Hotel De Flexible

Bending to your needs.

Problems that people face
1. Being culturally incorrect
2. Wasting time doing things you dont like
when traveling
3. Getting lost
 Solution!
Plan out activities/ places to go to
Telling customers what not to do that might
offend someone avoid being culturally incorrect
by doing activities
Giving them more options so they could relax
during their vacation
 Mission Statement
To travel through locally that maximizes time and
ensures the full cultural experience.
- We prove the best way to travel and stay green.
- In the future we will give the native people there a
chance to start a business with their house
Social Impact
We could also bring more awareness
to the issue of homelessness in SF to
our customers because it is so big in
SF. To solve this issue of homeless, we
encourage our workers to help out in
homeless shelters.
- Also helping out locals not just
the tourists
 Our Service
Hotel De Flexible provides housing
and traveling services to our guests
through booking on our website.
Our customers could have a place to
stay and our service offers our
clients customized traveling plans
and personal tours.
- Our customers would be
paying by credit card but
they can also pay by cash
if they want.
- We started this business
because we felt that
travelers dont maximize
their time when they
travel.
 Description of Expenses
Business Model Variable Material Total: $121.90
Expenses
Definition of One Unit Cost of house/day of $80
Per night plus service per person stay
Entrance Fee for $18.90
Economics of One Unit places
Selling Price $300
Cost of var. materials Transportation Fees $20
$121.90
exp. Social Norm event $3
Cost of labor $104 fee
Other variable costs $0
Total COGS/ COSS $225.90 Fixed Expenses Total: $254.20
Contribution Margin $74.1
Utilities $125
Monthly Break Even Units
$254.20 3 units
= 3.4 Labor Fee $108/day
$74.10 (nights+service)
Occupancy Tax $11.2

Welcome basket $10

 Market Analysis
Market Statistics
Industry Annual Industry $13,732 million (as of
Tourism and Hospitality
Name: Sales: 2012)

Description of Target Consumer Target Market Size

Demographics Geographics
Total Population (2017)
- well educated - International and 7,515,284,153
- Single and couples in domestic travelers
Target Market
the pre and post stage
Population
of family cycle 3,375,000
(having children) Market Size
(based on
Psychographics Buying Patterns survey)
- likes to travel to new - loves traveling
1,125,000
places - trying new things
- loves museums - exploring
- Book tours
 Marketing and Sales
Ads online
Local newspaper and magazine
ads
Word of mouth advertising
Social Media
Flyers
 Competition
Your Business Blue Heron Tour Hotels (Indirect)
Services Personalized traveling Tour of San Housing and
schedule Francisco additional cost
Teaches culture (does not services
appropriateness include Cleaning
$300 entrance fee) Services
$595 $381
Staying Cheap and convenient No lodging more than one
people stay in the
same building (feel
less awkward, more
safe) ; expenses
depends on where
the hotel is
Tours Personalized tour Personalized tour None unless
1-1 tour packages(additional
money
Competition Advantages
Your Competitive Advantages
1. More personalized
2. Convenient
3. High quality service
Qualifications
Crystal personality interned
at SF Visitor Center.

We are familiar with the social

norms in San Francisco.
We know the best way for
transportation in San
Francisco.
 Sales Projections
Total Units Gross Revenue Net Profit
141 $42,300 $3,281.08
 Start-Up Funds
Item Why Needed Cost
Home Location for the visitors to live in $2000
Laptop Make online orders $1299
Desk Office $100
Office supplies Organization $100
Entrance Tickets To get to places ahead of time to avoid line $2000
Transportation Tickets Public transportation to go to the attractions $1500
Promotions For people to know the business exist $1500
Total Start-Up Expenditures $6,999

Emergency Fund $3,499.50

Reserve for Fixed Expenses $423.60

Total Startup Investment $10,922.10

ROI: Return on Investment

$3,281.08
= 16.5% $0.17
$19,922.10
ROS: Return on Sales
$3,281.08
= 7.75% $0.08
$42,300
 Future Plans
- Expand worldwide to promote cultural awareness
- Helping the natives there by offering them a chance
to use their house to make money
- Hire hosts to take care of the clients
- Expand the package on our service
- basic
- premium
- luxury
 Stepping towards the future
In the future we will
- Get some staff so that they
will be in charge of giving
tours and hosting
- Get more houses in order to
accommodate more visitors
Some extra training we need
- We need to take some
management classes so we
know more about managing
our business.
- In addition we should also
train our future employees so
they can maintain the
quality of service.
Hotel de Flexible
Bending to your needs.