Beruflich Dokumente
Kultur Dokumente
Strengths
Weaknesses
Opportunities
1. Uniqueness of marketing
The marketing strategy that can be used is innovative marketing strategy. Boley (2011)
defined innovative marketing strategy as action plan made by an organization to
encourage advancement in technology or services by investing in research and
development.
2. Increasing needs for energy conservation
Energy savings during the production is very important to reduce the environmental
impact. The energy conservation can be maintained by implemented changes towards the
production process and adjusting the composition of chemical in the production of
cements. Production processes can be enhanced by changing the energy management and
investing in new equipment.
3. Technology development available in market
The new technology may improve the environmental impact such as the technology can
utilize industrial waste of tires that they can be used to reduce costly fuels. The improved
technology can be used to substitute material that gives bad impact to environment to any
eco-friendly materials.
4. Availability of government project
A number of mega projects from the Malaysia Plan that applied from 2016-2020 would
boost the construction sector that will increase demand of cements. The projects are
including the development of the Klang Valley MRT, Pan-Borneo Highway, Central
Spine Road, and KL-Singapore High Speed Rail projects.
Threats
http://www.jobstore.com/post/1457367/internal-audit-manager
http://www.thestar.com.my/business/business-news/2015/11/14/cementing-pact-of-giants/
http://managementcraft.typepad.com/Accountability%20and%20Ownership
%20Article.pdf
http://www.climatetechwiki.org/technology/energy-saving-cement
https://www.emis.com/insight/malaysia-cement-bag-full-projects
Boley, T. A. (2011), Effect of marketing strategies on consumers satisfaction in Bolivia:
A case for emerging firms. Journal of Marketing Management, 26(2), 47-61.