Feasibility Report

Feasibility Report
on
Paris Plaza
Wx|t| | Wx|
Developed by:
SWARNIMA CITY DEVELOPERS PVT LTD.
Regd. Off: 134, KM Stone, NH 1, Karnal, Haryana, India
Tel: +91-184-2388021/22/24 Fax: +91-184-2388023
1
CONTENTS
PAGE NO.
1. CONCEPT 5-7 NBAGR
Directorate of Wheat Research
2. HARYANA 8 - 17 National Dairy Research Institute
Overview The Indian Agricultural Research
Institute
General Information
Sugarcane Breeding Institute
Strategic Advantages
Facts in Brief Main Schools
Climate and Rainfall, Map of Haryana Modern Gurukul Sainik School,
Economy Kunjpura
Key Competitive Advantages Delhi Public School
Industry
Hotels/Restaurants/Malls in Karnal
New Industrial Policy
Karna Lake
Demographics Information
Savoy Greens
Agriculture
Haveli
Environment & Wildlife
DD Cruise Shopping Mall
Health
Stadia
IT/ITES
Global Foyer
Natural Resources
Tourism Major Real Estate Developers
Map of Haryana CHD Developers
Ansals API
3. KARNAL 18-24
Narsi Village
Overview Aerens Palm Residency
Highway Golf Course Alpha International City
Haryana Institute of Civil Aviation Karnal Prime Attractions
Agricultural and Dairy Research Hub
etz{t et} Vtv fx|vx cA _wA
2
4. INDUSTRIES 25-37 King & Queen Plaza
Karnal Romeo & Juliet Plaza
Panipat Maine Features
Yamuna Nagar Facilities
Bathroom Facilities
5. KURUKSHETRA 38-40
Retailing
Overview
Petrol Plaza
History
Dine & Wine
Places of Interest
Religious Sites Dine with us
Kurukshetra A Cradle of Secularism Restaurants
Archeological Sites Body Plaza
Raja Karana Ka Tila Facilities
Asthipura Treatments
Bhor Saidan Soul Plaza
Bhagwanpura Play Plaza
Daulatpur
Billiards
Other Places of Interests Squash
6. PARIS PLAZA 41-58 Bowling
Introduction Bridge
Facts in Brief Boutique
Roman Architecture Wellness
Quintessential Style Additional Services
General Information Paris Plaza Club
Services & Facilities Facilities
Endless Advantage Membership
Lifestyle Concierge Services Meet & Parties
Distances from Major Cities Overview
Accommodation & Services Social Events
3
Business Services Critical Issues
Business Centre Facilities Financial Objects
Business Facts Marketing Objectives
Save the earth Our Eco Program Target Market Strategy
Social Responsibility Messaging
Women in Touch Branding
17. MARKETING PLAN 59-75 Strategy Pyramids
Executive Summary Marketing Mix
Situation Analysis Product Marketing
Market Needs Pricing
The Market Promotion
Market Demographics Advertising
Market Trends Public Relation
Market Growth Direct Marketing
Macro Environment Web Plan
The Company Website Goals
Mission Website Marketing Strategy
Service Offering Development Requirements
Positioning Services
SWOT Summary Implementation
Sales Plan
Strengths
Sales Strategy
Weaknesses
Sales Process
Opportunities
Prospecting Plan
Threats
Financials
Historical Results
Break-even Analysis
Competition
Sales Forecast
Direct Competition
Expense Forecast
Indirect Competition
Linking Expenses to Strategy and
Marketing Strategy
Tactics
Value Proposition
4
Contribution Margin Occupancy
Controls 10. FINANCIAL PROFORMA 90-99
Implementation Overview
Keys to Success Proforma Year One
Contingency Planning Proforma Year One Rooms
Marketing Organization Department
8. SUPPLY AND DEMAND ANALYSIS 76-82 Proforma Year One Departmental
Overview Profit
Competitive Market Set Proforma Year One Total Hotel Payroll
Secondary Competition Proforma Year One Administrative &
Pictures of Competitive Hotels General
Demand Analysis Proforma Year One Food & Beverage
Commercial Guest Demand Complimentary Services
Proposed Hotel Base Year Proforma Year One Sales and
Annual Available Rooms Marketing
Projected Annual Growth rate for the Paris Plaza Marketing & Franchisee Fee
Proposed Hotel Paris Plaza Proforma Year One Utilities
Summary Proforma Year One Repair and
9. PROJECTED UTILIZATION OF THE PROPOSED Maintenance
HOTEL 83-89 Consolidated Five Years Proforma
Overview
Projected Market Penetration and
Occupancy
Optimum Proforma Year One
Projected Average Room Rate
Summary
Leisure
Commercial
5
OVERVIEW
This novel project opens the doors for the first Indian Model Five Star Deluxe Hotel which carries
the grandeur of European high renaissance classical architecture in a tourist hub midway between
the twin capitals of New Delhi and Chandigarh on the Broadway of India that is the National
Highway No. 1 a.k.a. Grand Trunk Road connecting the national capital with the whole of North
India.
The novelty of the project is the fusion of breathtaking architectural beauty with an expansive
business model in opening the doors of the last exclusivist domain. i.e. Five star hotels turning
them into inclusivity vibrant lifestyle centers relevant to a price sensitive and diverse Indian
market with the volumes that only the burgeoning Great Indian Middle Class phenomenon with
its vast demographic spectrum spanning from the hip youth crowd to the young urban
professionals and Upper middle class families right up to the affluent echelons having disposable
incomes that even American marketers can only dream of.
Asias third-largest economy has grown nearly 9 percent a year over the past four years, driven
largely by consumer demand from the middle class and soaring foreign investment.
Retail consultant Technopak estimates that some 1.8 million households in India earn $18 billion,
a figure that is expected to rise $56 billion by 2012, assuming the financial crises does not make
too big a dent.
The rush to bring in luxury brands to India is understandable. Industry estimates show that
about 1.4 million Indians spend over $14 billion. Even if a fraction of this spending shifts to
India, thats still a lot of mullah to be taken lightly.
6
In the culture of the 21st century, we find our self between two alternative paths: philosophical or
material; between two worlds: developed or developing; between two geographies: Indian or
western. We have tried to sync this dichotomy by recreation of our Indian world our roots
amid the context of the western reality of our market. And Paris Plaza is our way of expressing it.
We are also coming up with a European theme city for reliving this experience in India.
Paris the 'City of fashion is the place where it all began. The haute couture houses like Chanel,
Christian Lacroix, Nina Ricci, Yves Saint Laurent and Christian Dior make it an essential stop for the
fashion-conscious shopper. Paris has also attracted fashion companies from all over the world to
open stores in the city. Women being fashion conscious often come to the world 'Mecca of
fashion' to savour trend setting fashion in the shopping arcades on the Rue Etienne Marcel and
Place de Victories. Shopping in this capital city is the best way to discover the glamorous side of
Paris as well as France's renowned tradition of quality and attention to detail, and inimitable
sense of luxury.
For designers from all over the world, their show in Paris is the most expensive few minutes of
their year. The shows are no longer solely about the designs on the catwalk but the publicity helps
make a fashion label desirable to the masses. These shows are about image and getting across the
designers vision to the premium customers.
Paris has retained its status as the Mecca of Haute Couture with the rest of the world seeming to
collectively agree that Parisian women are the most stylish, the city most romantic and the
fairytale most logical. Most Sensual, whether it is advertising or Hollywood or popular culture, the
Parisian 'look' epitomizes not only the beautiful Parisian girl, but also the personality and sparkle
of the city backdrop. Women seem to love being women in Paris; it's all about looking, smelling
and feeling beautiful. Paris has the reputation of being the most beautiful and romantic of all
cities, brimming with historic associations and remaining vastly influential in the realms of culture,
art, fashion, food and design.
7
Talking on the same lines and re-living the experience of Paris in India ,we present Paris Plaza
as a future Fashion Destination of India , having an advantage of attracting unparalleled visibility
due to its perfect location on NH -1 , with more than 1, 25, 000 vehicles passing through this
stretch daily with an average of 10,000 premium luxury cars. Being not just on this highway but
also at a central axial point being equidistant from the major cities of the richest and the most
prosperous belt of Haryana, Punjab, Western Uttar Pradesh, This premium property lies between
Delhi and Chandigarh and it also caters to traffic going from Delhi to Punjab, Himachal Pradesh &
Jammu and Kashmir, thus giving your brand a greater visibility covering the entire North Indian
market at one go.
Moreover, this lifestyle centre is a vibrating place, encompassing all facets of life and moreover
weekend holiday destination in a way making North India connecting with the top ten brands
from across the world in categories of gourmet food, fashion and entertainment in the ambience
of Paris Plaza.
The Project is located on NH-1 touching Sector 45, Karnal in a tourist hub opposite of Karnal
Haveli along with Savoy Greens (McDonalds), Haryana Tourism complex encompassing Oasis,
Karna lake and Highway Golf Course with other major real estate developers like Ansal API, Alpha
International City, Narsi Village, Aerens Palm Residency, JTPL, Landmark Dalmia group, CHD City,
Stadia and DD Cruise in vicinity making it a highway tourist attraction and major shoppers.
This five star deluxe lifestyle centre will be having eight floors with twin basements, a level minus
two having Olympia Sports Centre. Level minus one having Renaissance conferences and
banquets, level zero Romance having world cuisine in India's largest restaurant along with the
luxury car boutique Limousine with caf Lille and Alps Ice Plaza, level one having nouvelle cuisine
with top ten world fast casual food brands, level two Vogue as a fashion plaza having top ten
Indian and international fashion and jewellery houses with 40 showcases each in an area of 1250
sq. ft. each and in multiples thereof. Further , the level three and four are having 124 grand
8
designer suites and rooms and the level five Riviera having an al fresco dining plaza along with
the roof top swimming pool, spa and health centre .
The Hotel Paris Plaza will offer sense of original luxury and spaciousness as far as accommodation
is concerned and will provide the ultimate experience to indulge in luxury and pleasure during
stay with fourteen of the sumptuous suites, each having an area of around 2000 sq. ft. and 136
rooms with area ranging from 500 sq. ft. to 750 sq. ft. All rooms and suites will be equipped with
the latest modern amenities and facilities and will be a study in luxury.
The worlds finest cuisines will be here to entice your palate. Fresh Ingredients, tempting flavours
and enchanting aromas will melt into the delectable cuisine in any of our restaurants, which will
comprise of best of Indian, Japanese, Chinese, Indonesian, Korean, Israel and European.
There will be an exclusive retail outlet of IOC Petrol Plaza which will be the only of its kind in
India in term of architecture, grandeur, facilities and services. The retail outlet will be spread over
in a covered area of 11,298 sq. ft. and having a canopy at a height of 26.24 ft. This fuel station will
be fully computerized and equipped with latest machinery and automated gadgetry to provide
the pure and full fuel to qualitative and quantitative satisfaction of customers.
There is an excellent investment opportunity for the first time in India a Five Star Hotel and
Lifestyle Centre is offering 45, 000 sq. ft. premium retail space for top notch Investors in a world
class ambience where top most brands in Food, Luxury Cars, Fashion, and Jewellery will be
showcasing their products. The Management has tied up with brand leaders in these categories
spanning from worlds best Luxury Cars, Fast Food anchors, Luxury coffee chain, Ice-cream. In
fashion, the product mix encompasses top European and American fashion Houses along with top
premium fashion apparel chains as also leading Indian Fashion Designers. In Jewellery segment,
the top luxury designer jewellery and accessories will be showcased along with Indian Designer
Jewellery and brand leaders in traditional Indian Jewellery. This will make this a world class
9
innovative fashion hospitality destination to cater the entire North Indian Market due to its
location on the next high street of India that is N.H. 1.
You can visit the website www.parisplaza.in to have a glimpse of the property
So hereby we invite you to be the part of this experiential luxury destination Paris Plaza.
10
HARYANA
HISTORICAL INFORMATION
The name of Haryana instantly conjures up the image of a State which astonishingly combines
both-antiquity and plenty. The Vedic land of Haryana has been a cradle of Indian culture and
civilization. Indian traditions regard this region as the matrix of creation of northern altar where
Brahma performed the pristine sacrifice and created the universe.. The Vamana Purana states
that King Kuru ploughed the field of Kurukshetra with a golden ploughshare drawn by the Nandi
of Lord Shiva and reclaimed an area of seven Kosas.
Replete with myths, legends and Vedic references, Haryana's past is steeped in glory. It was on
this soil that saint Ved Vyas wrote Mahabharata. It was here, 5,000 long years ago that Lord
Krishna preached the gospel of duty to Arjuna at the onset of the great battle of
Mahabharata:"Your right is to do your duty and not to bother about the fruits (Outcome)
thereof!" Since then, this philosophy of the supremacy of duty has become a beacon to
succeeding generations.
The Mahabharata knows Haryana as the land of plentiful grains (Bahudhanyaka) and immense
riches (Bahudhana). Before the Mahabharata war, a battle of ten kings took place in the
Kurukshetra region. But it was the Mahabharata fought for the highest values of righteousness
which gave to the region world-wide fame because of the profound and sophisticated thought
expounded in the holy Bhagavad-Gita by Lord Krishna recited to the quivering Arjuna.
The region has been the scene of many a war because of its being A Gateway to North India. As
years rolled by, successive streams of the Huns, the Turks and the Tughlaqs invaded India and
decisive battles were fought on this land. At the end of the 14 century, Tamur led an army
through this area to Delhi. Later, the Mughals defeated the Lodhis in the historic battle of Panipat
in the year 1526. Another decisive battle was fought in the year 1556 at this very site, establishing
the supremacy of the Mughals for centuries to come.
11
Towards the middle of the 18th century, the Marathas had established their sway over Haryana.
The intrusion of Ahmed Shah Abdali into India, culminating Maratha ascendancy and the rapid
decline of the Mughal Empire, leading ultimately to the advent of the British rule.
Indeed, the history of Haryana is the saga of the struggle of a virile, righteous, forthright and
proud people. From ancient times, the people of Haryana have borne the main brunt of invaders
and foreign hordes with their known traits if bravery and valour. They have survived many an
upheaval, upholding the traditional glory and greatness of the land to this day. The epoch-making
events of yore, the martyrdom in the First War of Indian Independence in 1857, the great
sacrifices in the freedom struggle, and the display of outstanding valour, unflinching courage, and
heroism in recent years are all in keeping with the character of this land of action. Bold in spirit
and action, the people of Haryana have formed a bulwark against forces of aggression and anti-
nationalism.
Haryana has always remained a rendezvous for diverse races, cultures and faiths. It is on this soil
that they met, fused and crystallized into something truly Indian. Hindu Saints and Sikh Gurus
have traversed the land of Haryana spreading their message of universal love and brotherhood.
Sihi in Faridabad, the birth place of great Hindi poet Surdas, is another nucleus of culture in
Haryana while the legend of Lord Krishna is very evident in the lives of the people. The love for
cattle and the abundance of milk in the diet of Haryanvis persists to this day which gave to the
region world-wide fame.
Haryana emerged as a separate State in the federal galaxy of the Indian Republic on November 1,
1966. With just 1.37% of the total geographical area and less than 2% of Indias population,
Haryana has carved a place of distinction for itself during the past three decades. Whether it is
agriculture or industry, canal irrigation or rural electrification, Haryana has marched towards
modernity with leaps and bounds. Today, it enjoys the unique distinction in India of having
provided electricity, metalled roads and potable drinking water to all its villages within record
time. Haryana is among the most prosperous states in India, having one of the highest per-capita
income in the country.
12
GENERAL INFORMATION
Located in Northern India with New Delhi, Uttar Pradesh, Punjab, Himachal Pradesh and
Rajasthan as her neighboring states, Haryana is situated on the western side of the National
Capital, surrounding New Delhi from three sides, giving it a distinct advantage of investor heaven.
Since her creation in 1966, Haryana has emerged as a forefront progressive state in India and set
a glaring example of planned economic development. Ranked first in per capita income, Haryana
has combined growth with equity with minimum gap between rural and urban prosperity. Besides
this, Haryana is:
Amongst the top industrialized States, ranks third in per capita Value Addition.
Sixth in the roster of Industrial Entrepreneurship Memoranda (IEMs).
No. 1 in country in implementation of Industrial Entrepreneurship Memoranda (IEMs).
Ranks fourth as per the infrastructure index developed by CMIE.
One of the top agrarian states contributes substantially to the national food grain pool of wheat,
rice, coarse cereals and pulses.
STRATEGIC ADVANTAGES
Most strategically located, encompasses New Delhi, the Capital City from three sides.
Forty percent of the National Capital Region falls in Haryana State and thirty percent of
the State is notified National Capital Region.
Ninety-three of top Fortune -100 companies with their corporate offices and production
bases already in Haryana.
Very close to International, Domestic Airports, inland Container Depot/s and excellent
Rail-Road links. In fact four out of five National Highway emanating from New Delhi
transact through Haryana.
13
World Class industrial, corporate and residential estates with highly competitive prices
developed and managed by highly professional and world renowned private and
government agencies.
Very fine quality Human Resources availability, superb infrastructure, home and leisure
support systems in place.
Excellent law and order situation, peace loving, hardworking workforce and historically
known for symbiotic industry workforce relations, with least number of man days loss and
negligible strikes/lockouts.
Responsive and transparent administration, efficient delivery system, highly standardized
and simplified procedures.
Futuristic planning and progressive policies with appropriate enforcement confirming to
world class environmental standards
FACTS IN BRIEF
Geographical Area 44, 212 Sq. Km.
Divisions 4
Districts 20
Town 126
Villages 6764
Population 2, 11, 45, 000
Density 478 Persons per Sq. Km.
Average yield of Wheat 42.50 Qtls/hectare
Average yield of Rice 33.61 Qtls/hectare
Per capita consumption of Electricity 700 KWH
Per Capita consumption of Fertilizers 185 Kg/hectare
Per Capita availability of Milk 660 gm /Day
14
CLIMATE AND RAINFALL
Haryana has continental climate with hot summers and cold winters, while mercury heats
45 C in summer, it drops below freezing points in winters.
There are two distinct rainy seasons (average rainfall 80cms)

Monsoons lasting from middle of June till end of September (heavy downpour)
Winter rains From December to February (Scanty rainfall).
15
16
ECONOMY
Economy of Haryana has witnessed a growth of more than 9% during the past three
years.
GSDP at Constant Prices 1999-2000 11.4% - in 2006-2007 against 2005-2006
92053.11 Crores 82603.88 Crores
GSDP at Current Prices - 18.9 % - in 2006-2007 against 2005-2006
126474.66 Crores 106385.26 Crores
The excellent growth of 11.4% of GSDP in real terms is due to growth of Agriculture
(10%), Real Estate (9.2%), and Legal and Business services sector (22.3%), Trade (15%),
Communication (11.9%), Manufacturing (10.9%), Construction (10.4%), and Transport
(10.3%).
17
At the doorsteps of the National Capital, Haryana offers excellent location to set up any
enterprises, sharing highly developed industrial base and reliable infrastructure in the State.
One-third of Haryana falls under the National Capital Region.

