cu brandcente

randcenter vc
ter vcu brandc
vcu brandcent
nter vcu brand
Sarabeth yglesias

u brandcenter
Creative Brand Management

vcu brand

vcu brandcenter
 Table of contents

MY STORY SO FAR CREATIVE BRAND MANAGEMENT

WHO I AM & WHAT IM GOOD AT......................... 4 WALMART INFOGRAPHIC......................................10

ONE PLACE IVE LIVED............................................. 5 STRONG BRAND ADVANTAGES............................ 11

WHAT LED ME TO THE BRANDCENTER........... 6 SEA & SKI REVITALIZED..................................................12

A PERSONAL FAILURE...............................................7 SOCIAL MEDIA.....................................................................18

THE CBM TRACK ......................................................... 8 CONSUMER & BRAND INTERACTIONS....................19

CBM ROLE IN ADVERTISING....................................... 20

RESUME...........................................................................21
Before we get started...
Thank you for taking the time to review my
application! I hope this conveys a bit about who I
am and what I will bring to the table as a
Creative Brand Manager at the VCU Brandcenter.
 I am

A constantly curious contradiction. I live to experience different

things, be it a new restaurant, an undiscovered musician; a strange
game, an uncomfortably odd art gallery. However, I balance that
drive to explore with the preference to observe, listen and learn
before marching into a situation. I am a collector of patterns,
textures, smells, simple recipes and interesting phrases. I am a
generalist I want to know about every topic and person in every
walk of life. A third generation Puerto Rican, I carry the genes
but not the upbringing. Exploring my roots sparked an interest in
Spanish language and cultures, and while I find this doesnt define
me, it absolutely inspires me. Those interests fostered a continued
curiosity to learn about other cultures and different types of
people.

I do these things well

At the intersection of all of these interests I find my strengths. I
have a great appreciation for design and challenging the status
quo, but with a clear purpose. I utilize my desire to know about
everything in my work, wanting to research all avenues and aspects
of a business. I appreciate both sides of an argument. I am good
with and enjoy working with people. I believe in leading by a
positive, yet strong, example. I excel at thinking outside the box
and coming up with unique and distinctive solutions.

4
Theres growing up, and
theres becoming you.

My family moved to Midlothian, Virginia when I was in first grade.

I was the oldest of four kids, and growing up in my family in the
town of Midlothian was like being Jake Gyllenhaal circa Bubble Boy.
A town with almost unsurpassed public education and a relatively
reliable suburban gossip network, why would anyone ever want to
leave?

I wanted to leave. I wanted out. I couldnt get far enough away (in
my mind, studying marine biology in Hawaii was on the table). And
yet, I was terrified to be too far. So, I compromised (in distance)
on Elon University in North Carolina. Upon graduating college, I
stubbornly stuck around Chapel Hill area for an internship rather
than returning home. As that summer came to a close, I found a
job in Richmond. Begrudgingly, my things were packed and I
returned to my old home with a clock on my inhabitance.

And something shifted while I was I here. I moved in with an

old high school friend. I rekindled old friendships, nurtured
acquaintanceships, created new relationships with mutual friends.
I got to know Richmond from the inside. I discovered more of
the amazing community of artists, musicians, and ambitious folks
here following their passions. Richmond gave me an opportunity
to see people forging their own path at every turn it seems like
someone has their own business they started from something
bigger. I also discovered I loved feeling an impish grin creep onto
my face whenever I answered the question, Whats your rent? of
my friends in New York and San Francisco. Dont get me wrong, I
know theyre paying for a lifestyle and certain opportunities. But
Richmond gave me an opportunity to see some of the different
ways you can make waves up close. I am constantly delighted at
the incubator of homegrown talent that is Richmond, this place I
never wanted to return to.

