HUMAN RESOURCE

MANAGEMENT

HRM LANDSCAPE
STRATEGIC HRM
NEW CONCEPTS
MEGATRENDS DETERMINE FUTURE
CHALLENGES IN HRM
Acquire the right talents
Innovation
Give the right rewards
Support lifelong learning
Demography Leverage employee potential
Support diversity
Competitive
Globalization Build successors Advantage
Retain and share knowledge
Shape attractive working conditions
Web 2.0
Manage strategic changes
Use latest technologies
Value Change
Retain the best talents
 COMPETITIVE ADVANTAGE
EXAMPLE OF A HOTEL:

BAD SERVICE OR A GOOD SERVICE

DIFFRENEC IS :??????????????????????????????
 DEFINITION OF HRM

DO NOT LEARN IT BY HEART

NO RULE OF THUMB AT ALL

ITS ALL THAT YOU EXPERIENCE

HUMAN RESOURCE MANAGEMENT
(HRM)

All planned and controlled activities of an

organization to build and maintain the
relation between employees and the
organization in order to meet both
business objectives and employee
expectations
 ORGANIZATION / MANAGEMENT

Y
WE CALL IT AN ORGANIZATION
& NOT A COMPANY?????????

Y WE USE THE TERM

MANAGEMENT?????

YWE US THE TERM FUNCTION

OR FUNCTIONS????????
 KEY IS RELATIONSHIP

B/W AN AN EMPLOYEE &

ORGANIZATION!!!!!

IT STARTS WITH A BOTHWAY

NEED!!!!!!!!!!!!!!

WHAT WE GIVE TO OUR ORG.

WE NEED SOMETHING OUT OF IT

HRM LANDSCAPE

HR-
Strategy &
Planning
Talent
Acquisition Talent
Development

Candidate
Selection
Learning

Change Work
Management

Compensation
Retention & Benefits

HR Social HR
HR-IT
Organization Media Controlling
HRM LANDSCAPE

HR-
Strategy &
Planning-I

Talent
Development

Change
Management
Learning
Talent
Acquisition Work
Retention

Candidate Compensation
Selection & Benefits

HR Social HR
HR-IT
Organization Media Controlling
 WHAT IS STRATEGY
DEFINITION!!!!!!!!!!!!!!!!!!!!!!!!!

ITS ABOUT FUTURE!!!!!!!!!!!!!!!!!!!!!!!!

ITS A LONGTERM
PLANNNING!!!!!!!!!!!!!!!!!!!!!!!!!

ALL FUNCTIONAL / OPERATIONAL

DEPARTMENTS HAVE THEIR OWN
STRATEGIES???????????????????????
 MAJOR QUERIES

How are company strategy and HR strategy

related?

As part of an HR strategy which company

functions should be of the highest priority?

How to plan Quantitative WorkForce Demand on

both Strategic and Operational Level?
STRATEGIC PRIORITIES
Innovation Brand Price Design Quality
COMPANY STRATEGY HR STRATEGY

Company Strategy Employees HR Strategy

Strategic Challenges Competencies Key Functions

Strategic Priorities Motivation Recruiting

Business Objectives Commitment Development

Competitive Values Communication

Advantages
Availabilty Layoffs
Company Vision
WHICH FUNCTION IS OF THE HIGHEST
IMPORTANCE? Management

Core Functions

Sales/
Product Prod.- Production/ Key Service/
R&D Design Marketing
Mgmt Planning Engineering Account Support
Mgmt

Supportive Functions

Human Public
Quality Controlling/ Facility/
IT Resource Relations/Purchase Logistics
Mgmt Accounting Security
Mgmt Comm.