Panipat, Karnal, Rohtak, Gurgaon, Rewari, Faridabad and Sonepat have special potential
for accelerated socio-economic development.
Haryana is in close contact with the cosmopolitan world, being closer to Delhi.
International and domestic airports, diplomatic and commercial complexes are located in
close proximity with the state viz a viz other emerging industrial and residential estates in
and around Delhi.
18
Indira Gandhi International Airport is just ten minutes drive from Gurgaon, an emerging
metropolis.
Excellent law and order situation with peace loving, hardworking populace.
The industrial relations are extremely harmonious with cordial employer-employee
relations. Negligible loss of man-days. Strikes/lockouts are bare minimum.
The State has impressive infrastructure facilities in relation to road and rail network, well-
developed industrial estates, good banking facilities, reliable communication network,
modern technical institutes and developed commercial markets.
Haryana has responsive administration and efficient delivery system. Its endeavour has
always been to simplify procedures, eliminate red-tapism and willful delays and ensure
transparency in decision-making.
Special emphasis is laid on planned development of infrastructure and providing eco-
friendly environment conducive to healthy growth of industry.
Haryana is the Leading Industrialized State of India and its share in National Production:
50% passenger cars.

50% motorcycles.
30% refrigerators.
25% tractors.
25% bicycles and sanitary wares.
20% of the countrys export of scientific instrument.
Third among states in software exports from India.
Haryana is one of the leading states in the country in terms of per capita income and proudly
identifies itself as:
First in the country to achieve 100% electrification.

First in the country to link all villages with all weather roads.
First in the country to provide safe drinking water facilities throughout the state.
19
KEY COMPETITIVE ADVANTAGES
Sweeping reforms to radically change the course of the economy. Today, the state
economy is far liberal, transparent and feared towards promoting private investments,
both domestic and foreign. The State has investor-friendly policies.
Large and diversified infrastructure.
Large manufacturing, capabilities. Strong private sector.
Developed banking system with over 4500 bank branches.
Skilled man-power and professional management including engineers, managerial
personnel, accountants etc.
Conducive foreign investment environment.
Well balanced package of incentives.
INDUSTRY
Foreign Direct Investment (FDI) in Haryana is to the tune of INR 25.0 Billion.
Haryana has 1330 large medium units and about 80, 000 small scale units (SSIs)
The exports from Haryana during the year 2007-08 has crossed 30, 000 Crores.
Since 2005, there has been a flow of investments of Rs. 33, 000 Crores
Projects with an investment of Rs 60, 000 Crores are also in pipeline.
Special Economic Zones (SEZ) are being created and state has received 92 proposals and
entailing an investment of Rs. 2, 00, 000 Crores and employment potential for more
20Lakh persons.
NEW INDUSTRIAL POLICY
New Industrial Policy (NIP) formulated for rapid industrialization and employment
generation.
682 new industrial units providing employment to 10,000 persons set up with an
investment of Rs. 230 crore.
20
Record investment proposals of more than one lakh crore rupees received after the
implementation of NIP.
First State to introduce a Labour Policy aimed at protecting rights of workers and creating
an atmosphere of mutual trust.
Special Economic Zones (SEZs) Act passed. 20 SEZs with an investment of Rs. 87,000 crore
to be set up. Ten SEZs already approved by Central Government.
MOU signed with Reliance Industries Limited to set up country's largest SEZ over an area
of 25,000 acres.
Investment Promotion Centres set up in Delhi and Chandigarh to serve as Single Window
Agencies.
A Mega Petro-Chemical Hub being developed near Panipat to catalyze investment of Rs
30,000 crore.
Industrial model townships being developed at Faridabad and Kharkhoda.
Decision taken to set up Central Institute of Plastics Engineering Technology (CIPET).
Dedicated industrial estates like Precision Tools Complex at Rohtak, Footwear Park at
Bahadurgarh, Agriculture
Implements Cluster at Karnal and Apparel Park at Barhi (Sonepat) being established.
Major policy initiatives to further increase software exports, State ranks third in the
country.
Special attention to infrastructure needs of services sector including BPO industry,
particularly in Gurgaon area.
21
DEMOGRAPHIC INFORMATION
Population :
Persons : 21,082,989
Males : 11,327,658
Females : 9,755,331
Sex Ratio : 861
Decadal Growth 1991 - 2001
Persons : (+) 28.06 %
Males : (+) 28.32 %
Females : (+) 27.75 %
Population (0 - 6 years):
Persons : 3,259,080
Males : 1,790,758
Females : 1,468,322
Sex Ratio : 906
Percentage of Population (0-6) to Total Population :
Persons : 15.46 %
Males : 15.81 %
Females : 15.05 %
Number of Literates :
Persons : 12,225,036
Males : 7,558,443
Females : 4,666,593
Percentage of Literates to Total population :
Persons : 68.59 %
Males : 79.25 %
Females : 56.31%
(Source: Population Totals: India. Census of India 2001).
22
AGRICULTURE
Food grains production touched impressive figures of 147.63 Lakh tones during 2006-07
from 25.92 Lakh Tones during 1996-97.
Major crops are Wheat, Rice, Millets, Cotton, Oil seeds.
ENVIRONMENT AND WILD LIFE
Total area under forests is 1.56 Lakh hectares which constitutes 3.5% of total
geographical area.
Total forests and Tree covers in states is 6.63%.
Herbal Parks have been established in each district to promote cultivation of medicinal
plants.
To preserve wild life, Two National Parks and Ten Wild Life Sanctuaries have been
constituted in the state.
For conservation of Vultures, Vulture Conservation Breeding Centre has been established
at Pinjore.
An Elephant Rehabilitation Centre is being established in the Shivaliks Area of the State.
HEALTH
AYUSH (Ayurveda, Yoga & Naturopathy, Unani, Siddha, Homeopathy)

Indian systems of medicines & Homeopathy is being emphasized and practiced and as a
result
People from other part of the world are getting inclined for treatment through these
systems due to lesser side effect in comparison to modern medicines.
23
IT/ITES Information Technology / Information Technology Enabled Services
The state govt. is laying emphasis on IT/ITES so as to improve efficiency, transparency

and public services delivery.
The state is also implementing SWAN State Wide Area Network for e-governance and
capacity building road map.
The export of software from Haryana has increased from Rs. 890 Crores in 1999-2000 to
Rs. 14000 Crores in 2006-2007.
NATURAL RESOURCES
Principle minerals Iron-Ore, Limestone, Slate.

Other minerals are deposits of lime, china clay, dolomite, quartz and silica.
TOURISM
Kurukshetra is an important destination.

There is a plan to develop and promote Panipat, Kurukshetra, and Pinjore
as an integrated tourist circuit based on history, religion and ancient /cultural heritage.
24
25
Karnal, with a population of 12, 74,843 covers an
area of 1967 sq km. District headquarter is situated
in Karnal city. Karnal was founded by the Kouravs
around the time of the Mahabharata for King Karna.
It is 123 km from Delhi on the National Highway
NH1, (called the GT Road), and 126 km from
Chandigarh. Karnal is famous for shoes, agriculture
research institutions and Basmati Rice.
Karnal, 'city of Daanvir Karan' has been a walled

town as far as it is possible to trace and may have
had a citadel one time. In 1739, the Persian King
Nadir Shah defeated the Mughal ruler Muhammad
Shah in the Battle of Karnal. Karnal was annexed by
the Raja of Jind in AD 1763 and was taken from him
by George Thomas in 1797.
26
Latitude 29.1-29.5o N
Longitude 76.3-77.1oE
Elevation 243m Above M.S.L.
Temperature - Maximum 38.7 40oc in summer

Minimum 6 - 7oc in winter
Rainfall 744mm (Annual)
Farm Area 20.0 Ha
Situated on: Delhi-Ambala (National Highway No.1) The Highway Golf Course lies
adjacent the Karna Lake resort. It is a 9-hole par 3 course covering 13 acres. The resort
was opened with the plan to introduce Golf as sport among the residents of Karnal town.
Golf equipment is available and an instructor is on duty to guide the amateur.
27
HARYANA INSTITUTE OF CIVIL AVIATION, CIVIL AERODROME,
KARNAL
Haryana Institute of Civil Aviation was conceived on 1st

April, 1999.
The institute is situated 3 Km. away from the G.T.Road.
Main Objectives of the Institute are to impart flying training
to the young boys and girls from all over the country for
making career as pilot (Private Pilot License and
Commercial Pilot License) and Engineer.
It is also proposed to raise the status of civil aerodrome to Domestic Airport.
KARNAL IS A MAJOR CENTRE OF AGRICULTURAL AND DAIRY RESEARCH

WITH -
NBAGR
National Bureau of Animal Genetic Resources has fully

developed Information System on Livestock and Poultry
Genetic Resources. The Bureau is engaged in the
characterization and evaluation of Livestock and Poultry
genetic resources of the country.
28
CSSRI
The Central Soil Salinity Research Institute (CSSRI)

was established for water management. About 7.3
million hectares of Indias land area is afflicted with
the twin problems of alkalinity and salinity coupled
with water logging, which seriously reduce
agricultural productivity and has grave implications
for our food security system. CSSRI researches
therefore focus on reclamation and sustainable
management of salt affected soils and on the rational
use of poor quality waters in agriculture. A network of its research centres are in operation in
different agro-ecological regions.
DIRECTORATE OF WHEAT RESEARCH
All India Co-ordinate Wheat Improvement Project (AICWIP)

established in 1965. DWR Mission is to enhance the
Productivity and Profitability of Wheat and Barley on
Ecologically Sustainable Basis.
29
NATIONAL DAIRY RESEARCH INSTITUTE
National Dairy Research Institute is the premier

organization that provides R&D support for Dairy
Development programmes of the Nation. Over
the years, it has gained prominence as the front
ranking research organization on global basis.
The Institute works in close liaison with various
National and International developmental
agencies to assist the country in its dairy
development plans. Scientific achievements,
development of human resource at multi-tier level and infusion of science in various sectors of
the dairy industry have been the hall-marks of the Institute. The Institute catalyses close
interaction among scientists, students, farmers and dairy industry for orchestrating dairy
development process in a harmonious manner.
THE INDIAN AGRICULTURAL RESEARCH INSTITUTE, KARNAL CENTRE
The Indian Agricultural Research Institute (IARI) is the country's premier national Institute for
agricultural research, education and extension. It has served the cause of science and society with
distinction through first rate research, generation of appropriate technologies and development
of human resources. In fact, the Green Revolution was born in the fields of IARI and our graduates
constitute the core of the quality human resource in India's agricultural research and education.
SUGARCANE BREEDING INSTITUTE, KARNAL
Karnal is the only Regional Centre of internationally famous Sugarcane Breeding Institute,
Coimbatore (Tamil Nadu) and the Centre was established in 1932 to provide support for SBI
Coimbatore to evaluate the clones under sub-tropical conditions.
30
MODERN GURUKUL - SAINIK SCHOOL, KUNJPURA
Sainik School, Kunjpura, Karnal (Haryana) is one of the pioneer
educational institutions established in the country in 1961. The
school has the singular honour of being in the land of
Mahabharata where Lord Krishna discoursed and enlightened
Arjuna with the knowledge of Gita. Sainik School Kunjpura is
located Ten Kms from the heart of the city of Karnal and Seven
Kms off the National Highway No. 1 (Sher Shah Suri Marg). Far
from the madding crowd it stands majestically sprawled on 276
acres of lush green environment.
DELHI PUBLIC SCHOOL

Surrounded by the serene and peaceful Karnal Lake, the School is only two hour drive from New
Delhi. Adjacent to the sprawling Golf Course & the Yamuna Canal, the school is one of its kinds to
provide a natural, pollution-free environment, ideal for learning and building an intellectual mind.
The quiet and green neighborhood ensures that students not only benefit from within the
classrooms but also beyond it.
31
HOTELS / RESTAURANTS / MALLS IN KARNAL
Haryana Tourism introduces new brand of 'Oasis' fast foods by upgrading and standardizing all
fast foods. The multi cuisine fast food caters to the needs of the highway tourist, by providing
excellent facilities of
Vast variety of good quality reasonable food
Clean toilets
KARNA LAKE
Karna Lake is beautiful landscaped with tourist facilities designed along the water front. The
resort is popular among highway travelers and the people of Karnal, who love to stop for picnics
in the lawns by the lake.
Karna Lake, run by Haryana Tourism, located just off the highway has deluxe huts, a restaurant
and boating. Oasis has 2 camper huts and a cafeteria. There is also a local dhaba just opposite
Karna Lake which serves pretty good food.
SAVOY GREENS
You can probably find Al Gore dining at Savoy, a restaurant that values buying locally and cooking
with seasonal ingredients. Fully organic, casual and chic boite that harnesses contemporary
country cooking.
32
HAVELI
Haveli is an excellent place to stop for meal while traveling with
family.
First thing that strikes you as you enter this place is the ambiance.
Full efforts have been made to make it look like a Dhaba, including
a truck in the dining area! Even the waiters are dressed in
traditional Punjabi dresses and there are folk musical instruments
hung from the wall.
DD CRUISE SHOPPING MALL
Under Construction
STADIA
Proposed Shopping Mall
GLOBAL FOYER
The Building is presently under construction and the work of services in advanced stages.
33
MAJOR REAL ESTATE DEVELOPERS WHO ARE DEVELOPING SECTORS/COMMERCIAL AREAS / MALLS ARE
CHD DEVELOPERS
CHD Developers will be raising an integrated township in 200 acres of landscape greenery, in
sector 45 on the GT Road by the name of CHD CITY. It will include a mall, food court, hotel,
clubhouse, commercial centre, offices, school, hospital, multiplex, dedicated kids play area,
jogging tracks and 24-hour security. They are offering plots in sizes 300/350/500sq.yards at Rs.
7,250 per sq.yd.
ANSALS API (99ACRES), SECTOR 36
Comfortably located at a stone's throw distance from

NH-1, Ansal Town Karnal integrates state-of-the-
art lifestyle with world-class features. Ansal Town
Karnal would offer modern amenities like jogging track,
shop-cum-office complexes, community centre with swimming pool and gymnasium. Social
infrastructure like High School, Primary School, Nursery School and Dispensary makes the project
a self-sustaining dwelling place.
Ansal API has recently received licence for 400 plots of 172 sq yard, 239 sq yard, 303 sq yard and
404 sq yard on 57 acres and sanction for an 11 acre group housing (1250-1750 sq feet) consisting
of 200 units.
NARSI VILLAGE
Narsi Village colony has already given possession of a total of 525 plots including 150-450 square
yard.
The company is also awaiting license to build group housing and plotting on another 154 acres,
located 1.2 km from the national highway. The project would include a 2.2 acres build commercial
mall for which construction is expected to start soon.
34
AERENS PALM RESIDENCY
The township of Aerens Palm Residency by Sunniva Promoters (a joint venture of Aerens Jai
House and RAS Developer) is the first group housing project that is coming up in Karnal. The
township with earthquake resistant homes has features like clubhouse, gym, swimming pool,
children's park, modular kitchen and shopping center. Designed by Hafeez Contractor, Palms
Residency offers flats of both two-bedroom (1193 sq.ft. and 1267 sq.ft.) and three-bedroom
(1534 sq.ft. and 1517 sq.ft.) types costing Rs 20-26 lakhs. The project is spread over 5.03 acres of
land in Sectors 35 and 36. Construction of the first phase with five towers (stilt+8 floors) has
started in full swing.
ALPHA INTERNATIONAL CITY (141 ACRES) SECTOR 28 & 29

Alpha International City is being developed in Sectors 28 & 29 by Alpha G Corp, a comprehensive
real estate asset management company. The project is promoted by overseas commercial bodies,
Grandeur and its associated companies, through FDI. Alpha G Corp acquired 350 acres of land, of
which license for 140 acres has already been obtained.
35
Prime Attractions
Atal Park
Church Tower
Kalandar Shah's tomb
Mama Bhanja Fort
Miran Sahib's Tomb
Tarori Ka Killa
36
The Kraft Bazaar is a completely new entity of Haryana Tourism that has been set up alongside
the popular Oasis tourist complex. The Kraft Bazaar has beautifully designed huts/shops creating
ambience of a traditional bazaar, paved paths and a tastefully landscaped environment. There are
48 shops, a stage for cultural programmes along
with a green room for artistes, 2 exhibition halls
for crafts, games for children, a welcome gate,
foot paths and attractive lighting. Kiosk for ethnic
fast food, children's park with fancy swings,
office store, ticket counters and public
convenience are other facilities being provided
here. Before long, an amusement park for children will be set up in a specially ear marked area.
The Kraft Bazaar will operate round the year, with a change in crafts persons and festivities every
15 days. The Sri Ganesh Festival will be followed by the Dussehra Festival, the Kartik Festival, the
Deepawali Festival, Guru Purav, Id Festival, Christmas Carnival and the Lohri Festival.
37
The main attractions at the Kraft Bazaar, are cane furniture
(West Bengal), decoration items & readymade garments
(Nagaland), artificial flowers (Nagaland), wooden items
(Karnataka), artificial jewellery (Haryana), sandalwood & bone
items (Haryana), phulkari suits (Punjab), terracotta items
(Haryana), tribal metal jewellery (Orissa), dabka, patch,
applique suit (Uttar Pradesh), banarsi silk items, chickan items
(Uttar Pradesh), glass jewellery (Delhi), handloom products
(Haryana), artificial jewellery (Delhi), wood carving furniture(Uttar Pradesh), hand
embroidery(Haryana), tin and foil painting, dabka embroidery (Haryana), handloom products
(Uttar Pradesh) and straw picture (Kerala). Among the participating craftsperson hailing from
different parts of the country, one is a National Awardee, one is a National Merit Certificate
holder and 3 are State Awardees from Haryana.
38
INDUSTRIES IN KARNAL
Karnal district Consists of two sub divisions viz. Karnal and Assandh comprising of six
development blocks. The district is basically an agricultural producing area and the major
dependence of the people is on land. Prior to the formation of Haryana State, the industrial
development in the district was negligible and with the provision of infrastructure viz. Roads
and Power etc., by the Haryana Govt a number of industrial units have come up in the district.
LARGE AND MEDIUM SCALE SECTOR
The district has at present 17 large and medium scale industrial undertaking which are detailed
below:-
Production (Rs. in
Sr.No. Name of the Unit Item of Mfg. Employment
lacs)
1. Liberty Shoes Ltd. Kutail Footwear 237 5040.86
Liberty Footwear Company
2. Footwear 375 632.00
Gharaunda
3. Liberty Enterprises, Gharaunda Footwear 625 4849.25
4. Lifo International , Gharaunda Footwear 152 316.00
5. Liberty Tanners, Gharaunda Finished Leather 147 1580.00
Chaman Lal Setia Exports Ltd.
6. Rice 49 1617.31
Karnal
United Rice Land Ltd. Samana-
7. Basmati Rice 603 19002.90
Bahu.
8. Modern Dairies Ltd. Shamgarh Milk Products 106 3924.00
39
9. United Exports, G.T.Road
Rice 52 1810.27
Gharaunda
Karnal Co-op. Sugar Mills Ltd.
10. Sugar 876 4405.96
Karnal
Refilling of LPG
11. Indane Botling Plant, Gudha 96 4100.20
Cylinders.
Liberty Group Marketing
12. Footwear 290 184.78
Division,KNL
Piccadilly Agro. Industries, Ltd.
13. Crystal Sugar 252 5123.29
Bhadson
14. Mishan Flora India Ltd. Karnal Floriculture 102 105.12
15. D.D.Internationla Taraori Rice 52 9299.00
16. Mahabir Vegetables Oil Taraori Solvent Oil 52 3810.25
17. Mahabir Proteinex Taraori Solvent Oil 30 1542.90
SMALL SCALE SECTOR