5
 pursuing the brandcenter

In high school I saw the film Invisible Children about Joseph Kony
and the Lords Resistance Army in Uganda. I was so struck by how
the story, paired with youthful and rebellious-feeling branding,
garnered a following and support for a worthwhile cause. I keep
coming back to that film because it sparked the realization that
those aspects are just as important as the cause itself. Not only
that, but how it can make your cause stand out above the others.

All these years later, I was led to the Brandcenter well, to be frank,
from an unsuccessful job search. I felt stuck between potential
ho-hum roles and the feeling that my current role couldnt expand
the way I desired. When I attended an information session back in
November, the excitement and rightness I felt with the Brandcenter
didnt compare to any potential future role available with my
immediate skillset. And it continued to ruminate in my head for
the next several months, until I decided to take the plunge on the
application. Initially inspired by the dream of joining an agency
and surrounding myself with the energy of a faster-paced working
environment, in my research about the Brandcenter I also became
motivated by the desire to helm and influence a single brands
identity. I want to kick start a career with killer knowledge and a
proven portfolio of how to put together a thorough campaign that
surpasses a clients market goals. My role over the past three years
within a mid-size, but national-reaching CPG company afforded
me exposure to not only the process of managing our own brands,
but seeing what made other brands successful as well. Experiences
such as product research and development over several years,
only to have the product tabled at the final stages, or an extremely
promising concept you believe in that doesnt have the capital to
be realized, are frustrating realities of the business world. I want to
help brands, be it through an agency or client side, create thriving
businesses driven by strategic products and brand identities. I
would love at some point in my career to take those experiences
and work with non-profits or a brand with a socially-conscious
mission, and perhaps one day be part of my own Invisible
Children branding story.

6
A personal Failure

I am a firm believer in the importance of traveling to learn about

different cultures, to have new experiences and interact with
people different from oneself. I planned to spend half of my
junior year of undergrad in a Spanish speaking country with a
host family to immerse myself in the language and solidify my
language skills. However, this dream semester abroad did not turn
out how Id imagined. My host family was very different than what
I had expecred and we didnt really click. About halfway through
the program, I got sick. I started to struggle in my classes, and
craved the comforts of home. In the face of those mostly mental
challenges, I withdrew. I stopped trying to meet locals and bond
with my host family, and spoke English whenever I could. I came
away from the program short of my goal for solid language skills.
Beyond the frustration with myself for failing my self-imposed
milestones, I was disappointed how I acted in the face of a
challenge. Challenges provide opportunities for growth, and I was
given a great one. I felt I missed a moment when I would have
grown personally as well as in my language skills. In the wake
of that frustration, I do believe it gave me some clarity and self-
awareness. When faced with situations where I feel uncomfortable,
I try to see where I can grow from it, and throw myself into the
experience. There may be growing pains, but I believe living with
that mentality will ultimately leave me with fewer regrets and
greater experiences.

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 WHY creative brand
management

As a creative brand manager, I want to dig into an issue and

comprehensively solve business problems in a way that our work
isnt just a bandaid, or a temporary boost in sales. CBMs research
and monitor industry trends to keep their clients abreast of the
competition and consumer demands in their businesss ever-
changing landscape. I want to work with agencies like Anomaly,
who do more than just make great ads. I want to elevate the brand
by working through all aspects of a businesss issue. Working
with strategic and creative teams to develop and execute brand
plans, I want to help brands in the most holistic way theyll allow.
Establishing their identities to grow their business from the inside
out, creating strategies that drive their plans for years to come.

