporate principle for the Godrej group. Anticipating labour
legislation by providing housing, schooling (epitomised today in the Godrej
Udayachal Schools), medical aid and paid leave to workers. Environment and social
concerns were equally vital to his vision. And to the vision of his sons, among whom,
the yongest, Naval set up the Foundation for Research in Community Health and the
Foundation for Medical Research along with Vasant Sheth of Great Easten Shipping
Co. Ardeshir's vision is alive and throbbing. Through organisations that have taken the
trusteeship of wealth as a mission of their own.

The Pirojsha Godrej Foundation

The Pirojsha Godrej Foundation, established in 1972, owns one-third shares of the
holding company, Godrej & Boyce Mfg. Co. Ltd. The income from dividends is
utilised for promoting the objectives of the Trust, which includes providing medical
relief to the poor and critically ill, educational aid to students, and relief funds in case
of natural disasters.

Apart from promoting culture and the time arts (through the Godrej Dance Academy),
sea cadets (Boating Section), libraries, school, blood banks, The Godrej Baug for low
income people, the Red Cross Disaster Center at Vikhroli and the Pirojsha Godrej
Memorial Wing at Breach Candy Hospital are born of this foundation.

Significant contribution have been made to, among others, the World Wide Fund for
Nature-India, the Bombay Environment Action Group, the Latur Earthquake Relief
Fund, the Andhra Cyclone Relief Fund, the Prime Minister Relief Fund and the Chief
Minister Relief Fund.

The Soonabai Pirojsha Godrej Foundation

The Soonabai Pirojsha Godrej Foundation, founded in March, 1974, it provides

fund for education, and other worthy causes. The trust maintains large tracts of
protected land for two separate projects - the conservation of mangroves and building
an integrated housing colony for lower and middle income groups in association with
the Housing Development Finance Corporation.

The Godrej Memorial Trust

The Godrej Memorial Trust, established in 1994, the Trust is a voluntary, non-
religious, non-sectarian, non-political charitable trust which is involved in
maintaining hospitals, clinics, dispensaries and providing medical relief to the
underprivileged. The Trust runs a clinic in New Delhi which provides facilities for
operations, examinations, immunization, counseling and family welfare. The Trust
has also initiated a project to establish a specialised hospital near Delhi.

The Naoroji Godrej Center

The Naoroji Godrej Center for Plant Research, started in 1992, the Center is
involved in basic and applied research in horticulture, pisiculture, sericulture,
floriculture and preservation of endangered species. Beside this, it acquires land to
conduct the above activities on and ties up with institution/individuals to successfully
execute community projects. Its seven primary projects include the conservation of
threatened plant species, development of an ideal village and mass propagation of
medical plants.