There are 2993 small scale industries in the district as on 31.3.2004 providing employment to
about 23600 persons and producing various types of goods such as agricultural implements,
Electronic Motors, Submersible Pumps, Welding Electrodes, Card Board/Mill Board, Paints,
Edible and non-Edible Oils, Leather and Non-Leather Footwear, Rubber Hawaii Chapels,
Pressure Cookers, Kitchen Cutlery, Finished Leather, Life Saving Medicines, Wheat Products,
Wooden & Steel Furniture, Rice, Milk Products, Wire Netting, Washing Soap etc.etc.
40
AGRICULTURAL IMPLEMENTS
The Karnal District is famous for its agricultural implements, as these are popular throughout
the country. The small scale units of Karnal district meet major requirement of the whole
country for various types of power driven and bullock driven agricultural implements. Almost
all type of agricultural implements are produced here including Harrow, Disc, Tiller/Tyne, Seed
Drilling Machine, Zero tillage, Leveler, agricultural springs and Laser guided scraper buckets.
There are about 250 SSI units engaged in the manufacturing of agricultural implements and
parts thereof. Annual turn-over of Agricultural SSI units in Karnal is more than Rs. 300 Crores.
RICE SHELLERS
There are about 221 Rice Mills including 8 large/medium units and 19 exporting units. Capacity
ranges from 0.5 MT per Hour to 32 MT per Hour. All varieties of rice (coarse rice, basmati rice &
parboiled/Sela rice) are produced in Karnal.
Karnal District has been selected for 'Cluster Development of Rice Milling Industry' by Govt. of
India.
The district is exporting rice of Rs. about 700 Crores per annum.
LEATHER INDUSTRY
Karnal is also famous for its leather shoes and Liberty Group is pioneer in this industry at
Karnal. Shoes and shoe uppers manufactured by Liberty Group are being exported to various
countries such as Hungry, U.K., Dubai, Singapore, Kenya, Saudi Arabia, Russia, Greece to the
tune of about 30 Crores. The annual production of Liberty Group is 300 Crores.
41
EXPORTS
Karnal is not lagging behind as far as exports are concerned at present the following units are
exporting their products.
Year Export in Lacs
1998-1999 41220.25
1999-2000 49615.01
2000-2001 61437.05
2001-2002 48371.00
2002-2003 57483.00
CATEGORY WISE NO. OF INDUSTRIAL UNITS
Sr. No. of Annual Turnover (Rs. In No of Employees
Category
No. Industries Lacs) working.
Engg. Goods/Agri.
1. 530 200.00 3295
Implements
2. Chemical/Pharma 171 43 1003
3. Leather Products 320 616.00 2316
4. Plastic/Rubber goods 61 5.00 356
5. Textiles/Spinning Mills/HL 95 46.00 1430
Hosiery/Readymade
6. 58 5.00 277
Garments
7. Wooden Products 200 65.00 1210
8. Non Ferrous Ware 4 1.50 45
9. Electric Accessories 50 5.00 316
10. Food Products 794 725.00 6738
11. Electronics 13 1.30 95
12. Paper Products 17 3.50 72
13. Service Industries 370 ----- 3092
14. Unclassified Industries 309 5.00 3786
15. Sugar 2 95.28 1210
Total 2993 1800.08 23600
42
PANIPAT
INDUSTRIAL SCENARIO OF PANIPAT- A CITY OF HANDLOOM.
Panipat city is known for Handloom at the National as well as International level. Panipat city is
also a historical place & is situated on G.T.Road, 90 K.M. away from National Capital Delhi. Panipat
city is an export hub for Cotton Durries, Mats, Carpets, Floor coverings etc. The City has more
than 100 reputed exporters for handloom and textile goods.
I. SALIENT FEATURES OF THE INDUSTRY AT PANIPAT:
1. Town has three major projects under public sector: -

a) Indian Oil Corporation(Refinery)
b) National Fertilizer Limited
c) Thermal Power Station.
2. Biggest Centre in the Country for producing Shoddy Yarn.
3. Biggest Centre in the Country for producing low priced blankets.
4. Biggest Centre in the Country engaged in Export of Cotton Durries, Made-ups, Throws and
Mats, Bed Covers.
5. Larger consumer of rags for re-processing.
6. A very high per day wage for the labour vis--vis national average- a worker earns
Rs.100/- to 200/- per day on Handloom/ Power loom.
7. Samalkha, a smaller town near Panipat is known for the foundry work and supply of
Agriculture machinery to nearby U.P. area.
8. The town has infrastructures such as Rail, Road and ICDS (Inland Container Depots) best
suited to Industry and Export of their product.
43
II. SMALL SCALE INDUSTRIES:
Small Scale Industries are also growing up in this District tremendously. The Investment limit of
Plant and Machinery of SSI units is Rs.5.00 Crore. The details of SSI units, is given as under:-
Upto 31.03.2007
No. of units 2976

Capital Investment Rs.26647.96 lacs
Employment 50431 Persons
Annual Production Rs.95894.63 lacs
Handloom, Power loom, Products

Shoddy/Spinning Cotton Yarn, Dyeing and
Items Manufactured Processing Units, Agro based Industries,
Foundries, Textile Machinery, Nuts and Bolts
etc.
III. LARGE AND MEDIUM SCALE INDUSTRIES:
The District has at present 38 Large and Medium Scale undertakings, out of these 03 units
are under Public Sector. The prestigious Large and Medium Scale Units of the District are detailed
below:-
a) Public Sector Undertakings:-
1. Panipat Oil Refinery

2. National Fertilizer Limited, Panipat.
3. Panipat Thermal Power Station.
44
b) Multi-National Companies:-
1. M/S Nestle India Ltd. MNC

2. M/S Aradhana Soft Drinks. MNC
c) Large and Medium Units:-
1. M/s Metal Tubes Pvt. Ltd., G.T.Road, Panipat.

2. M/s Steel Crafts, G.T. Road, Panipat.
3. M/s Panipat Cooperative Sugar Mills Ltd., Panipat.
4. M/s Pan Foods Ltd., G.T.Road, Panipat.
5. M/s Panipat Cooperative Sugar Mills Ltd., Panipat (Distillery Unit).
6. M/s Panipat Thermal Plant, Village Aasan (Panipat).
7. M/s National Fertilizers Ltd., G.T. Road, Panipat (A Govt. of India Undertaking).
8. M/s Natural Food Products (India) (NESTLE Ltd.) Samalkha.
9. M/s Aradhana Soft Drinks Co., Panipat.
10. M/s H.R.S. Cotton Mills, G.T.Road, Babarpur Drain, Panipat.
11. M/s Gaba Overseas (P) Ltd., Sector-25, HUDA, Panipat.
12. M/s Paliwal India Pvt. Ltd., Sector-25 HUDA, Panipat.
13. M/s Veer Vardhman Textile Mills, Passina Kalan Road, Panipat.
14. M/s Haryana Organics Pvt. Ltd. Samalkha.
15. M/s Northern Hatcheries Pvt. Ltd., Village Dikadla (Samalkha), Panipat.
16. M/s Floora Spinning (P) Ltd., Village Nagal Kheri, Panipat.
17. M/s Bharat Oxygen (P) Ltd., Village Patti Kalyana.
18. M/s Charak Pharmaceuticals, Jaurasi Road, Samalkha (Panipat)
19. M/s Indo Dane Textile Inds. Pvt. Ltd., Kabri Road, Panipat.
20. M/s K.K.Spinners Limited, Village Gangbarh, G.T.Road, Panipat.
21. M/s Abhitex International G.T.Road, Village Passina Kalan, Panipat.
45
22. M/s Dev Giri Overseas Limited, Village Mehrana, Panipat.
23. M/s Harisons and Harlaj Ltd., Jatal Road, Panipat.
24. M/s Indian Oil Corporation Limited (Oil Refinery), Panipat.
25. M/s Mahalaxmi Spinners Limited, Barsat Road, Panipat.
26. M/s Paliwal Fibers Pvt. Limited, Sector-25, HUDA, Panipat.
27. M/s Ravera Textiles, Behind Khadi Ashram, Panipat.
28. M/s R.K.Rayon Limited, 66 K.M., Mile Stone, Pattikalyana (Panipat).
29. M/s Laxmi Overseas, Passinakhurd Road, Village Sewah (Panipat).
30. M/s S.S.A.International, Samalkha (Panipat).
31. M/s Balaji Spuntex Pvt. Limited, Passina kalan Road, Panipat.
32. M/s Golden Terry Towel, Pvt. Limited, Village Jahattipur (Panipat).
33. M/s Mittal Processors Pvt. Ltd. Village Jhattipur (Panipat).
34. M/s Aggarsain Spinners Ltd. Village Jhattipur (Panipat).
35. M/s Shivam Wooltex (P) Ltd., Passina Khurd Road, Panipat.
36. M/s Rugs India, 183 A & B, Sector-25, HUDA, Panipat
37. M/s Om Industries, 80 Mile Stone, G.T. Road, Sewah, Panipat.
38. M/s Om Overseas, 80 Mile stone, G.T.Road, Jhattipur, Panipat.
46
The details of Large & Medium units are given as under:-
No. of units 38
Capital Investment Rs.1978848.06Lacs
Employment 12036 persons
Production 1518826.71 Lacs
Cotton Yarn, Sugar, Urea, Staple Yarn, Terri Towel, Soft
Items Drinks, Hatcheries, Handloom Goods, Foundry products,
LPG, Petrol, Diesel and Kerosene Oil, Power
IV. HANDLOOM:
There has been a very high growth of Handloom sector in Panipat during the last 15 years.
Handloom is the most important sector of the town. At present there are more than 40000
Handlooms working in the district providing employment to 45000 persons.
V. EXPORT:
Panipat is not lagging behind as far as Export is concerned and it has established its name
in the International Market. There are about 100 Industrial Units, which are exporting wide
range of Handloom Products such as Durries, Mats, Table Covers, Bed Sheet, Curtain and Carpet
etc. to various developed Countries such as Canada, Japan, Germany and Australia etc. The
Export from Panipat for the last Years is as under:-
Period. Export. (in Crores) Period Export (in Crores)

1999-2000 Rs. 680 2003-2004 Rs. 1600
2000-2001 Rs. 720 2004-2005 Rs. 2000
2001-2002 Rs. 1200 2005-2006 Rs. 2200
2002-2003 Rs. 1500 2006-2007 Rs. 2260
47
VI. POWERLOOMS:
There are 12528 Power looms in the District with the Capital Investment of Rs. 75.20 Crores and
providing employment to 23000 persons. Presently, No. of products are being manufactured on
Power looms such as Shoddy and Acrylic Blankets , Bed Sheets, Bed Covers, Tapestry, Up-holstry,
Table mat and Table Covers etc. Mainly Art Silk, Polyester, Acrylic, Poly-propylene & Shoddy Yarn
are used in this Industry.
VII. SHODDY & WOOLEN INDUSTRY:
Shoddy Industry has picked up sharply in Panipat during the last 15 years. Panipat town
has got the distinction of having maximum number of Shoddy Spinning Units at one particular
place not only in the Country, but in the World, leaving far behind the position held by Italy.
There are more than 334 Shoddy Spinning Units in the District with production of 3.90 Lacs
Kgs per day with turnover of worth Rs. 592.65 Crores providing employment to 7000 persons.
VIII. CARPET INDUSTRY:
Woolen Carpet Industry is approximately 32 years old in Panipat. At present, 149