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CREATIVE
BRAND
MANAGEMENT
ASSIGNMENTS
9
 SOURCES:
1. Walmart Shopper Demographics, 2016 <http://www.businessinsider.com/walmart-shopper-demographics-2016-10>
2. Winning Millennials <http://fortune.com/2016/03/10/walmart-millennials/>
3. Ecommerce Company <http://www.businessinsider.com/walmart-says-its-transforming-into-an-ecommerce-company-2016-10>
4. 2 Day Shipping Announcement < http://www.businessinsider.com/walmart-free-two-day-shipping-2017-1>
5. Walmart Moms < https://blog.8thandwalton.com/2015/03/walmart-moms/>

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Advantages to building a
strong brand

1. Clear mission
If all aspects of the business are operating under the same mission, every place your
brand interacts with customers will be guided by the same principles. A mission
that resonates with your consumers on an emotional or social level will keep them
coming back to your brand.
2. Clear identity
This bleeds over into all functions of the business such as guiding future innovations,
how your brand reacts to PR issues, and even customer service. A consistent look
and feel at every consumer touchpoint will help consumers know who your brand is.
3. Consumer awareness
Half the battle is getting consumers to notice youre out there! When consumers
know and recognize your brand, chances of purchase greatly improve.
4. Brand recognition
Creating a recognizable brand will help distinguish you in the marketplace.
5. Enhance credibility with consumers
When consumers know what your brand is all about, theyll choose you for the well-
known benefits they can expect vs. competitors.
5. Customer & Consumer loyalty
A cohesive and professional look builds your raport with customers as well. If
customers dont carry your product, consumers cant purchase it. A strong brand will
convert and maintain consumers for repeat purchases or interactions.
6. Easier entry of innovations into the marketplace
If your brand has a strong identity and consumer recognition, then innovations will
be more readily accepted.
7. Word-of-Mouth Promotions
People who like your brand will tell others about their experience with the brand.
Referrals from trusted sources are an excellent source of encouraging trial.
8. Competitive edge in the market
As compared to unknown brands or brands without a strong core, building a strong
brand gives you recognition and customer loyalty.
9. Enhance credibility with consumers
When consumers know what your brand is all about, theyll choose you for the well-
known benefits they can expect vs. competitors.
10. Retention of Internal Talent
Making sure you have (and keep) the best people who know your business greatly
contributes to the success and longevity of the brand.

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 SEA & ski revitalized
Brand History:
Sea & Ski was a popular brand of sun lotion during the 1960s and
1970s. At the height of its popularity, Sea & Ski reached $12 million
in sales and was the #2 brand after Coppertone. Somewhere along
the way, the Sea & Ski brand became secondary to the other
pursuits of the parent company, and marketing for the brand fell to
the wayside. After changing hands a series of times, the brand was
brought back to life by Robert Bell, and then sold. However, AdAge
reported in 2002 the brand was being restored by the Faulding
Consumer division of Mayne Nickless Ltd. According to Brandland
USA, between 2009 (where they investigate the S&S brand) and
2012, the brand poorly resurfaced as a lip balm. Brandland reported
the brand was under license by Navajo Manufacturing during this
time.

Currently, the Sea & Ski brand has a domain at SeaAnSki.com.

The website is being updated (even in the span of a week in
May its changed!), and has a 2017 copyright from Cross-Brands
Manufacturing.

However, throughout all my research, other than wavering

leadership for the brand, it was hard to pinpoint another factor
that led to failure of the brand. In an article via Brandland, there are
over 128 comments from consumers touting how much they loved
Sea & Ski, the scent, the bottle, the memories they had. This sun
screen was provoking such story telling! People remember the Sea
& Ski brand and the memories it evokes.

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Sunscreen Market Analysis

Data from Euromonitor forecasts 6.4% growth into 2018 for the
global sun care market. Sun care accounts for 2% of worldwide
beauty and personal care market, with the market being valued at
$454 billion in 2013. However, sunscreen usage amongst consumers
remains relatively low at just under 50% for both men and women.

Additionally, cosmetics are eroding sun care brand loyalty by

adding SPF to makeup and daily moisturizers [1]. Multifunctionality
in products, as well as new, more natural formulas, are key to
competing in the market.

A 2013 survey from the Centers for Disease Control and Prevention
(CDC) asked participants how often they use sunscreen when
outside in the sun for more than an hour. The study found that
14.3% of men and 29.9% of women reported regularly using
sunscreen on both their face and other exposed skin. Sunscreen
use is particularly low among those with lower incomes, non-
Hispanic blacks and individuals whose skin is less sensitive to the
sun[2].

