Consumer Buying Behaviour Questionnaire Apparel & Accessories in Reliance Trends

Dear Sir/Madam, I a student of Sahyadri College Management & Sciences, Mangalor

e, am conducting a survey on the Buying Behaviour of the consumers in Reliance T
rends. I request you to kindly spare a few minutes and help us in the survey. Yo
ur co-operation will be highly obliged. PERSONAL DETAILS Name: _________________
________________ Occupation: a) business ( ) b) salaried person ( ) e) home make
r ( ) Age: a) 18 28 ( ) b) 28 38 ( ) c) 38 48 ( ) Gender: Male ( ) / Female ( )
c) agriculture ( ) d) student ( )
d) 48 58 ( )
e) above 58 ( ) d) 40000 50000 ( )
Income: a) below 10000 ( ) e) Above 50000 ( )
b) 20000 30000 ( )
c) 30000 40000 ( )
1. Are you a regular customer at Reliance Trends? a) Yes ( ) b) No ( )
2. How often do you visit Reliance Trends? a) Daily ( ) b) weekly ( ) c) fortnig
htly ( ) d) monthly ( ) e) occasionally ( )
3. What is the average time that you spend at Reliance Trends? a) Less than 30 m
inutes ( ) b) 30 min 1 hour ( ) c) 1 hr 2 hrs ( ) d) more than 2 hrs ( ) 4. Who
influences your purchase at Reliance Trends? a) friends ( ) b) self ( ) c) famil
y ( ) d) spouse ( ) e) others specify___________________
5. Who accompanies you for the purchase? a) friends ( ) b) family ( ) c) spouse
( ) d) alone ( ) e) other specify____________________
6. On which occasions do you make purchase? a) festivals ( ) b) gifts ( ) c) off
ers ( ) d) weddings ( ) e) othes specify_________________
7. On what basis do you make purchase of clothes? a) price ( ) b) quality ( ) c)
brand ( ) d) fashion ( ) e) colour ( )
f) other specify______________________ 8. What clothes do you often purchase? a)
formals ( ) b) casuals ( ) c) sports wear ( ) d) innerwear ( )
9. If formals, then which brand you prefer? (Brands of Reliance trends) a) Netpl
ay ( ) (Other brands) a) Belmonte ( ) f) John Players ( ) b) Indigo Nation ( ) g
) John Miller ( ) c) Raymond ( ) d) Oxemberg ( ) e) Scullers ( ) b) First class
( ) c) Pureza ( ) d) Network ( )
h) Thomas Scott ( )
10. If casuals, then wich brand do you prefer? (brands of Reliance Trends) a) Dn
M X ( ) (Other brands) a) Options ( ) b) Lemax ( ) c) Denizen ( ) Tannz ( ) b) T
eam Spirit( ) c) First Class ( )
11. If sports wear, then which brand do you prefer? a) Performax ( ) b) Team Spi
rit ( )
12. On an average how much money do you spend at Reliance Trends? a) below 500 (
) e) above 2000 ( ) b) 500 1000 ( ) c) 1000 1500 ( ) d) 1500 2000 ( )
Rate the following attributes of Reliance Trends 1) Strongly agree 5) strongly d
isagree 2) some what agree 3) Neutral 4) some what disagree
a) The store layout at this store is easy for the customers to find out what the
y need. 1. ( ) 2. ( ) 3. ( ) 4. ( ) 5. ( )
b) Maintenance and cleanliness of the store is very good. 1. ( ) 2. ( ) 3. ( ) 4
. ( ) 5. ( )
c) The physical evidence of the clothing section is very neat and systematic. 1.
( ) 2. ( ) 3. ( ) 4. ( ) 5. ( )
d) Reliance Trends has a good collection of clothing which helps the customer o
have a choice. 1. ( ) 2. ( ) 3. ( ) 4. ( ) 5. ( )
e) Reliance Trends is always updated with the latest fashion clothing. 1. ( ) 2.
( ) 3. ( ) 4. ( ) 5. ( )
f) The overall experience of shopping at Reliance Trends is good. 1. ( ) 2. ( )
3. ( ) 4. ( ) 5. ( )
g) Your suggestions are highly obliged : _______________________________________
______________________________________________ _________________________________
____________________________________________________ ___________________________
__________________________________________________________ _____________________
________________________________________________________________ _______________
______________________________________________________________________ Thank You
.