numbers of units are engaged in this Industry providing employment to 5094 workers. After 90s,
export of Carpet is increasing every year and today the export has touched the figure of worth Rs.
100 Crores. Panipat has been awarded Gold Trophy for making highest Export in Woolen Hand
Tufted Carpets by Export Promotion Council.
IX. OPEN END SPINNING:
There are 42 Open End Spinning Units in the District having more than 280 Open End
Machines and production of 3 Lacs Kgs per day with an estimated turnover of Rs. 338 Crores.
48
X. BARRACK YARN SPINNING:
There are about 15 Spinning Units which are producing Barrack Yarn to the tune of 0.18
Lacs Kgs per day with a turnover of Rs. 28 Crores. Barrack Yarn is used to manufacture Barrack
Blankets with an average cost of Rs. 200/- per piece. There are about 700 Handlooms engaged in
production of Barrack Blankets. Panipat is meeting out 75% demand of Barrack Blankets of Indian
Military.
XI. CARPET WOOLEN YARN:
There are about 60 Carpet Woolen Spinning Units in the District manufacturing 75 Lacs
Kgs/day Carpet Yarn with annual turnover of Rs.273 Crores.
XII. TEXTILE MACHINERY:
Panipat town is also famous for manufacturing of Textile Machinery such as Carding
Machines, Ring Frame, Doubler, Winding Reeling, Power loom Jacquard, Cabinets Carrier Drawing
etc. The first Carding machine in India was manufactured at Panipat by Sh. Ramesh Dutt Sharma,
in his unit under the name and style of M/S Ramesh Carding Machinery and Safe works, Railway
Road, Panipat.
XIII. PROCESSING AND PRINTING:
There are about 525 Dyeing/Printing Units and 225 Finishing Units in the District to meet out
the requirement of local textile Industry.
XIV. FOOD PROCESSING UNITS:
There are 25 Food Processing Units in the District having investment of Rs.34.64 Crores with
the annual turnover of approximately Rs.242.00 Crores providing Employment to 811 persons.
Main item/products of these units are Rice, Pickles, Milk products, De-hydration of Fruits,
Vegetables, Biscuits, Confectionery, Hatchery, and Soft Drinks etc.
*******
49
YAMUNA NAGAR
Yamuna Nagar district is bounded by the state of Himachal Pradesh in the north, by the state of
Uttar Pradesh in the east and south east by the districts of Yamuna Nagar and Kurukshetra in the
south, north by Ambala District. Yamuna Nagar District is located at height of 274 mt. from the
sea level.
It is an important industrial town having metal, utensil and plywood industries. Large industries
like Shri Gopal Paper Mills and Saraswati Sugar Mills (biggest Sugar mill in Asia) are also located
here.
MAJOR INDUSTRIES
The main industries are stainless steel utensil making, Plywood board, Paper, Sugar, Industrial
boilers and stone crushers. The city has a large paper factory of B.I.L.T owned by Thapar group of
India. Prior to Indian independence the factory was owned by the British.
It has one of the Largest Sugar Mill's in Asia with a capacity of 13000TPD (Tonnes per day) cane
crushing capacity and one of the biggest Railway workshop in North India.
The Chamber of Commerce & Industry is a member of CII & PHD Chamber of Commerce &
Industry.
Yamuna Nagar - Jagadhri Chamber of Commerce & Industry started 35 years ago has come a long
way in becoming the fore-most representative of the Industry and Trade in Yamuna Nagar -
Jagadhri.
The Chamber comprises of members from Trade and EROL Industry to large, medium and small
scale sectors. The members also belong to Industries having different type of interests. We have
Heavy Engineering and Light Engineering Industries, Paper, Distillery, Plywood, Insurance and
Banking as our Members.
Affiliations: CII and PHD Chambers of Commerce & Industry.
50
Members: ISO 9001 Certified
1. Ajay Wood Products 11. Kamal Engg. Corporation 21. Star Plyboard Ltd.
2. Babu Ram Om Parkash ( its
Sister Concern-Oriental 12. Kehar Singh & Sons 22. Super Flooring (P) Ltd.
Plywood Industries )
23. Upper India Smelting &
3. BILT 13. Lakshmi Industries
Refinery Works
4. Bharat Starch Industries Ltd. 14. Maurya Timbers 24. RD Plywood Industries
5. Deekay Exports 15. Northern Timbers
6. Erol Exports 16. Oberoi Wood Industries
17. Oriental Engg. Works (P)
7. GS Auto Industries
Ltd.
18. Pragati Hi-Tech Products
8. Iceberg Engg. Corporation
Pvt. Ltd.
9. ISGEC 19. Polyplastics
10. Jai Forging & Stamping ( 9 )
20. Special Steel Components
Ltd.
Members ISO 14001 Certified
1. Erol Exports (P) Ltd. 2. Oriental Engg. Works (P) Ltd. 3. Polyplastics
4. Pragati Hi-Tech Products Pvt.
5. Saraswati Sugar Mills Ltd.
Ltd.
Members OHSAS 18001 Certified
1. Erol Exports (P) Ltd.
Members QS 9000
1. Polyplastics
51
TOURISM
GREY PELICAN: Shaped like a boat adjoining the Western Yamuna Canal
HATHNI KUND - A Haryana tourism guest house on the banks of the river Yamuna as it
begins its southward journey. This is some 20 kilometers north of the city on the road to
Nahan and Paonta Sahib.
TAJEWALA HEADWORKS for the Yamuna canal are also located in this region, and
supply water to Delhi.
DADUPUR: It is very beautiful and calm canal headworks situated 15 K.M. away from
Yamuna Nagar. Here, Somb and Pathrala River meet the Western Yamuna Canal.
TAJEWALA / HATHNIKUND: These three places are tourist places situated on the road
going from Yamuna Nagar to Paonta Sahib. There is a dam also for irrigation.
KALESAR WILD LIFE SANCTUARY: This place is spread in 11570 Acres area in the lap of
lower hills of Shivaliks, situated in the eastern part of Yamuna Nagar. Mainly the forest
has Sal trees and Khair, Shisam, Tun, Sain & Amla. In this forest there are many wild
animals.
CH. DEVI LAL Herbal Nature Park: Situated in village Chuharpur on the Yamuna Nagar -
Paonta road. The mountainous belt of Shivaliks in Haryana has a rich diversity of
medicinal plant species. In view of the increasing market demand for medicinal plants,
both national and international and to exploit the commercial potential of medicinal
resources wealth of this region, the Ch. Devi Lal Herbal Nature Park has been created
and developed at Chuharpur in district Yamuna Nagar to conserve and propagate the
resource base of medicinal plant material in Haryana.
52
JAGADHRI: It is known for utensils industry. Yugandhra and Ganadhari had been
demolished by Nadir shah in 1739. The credit of rebuilding this city goes to Sardar Roa
Singh in 1783. Slowly it became an important or major centre of metals.
BHURIA: A famous town situated 3 k.m. away from Jagadhri and 8 k.m. from Yamuna
Nagar railway station. It is said that Hamayun came here for hunting in Shivaliks forests
made up a 'Rang-Mahal'. Many people guess the relation of 'Rang-Mahal' of Bhudia to
Birbal, one of the Navrattana of Akbar. In nearby Dayalgarh, there is a very beautiful
place of worship - the renovated old temple of Shree Pataleshvar Mahadev with a
beautiful garden and some ashrams of saints made during mediaeval times.
BILASPUR AND KAPALMOCHAN: Bilaspur town named after the writer of the
'Mahabharata' - Maharishi 'Ved Vyas' is a historical place. It is supposed that there was
an Ashram of Ved Vyas on the bank of a pond situated here. The statue of Uma
Mahadev made in 9th-10th century, and statue of Ganesh made in 11th-12th century
and remains of Gupta period prove the antecedence of Kapalmochan. People came from
all parts of the country feel spiritual elevated by taking bath here in ponds (kunds)
known as Rinmochan, Kapalmochan and Surya Kund. There is also a Hindu temple and
Gurudwara of Dasham Padhashahi.
SUDH, AMADALPUR: Patanjali wrote about it in 'Divya Vadhan' which prove its presence
in 7th century. Today the Surya Kund temple of Amadalpur reflects the splendor of
medieval India.
PANCHMUKHI HANUMAN MANDIR: The temple is situated on the road coming from
Bilaspur to Chhachhrauli, 4 k.m away from Bilaspur and it attracts large numbers of
people.
CHHACHRAULI: Known as the main tehsil situated in north east and 11 k.m. from
Jagadhri. In the past it was the capital of Kalsia state. Created by Raja Gurbaksh Singh in
1763. Today 'Ravi Mahal', Ghantaghar, Janak Niwas and the fort have their own dignity.
53
BAN SANTUR: This village is situated north east from Chhachhrauli near Kalesar - it is
supposed to be connected with King 'Shantanu' of Mahabharata.
ADIBADRI: It lays 40 kms. North of Yamuna Nagar town. It is approached by road via
Bilaspur and is about 2 kms from the nearest village Kathgarh. It is located in the
foothills of the Shivaliks. It is a picturesque location, abundant with natural beauty and
tranquility, with the Adi-Badri Narayana, Shri Kedar Nath and Mantra Devi Temples in
the background. Three mounds of antiquities have recently been excavated by the
Archaeological Survey of India.
CHANETI: It is situated 3 k.m. away from Jagadhri. There is a grand Tomb of 8 meters in
height made of bricks, in the area of about 100 square meters near the village. Made in
round shape this is an old Buddhist Stupa. According to Hieun Tsang, this was built by
the great King Ashoka.
HARNOL AND TOPRA: A religious place named 'Panjtirthi' is situated 15 k.m. away from
Yamuna Nagar on the road coming from Topra Kalan to Harnol. There are Shiv Temples
and a Gurudwara which indicate the cordial relations of Sikhs and Hindus. People come
here for sacred bath. There are statues of Lord Ram, Sita and five Pandavas.
54
Kurukshetra the holy pilgrimage in which 360 places of pilgrimage related to the Mahabharata can
be seen. Kurukshetra has been the germinating ground of the essence of what we call Hinduism.
The call to duty is the supreme religion. The dictate to action without the thought, the hope, the
wish, or reward is a philosophy that has guided the Indian psyche for thousands of years. It is one
of those holy towns that have borne the imprint of Lord Krishna's footsteps.
Kurukshetra is a great pilgrimage for millions of Hindus from all over the country who visit the
land of Kurukshetra, the venue of the Mahabharata war and the birth place of the Bhagvad Gita,
for its holy places. Building on its, historical and cultural traditions, the Kurukshetra city has
developed upto a modern city having Kurukshetra University, Regional Engineering College,
Ayurvedic Medical College, Science Museum (Panorama) etc.
HISTORY
Mythologically, the name Kurukshetra applied to a circuit of about 80 miles (128 kms.) which
includes a large number of holy places, temples and tanks, connected with the ancient Indian
traditions and the Mahabharata war. It covers a wide area with the present Panipat and north-
west corner of the Jind district in the south and eastern part of the Patiala district in the west, and
the Saraswati and Yamuna rivers at its northern and eastern boundaries respectively. According
to Manu, the tract between the old sacred rivers Saraswati and Drishadvati in Kurukshetra was
known as Brahmavarta.
In the very first verse of the Bhagvad Gita Kurukshetra is described as Dharmakshetra, the field of
righteousness. It is also known as Brajhmakshetra, the field of Brahma, the Creator. Nardak is
another name for Kurukshetra, probably derived form nirdukh, without sorrow.
55
PLACES OF INTEREST
1. Religious Sites
2. Kurukshetra - A Cradle Of Secularism
3. Archeological Sites
4. Other Places of Interest
1. RELIGIOUS SITES
The Kurukshetra district is a tourist delight, and there are about 360 Tiraths of religious and
historic importance. The foremost among the KURUKSHETRA Tiraths are Brahmasarovar or
Kurukshetra Tank, Sannhit Tank, Sthanesvra Mahadev Mandir, Jyotisar, Baan-ganga, Bhishma
Kund (Narkatari) Chandrakupa, Nabhi Kamal, Bhadarkali Mandir, Arnai Temple, Prachi Tirath
Pehowa, Saraswati Tirath Pehowa, Prithduk Tirath Pehowa, Rantuk Yaksh Bir pipli, Karan Ka Tila,
etc.
The town Pehowa derives its name from Prithu who was called the first king. He finds mention in
the Rig-Veda as the son who performed the usual funeral ceremonies of his father & for 12 days
after the cremation, he sat on the bank of the Saraswati offering water to all visitors. The place,
therefore, came to be known as Prithduk or Prithu's pool and the city which he afterwards built
on the spot was called by the same name. It is an ancient place of pilgrimage. It is believed that
Prajapati created the world and the four Varna of the Hindus at this place. The town contains two
especially famous tanks, one sacred to Brahma and the other to the goddess Saraswati.
2. KURUKSHETRA - A CRADLE OF SECULARISM
Kurukshetra besides being a seat of learning and knowledge for Hindus has also been a place of
great interest for Sikhs. This land has become holier with the advent of all the Sikh Gurus who
have visited this place from time to time. This place thus becomes one of the very few places ever
visited by all the Sikh Gurus and it is in this background that Gurudwaras have been erected in the
city to commemorate their visit, the most prominent among them being the Gurudwara 6th
Patshahi. Hundreds of devotees visit the shrine every day whose architectural design is simply
marvelous. It lies in the immediate vicinity of Sannhit Sarovar and Sri Krishna Museum.
56
Visitors also pay their obeisance at the tomb of Sufi Saint Sheikh Chili. Its architectural beauty
reminds hundreds of scholars and tourists visiting every day the splendor of the Taj.
Apart from the religious places already described above, the places of historical interest
connected with the medieval period comprise an ancient fort and mounds, Sheikh Chilis tomb
and Madrasah, Pathar Masjid and Chini Masjid.
3. ARCHEOLOGICAL SITES
A few more sites of archaeological interest which have yielded various objects of antiquarian
interest and a distinctive class of pottery known as the Painted Grey Ware which are Raja Karan
Ka Tila, Asthipura, Bhor Saidan, Bhagpura and Daulatpur etc .
4. OTHER PLACES OF INTEREST
Keeping its historical & cultural traditions, Kurukshetra city has developed into a modern town
having Kurukshetra University, Regional Engineering College, Ayurvedic Medical College, Science
Museum (Panorama) a number of Computer Training Institutes, Big Mandies etc. Other Prime
Attractions are Ban Ganga, Bhishma Kund, Brahma Sarovar, and Gurudwara at Kurukshetra,
Sannhit Sarovar, Sri Krishna Museum, Sheikh Chili Mausoleum, and Sthanesvra Mahadev Temple.
A colossal building has been erected in this modern holy city with a cost of Rs.500 lacs and its
tower can be seen from the Grand Trunk road, five km. away.
57
ARCHEOLOGICAL SITES
RAJA KARANA KA TILA

It is a small mound about 3 miles (5 kilometers) to the west and south-west of Thanesar. It is
about 500 square feet (46.5 square meters) at the top 800 sq. feet (74 square meters) at the base
with a height of 30to 40 feet (9 to 12 meters). Shreds of Painted Grey Ware and some other
objects such as flesh-rubber, a terra-cotta reel, a mould for printing cloth, a human head, a
double inkpot, a hollow terra-cotta rattle, an earthen chati (pot) having a line of trisula and wheel
carved on it, one earthen pitcher ornamented round the shoulder and some pieces of glazed
pottery of the Muslim period have been found here. There is also a large step-well of the Muslim
period.
ASTHIPURA
The site lies to the west of Thanesar and to the south of Aujas Ghat and marks the place where
the bodies of the persons slain in the Mahabharata war are said to have been cremated.
Cunningham excavated the mound which measures about 700 feet by 500 feet (213 meters by
152 meters) and found "an extensive platform of unbaked bricks still 364 feet (111 meters) in
length besides many remains of walls and fragments of terra-cotta sculptures.
BHOR SAIDAN
About 8 miles (13 kilometers) to the west of Thanesar towards Pehowa lay the Bhurirava Tank.
Tradition associates the Place with treacherous murder of Bhurirava by Arjuna during the
Mahabharata war. Bhurisrava was son of Somadaatta; Raja of Varanasi. The village is named Bhor
after him. This small village is situated on an ancient mound. The houses are built of old large size
bricks of 12 3/4" x 9 1/2 "x 2".
BHAGWANPURA
Bhagwanpura, situated in the north-west of Ladwa on the right bank of the Saraswati river, is a
prehistoric site which presents, for the first time, the overlap between the late Harappa and the
Painted Grey Ware cultures which is of considerable significance, so far as the reconstruction of a
continuous history of Haryana from the middle of the second millennium B.C. is concerned.
58
Continuity on the tradition supported by characteristic finds in pottery type, painted designs, art
of terra-cotta figurines and burials provides evidence of the two cultures here. The three phases
of the structural activity of the Painted Grey Ware people are represented successively by the
round or semi-circular thatched huts followed by, mud-walled houses and then by houses built
with baked bricks. Curious oval-shaped structures meant for some religious functions have also
been discovered.
DAULATPUR
Daulatpur is another important archaeological site, situated on Thanesar-Ladwa road near Pipli
crossing, where excavations have revealed a relationship between the late phase of the Harappa
and Painted Grey Ware cultures. The structural activity of the period I is represented by walls of
baked and half-baked bricks, osern, and mud corn bias. The antiquities of the period include:
bangles, chisels, fishhook of copper, wheeled bird and animal figurines, beads, bangles and balls
in terra-cotta: few steatite disc beads: bone points, shell bangles, etc. Period II is represented by
three structural phases which yielded the Painted Grey Ware, coarse grey and red and black
slipped wares. Noteworthy finds include: terra-cotta humped bull figurine: vase-shape
edaveousm ear-studs, discs, toy cartwheels and a piece of bone bangle. Period III yielded
interesting terra-cotta sealing including a Yaudheya seal bearing a legend in Brahmi character and
a bull figure, animal figurines, besides, Painted Grey Ware has also been found from villages Jorasi
Khurd, Morthali, Teora and Urnai.
59
134, KM STONE, NH 1
KARNAL/HARYANA/INDIA
PH: +91-184-2388021/22/24
FAX: +91-184-2388023
Wx|t| | Wx|
Paris Plaza - To be the earths most leading and trusted hospitality brand with devoted team,
principles, integrity, passion & achieving goals through dedication to the satisfaction our
guests
Paris Plaza Group believes in PHILOXENIA which is the Greek term for hospitality. It means to
love a stranger and it embodies our philosophy about how a distinguished guest should be
treated. Royalty is the only Answer.
Paris Plaza is an Integral Part of Swarnima City Group of HIGHWAY Hotels (High-end Indian
Grand Hotels Waiting for All Yours) coming up in a big way all over India on National Highways
linking INDIA.
\wzx lxy | _ tw cxtx
60
PARIS PLAZA FIVE STAR DELUXE HOTEL
LOCATION: Midway between Delhi & Chandigarh on NH 1
29o 4550.20 N Latitude
76o 5750.33 E Longitude
AIRPORTS: Indira Gandhi International Airport, New Delhi 77 Miles
Chandigarh International Airport Chandigarh 78 Miles
o o
TEMPERATURE: 38.7 40 C in summer (Max.), 6 - 7 C in winter (Min.)
HUMIDITY: 15 %-40%
WIND SPEED: 4.5 km/hr
ELEVATION: 243 m / 831 ft. above M.S.L.
OPEN ALL YEAR
ROMAN ARCHITECTURE
Architecture of the Hotel Paris Plaza is Roman because Roman Architecture is more expansive and
more inclusive, balancing different elements in the manner of the symphony. Roman Architecture
revolves around the Vault, the Arch and the Dome. It also involves the use of four distinct pillars.
Roman Architecture is as conveying message in stone and had the lasting impact of its
magnificent buildings and sheer grandeur. Roman Architecture shows the elements of space,
symmetry and construction with exceptional innovative skill.
61
QUINTESSENTIAL STYLE
An exclusive luxury 5 star Deluxe Hotel with a unique combination of unaffected Roman
Architecture and contemporary luxury, in quite, enchanting place, located midway
between Delhi and Chandigarh.
Paris Plazas architecturally innovative exterior and truly exuberant interior come
together to create the breathtaking entirety offering unparalleled standards of comfort
and service.
A unique oasis of luxury and excellent taste having colorful gardens combining excellent
service, superb suites, national and international cuisine.
The Hotel Paris Plaza combines natural beauty with all the advantage of modern living,
perfectly designed for those seeking a relaxing holiday.
This hotel featured first class-service and unique suites and rooms designed and
decorated in elegant style.
The exclusive suites truly reflect the finest that the world has to offer, with the choice of
one and two Bedroom deluxe and royal suites in Romeo & Juliet Plaza and King & Queen
Plaza.
Paris Plaza is one of the finest hotels on the earth and offers the ultimate in luxury
accommodation. The respect for privacy and the warmth and cordiality of Paris Plaza
blends with legendary service, guaranteeing the guest an unforgettable stay.
62
GENERAL INFORMATION: SERVICE & FACILITIES
Hotel with Unique quality where Heliport & Helicopter service

everyone and everything is Limousine service
considered. Car rental
The Hotel has set standards for Private transportation to sites of
first class service and unique interest
accommodation with outstanding Shopping guidance and guide
facilities. VIP Check In / Out
The hotel has the idyllic location Concierge & Guest Relation Desk
where every visitor could find Flight arrangements and Travel
true tranquility and peace. advisory service
The Hotel combines natural Free Parking with 24 hrs. Security
beauty with all the advantages of Doctors Clinic / General
modern living Practitioner on Call
Perfectly designed for those Hospital within 10 Min. drive
seeking a relaxing holiday Business & Secretarial Services
Inspiring architectural design and Library of Books, CDs and DVDs
exemplary service Premium Club
Perfect spot to make your day fun 75 seater Ultra Luxurious Theatre
& memorable
Turn your occasion into
celebration here.
63
ENDLESS ADVANTAGE Mind, Body, Spa Latest Luxury
Spa Services with Yoga
All Paris Plaza Guests Enjoys Programmes
Rooftop Swimming Pool
Personalized room preferences Rooftop Dining
Welcome drinks, fresh flowers, Variety of Restaurants and Bars
fruits and sweets Club with play & Entertainment
Round-The-Clock Room Service facility
Business Centre and Conference Childrens amenities
Services
Wired / Wireless high-speed LIFESTYLE CONCIERGE SERVICES
Internet access
Full concierge staff on site to Accommodation personalization
assist you during your stay Car search information
Complementary morning Information on banking services
Tea/Coffee service Personal shopping reservation
Complementary Morning Health club and golf club
Newspaper information and reservation
Hosted evening wine service, Reservation of personal trainer
chance to relax and unwind after Travel arrangements
a busy day Florist service
Fully equipped fitness Room with Helicopter transfer
treadmills, stationary Bike, Restaurant reservations
elliptical machines and free IT support
weights open 24 hrs. Catering assistance
64
DISTANCES
Distance from Hotel Miles Kms. Approx. Travel time

Paris Plaza Karnal to
New Delhi 77 124 90 Min.
Chandigarh 78 126 92 Min.
Ludhiana 108 174 180 Min.
Shimla 98 158 240 Min.
Dharamshala 184 296 320Min.
Manali 273 440 480 Min.
Jammu 270 435
Kashmir 261 420 460 Min.
Dehradun 78 126 180 Min.
Mussorie 84 135 180 Min.
Nainital 149 240 360 Min.
Jaipur 225 362
Ajmer 266 428
Jaisalmer 416 670
Udaipur 180 290
65
ACCOMMODATION & SERVICES
ACCOMMODATION FEATURES & AMENITIES

Rooms & Suites - The ultimate experience to enjoy the art of living.
Sense of original luxury and spaciousness.
It is really beautiful to feel the comfort as if you were at home.
Roman Design, discrete decoration, quality of construction and details covering all you
have wished for and longed to.
KING & QUEEN PLAZA
For extra space and extra luxury, choose one, out of 14 of our sumptuous suites.
Everyone has been individually designed to create an elegant setting in which to enjoy a
break in paradise. Exquisite designs, materials and colors imbue every room and suite
with its unique and personal charm. Distinguished interiors that strike a perfect balance
between ambience and service leave nothing to be desired.
ROMEO & JULIET PLAZA