The sun care market is broken down into several different formats:
lotions, sprays, cream, gels, powder, liquid, wipes and colored
sunscreen. It can additionally be broken down by SPF segments:
6-14, 15-30, 30-50, 50+, After Sun, Self Tanning.

A 2013 survey found that 62% of respondents saw sun protection

as essential or a high priority product benefit in skincare products.
This was followed by Natural/Organic Ingredients and suitability for
sensitive/hypoallergenic skin. Obtaining the best value for money
was important for men and women, followed by the product
working as advertised, as well as ease of use and application.
However, in another survey only 28% of Americans were concerned
about sun damage in 2013 [4].
While Private Label brands were leading the market in 2016 with
$171.7 million in sales, Coppertone Sport followed with sales of
$97.5 million, and Neutrogena Sheer with $93 million. Other top
product lines include Banana Boat UltraMist Sport Performance,
Banana Boat Sport Performance, Neutrogena Beach Defense,
Coppertone, Hawaiian Tropic, and Banana Boat [5].
 SWOT ANALYsis

Strengths:
- Sea & Ski strong brand name, as evidenced by consumer
research back in 2002
- Blank slate to reposition brand, as there are no associations with
Sea & Ski in majority of consumer market
Weaknesses:
- Popular brands have been around for a long time, with loyal
customers
- Younger generations not familiar with Sea & Ski
- Market fairly saturated with many different brands all touting
different combinations of consumer benefits
Opportunities
- Sun care market is growing, with 6.4% projected growth for 2018
- Differentiate with removal of chemicals commonly
acknowledged as a health risk
- With less than 50% of U.S. population regularly using sunscreen,
there is an opportunity to educate consumers about the
importance
Threats
- Larger, established brands may also follow suit and change
formulations to comply with consumer demands
- Many cosmetic brands now also contain SPF
- Is it possible to remove chemicals and maintain efficacy of the
product

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Brand Vision & Mission

Vision: Safe sun protection for active individuals.

Mission: To provide the best skin protection for individuals
spending time in the sun, keeping in mind the overall wellbeing of
the consumer.

Brand Position
Consumers are becoming more aware about the dangers of sun
damage and overexposure to the sun, as well as the chemicals
that are found in everyday sunscreens. Sea & Ski will re-launch as
the option for the active, wellness-minded individual that is safer
than the leading brands, while still delivering excellent, long lasting
protection from the sun.

What you put on your skin is just as important as what you do in

it. Whether youre riding the waves, enjoying the rays, or barreling
down a mountain, you want long lasting protection without
worrying about what your skin is absorbing.

Goals
- Annual sales of over $30 million by year 5, putting Sea & Ski in
top ten sunscreen ranking.
- Be the sunscreen brand that delivers on full and long lasting sun
protection for active individuals without compromising overall
wellbeing.
- Keeping care at the forefront, acknowledging new research
about chemicals that cause more harm than theyre worth.
- Introduce Sea & Ski as the brand for active individuals looking for
sunscreen products with fewer chemicals.

Key Factors
1. Currently Sea & Ski is unknown by younger, more active
generations of consumers, and will have to compete with big
brands spanning decades of brand loyalty.
2. Brand was once a $12 million brand and well-loved by users.
3. Scent and packaging were key nostalgia triggers for former
customers reminiscing on Sea & Ski.
4. Increasingly, consumers are concerned about chemicals in their
products. We want to answer this concern with a better for your
skin option.

15
 Relaunch Strategies & Tactics

1. Differentiate ourselves in a highly saturated market

a. As a point of differentiation, Sea & Ski is committed to
removing high toxicity chemicals from its proprietary
formula.
i. Incorporate Sea & Ski Mission on website with
interactive educational piece on the importance of
sunscreen use.
b. Maintain a mid-tier price point at the start to encourage
trial.

