5 Signs Youre in the

Middle of a Digital
Transformation
Digital Transformation seems to be the buzzword of the moment,
but what does it really mean? And, more importantly, what does it
mean to your business?

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Digital transformation is a phrase
pundits are tossing around plenty
these days so often, in fact,
that its hard to tell what it really
means anymore.

Thats because while many businesses are chasing the ideal

transformation, theres no one-size-fits-all solution.

At its heart, digital transformation refers to a genuine change.

This change can come about only after an organization is ready to

embrace digital fluency as a fundamental requirement for the way they
do business.

But faced with a wide range of competitive threats and opportunities

not to mention varying levels of digital maturity its not
surprising so many companies arent exactly sure where they fall on
the proficiency scale.

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What weve found may
surprise you...

Companies that havent created a formal,

corporate digital transformation strategy
are often further along the path than theyd
imagined, with bits and pieces of the
organization already in full transformation mode.

Here are five clues that a digital transformation

is currently underway.

If any of these clues sound familiar, its time to

develop a strategy to catch up to reality.

5 Signs Youre in the Middle of a Digital Transformation Prophet Brand Strategy 3

Your digital transformation may be underway if...

There are a number of isolated, but

1 specific, digital initiatives being launched
throughout the organization that are
returning measurable business value.

5 Signs Youre in the Middle of a Digital Transformation Prophet Brand Strategy 4

Your digital transformation may be underway if...

Youre beginning to think

2 the companys digital vision
needs to extend beyond
the marketing and IT
departments and become
a priority throughout the
company, with oversight at
the highest levels.

5 Signs Youre in the Middle of a Digital Transformation Prophet Brand Strategy 5

Your digital transformation may be underway if...

Youre seeing more ideas

3 coming from employees that
are about using new channels
or introducing digital
components to your
products and services,
and youre ready to start
taking these more seriously.

5 Signs Youre in the Middle of a Digital Transformation Prophet Brand Strategy 6

Your digital transformation may be underway if...

Large competitors are

4 no longer the primary
threat. Increasingly, you
find you are identifying
and analyzing digitally-
enabled startups
that could threaten
your core businesses.

5 Signs Youre in the Middle of a Digital Transformation Prophet Brand Strategy 7

Your digital transformation may be underway if...

You get the importance

5 of understanding your
customers and knowing
their wants and needs,
and youre convinced
that digital technologies
can help improve
their experience with
your brand.

5 Signs Youre in the Middle of a Digital Transformation Prophet Brand Strategy 8

If any of these sound familiar,
its evidence that digital
transformation is beginning to
take root in your organization,
albeit in a fragmented way.

The good news is that your company or at least parts of it is

fostering innovation in digital tools, technologies and thinking. That
means engaging with digitally-enabled customers, employees and
partners is an emerging priority.

The bad news? Youre not seeing or implementing the strategic red
thread throughout these initiatives, and youre not federating a plan
that can drive action across the enterprise.

5 Signs Youre in the Middle of a Digital Transformation Prophet Brand Strategy 9

Youre not alone.

According to Brian Solis of the Altimeter Group,

88%

of companies are
going through digital
transformation,

but only

25%
know why.

5 Signs Youre in the Middle of a Digital Transformation Prophet Brand Strategy 10

Its time to leverage these early
wins to step up your digital
transformation game across
your company.

Taking a step back to establish a strategic framework can help

you plan more coherent and impactful digital activities, delivering
quick wins as well as long-term competitive advantages.

At Prophet, weve found success with brands like Electrolux

and T-Mobile, in taking a measured, customer-focused, results-
oriented approach.

5 Signs Youre in the Middle of a Digital Transformation Prophet Brand Strategy 11

Our approach is built around
the Four Ms:

Walking through these steps we help identify strategic

opportunities and help companies come up with specific
in-market transformative initiatives.

Equally important, this framework not only helps drive

strategy development but also includes an actionable plan
for implementation.

M
Missions Methods

Moves Mindsets

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Digital Transformation is
not as intangible or far-off
as you might have thought.

And if you are seeing any one of these five signs

within your company there may be strong, if
disjointed, signs that digital is taking root in your
company in transformative ways.

Nows the time to double down on efforts, establish

a strategic framework, and set concrete success
metrics and an aggressive path forward.

The more your digital efforts align with a larger

strategic vision, the more transformational your
activities are likely to be.

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For more information please contact:
Paul English
Partner
(917) 769-0406
p_english@prophet.com
Paul English is a Partner based in Prophets London office. A digital
native, he has spent the better part of the last 20 years helping global
brands find the intersection of digital technology, customer insight and
business results.

And for more on digital transformation,

visit www.prophet.com/digital

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