Our, 136 beautiful rooms are a study in luxury. Everyone is generously proportioned and
furnished in luxurious style. Our rooms are 'immediately embracing. All the things that
make a person feel happy and balanced - light, beauty, cleanliness, order - greet you
when you walk into the rooms.' The beds are a study in super comfort, covered in silky
smooth designed linens.
MAIN FEATURES
All rooms and suites are equipped with one regular phone and a mobile phone for in-
house use, private bar, TV, fax and modem socket, wireless LAN and individual air
conditioning. All rooms& suites are provided with high speed internet and flat screen,
suites include DVD player, shower and separate WC.
66
ROOM FACILITIES BATHROOM FACILITIES
Italian Marble bathroom
High technology and large Separate shower, bathtub
choice of services and WC
Floor heating and heated
Centralized Air-
towel rack
Conditioning Hair dryer, shaving mirror
24 hrs Room Service and dressing table
Twice daily housekeeping Night-light in the bathroom
service and WC
Multi-Line Direct Line Steam bath in all suites;
Telephone whirlpool and sauna in
some suites
High Speed Internet access
67
RETAILING
The Hotel Paris Plaza has exclusive retailing area BABY & BABE PLAZA.
The retail area is spanning over ONE LAKH SQ. FT. on First and Second floors.
It encompasses EIGHTY luxurious showrooms.
First Floor is demarcated for Fast Food and Fashion Designers of National and
International Appeal.
Second Floor is for Coffee Chains and Finest Gold and Diamond Jewellery
Brands.
See what terrifically exciting shopping is waiting for you.
The great selection includes Apparels, Jewellery, Health and beauty products,
Electronics, Home dcor services etc.
Here is everything for everybody.
Exclusivity is the in thing.
68
PETROL PLAZA
Petrol Plaza is an exclusive retail outlet of IOC and is the only of its kind in India in terms
of architecture, grandeur, facilities, services and none of like it exists, anywhere in the
world.
IOC is the top ranked Indian company among both public and private sectors at 116th
position in Fortune Global 500 Companies ranking for the Year 2008.
Petrol Plaza retail outlet is spread over a covered area of 1050 sq. meters (11298 sq. ft.)
.The elaborate structure in concrete based on Roman Architecture is having a height of
8 meters (26.24 feet).
Petrol Plaza is fully computerized and equipped with latest machinery and automated
gadgetry to provide the pure and full fuel - to the qualitative and quantitative
satisfaction of customers.
Main Products available are Petrol, Diesel, Auto gas and Lubricants:-
Branded Petrol, the best your vehicle can get.
69
Super diesel is blended with world class Multi Functional
Fuel Additives (MFA). It provides clear value benefit in
terms of superior mileage, lower maintenance costs and
improved engine protection.
Auto LPG is a clean, high value and eco-friendly

fuel. The high energy contents in the fuel results
in 10% reduction of CO2 and 33% saving on fuel
bills.
World Class Lubricants -
70
DINE & WINE
DINE WITH US
The worlds finest cuisines are here to entice your palate. Tempting flavours and
enchanting aromas melt into delectable cuisine in any of our restaurants. All offers you
a chance to taste the best cuisine with the freshest ingredients.
Inviting Restaurants offers vibrant dcor as well as delightful fare from a variety of
popular cuisines.
Dine Plaza with its relaxing atmosphere and stunning views of beautifully landscaped
gardens is a magnificent place for dining
RESTAURANTS
Guests can choose from a variety of restaurants, in which they can experience a wide
and imaginative selection of international and traditional delicacies, accompanied by
live music.
Cuisine: Authentic Asian (Indian, Japanese, Chinese, Thai, Indonesian and

Korean)
Menu: Continental Breakfast, Light fare and ultimate afternoon tea
Lunch and Dinner Buffet with live cold, hot and dessert stations.
Entertainment Background Music, Live Band

Traditional and contemporary dishes
Grilled and tasty dishes
All day dining restaurants thats a gourmet delight
71
BODY PLAZA
The alluring treatments at the

contemporary spa, where meditative
music and gentle hands melt away
all signs of stress, are specially
designed to provide the ultimate in
luxurious relaxation. Step into the
tranquil ambience of the Spa where
time is forgotten and there are
moments of relaxation and revival.
The Spa is committed to the quality,
purity and integrity of natural
ingredients combined with
progressive therapy techniques. Paris Plaza Spa has created luxurious treatments with
outstanding results.
Allow our team of highly skilled and spa trained therapist to select a sequence of
therapies and programmes to suit your specific individual needs to restore inner balance
and surrender your body to complete peace and harmony. Our customized treatment
menu works with wild-crafted, natural and organic ingredients, all devoted to your skin
and senses, and to working in harmony with the environment. Our spa Professionals can
provide rejuvenating massage, luxurious body treatment or soothing facials.
72
FACILITIES
Paris Plaza has a dedicated ladies

and mens area complete with:
Deluxe Double
Treatment rooms
Hot and cold plunge pool
Sauna and steam rooms
Showers
Wet relaxation area
Make up station
Manicure/pedicure
stations
TREATMENTS
Massage Treatment
Body Treatment
Facial Treatment
Hand and Foot Treatment
Signatures
Rituals
Bridal Rituals
Consultation
Face and Body Add-ones
Alternative Therapist
73
SOUL PLAZA
HEALTH
Where its time to wind down nowhere instills a feeling

of luxury, pampering and well being better than the
breathtakingly beautiful Soul Plaza.
Good Health is holistic. We need to nourish and cherish
everything about ourselves, intellectually, emotionally
and physically, whether its pampering, weight lose,
stress reduction or relaxation. You will have access to
qualified personal instructors, cardiovascular and
resistance equipment.
For more active approach, our personal trainers tailor
session based on individual goals, ability and availability. Yoga, non-impact aerobics and
other fitness classes are scheduled.
GYMNASIUM - Get in shape and feel great

with our Soul Plaza. Here we offer you a high-
tech gymnasium which provides a safe and
enjoyable environment to exercise in with
computerized equipments. Soul Plaza is
equipped with the latest high tech training
equipments, highly experienced professionals
& trainers to keep you fit and fine during your
vacation.
74
PLAY PLAZA
Keep fit during your stay vitality, energy, sense of liberation words known to those
who always want to be smart & energetic.
An Exclusive area of forty five thousand (45, 000) sq. ft. is devoted to the recreational
facilities for the well being of the guests and club members. Notable among them are
Bowling Alley, Squash Courts, Table Tennis, Billiards, Bridge lounge etc.
Billiards
Straight Pool
Eight Balls
Nine Balls
One Pocket
Squash
Retrieve
Shooter
Power Player
All-Around Player
Attritional attacking
75
Bowling
Strike
Double
Turkey
Sombrero
Wild Turkeys
Golden Turkeys
Thank Giving Turkeys
BRIDGE
Dummy
Opponent Opponent
(Opening Lead)
76
BOUTIQUE
Exclusive boutique offers a wide variety of elite spa products. After your treatment walk
into the calm and serene environment of the boutiques that reflect our commitment to
timeless beauty and wellness. Your therapist and our boutique consultants will be
delighted to offer you professional expertise in choosing the right products that would
perfectly suit your skin requirements and introduce to the wonderful art of beauty,
rejuvenation and ultimate well being.
WELLNESS
Paris Plazas healthy attitude can make a world of difference in your next meeting. If
fitness fits with your philosophy, then get ready to feel good all over with
aromatherapy, massage breaks and healthy fare.
Enjoy a room filled with aromatherapy scents and the introspective sound
of mood music
Table setting may include natural wood massagers and squeezable stress
balls
Breakfast can feature fruit smoothies, organic coffee and tea and whole-
grain cereals
Morning yoga, meditation or desk aerobics will stretch your mind and body
A hearty lunch of heart-healthy selections can also include energizing brain
food.
77
ADDITIONAL SERVICES
Complement to your experience in Health club and Spa we provide additional facilities
to our Paris Plaza guests. Exclusive Boutique offers a wide range of elite products to
celebrate your beauty and holistic wellness. Amphitheatre is the perfect relaxation
venue to enjoy herbal infusions, fresh juice and light gourmet fare.
An Exclusive hair salon offering a complete range of hair care and styling services with
separate lounges for ladies and gentlemen.
PARIS PLAZA LIBRARY
Paris Plaza Library is the

perfect place to spend many
pleasant, relaxing hours. It
offers an extensive collection
of Indian and international
books and a custom-made
snooker table. Also available
computers with Internet
access, where you can finish off
business from the office or
simply surf the net. You can also enjoy a range of beverages or light snacks between
12:00 hrs to 24:00 hrs.
78
PARIS PLAZA CLUB
RECHARGE
Call it a day at work and get busy replenishing

your energy at the..club. Treat your
mind and body to a unique combination of
exercise and recreation in 5 star ambience, or
simply treat your friends, colleagues, clients
and loved ones to exclusive moments of fun
and leisure.
FACILITIES
Work hard, workout harder and party hardest, only at theclub. The Club offers
you the following facilities for your recreation and rejuvenation.
VIRTUAL GOLF- virtual golf centre, play 18 hole game with Tiger Woods.
FITNESS CLUB-Recharge yourself, boost your energy levels and tone up your muscles at
our unique fitness club. It is equipped with the top of line equipment by Techno gym
Fitness.
ROOF TOP BAR-Discuss business, books, music or just about anything that suits your
mood while quite moments with your dear ones, enjoying Chopin on the Piano at our
roof top bar. You could also enjoy live jazz sipping and dipping in the pool.
79
SQUASH-We have an internationally styled AC squash court. Being one of the fastest
and physically strenuous sports in the world squash is an effective cardiovascular
exercise that helps in losing weight, building stamina, increasing agility and flexibility of
the body. Play your way to fitness.
STEAM AND JACUZZI- De-stress yourself at the steam and Jacuzzi centre. Equipped with
Jacuzzi Tub from Australia, it is a perfect place to relax, soothe your senses and pamper
yourself.
CONFERENCE ROOM-Seminars, employee motivational programmes, Board

Meetingswhatever may the need be, our spacious, well-equipped and well
appointed Conference Room has room for all.
BILLIARDS AND SNOOKER-you may not be good with the cue, but you could spend
leisurely hours at our Billiards room with friends, colleagues, clients and dear ones. It is
also a place where you could meet and make new friends and maybe, even new clients.
RESTAURANT AND BAR-Send your taste buds on a rollercoaster ride with some of the
scrumptious delicacies along with a wide range of alcoholic and non-alcoholic beverages
served at the Restaurant and Bar. Meet like-minded people, make new friends and,
maybe even business partners.
PARTY HALL Birthdays? Anniversaries? Weddings? Simply call your friends, colleagues,
business associates, clients and Dear-ones and throw a party. For more reasons to party,
call us.
LIBRARY-Pursue literary pursuits with hundreds of books-national and international

masterpieces in major languages of the world, to soothe your nerves and fulfilling your
inner self. Immerse yourself in World of Books for all age groups.
80
THEATRE-75 seater world class theatre with ultra luxurious comfort and facilities with
best in the world for plays, screening of shows and fulfillment of creative pursuits.
MEMBERSHIP
Period Membership Fees Enrolment Fee Annual Subscription
Single 5 Years Rs.25, 000 Rs.5, 000 Rs.2, 500
Family 5 Years Rs.50, 000 Rs.7, 500 Rs.4, 000
Couple 5 years Rs.35, 000 Rs. 5,000 Rs.3, 500
Corporate 5 Years Rs.75, 000 Rs.10, 000 Rs.5, 000
81
MEETS & PARTIES
An elegant Paris Plaza Meeting venue thats perfect for your next meeting, wedding
reception or special event. We provide elegant meeting space and an unforgettable
venue for Wedding Receptions and private events.
We provide outstanding personal service and support. Paris Plaza has latest audiovisual
equipments to help you with your business conference, board meeting, or other events
and is stocked with everything you need to hold a successful business conference or
board meeting and to make your event even more unique with one of our Meeting
Packages. We will tell you how we can tailor one of these and help you to erase dull
meetings forever.
Business Meets / Conference

Banqueting
Parties
Social Events
BANQUETING
Organize your wedding, honeymoon, anniversary, or any other social event by choosing
amongst a variety of indoor and outdoor exclusive venues. Break the rules with the
most fascinating bachelor parties and celebrate every precious moment of your life in
an idyllic setting.
Enjoy your event in tropical splendor with the orchids smell of chocolate. From a lavish
and romantic wedding, to a large or intimate gathering, the location of The Paris Plaza
makes for an unforgettable experience.
82
Our gorgeously appointed rooms add uniqueness to any occasion and with the large size
theyre ideal for receptions of up to 5000 people. And of course our legendary service is
guaranteed to impress discreet, informed and always on hand.
SOCIAL EVENTS
For a special occasion of course you want all the predictable luxuries but for a distinctive
and memorable event you need more individuality. Paris Plaza clearly reflects the
character of their destination creating an original style of their own; with this innate
understanding we will work to discover your personal style and create an event that is a
resounding success.
Whatever your event is, our elegant rooms and attentive staff will rise to the occasion.
Birthday celebrations, engagement parties, reunions, bar/bat mitzvahs, themed events,
and baby and bridal showers are all popular choices with our guests. Every one of them
is a big day for someone - and we never forget that.
83
BUSINESS SERVICES
When you are travelling on business you need absolutely reliable support to erase any
minor frustrations or indeed, deal with major problems. Our luxurious comforts are a
given and our service ethic is praised by the most critical. Staying at Paris Plaza can turn
work into a pleasure.
BUSINESS MEETINGS are about making vital decisions, stepping aside, pushing your
limits and inspiring your team. Whatever the event, with natural light pouring through
the lead-crossed, stained-glass windows onto the soft warmth of the clotted-cream and
pale-blue tones of the chic dcor, you're sure to feel uplifted. Our business centre
includes laptops with wireless Internet connection through interactive TV. The wireless
keyboard can be used throughout the suite.
FOR BUSINESS
Complementary high speed Internet access, office area, laptop, private
telephone and facsimile, photocopier and data port within each subtle
Access to a host of meeting, conference and event facilities
Variety of restaurants and bars ideal for lunch, entertainment and private
functions
BUSINESS CENTRE FACILITIES
Conference Room Facility

Fully equipped business centre open 24 hours
Personal computers with internet and ISDN
Fax Machines
Photocopy service
84
Private secretarial services
Courier
Mobile phone on rental
Broadband rental
Laptop rental
Printing of Documents
Scanning of documents
Translation and typing
Transparency and binding
Lamination
Office supplies
CD Burning facilities
BUSINESS FACTS
Wherever you travel in the world, its always worthwhile being prepared. Whether you
are looking for information on power converters, business etiquette or general market
conditions, just click on the links below
Links
Chamber of commerce ASSOCHAM, , CII , FICCI
Tourism Ministry of Tourism, Government of
India
Embassies Embassy Listing for India
Business Etiquette Etiquette Expert
Travelers Tips Over 1000 Travel Tips around the world
Destination Facts India The destination of the new
millennium
85
SAVE THE EARTH OUR ECO PROGRAM
We will take our Earth care Commitment very seriously. Every person who is associated
with Paris Plaza or will be engaged with Paris Plaza Hotel is a part of a genuine effort to
reduce our impact on the environment. It is a Life-long corporate commitment that will
be carried out in the Hotel by the individuals who will work here and associated with us.
We are proud to be amongst the leaders in eco-standards in the hospitality industry.
In Paris Plaza we will only use non-intrusive, high quality eco-friendly practices and
products that will make our world a clean and healthier place to live. All rooms will be
cleaned with environment friendly cleaning products. Guests will also be encouraged to
participate in reducing our environmental impact.
By choosing to be our guest, you will be part of something truly meaningful.
SOCIAL RESPONSIBILITY
Our Commitment to social responsibility is evident at every level from the local and
national level to the global community. This commitment to care permeates every
aspect of Paris Plaza, beginning internally with its employees, making a positive social
and environmental difference in the community.
Paris Plaza provides comprehensive health care and educational facilities to the
surrounding areas so to make the community more healthy and viable.
86
WOMEN IN TOUCH
Brief about women