2. Bring Sea & Ski portfolio into the contemporary sunscreen

market
a. Launch with portfolio of varying SPFs (15, 30, 50),
positioned for certain outdoor activities
b. Launch with lotion, spray, and roll-on formats for the
active user
c. American Skin Association charity mission
i. As a brand, we support the mission of the ASA in
researching and preventing Melanoma. Portions of our
profits are donated annually to the ASA.

3. Positioning for the active user

a. Refresh logo - take cues from old look while modernizing
packaging. Utilize similar color choices where appropriate
b. Target outdoor outfitters such as REI and Patagonia
to market toward active population

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Relaunch Strategies & Tactics (Contd)

4. Gain new brand awareness

a. Create digital presence with updated website and social
media
b. Utilize digital presence with consumer snapshots
campaign
1. Through in-store and digital communication, run
campaign encouraging former Sea & Ski lovers to share
images of where they used to Sea & Ski, as well as
where they Sea & Ski now! First 1,000 submissions will
receive a coupon for a free bottle of Sea & Ski. This
encourages consumer interaction with our brand as
well as ushering in a new generation of Sea & Ski
experiences.
c. Partner with well-established active brands in different
events (snow ski, water ski, beach fun events) for demos to
gain consumer trial
d. Respond to online requests (on various threads and
articles) confirming Sea & Ski is back, directing them to
website

5. Make products widely available.

a. Gain placements in large grocery stores, drugstores,
sports stores
b. Ecommerce for initial launch - there are already
consumers looking for the product, we just need to give
them an avenue to purchase.

SOURCES:
Sunscreen Market Resources.
1. https://www.cosmeticsbusiness.com/news/article_page/Global_sun_care_market_to_rise_64_
by_2018/105908
2. https://www.aad.org/media/news-releases/study-most-americans-don-t-use-sunscreen
3. http://www.prnewswire.com/news-releases/sun-care-market---global-industry-analysis-size-
share-growth-trends-and-forecast-2016---2024-300341096.html
4. http://finalstepmarketing.com/wp-content/uploads/2015/07/Sunscreen-Market-Analysis.pdf
5. https://www.statista.com/statistics/301160/suntan-lotion-and-oil-brands-sales-in-the-us/

Brand History Resources

6. http://www.encyclopedia.com/social-sciences-and-law/economics-business-and-labor/businesses-
and-occupations/carter-wallace-inc
7. http://adage.com/article/news/suntan-lotion-maker-hopes-recapture-golden-years/34077/
8. http://www.brandlandusa.com/2009/08/09/whatever-happened-to-sea-once-the-nations-most-
popular-suntan-brand/
9. http://businesscasestudies.co.uk/nivea/segmentation/consumer-segmentation.html

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 Social Media: interactions &
Influences in daily life
Day 1:
>> I woke up and checked Snapchat, Instagram and Facebook. I had a few snaps from my sister and
a friend who lives in California.

>> Throughout the day, I checked each of these apps multiple times. On Instagram, I saw a photo
posted by the radio host Elvis Duran, whom I follow. The photo was of an amazing food creation: The
Taco Pizza from Tony Baloneys in New York. It is a giant hodge podge of tacos in a circle on pizzas
with some sort of mesmerizing sauce in the middle. I shared this photo with my roommate, and, Ill
be honest here, pestered a few of my NYC friends to figure out the next time I might be able to take
a trip to New York to try this concotion. If youve ever taken a look at how the SPCA characterizes
their different dog personalities, Id fall under the category highly motivated by food.

>> I have been looking for a new apartment, and about a week ago I commented on a post in the
Facebook group Lindseys List for Richmond. I was the second comment, and subsequently 38
people followed by comment. I thought the apartment was surely gone as I hadnt heard anything
backin over a week. At about 4:45pm, I received a message from the poster. She was available to
show the apartment tonight! I immediately messaged back. I had seen a few apartments before this,
all at the top of my budget and not quite cutting it. This place I looked at on Tuesday however, was
PERFECT. I told the current tenant well take it she cancelled the other showings and we submitted
our applications for the apartment. Big thanks to technology for facilitating.