Exclusive facilities for women
87
MARKETING PLAN
1.0 EXECUTIVE SUMMARY
The Paris Plaza, Karnal, India will be the First Five Star Deluxe Hotel of Swarnima City
Group out of the National Capital Region in Haryana. A total of nine hotels in this brand
will be coming up in different parts of the India and World. All Paris Plaza Hotels will be
luxury properties, offering between 150 520 exclusive rooms and suites and 80 120
showrooms for luxury Indian and International fashion designers & jewellery brands,
Fast food chains and Coffee Houses with national and international appeal.
The Swarnima City Group Properties will be known for their convenient and strategic
locations on National Highways near major cities throughout the country. Also
synonymous with the brand will be the high level of personal service guests receive and
the extensive range of comprehensive business and shopping facilities available in
luxurious settings.
The Paris Plaza Hotel, Karnal will be having 150 exclusive rooms and suites and will
target corporate guests with a two or three night stay requirement. Target business
segments include the IT sector, Basmati Rice Exporters and Millers, Plywood
Industrialists, Textile and Handloom Businessman, the Automotive industry in order to
capitalize on the strategic location of the hotel in relation to the overall major car
National/International dealer network and travel trade guests and highway travelers
moving from Delhi to J & K, H.P., Punjab, Uttrakhand.
Differentiating the type of business service offered, from that of the competition, will
assist not only in building the Paris Plaza brand as whole, but will attract frequent
business travelers, tourists who require a higher level of personal service and
recognition than they can receive at competitive Hotels in Delhi/Chandigarh. This will
provide the Paris Plaza with an opportunity to leverage its core competencies as regards
servicing the business traveler, leisure travelers, and shoppers in a luxurious
environment.
88
2.0 SITUATION ANALYSIS
The Swarnima City Developers will be building and managing the Paris Plaza Hotels of
the group with the properties being wholly owned. The Swarnima City group specializes
in occupying strategic, highway locations and will be serving primarily corporate clients
& highway travelers.
The properties will be five star plus categories. The Swarnima City group will have a high
instance business across its brand, particularly the Paris Plaza Hotels properties, which
with account for 72% of total revenue across the group.
The Paris Plaza Hotel, Karnal, will be dependent on annually from the automotive, agri-
business, textile and handloom, plywood, basmati rice exporters and IT sectors with
guaranteed room nights per year. This area of business will account for 30% of the
Hotels revenue and with the highway travelers making up for the rest 70% of Hotels
revenue.
The current market is somewhat upbeat due to the economic growth in agri-business
and corporate. This will be critical as Paris Plaza Hotel, Karnal will have to continue its
focus on delivering an exemplary business service, at affordable rates, in order to
develop the customer relationship beyond one stay.
The Paris Plaza Hotels business in the current environment will be dependent on repeat
corporate contract business, highway travelers and customer loyalty to the brand. The
brand must therefore continue to deliver on its promise and values.
2.1 MARKET NEEDS
The Paris Plaza Hotel will offer value and benefits to its clients, over and above the
standard facilities at affordable rates. We will provide our guests with an exemplary
personal service, and level of recognition that they will have to rely upon. We will
provide our guest with a luxurious, relaxed environment within which to conduct their
business.
89
An environment which, you cannot find at our larger, more impersonal competitors. Our
guests need to know that they can develop a relationship with the hotel that will ensure
efficiency, value for their money and reliability in supplying them with the support they
need, when they need it. The Paris Plaza Hotel operates in a city with a very strong
sense of community, and we want to stay an integral part of that community.
2.2 THE MARKET
The Paris Plaza Hotel will be a luxury Five Star Deluxe hotel comprising 150 luxury guest
rooms & suites and specializing in servicing business and corporate clients. It will serve
the business community, visiting business traveler, leisure highway traveler and shopper
in the city of Karnal, India.
Our key clients will be contracted corporate clients originating from both international
and domestic markets from within the travel trade, automotive, IT segments, rice
exporters, textile and handloom sectors and Plywood Trade. The strategic location of
the property is key to its success in this area due to the proximity of the towns of
Panipat, Kurukshetra, Yamuna Nagar and Karnal.
Key to our business success will be the level of customer satisfaction, loyalty and repeat
business we will receive on an annual basis. We will offer our guests the most up-to-
date technical business facilities, both inside the rooms and suites and within the hotels
conference facilities.
Our guests will feel that they can conduct their business from within a serene &
luxurious atmosphere than can be experienced in our competitive properties, where
there is less personal recognition. They will appreciate being called by name when they
arrive, and having staff remember their specific requirements, time and again. This will
be a key in developing the relationship beyond an initial stay and evidences our added
value.
90
TABLE: MARKET ANALYSIS
Potential
Growth 2012 2013 2014 2015 2016 CAGR
Customers
Travelers 9.0% 26,827 29,242 31,875 34,742 37,869 10.29%
Business 9.0% 11,498 12,532 13,661 14,889 16,229 10.29%
Total 9.00% 38,325 41,774 45,536 49,631 54,098 10.29%
MARKET ANALYSIS (PIE)
91
2.3 MARKET DEMOGRAPHICS
Market Geographic: Karnal, India is a District HQ in Haryana, with a population of 12,

74,181.
Market Demographic: The community is made up predominantly of households having

two to four children, either at home or away from home, with at least one
parent/guardian having attended college.
Market Psychographics: There is a strong small business ethic in the community, and
many family run enterprises have been prospering for generations. There is also a
strong sense of community and a high level of awareness as regards to caring for the
environment.
Market Behaviors: Business in the area chooses to support one another wherever
possible, be remaining loyal to long standing relationships with customers and suppliers.
This act as a means of investing in, and supporting the community structure, rather than
shifting alliances to large newcomer supplies, despite the potential cost savings
involved.
The attitude will support the brand principles of the Paris Plaza Hotel, which will be well
supported by local business requirements for rooms, conference facilities and catering
business functions.
Based on research carried out in 2009, more than 70% of the population had some
awareness of the location of Paris Plaza Hotel. Awareness levels were highest amongst
medium-larger sized business, Private Companies and Public Undertakings, who will be
utilizing the hotels facilities either for visiting business guests, or for their own functions
and also with highway travelers and shoppers because of its location on National
Highway No.1.On this stretch around 1, 25,000 vehicles pass, out of which around there
are 10,000 premium cars N.H.1 or Grand Trunk Road connects Delhi to Chandigarh,
Punjab, Himachal Pradesh and Jammu and Kashmir & Uttrakhand.
92
TABLE: MARKET DEMOGRAPHICS
Market Characteristic Characteristic Characteristic Characteristic

Segments
Travelers
Business
2.3.1 MARKET TRENDS
Market trends can be categorized as follows: Corporate Travel Policies, Local Business
Trends, and Economic Cut Backs.
CORPORATE TRAVEL POLICIES: As a result of various developments in the vicinity

regarding coming up of Infrastructure projects and townships, booming agri-business,
textile and plywood, trade there will be a significant increase in the corporate guests.
Although the level of corporate room business will be increasing and it will have
significant affect on growth and consequent projections for the future.
LOCAL BUSINESS TRENDS: There has been a period of low activity in the area of
conferencing and business catering with local companies and Government departments,
Central Research Institutes and Public Sector Undertakings electing to conduct meeting
and seminars on their own premises because of lack of ideal location and sufficient
facilities but all will change with the coming up of this hotel with latest technologies and
comfortable, serene environment.
ECONOMIC CUT BACKS: The city never had major trade events and exhibitions because
of lack of standard facilities and space. However with the coming up of Paris Plaza Hotel,
all this will change the dynamics of the city.
93
2.3.2 MARKET GROWTH
The growth rate of the target markets has been steady over the past five years. The
travel trade sector has grown at an average of 7.1%, the automotive sector at an
average of 9.5% and the IT industry at 8%.
Recent world events have caused a reduction in the growth rate, but current trends
indicate a return to projected growth figures within the next three to six months. Once
re-stabilized, growth is anticipated to continue at a steady pace in line with the
expansions in the regions agri-business activities, textile/handloom business, plywood
industry, the annual program of travel trade events will be taking place and there will be
launches of fashion, Bollywood shows and entertainment events.
Market Analysis (C.A.G.R)
94
2.3.3 MACRO ENVIRONMENT
The external, environment issues that affect the Paris Plaza Hotel are:
POLITICAL: A stable environment where little affects our ability to generate

revenue.
ECONOMIC: The recent growth in Agri-Business, Real Estate, and Infrastructure

Projects has led to positive outlook for tourist and hospitality business.
SOCIAL: The trend towards cost-effective business and leisure travel leads hotel
guests to seek more value for money, which is where our added value
differentiation strategy will come into play.
TECHNOLOGICAL: The installation of latest technological gadgetry in tune to the

market will require systems integration with the Hotel groups own central
reservation system. This will lead to more facilities and quick service to the
businessman and travelers.
95
2.4 THE COMPANY
The Swarnima City Developers will be developing the Five Star Brand Paris Plaza. All
Paris Plaza Properties will be luxurious properties, offering between 150-520 rooms and
suites for leisure and comfortable stay and 80-120 showrooms for luxury and exclusive
shopping catering to the finest and best National and International Brands in Fashion
Designing, Jewelry, Fast Food and Coffee Chains.
2.4.1 MISSION
The Paris Plaza Hotel will be dedicated to provide its guests with the highest quality of
service and standards. We will seek to deliver on our promise of value and quality above
all else. We value our place in the community and will work to develop those
relationships and to respect and protect our environment.
We will continue to strive to create value for both owners and partners whilst honoring
our brand values and encouraging our personnel to develop themselves in an
environment of trust, loyalty and encouragement.
2.4.2 SERVICE OFFERING

Service: High-quality facilities accompanied by exemplary personal service,
differentiated from competition in line with the overall brand strategy will prove to be a
successful approach generating high levels of repeat business.
2.4.3 POSITIONING
The Paris Plaza Hotel will be positioned as a Five Star Deluxe Hotel, strategically located
and offering a high level of personal service. Our focus will be on offering our guests
added value and differentiating ourselves in our levels of personal service. We will
provide a quality hotel experience where guests are valued, respected and their
business is truly appreciated.
96
2.4.4 SWOT SUMMARY
The following analysis highlights the internal strengths and weakness of our organization
and the opportunities and threats facing the company in our external environment. We
must work to improve our areas of weakness.
Organizational strengths must be leveraged in order to capitalize on external

opportunities as they arise, and contingency plans formulated in order to deal with
threats presented by the environment.
2.4.4.1 STRENGTHS
STRATEGY: established differentiation strategy.

STRUCTURE: flat, decentralized structure.
SKILLS: diverse range of service skills within management and
staff.
STYLE: strong, participative culture.
STAFF: specialized and experienced staff those are motivated and
highly skilled. A well trained team who are proud of their
hotel respect and promote the brand values.
SHARED VALUES: clear and well communicated.
BRAND STRENGTH: brand values well represented engendering brand loyalty
amongst existing and new guests.
REPUTATION: a strong reputation within the local market, corporate and
travel trade markets for reliability, exemplary service and
quality.
97
2.4.4.2 WEAKNESSES
STRATEGY: differentiation strategy needs to be more clearly communicated

externally, within local and national markets.
SYSTEMS: formal systems result from the detail oriented work and
environment. Interdepartmental communications could be improved.
STAFF: ongoing training and orientation of new staff.
FACILITIES: certain facilities as regards technical equipment, such as high
speed Internet access and laptop links, needs to be built in along with
technological innovations.
2.4.4.3 OPPORTUNITIES
Market: constantly growing for a period of 5-7 years.

Competitors: no direct competition exists at present, in terms of the five
star business & luxury property niche.
Suppliers: strong, long- term relationships established with suppliers.
Guest Dependency: repeat corporate business and highway travelers based
on personal service and quality, in a small but luxurious environment.
2.4.4.4 THREATS
Market Entry: potential for a competitive, global brand to enter the market
with a similar product.
Substitutes: fully furnished and serviced business and luxury apartments
offering lower daily rates.
Economy: slight recession may occur any time.
98
2.4.5 HISTORICAL RESULTS
Marketing activity in previous years has produced positive results. The areas that have
produced the best results have been:
Service: high-quality facilities accompanied by exemplary personal service,
differentiated from competition, in line with the overall brand strategy has proven to be
a successful approach generating high levels of repeat business.
Price: pricing strategy has been consistent with the differentiation objective, to provide
added value for a reasonable rate as opposed to discounting and devaluing our products
and services.
Place: service information is provided to the guest via personal selling, direct marketing,
advertising and the Internet. Delivery channels include travel agents and international
reservations systems.
Promotion: primary focus has been on mass communication via print ads in trade
publications and on the Internet, direct mail campaigns to prospective clients and
personal selling in the local market. Personal selling provides the means to develop
relationships within the local community and generate high levels of corporate activity
through the business community. Public relations plays an important role in the
marketing mix, presenting the hotel as a supportive member of the community and
participating in significant local events to assist in developing ongoing cooperation,
assures repeat business and good working relationships.
2.5 COMPETITION
Although no direct competition exists, in terms of the Five Star plus luxury shopping
style property, other five star hotels and serviced apartments may come up and
compete for the same corporate business sectors.
99
2.5.1 DIRECT COMPETITION:
Haveli: No star status, having 22 rooms, with tariff ranging from 2599-5999(INR),
ethnic Punjabi look and ambience, on the highway.
Hotel Jewels: Four Star, having 52 rooms and suites, tariff ranging from 1995-
5000(INR) Older in structure and facilities, in the town, away from highway.
Hotel Noor Mahal: Five Star, 122 rooms, tariff will range from 5000-9000(INR),
ethnic Rajasthan Haveli look, 3 KMs from the National Highway No.-1
2.5.2 INDIRECT COMPETITION
Paris Plaza indirect competition is distance meetings in the corporate world. The more
companies decide to conduct meeting over the phone, using web conferencing
technology, and video phone technology, the less business people travel and the more
it, affects Paris Plaza Hotel. Paris Plaza has to keep abreast of all new distance meeting
technology, and continue to reinforce with clients that there is no better way to do
business than face to face.
3.0 MARKETING STRATEGY
Our marketing strategys objective is to communicate the unique set of services that we
offer to discern hotel guests. We attempt to direct the focus of our guests to the issues
of quality and value for the money as opposed to simply the bottom line costs
associated with their stay.
Our marketing strategy will allow us to communicate our brand values, develop close
working relationships with our customers and suppliers and to identify the needs of our
guests in an effective manner. Continued differentiation and growth are two goals we
have set for ourselves. Growth will take place by targeting new areas of business within
both local and national communities.
100
3.1 VALUE PROPOSITION
Paris Plaza Hotel will offer the best, most personalized service for the corporate and
leisure traveler. We will include business essentials in every room, such as a nice desk,
internet connection, wireless access, and provide easy to access meeting rooms with all
audio-visual and technology needs as well as catering for longer meetings. For Highway
tourists and business travelers there will be up market shopping area of 90,000 sq.ft.
comprising of National and International Fashion Designers and Jewelers, Electronic
showrooms, reputed Indian Fast Food and Coffee Chains this will be integrated and
ingrained into the Paris Plaza Brand.
3.2 CRITICAL ISSUES
We have much strength which includes our differentiation strategy, flat structure and
highly skilled and well trained staff. Our weaknesses involve the need to communicate
our strategy more clearly in the external environment.
Although there is a low to medium threat of a competitive brand entering the market
but there are also opportunities as regards the high level of dependency of our guests
for our particular service and our strong position within the community with both
customers and suppliers.
Critical issues for the Paris Plaza include:

Continuing to differentiate from our competition and offering added value to our
guests.
Retaining our current levels of repeat business and developing further customer
loyalty in a competitive market.
Attract new market sectors such as the National Institute of Technology,
Kurukshetra University based business sector.
Continue to be perceived as a supportive member of the Karnal Community.
101
3.3 FINANCIAL OBJECTIVES
Increase overall room revenue by approx.12% per year.
Accomplish growth within the given budget of Rs.10 Cr. Per Annum
Increase corporate contracted rates to reflect the return of confidence in the
corporate travel market.
Keep payroll expenses down and reduce the level of overtime within the workforce.
3.4 MARKETING OBJECTIVES

To continue to communicate our strategic objective to our target markets
effectively.
To provide a positive hotel experience to all our guests.
To accomplish our growth targets within the given time and budget.
Expand our markets and identify new markets for our product and services.
3.5 TARGET MARKET STRATEGY
Our primary targets continue to be professional visitors to the region from the following
industries, where annual corporate contracts can be entered into:
Travel trade;
Basmati Rice Exporters;
Textile/Handloom Industry;
Plywood Industry;
IT industry;
Automotive;
Senior Govt. Officers;
Senior PSU Officers
We will be providing in-house conference facilities, room nights for visiting executives
and long stay professional guests.
102
3.6 MESSAGING
It is critical to the success of the Paris Plaza hotel to make sure that that the services are
kept up to the highest level in order to keep the high quality branding that Paris Plaza
Properties will be known for. Our messaging will reflect this high standard that we want
to be associated with. We need to print brochures with high quality photographs as well
as on high quality paper. It will be important to spend a little bit extra on marketing
materials to ensure that they keep our high quality message in front of our customers.
3.6.1 BRANDING
The Paris Plaza Hotel, Karnal will be a Five Star Deluxe brand of Swarnima City group. All
Paris Plaza Properties will be luxurious properties, offering between 150-520 rooms and
suites for leisure and comfortable stay and 80-120 showrooms for luxury and exclusive
shopping catering to the finest and best National and International Brands in Fashion
Designing, Jewelry, Food and Coffee Chains.
All Paris Plaza properties will be renowned for their convenient and strategic locations
on the national highways near major cities throughout the country. Also synonymous
with the brand will be the high level of personal service guests receive, and the
extensive range of comprehensive business facilities available in luxurious settings.
3.7 STRATEGY PYRAMIDS

Our marketing strategy is to focus customers attention on high quality of the services
offered by us and this strategy includes three main points aimed at different market
segments.
We will provide;
The best Business Facilities

Personalized Services
Luxurious Amenities
103
STRATEGY PYRAMID
Strategy
Best Business Facilities
Free wireless Access
Executive Business Rooms
Personalized Service
Employees trained to always provide first name personalized Service
Keep Customer File with all preferences
Luxurious Amenities
Premium Club
Spa & Health
Roof Top Swimming Pool
Play Plaza
Luxurious Retail Fashion/Jewellery Showrooms
Indian Oil Corporation Petrol Plaza
Best National/International Cuisines
104
4.0 MARKETING MIX
Place: Product and service information will be brought to the knowledge of the guest by
personal selling, direct marketing, advertising and the Internet. Delivery channels will
include travel agents and International Reservation systems.
4.1 PRODUCT MARKETING

Product; High quality facilities accompanied by exemplary personal service,
differentiated from competition quality within the overall brand strategy will be a
successful approach generating high level of repeat business.
4.2 PRICING
Pricing strategy has been consistent with the differentiation objective, to provide added
value for a reasonable rate as opposed to discounting and devaluing our products and
services.
Room and Suite rates quoted are net of tax and service, are per night, per room with
continental breakfast included:
Corporate Single- 7,500 INR
Corporate double- 9,000 INR
Corporate Double deluxe- 10,000 INR
Corporate suite- 15,000 INR
Conference room rates are net of tax and service, quoted per day use with tea and
coffee breaks (2) included:
The Boardroom- 50,000 INR
The Conference Hall- 1, 00,000 INR
The Ballroom- 2, 50,000 INR
The Banquet- 5, 00,000 INR
105
4.3 PROMOTION
PROMOTION: Primary focus will remain on mass communication via print ads in trade
publications and on the Internet. Direct mail campaigns to the prospective clients will
increase as accost-effective means of targeted campaigning.
Personal selling in the local market will remain an important element of the mix in order
to continue to build long term relationships within the local community and generate
high level of corporate activity.
Public relations activities will continue to play an important role in the marketing mix,
presenting the hotel as a supportive member of the community and participating in
significant local events.
Fashion shows of reputed Indian and International Brands along with Bollywood star
nights will be the added attraction.
4.3.1 ADVERTISING
The following table shows our Primary advertising Milestones.
TABLE; ADVERTISING MILESTONES
Milestones Start End Date Budget Department