>> I shared my experience with this list to a teacher friend of mine, who would be looking for
summer work.

>> I received an email blast for an event in a few weeks at Buskey Cider, which I plan to attend.
Social media influences: I considered a trip to New York, sparked by the taco pizza creation. I make
plans to patronage a local watering hole for an event.
Social media interaction: Usage of Facebook group to find new apartment and connect with others
in a way that facilitates some commerce. Also suggested this to a friend.

Day 2:
>> This morning I woke up, and checked the three social media outlets I usually use. I follow a lot
of brewery and restaurant accounts, and they were already posting about Cinco de Mayo coming
up this weekend. Buskey is having a Mint Julep release on Friday definitely attending! Goatcado
posted on Facebook, and I consider having that for lunch next week when the food truck graces
South Chesterfield.
>> I received a notification from The National on Facebook, saying the number of tickets for a
concert Im interested in are low. On the news feed I saw some of my friends are attending other
various music events in the coming weeks, and I press interested in a few of them so I remember
theyre coming up. An acoustic Weezer cover band looks like the highlight this week.
>> In the afternoon on Instagram I have a lot of friends reposting a photo in hopes of receiving a free
swimsuit. (Yes, this was the day Sunny Co Clothing ruined social media.) I find this vaguely annoying.
Among these posts are my standard personalized sponsored posts for shoes and clothing.
Social media influences: Swimsuit brand encouraging people to share their photo in my instance
it turns me off to the brand. And Im kind of shocked so many of my peers are sharing the photo!
However, the other sponsored content for clothing is interesting and influences me to do a little
online browsing of their website.
Social media interaction: With the low tickets notification from the music venue in town, this
sparks me to go to their website and actually purchase tickets.

Day 3:
>> I received a notification that one of my friends will not be attending a family friends 30th
Anniversary party this summer. This gets me thinking about if I will attend, and what Im doing 4th of
July weekend.

>> I saw a friend is attending an event and I clicked to check it out. If you cant tell by now, this is
often what my activity on Facebook consists of.

>> An ad for a pair of pants and shoes I had been thinking about purchasing consistently showed up

18
in my social media feeds. Ive been seeing these ads for about two weeks now, since I looked at the
items on the stores website. Im probably going to fold and purchase those puppies on a triple points
day.

Social media influences: Clothing items Ive looked at on other sites are often my ads on Facebook.
These particular few have been persistent enough that Im willing to accept their influence and make
my purchases.
Social media interaction: See friends are going to events near by, Ill often investigate. These instances
on a news feed are similar to word of mouth if your friend is attending it might be worth checking
out.
Note*: The Goatcado thought I had last week Got it! And it was every bit as delicious as I imagined,
although a bit pricey. Will be more of a treat than a regular lunch spot.

How can you experience: nike

See a commercial
Purchase apparel
In-store promotional event drives you to store
Download a Nike athletic app
Out of store event
Nike-sponsored event
Nike playlist on music streaming service
Calling customer service to discuss returning a product
Perusing Nike website to look at and compare products
Nike Monthly Newsletter

Using Nike Products

Lacing up your Nike shoes, pulling on that Nike shirt and glancing
down to see the little swoosh resting on your heart saying Just
Do It. Nike gets your adrenaline pumping before you even begin,
because of who and what Nike is. Nike outfits athletes, and training
like an athlete gives you the stamina, the skill, and the power to
crush your goals. When consumers are outfitted in the Nike brand,
they assume a new demeanor, a new spirit, and new inspiration. Nike
is the catalyst giving consumers to the gear to Just Do It.

19
 Creative Brand Management
Agency Side:
Creative Brand Managers acquire roles such as Account Managers
and Brand Strategists in the agency world. From working to
thoroughly understand a clients business to deliver the most
holistic and well-founded solutions, to the day-to-day management
of client needs, they are the liason between the agency and the
client. They communicate the client needs to the creative and
strategic teams, and manage projects from start to finish.

Client Side:
On the client side, Creative Brand Managers assume the roles of
Brand Managers or Product Managers. They oversee the entire
creative process for a brand or product line. They constantly
research and analyze their position in the marketplace, where the
brands fit, and where there is an opportunity for something new.
Additionally, they manage creative projects, promotions, analyze
pricing, and mantain budgets.

I believe I would excel as a Creative Brand Manager, because I am

comfortable communicating with both the leadership/decision
makers of a brand on either the agency or client side, as well as
communicating with a creative team. I balance strategic thinking
and creative thinking daily in my work, My experience working
with a mid-size CPG company afforded me opportunities to
work with senior leadership, as well as manage projects with our
various vendors and creative agencies, in addition to doing some
of my own creative and strategic work. And, as someone who
wouldnt necessarily call themselves a graphic designer, I have
a great appreciation for masters of Adobe Creative Suite! My
desire to champion great work and solve strategic issues, and an
understanding that the business is ultimately about the bottom
line, puts me in a strong position for becoming a successful
Creative Brand Manager. Through the rigorous classes and projects
at the Brandcenter, I believe I will graduate with all the tools I need
to excel in this type of role.

20
 Contact
804-548-5674
Sarabeth syglesias12@gmail.com
3526 Floyd Ave, Apt A

Yglesias Richmond, VA 23221

Experience
MARKETING ASSISTANT August 2014 - Present
Campofrio Food Group America
Education Support long-term marketing plans with development and
execution of digital programs
ELON UNIVERSITY Research strategy and development for digital plan
Elon, NC Develop client presentations and marketing materials for Sales
Organize and plan participation in annual trade shows and other events
B.A. Strategic Communications
Manage projects with agency partners in social media, trade shows, pack-
Minor: Spanish
aging design and company philanthropic programs
Class of 2014

PROJECT DESIGN SPECIALIST May 2014 - August 2014

STUDY ABROAD
The AroundCampus Group (formerly University Directories)
Buenos Aires, Argentina
Created and designed advertisements
Pontifica Universidad Catlica Adjusted advertisements per customer requests
Argentina Formated individual publication layouts and covers
Facultad Latinoamericana de Managed book deadlines, proofed books prior to publication
Ciencias Sociales
17 credits in Spanish PUBLISHING ASSISTANT May 2013 - September 2013
Fall 2012 University Directories
Responsible for organizing and managing workflow of the production dept.
Honors Copy edited advertisements for grammar and accuracy
Organized and assigned contracts for design
Sigma Delta Pi Managed deadlines, proof all listings and advertisements
Spanish Honor Society
Spring 2012 - 2013
PRODUCTION/CONTENT DIRECTOR Fall 2013
Deans List Price Chopper Local Campaign
Fall 2013 Proposed campaign to increase buying of local products by current PC
shoppers
Presidential Honors Researched and developed campaign tactics
Fall 2010 - Spring 2013 Designed creative components of campaign along with Creative Director
Pitched proposal to senior executive

Skills DESIGNER Spring 2012, 2013

Technical Creative Resolutions
Student run agency. Designed posters and promotional materials for
Adobe Photoshop
departments and organizations on campus.
Illustrator
InDesign SHOW HOST January 2011 - December 2013
Introductory Dreamweaver WSOE 89.3 Elon University
Microsoft PowerPoint Studentrun radio station
Excel Created music line-up for weekly, hour-long show
Developed topics for weekly discussion
Language Created promo for automated radio station promotion of show
Spanish, working competency

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 cu brandcente
randcenter vc
ter vcu brandc
vcu brandcent
nter vcu brand
u brandcenter
er vcu brandce
brandcenter vc