Date
Advertising
Contract Media Space 1/1/2011 31/12/2012 3,00,00,000 Marketing
Ad agency liasioning 1/1/2011 31/12/2012 2,00,00,000 Marketing
print ad material
Dispatch/monitor 1/7/2011 30/06/2012 50,00,000 Marketing
campaign result
Total Advertising Budget 5,50,00,000
106
4.3.2 PUBLIC RELATIONS
The following table shows are primary PR milestones.
TABLE: PR MILESTONES
Date
PR
Public Relation Functions 1/1/2011 3/1/2011 2,00,000 PR
to schedule
Evaluate Sponsorship 3/1/2011 4/1/2011 50,000 PR
requests
Establish List of 4/1/2011 6/1/2011 5,00,000 PR
Sponsorships Events /
Companies
Total PR Budget 7,50, 000
107
4.3.3 DIRECT MARKETING
Our direct marketing will be handled by our PR agency. We will target select list of
corporate companies and send them information about Paris Plaza Hotel. We know that
we are no experts in direct marketing so it will be important that our PR agency handles
every aspect of direct marketing for us.
TABLE: DIRECT MARKETING MILESTONES

Date
Direct Marketing
Direct mail lists to 1/1/2011 7/1/2011 5,00,000 Marketing
purchase / prepare
Ad Agency Liaison on 1/1/2011 31/12/2012 15,00,000 Marketing
direct mail material
Total Direct Marketing 20,00,000
Budget
108
4.4 WEB PLAN
Our website is already up and running, but needs to be revamped to give it an updated
look and feel, as well as to add secure interactivity. The content is goodit just needs a
little updating with needs of current market & continual process.
We need:
1. New home page design and navigation
2. Online reservations capability
3. Printable brochure
4.4.1 WEBSITE GOALS

Our website needs to be able to do the following:
1. Convey our messaging of high quality, luxury business accommodations and shopping.
2. Be indexed on major travel websites so that people can find us.
3. Be able to take reservations online and make changes to reservations online.
4.4.2 WEBSITE MARKETING STRATEGY

Our main website marketing strategy hinges upon making sure all major travel sites such
as www.yatra.com, www.makemytrip.com, www.cleartrip.com, www.travelguru.com;
www.ezeego.co.in will list our hotel when customers search for hotels in our area.
4.4.3 DEVELOPMENT REQUIREMENTS
To attain the level of interactivity we want in our redesign, we need to increase the
features allowed (security for reservations and credit-card processing, daily back-ups,
and real-time database linking) and service-level of our hosting service.
We have contracted with a database developer to update our reservations system to be

compatible with our online reservation requirements. The new website will be ready for
launch in April 2011.
109
TABLE: WEBSITE MILESTONES
Milestones Start Date End Date Budget Department
Web Development
Homepage Re-design 1/1/2009 1/3/2009 2,00,000 Marketing
Printable Brochures 1/3/2009 7/3/2009 5,00,000 Marketing
Online Reservations 1/1/2012 1/3/2012 3,00,000 Marketing
Total Web Development 10,00,000
Budget
4.5 SERVICE
Our hotel will provide the guests with an alternative to the impersonal, large five star
properties in the Chandigarh and Delhi. Strategically located, our property enables our
guests to be at the heart of the business community and yet in an environment of calm
and professionalism. We will seek to differentiate our product and services in the
following areas:
Personal recognition of our frequent travelers who return time and again.
Luxurious rooms that offer a sense of doing business from home.
Staff that have a strong customer-service ethic.
Business facilities second to none in town.
4.6 IMPLEMENTATION SCHEDULE
New marketing campaign efforts will be focused from January, 2011 through April, 2012
aimed at the launch of the redesigned website in April. We will continue to track the
results of this campaign for the remainder of the year.
110
TABLE: MILESTONE
Start Date End Date Budget Department

Advertising
Contract Media Space 1/1/2011 31/12/2012 3,00,00,000 Marketing
Ad agency liasioning print 1/1/2011 31/12/2012 2,00,00,000 Marketing
ad material
Dispatch/monitor campaign 1/7/2011 30/06/2012 50,00,000 Marketing
result
Total Advertising Budget 5,50,00,000
PR
Public Relation Functions to 1/1/2011 3/1/2011 2,00,000 PR
schedule
Evaluate Sponsorship 3/1/2011 4/1/2011 50,000 PR
requests
Establish List of Sponsorships 4/1/2011 6/1/2011 5,00,000 PR
Events / Companies
Total PR Budget 7,50, 000
Direct Marketing
Direct mail lists to 1/1/2011 7/1/2011 5,00,000 Marketing
purchase / prepare
Ad Agency Liason on direct 1/1/2011 31/12/2012 15,00,000 Marketing
mail material
Total Direct Marketing 20,00,000
Budget
Web Development
Homepage Re-design 1/1/2009 1/3/2009 2,00,000 Marketing
Printable Brochures 1/3/2009 7/3/2009 5,00,000 Marketing
Online Reservations 1/1/2012 1/3/2012 3,00,000 Marketing
Total Web Development 10,00,000
Budget
Totals 5,87,50,000
111
4.7 SALES PLAN
Our sales plan hinges upon our sales strategy, sales process and, prospecting plan. As
long as we follow the plans laid below we should be in good shape.
4.7.1 SALES STRATEGY
Paris Plaza Hotels sales strategy hinges upon repeat visits by key corporate and highway
traveler accounts. We need to develop a relationship with the companies listed in our
Sales Account Plan, as well as actively generate new accounts by soliciting first time
corporate and highway visitors.
It will be important to remain competitive on price, as well as amenities. The corporate

accounting department will have to make sure they limit the amount of money spent
per night per employee on a business trip, but the business traveler will be able to
express preference. If the price is right, and the business traveler knows that they have
all the amenities they need while at the Paris Plaza Hotel, we will be assured of keeping
and attracting key accounts.
4.7.2 SALES PROCESS
We will mail out corporate packets every 3 months to our key accounts, as well as any
new accounts we acquire. The packets will have information about corporate pricing
and discounts, as well as information about rooms and amenities for the companies to
share with business travelers and tourists.
The biggest piece of our sales process will depend on personal relationships, we will
need to make every business traveler feel like we remember them and we know their
likes and dislikes. We also need to cultivate good relationships with the person at the
company who makes travel arrangements.
112
4.7.3 PROSPECTING PLAN
Whenever a new customer stays at our hotel we need to be able to determine whether
it is for leisure or business. If it is for businesswe need to make sure to get the
customers business name and address so that we can send a corporate packet to the
company letting them know about corporate pricing and special business amenities. If it
is for leisurewe need to make sure to extend him all the facilities to make his time
more relaxing and soothing.
5.0 FINANCIALS
Our annual marketing budget is 1,80,88,000 (INR). Sales are anticipated to achieve
revenue of 31,43,18,645 (INR). Our marketing expenses will equate to approximately
5.75% of the overall revenue.
5.1 CONTRIBUTION MARGIN
Contribution margins should increase due to:
Differentiation/focus strategy increase ability to specialize.

Maintenance of expenses within specified levels.
Increased efficiency in capacity utilization.
Economies of scale due to increased purchasing efficiencies.
6.0 CONTROLS
Our marketing plan is structured to enable us to achieve the strategic goals we have set
for ourselves, in terms of increasing overall revenue as a result of differentiating our
products and services from the competition.
Our marketing team will ensure that the plan is implemented to the best of their ability
and with the highest levels of efficiency and accuracy.
113
6.1 IMPLEMENTATION
All figures will be monitored on an ongoing basis in relation to projections versus actual,
and the ongoing plan will be altered or manipulated as necessary in order to react to
and wherever possible, anticipate external changes to the environment.
Annual results will be evaluated at the Annual General Managers meeting where the
structure of the plan for the approaching year will also be established.
6.2 KEYS TO SUCCESS
Continue to develop ongoing relationships with frequent and new guests.

Continue to develop and implement a strong communication plan in both national
and international markets.
Leverage our strength in the local market as a member of the community by
supporting local events.
Identify new markets for our services.
Continue ongoing staff training and skill development to ensure the highest
standards of service.
6.3 MARKETING ORGANIZATION
Our Marketing Director leads our PR and marketing team of four in all advertising,
promotional and public relations related activities. Works closely with the members of
the team, to implement and monitor the effectiveness of the marketing plan and
evaluate results.
114
SUPPLY AND DEMAND ANALYSIS
The objectives of the supply and demand analysis are to:
1. Identify those hotels which constitute direct competition to the proposed hotel.
2. Estimate the occupancy levels, average room rates, and market mixes of the
competitive hotels.
3. Project growth rates for each identifiable market segment.
4. Determine the existing relationship of supply to demand for the competitive hotels
and to project these relationships for the first five years of Operation.
COMPETITIVE MARKET SET
The Proposed hotel for the City of Karnal will have the following competitive hotels.
Hotel City Rooms Year Tariff
Noor Mahal Karnal 122 2010 Rs.5000-9000
Liberty Karnal 47 2010
SECONDARY COMPETITION
The following hotels will provide secondary competition for the proposed hotel for the
City of Karnal.
Hotel City Rooms Year

Savoy Greens Karnal 08 2003
Haveli Karnal 22 2006
Oasis Karnal 23 1980
Jewels Karnal 52 2001
115
PICTURES OF COMPETITIVE HOTELS
The four subject competitive hotels were combined to report their historical occupancy
and Average Daily Rate from January2004 through November 2009.
Hotel City Date Opened No. of Rooms

Savoy Greens Karnal 2005 08
Haveli Karnal 2006 22
Oasis Karnal 1980 23
Jewels Karnal 2000 52
Source: Raghav Raj Consultants
Note: The following data was not obtained since it does not cater to Five Star Category
Hotel in Karnal, as only Five Star Hotel Noor Mahal will be operational in June 2010.
2004 2005
Month Occ. ADR Month Occ. ADR
January January
February February
March March
April April
May May
June June
July July
August August
September September
October October
November November
December December
116
2006 2007
January January
February February
March March
April April
May May
June June
July July
August August
September September
October October
November November
December December
2008 2009
January January
February February
March March
April April
May May
June June
July July
August August
September September
October October
November November
December December
117
Competitive Market Set
Year Occupancy Average Daily Rev Par Room Supply
Rate
2004
2005
2006
2007
2008
2009
The Information contained in this report is based upon independent surveys and
research from sources considered reliable, but no representation is made as to its
completeness or accuracy. This information is in no way to be construed as a
recommendation by Raghav Raj Consultancy of any industry standard and is intended
solely for the internal purposes of your company.
DEMAND ANALYSIS
Management of the various competitive Hotels revealed that room-night demand

within the competitive supply is currently generated by two major market segments;
commercial Segment, 30%, and leisure 70%, on an annual basis. Specific ratios vary at
the surveyed hotels, with these totals being an aggregate of data supplied.
Both The commercial and leisure segments are using hotels equipped with Extended-
stay facilities of in-room kitchen equipment, refrigerators, snacks and beverages, coffee
makers, and microwave ovens to heat up various items. These types of rooms are
extremely popular with all guests. The subject hotel is slated to have all rooms with
these amenities.
118
COMMERCIAL GUEST DEMAND
Commercial travelers generally have strong demand for rooms from mid-January to
mid-June, and again from mid-September to mid-December.the summer time of Mid
June to Mid-September has moderate demand, and with mid-December to mid-January
period very low.
In the more commercially oriented properties, the weekday market is strongest. This is
due to the strength of the commercial market during Monday through Thursday. When
extended stay amenities are added to the guest rooms, the annual guest occupancy
increases, as various companies cut travel costs of their personnel. The commercial
room demand in the Karnal Highway Area is increasing, and motels are changing their
guestroom mix and adding facilities and amenities to cater their business. Commercial
travelers are comprised of financial, corporate business, and sales personnel. However,
government employees are also included in this group. The government business is
primarily that of the state of Haryana with a contribution by national government
interests.
Projected Growth Rates Commercial Room Night Demand

Year Weekday Weekend Annual
2012 17,116 7,335 24,451
2013 18,656 7,995 26,651
119
LEISURE DEMAND
Leisure travelers represent 70% of the demand for lodging accommodations in the
competitive market area. This segment is made up of vacationing couples, followed by
individual senior citizens. The average number of guest per room per night was1.7
guests in 2009, and the average length of stay was three nights, according to the data
supplied by the Hotel Management at the various properties. The peak leisure demand
was during the weekends from month of January throughout the year.
The following are the projected growth rates for leisure guest room-night demand for
years 2010 through 2014.
Projected Growth Rates Leisure Room Night Demand

Year Weekday Weekend Annual
2012 41,453 15,600 57,053
2013 46,586 15,600 62,186
PROPOSED HOTEL BASE YEAR
As this Study is dated March 15, 2009, it is understood that the property should open in
April, 2012.Therfore, the first full base year of the hotel will be 2012.
Base Year and Projected Market Demand, Available Rooms and Occupancy
YEAR LEISURE 70% COMMERCIAL30% TOTAL GUEST ANNUAL MARKET SET
ROOM NIGHTS AVAILABLE OCCUPANCY
OCCUPIED ROOMS
2012 57,053 24,451 81,504 116,435 70%
2013 62,186 26,651 88,837 116,435 76.3%
2014 67,781 29,049 96,830 116,435 83.17%
2015 73,879 31,652 1,05,541 116,435 90.65%
2016 80,526 34,511 1,15,037 116,435 98.81%
120
ANNUAL AVAILABLE ROOMS
Competitive Market Set Hotels Subject
Noor Mahal 122 Paris Plaza 150
Liberty 47
Subtotal 169 Total Rooms 319
PROJECTED ANNUAL GROWTH RATE FOR THE PROPOSED PARIS PLAZA
2012-2013 2014-2016
Commercial Room Demand 24,451-26,651 29,049-34,511
Leisure room Demand 57,053-62,186 67,781-80,526
Annual total projected growth Rate 9% 9%
SUMMARY
There is demand for hotel development in Karnal, Haryana. The City Currently has four
hotels-Savoy Greens (08 Rooms), Haveli (22 Rooms), Oasis (23 Rooms) and Jewels (52
Rooms).Out of these four, first three are located on National Highway No.1 and Hotel
Jewel is located in the interior in the town. This hotel room undersupply has local
visitors staying at nearby cities.
121
PROJECTED UTILIZATION OF THE PROPOSED HOTEL
The supply and demand analysis included general overview of the Karnal, Haryana,
market area, a detailed analysis of the properties projected to provide competition to
the proposed hotel, a discussion of the characteristics of room night demand, and
projections of future rooms supply and demand within the competitive environment. In
this section, the information which has been presented in the preceding chapters is
synthesized to project the utilization of the proposed hotel.
PROJECTED MARKET PENETRATION AND OCCUPANCY
MARKET PENETRATION
The potential occupancy of the proposed hotel has been evaluated in terms of its Fair
Share of market demand. Fair Share is the number of rooms in the proposed hotel as a
percentage of the total market area supply. There are presently two properties
representing 169 total available rooms which would compete with the proposed hotel.
The number of units in the proposed hotel, the projected market area available rooms
per day, and the resulting fair share percentage for the period 2012 through 2016 are
listed below:
FAIR SHARE OF THE PROPOSED HOTEL 2012 - 2016

Year Number of rooms Projected Market Area Projected Fair Share of
in Proposed Hotel Supply of Rooms Proposed Hotel
2010 150 319 47.02 %
2011 150 319 47.02 %
2012 150 319 47.02 %
2013 150 319 47.02 %
2014 150 319 47.02 %
122
Assuming that each competitive property, including the proposed hotel, were to receive
only its fair share of the market demand from 2012 through 2016, each would achieve
projected occupancies ranging from 70.0% in 2012 to 98.8% in 2016, the projected
market set occupancy, during the projection period.
To further refine the analysis and to take into account the qualitative factors affecting
the occupancy of a lodging facility, the proposed hotels competitive position was
evaluated by an analysis that relates the most important factors which influence a
potential guests choice of lodging facilities. Such a comparison of the hotels
advantages and disadvantages indicates the degree to which a hotel could penetrate a
given market. Market penetration (percent of fair share) is the percentage of demand
actually accruing to a hotel, calculated as the ratio between the number of rooms
occupied in the property and the fair share of occupied rooms attributable to that
property. The proposed hotel must capture a portion of both (1) current room night
demand, and (2) growth in demand for overnight accommodation, to obtain the
projected occupancy levels.
In this instance, the proposed property should have a number of competitive

advantages. Its competitors may be considered less desirable by potential market users
due to the lack of certain characteristics which will be unique to the proposed facility.
The following factors and assumptions are major considerations in determining the
penetration potential of the proposed hotel relative to its competitors.
1. Location: On N.H.1., Karnal, Haryana

2. Accessibility and Visibility: Extremely good accessibility coupled with excellent
highway visible
3. Market Orientation: The proposed hotel would be directly positioned to the leisure
guest in addition to the commercial market segment.
123
4. Room Mix:
Double Queen Suites 60
King Suites 76
Celebration Suites 14
-----
Total Guest Rooms 150
Included in the room mix will be an appropriate number of rooms with full access
for the physically challenged.
5. Room Amenities: Spacious work desk, ergonomic chair, two telephones with voice
mail and data port, plus hospitality centre with a refrigerator, microwave, and
coffee maker with complimentary coffee and tea refreshed daily. High Definition,
flat panel televisions will be in all Guest Room Parlors and Bedrooms.
6. Hotel Amenities: Self services guest laundry facility, meeting space to

accommodate small to midsized groups, a complimentary 24 hour business
centre, 24 hour fitness room, Indoor Aquatic Centre with swimming pool,
whirlpool and sauna.
7. Social Amenities: A complimentary hot breakfast will be offer every day.
8. Room Rate: The facility should be price competitive, considering location, market
orientation, and amenities.
9. Newness: The project will be the newest hotel in the competitive supply, thereby
offering more appeal to the proposed property.
10. National Franchise: The facility will gain instant name recognition and set itself
apart from other competitive hotels when it positions itself in the mid to high
priced market.
124
11. Management: The facility will be professionally managed and aggressively
marketed.
While the foregoing is primarily a qualitative analysis, it represents a fair approximation

of the projected market situation based on the fieldwork.
The proposed hotels market penetration and underlying assumption are summarized as
follows:
1. Leisure: Due to the uniqueness of the hotel being marked as a mid to high priced
product, the hotels projected penetration of fair market share will range from
100.0% to 141.0% over the five year projection period. If for any reason the social
business declines through seasonality or energy shortages, state and local
commercial solicitation must be made to offset the decline.
2. Commercial: The fair market share of commercial business is projected to run from
100.0% to 141.0%. This can be achieved with a professional sales marketing effort
enhanced by the uniqueness of this new type of hotel.
3. Occupancy: The projected occupancy should be attainable if the property is built as

described, professionally operated in all facets, and business of the area continues
to be positive. In years 3 to 5, additional competition may materialize to
substantially reduce the projections.
Market Penetration is the percentage of demand for rooms projected for the proposed
hotel. It is calculated as the ratio between the numbers of rooms projected to be
occupied at the hotel against the Fair Share of occupied rooms attributed to the hotels
Market Set.
125
To calculate Market Penetration, information from the Supply and Demand Analysis
Section of this Study indicates:
STEP ONE:
a. Total of year round hotel Market Set of rooms 319
b. Times estimated average occupancy 70.0%
c. Times days in year 365
d. Equals total Guest Room Nights 81,505
e. Times hotel Fair Share 47.02%
f. Equals the Goal of Guest Room Nights the hotel must achieve 38,325
STEP TWO:
a. Convert the projected hotel 2012 occupancy of 70% into
Occupied Guest Room Nights 38,325
b. Divided by the Goal of 38,325
c. Equals the 2012 hotel Market Penetration 100%
Excellent Market Penetration must be at least 100% to be equal with the hotels Market
Set of competitors. The higher the total is over 100, the stronger the leadership of the
hotel. If the Market Penetration is under 100, then something is wrong in the hotels
image, features, or marketing, and must be corrected.
For future years, the Market Penetration is calculated at:

2013 2014 2015 2016
108.9% 118.8% 129.4% 141%
126
CONSECUTIVE MARKET PENETRATION FOR FUTURE YEARS WITH NO ADDITION TO THE
MARKET SET AND PRIOR TO OPERATIONS SUCCESS.
PROJECTED HOTEL PROJECTED MARKET PENETRATION

ROOM NIGHT DEMAND AND OCCUPANCY
2012 2013 2014 2015 2016
Projected Room Demand
Leisure.. 70% 57,053 62,186 67,781 73,879 80,526
Commercial30% 24,451 26,651 29,049 31,652 34,511
Total Demand.100% 81,504 88,837 96,830 1,05,541 1,15,037
Fair Share Ratio 47.02% 47.02% 47.02% 47.02% 47.02%
Projected Penetration as a
Percentage of Fair Market Share 100.0% 108.9% 118.8% 129.4% 141%
Projected Market Penetration
Leisure.. 70% 26,827 29,242 31,875 34,742 37,869
Commercial30% 11,498 12,532 13,361 14,889 16,229
Total Market...100% 38,325 41,774 45,536 49,631 54,098
Available Room Night at the
Proposed Hotel 150 54,750 54,750 54,750 54,750 54,750
Projected Occupancy 70.0% 76.3% 83.2% 90.65% 98.81%
Source: Raghav Raj Consultants
127
PROPOSED HOTEL
PARIS PLAZA, KARNAL
OPTIMUM PROFORMA YEAR ONE
Peak Shoulder Balance of Year 2012
Dates Jan, Feb, Mar, Apr May, June, Nov, Dec Jul, Aug, Sep, Oct
Days 120 122 123 365

Daily Rate Per
Room Mix
Room
Double Queen Suites 60 6,000 5,500 5,000
King Suites 76 8,500 8,000 7,500
King Studio Suites 14 11,000 10,500 10,000
Total Rooms 150 25,500 24,000 22,500
Optimum Revenue
Double Queen Suites 60 4,32,00,000 4,02,60,000 3,69,00,000 12,03,60,000
King Suites 76 7,75,20,000 7,41,76,000 7,01,10,000 22,18,06,000
King Studio Suites 14 1,84,80,000 1,79,34,000 1,72,20,000 5,36,34,000
Total Optimum Revenue 150 13,92,00,000 13,23,70,000 1,24,23,000 39,58,00,000
Seasonal Occupancy 80.00% 70.00% 60.00% 70.00%

Optimum Guest Room Nights 18,000 18,300 18,450 54,750
Seasonal Guest Room Nights 14,400 12,810 11,070 38,325
Seasonal Revenue 12,24,00,000 10,24,80,000 8,30,25,000 30,79,05,000
Average Daily Rate 8,500 8,000 7,500 8,000
Average Daily Rate 8,000
Occupancy 70%
128
PROJECTED AVERAGE ROOM RATE
The projection of average room rate for the proposed hotel and based on the following factors:
1. The competitive market position of the proposed hotel as one of the newest projects in the
area.
2. The assumption that the proposed hotel will be professionally managed and aggressively
marketed.
3. The assumption that the proposed hotel will be affiliated with a national franchise chain.
4. The assumption that the proposed upscale hotel will command a rate somewhat
commensurate with competition of higher room rates.
A detailed review of recent trends in room rate increase to estimate the impact of inflation was
conducted along with the consideration of the specific experience of hotels in the competitive
market.
Based on the above assumption and details, the proposed 150 - room proposed hotel should
achieve an initial average rate of 8,000/- INR in the first stabilized year of operations, 2012.
A constant inflation rate of 5.0% per year was assumed. The following table summarizes the
current year (inflated) INR room rates projected for the proposed hotel.
The Projected occupancy and average room rates could be materially different if significantly
higher or lower rates of inflation are actually experienced. Since the actual rates of inflation
cannot be predicted with any degree of certainly, no assurance is given that the projected
occupancy and average room rates will not vary materially from those shown in this Study.
Proposed Paris Plaza-Rooms & Suites

Projected Average Room Rate
(Current Year INR)
Year Average Room Rate
2012 8,000/
2013 8,500/
2014 9,167/
2015 10,167/
2016 10,833/
129
SUMMARY
The proposed Paris Plaza market penetration and underlying assumptions are
summarized as follows:
1. LEISURE: Due to the uniqueness of the hotel being marketed as a mid to high
priced luxury boutique product, the hotels projected penetration of fair market
share will range from 100% to 141% over the five-year projection period.
2. COMMERCIAL: The fair market share of commercial business is projected to run

from 100% to 141% this can be achieved with a professional sales marketing effort
enhanced by the uniqueness of this new type of hotel. If for any reason the leisure
business declines through seasonality or energy shortages, state and local
commercial solicitation must be made to offset the decline.
3. OCCUPANCY: the projected occupancy should be attainable if the property is

professionally operated in all facets, and business of the area continues to be
positive. In year 3 to 5, additional competition may materialize to substantially
reduce the projections.
PARIS PLAZA
PROJECTED AVERAGE ROOM RATE
(CURRENT YEAR INR)
Year Room Revenue Occupancy Average Room Rate
2012 30,79,05,000 70% 8,000/
2013 35,50,81,125 76.3% 8,500/
2014 41,74,09,438 83.2% 9,167/
2015 50,45,80,563 90.7% 10,167/
2016 58,60,07,500 98.8% 10,833/
130
FINANCIAL PROFORMA
Projections of annual operating results for the proposed unit, Paris Plaza, were prepared
for five years, 2012 through 2016. The projections are based on the results of operations
in comparable facilities and our calculations regarding the environment in which the
proposed hotel would operate. The bases found on the following pages were prepared
in constant INR, April 2008, with slight inflation increases noted in the Proforma
Schedules.
The first year, 2012, of the Proforma was calculated by line item classifications. This
detail lists all of the types of Revenues, Payroll and Other Expenses in each Department.
Subsequent years of the Proforma were adjusted to inflation and normal usage factors
of a similarly priced hotel. These Schedules have been prepared according the
guidelines. Subsequent years of the Proforma were adjusted to inflation and normal
usage factors.
The accompanying projections are based on estimates and assumptions developed in

connection with the Feasibility Study. However, some assumptions inevitably will not
materialize, and unanticipated events and circumstances may occur, therefore, actual
results achieved during the projection period may vary from the projections and the
variations may be material.
131
HOTEL PARIS PLAZA, KARNAL PROFORMA YEAR ONE
150 Units
Full year
AVAILABLE SUITE NIGHTS 54,750 Full Year
Occupancy 70% INR
Occupied Suite Nights 38,325 Per
AVERAGE DAILY RATE 8,000 Ratio Available
RevPar 5,600 % Room
REVENUES
Rooms 30,79,05,000 97.57 5,600
Telecommunication Complimentary 0.00
Retail Centre 38,32,500 1.21 100
Other 38,32,500 1.21 100
TOTAL REVENUE 31,55,70,000 100.00 5,800
DEPARTMENTAL PROFIT
Room 27,71,81,550 90.02 7232
Telecommunication 19,16,250 0.68 50
Retail Centre 19,16,250 0.68 50
Other 28,74,375 1.01 75
TOTAL DEPARTMENTAL (HOUSE) PROFIT 28,38,88,425 92.38 7,307
DEDUCTIONS FROM INCOME
Administrative & General 2,42,10,850 7.86 632
Sales & Marketing 1,80,88,000 5.87 472
Complimentary Guest Services 1,47,58,500 4.79 385
Marketing Fee Room Revenue 76,97,525 2.50 201
Franchisee 1,38,55,725 4.50 362
Utilities 2,79,77,250 9.09 730
Repairs & Maintenance 1,57,17,600 5.10 410
TOTAL DEDUCTIONS FROM INCOME 12,23,05,550 39.72 3,191
GROSS OPERATING PROFIT 16,15,82,875 52.66 4,116

FIXED COSTS
Real Estate Taxes Allowance 1,41,63,630 4.60 370
Management Fee 92,37,150 3 241
Insurance Allowance 2,15,53,350 7 562
Replacement Reserve 61,58,100 2 161
TOTAL FIXED COSTS 5,11,12,230 16.60 1,334
NET OPERATING INCOME BEFORE DEBT 11,04,70,645 36.06 2,782
SERVICE
132
HOTEL PARIS PLAZA, KARNAL PROFORMA YEAR ONE ROOMS DEPARTMENT
ROOMS REVENUE 31,02,57,300

Payroll F P PER UNIT OF FACTOR
FRONT OFFICE
Front Office Manager 2 Month 50,000 12,00,000
Front Desk Clerks: 3 Month 20,000 7,20,000
Porter 6 Month 10,000 7,20,000
Night Auditor 1 Month 50,000 6,00,000
32,40,000
Subtotal Front Office Wages
12
HOUSEKEEPING
Executive Housekeeper 2 Month 50,000 12,00,000
Inspectors Staff 2 Month 25,000 6,00,000
Houseman Staff 6 Month 15,000 10,80,000
Laundry 6 Month 10,000 7,20,000
Housekeepers 3 2 Occupied Suites/year 38325
Suites Cleaned/Maid/dy 16
Housekeeping Days/year 2395
Housekeeping Hours/year 19163
Wage/Hour 35
Housekeepers Wages 6,70,688
Subtotal Housekeeping Wages 19 2 42,70,688
Total Rooms Department Wage 75,10,688
Taxes and Benefits 20% 15,02,138
TOTAL ROOM DEPARTMENT PAYROLL 90,12,825
As Percentage of Room Revenue 2.93%
OTHER EXPENSES
Cable Television Month 22,500 2,70,000
Carpet Cleaning Month 22,500 2,70,000
China/Glass/Silver Month 37,500 4,50,000
Cleaning Supplies Occupied Suite 9,58,125 9,58,125
Drapery Month 3,83,250 45,99,000
Gold Points Program Room Revenue - 3,00,000
Guest Supplies Occupied Suite 38,32,500 38,32,500
Laundry Supplies Occupied Suite 38,32,500 38,32,500
Linen Occupied Suite 19,16,250 19,16,250
Miscellaneous Occupied Suite 38,32,500 38,32,500
Printing Occupied Suite 10 3,83,250
Travel Agent Commission Occupied Suite - -
Uniform Month 20 7,66,500
TOTAL OTHER EXPENSES 2,17,10,625
As Percentage of Room Revenue 2,17,10,625 7%
ROOMS DEPARTMENT PROFIT 27,71,81,550
As Percentage of Room Revenue 90.02%
Per Occupied Room INR 7,232
133
DEPARTMENTS REVENUE PER OCCUPIED SUITE RATIO

TELECOMMUNICATIONS 100
Revenue 100% 38,32,500
Expense 50% 19,16,250
Profit 50% 19,16,250
BUSINESS CENTRE*
Revenue 100% 38,32,500 50
Expense 50% 19,16,250
Profit 50% 19,16,250
OTHER
Revenue 100% 38,32,500
Expense 25% 9,58,125 25
Profit 75% 28,74,375 75
* Revenue of Valet Cleaning, Guest Laundry, Meeting Room, FAX, ATM, Vending, etc.
* Retail Centre is recommended by Raghav Raj Consultants
134
TOTAL HOTEL PAYROLL
EMPLOYEES WAGES TAXES AND TOTAL
FT PT BENEFITS PAYROLL
ROOMS
Front Office 12 32,40,000 6,48,000 38,88,000 1.26
Housekeeping 19 2 42,70,688 8,54,138 51,24,825 1.66
Subtotal Rooms 31 20 75,10,688 15,02,138 90,12,825 2.93
Department
RETAIL DEPARTMENT
Food & Beverage
Department
ADMINISTRATIVE AND
GENERAL
Administrative Wages 2 40,20,000 8,04,000 48,24,000
Security Payroll 2 1
Subtotal A & G
Department 4 1 40,20,000 8,04,000 48,24,000 1.57
FOOD & BEV. COMP. 8 14,40,000 2,88,000 17,28,000 0.56
SERVICES 4 26,40,000 5,28,000 31,68,000 1.03
Sales & Marketing 8 1 30,48,000 6,09,600 36,57,600 1.19
Repair & Maintenance
GRAND TOTAL HOTEL 55 4 1,86,58,688 37,31,738 2,23,90,425 7.27%
PAYROLL
135
ADMINISTRATIVE AND GENERAL
Per Unit of Factor

Payroll F P
General Manager 1 Month 2,00,000 24,00,000
Secretary/Accounting 1 Month 1,00,000 12,00,000
Subtotal Office Payroll
Month 15,000 1,80,000
Office Payroll Security 1 Month 15,000 1,80,000
Security Payroll 1 1 Month 5,000 60,000
Subtotal Admin. & Gen. Payroll 4 40,20,000
Taxes & Benefits 20% 8,04,000
48,24,000
Other Express
Accounting Fees Month 25,000 3,00,000
Audit Fees Unbudgeted
Bank Charges Month 50,000 6,00,000
Computer Expense Month 25,000 3,00,000
Credit Card Commission Room Revenue 2% 61,58,100
Legal Fees Unbudgeted
Licenses Annual 20,00,000
Miscellaneous Month 75,000 9,00,000
Office Expenses Occupied Suite 25 9,58,125
Printing Occupied Suite 25 9,58,125
Radio, 2 way Month 15,000 1,80,000
Telephone Express Occupied Suite 100 38,32,500
Trade Association Dues Annual 5,00,000
Travel Express Month 2,00,000 24,00,000
Uniform Month 25,000 3,00,000
Total Other Expenses 1,93,86,850
Total Administrative and General 2,42,10,850
As Percentage of Total Revenue 7.86
Per Occupied Room 632
136
FOOD AND BEVERAGES COMPLIMENTARY SERVICES
F P PER UNIT OF FACTOR

BREAKFAST
6 am 10 am, 2
MF
2
7 am 11 am,
S, S
Hostess
4 Month 15,000 7, 20,000
SOCIAL HOUR
5 pm 7 pm,
M-Th 2 Month 15,000 7,20,000 14,40,000
1 Hostess
Total Wages
6 Taxes & Benefits 20 % 2,88,000 2,88,000
TOTAL
PAYROLL 17,28,000 17,28,000
OTHER EXPENSES
Food Breakfast Per 150 57,48,750
Food Social Hour Occupied Suite
Liquor/Beer/Wine Occupied Suite
Paper Products Occupied Suite 20 7,66,500
Newspaper Occupied Suite 20 7,66,500
Seasonal Items Month 150 57,48,750
TOTAL OTHER 1,30,30,500

EXPENSES
TOTAL F & B Compl.
Services 1,47,58,500
As % of Total Revenue 4.79

Per Occupied Room 385
137
SALES AND MARKETING
PER UNIT OF FACTOR
PAYROLL F P
GM - Sales 1 Salary 1,00,000 12,00,000
Sales Manager 2 Salary 50,000 12,00,000
Secretary Staff 1 Salary 20,000 2,40,000
TOTAL Benefits 20.0 % 5,28,000

PAYROLL 1 31,68,000
ADVERTISING
Billboards Month 2,00,000 24,00,000
Print Magazine Month 1,70,000 20,40,000
Print Newspaper Month 4,00,000 48,00,000
Internet Month 1,00,000 12,00,000
Production Annual 5,00,000
Yellow Pages Annual 2,00,000
TOTAL ADVERTISING 1,11,40,000
PUBLIC RELATIONS
Contribution Month 50,000 6,00,000
Travel Month 50,000 3,00,000
Trade Shows Four 1,50,000 1,80,000
Guest Relations Month 50,000 3,00,000
TOTAL PUBLIC RELATIONS 24,00,000
PROMOTIONS
Radio Month 50,000 6,00,000
Brochures Annual 3,00,000
Direct Mail Month 15,000 1,80,000
Merchandise Month 25,000 3,00,000
TOTAL PROMOTIONS 13,80,000
TOTAL SALES AND 1,80,88,000
MARKETING
As a percentage of Total 5.87
Revenue
Per Occupied Room INR 472
138
Paris Plaza Marketing & Franchisee Fee
Marketing Fee 2.5% of Room Revenue Year 1 76,97,625

2.5% of Room Revenue Year 2 88,77,028
2.5% of Room Revenue Year 3 1,04,35,236
Franchise Fee 4.5% of Room Revenue Year 1 1,38,55,725
139
HOTEL PARIS PLAZA, KARNAL PROFORMA YEAR ONE UTILITIES
Per Unit of Factor
Electric Occupied Suite 500 1,91,62,500
Gas Occupied Suite 100 38,32,500
Water/Sewer Occupied Suite 100 38,32,500
Refuse Month 30 11,49,750
Total Utilities 2,79,77,250
As a percentage of Total 9.09
Revenue 730
Per Occupied Room
REPAIRS AND MAINTENANCE
PAYROLL F P
Chief Engineer 1 Month 1,00,000 12,00,000
Sr. Engineer 1 Month 50,000 6,00,000
Jr. Engineer 2 Month 25,000 6,00,000
Supervisor 4 Month 12,000 5,76,000
Part Time Worker 1 Month 6,000 72,000
Benefits 20% 6,09,600
TOTAL REPAIR & MAINT PAYROLL 8 1 36,57,600 36,57,600

OTHER EXPENSES
Electrical Month 75,000 9,00,000
Plumbing Month 30,000 3,60,000
HVAC Month 1,00,000 12,00,000
Building Month 1,50,000 18,00,000
Suites Bedrooms Month 1,50,000 18,00,000
Suites Kitchen Month 1,00,000 12,00,000
Grounds Month 50,000 6,00,000
Parking Lot Month 30,000 3,60,000
Pest Control Month 50,000 6,00,000
Light Bulbs Month 20,000 2,40,000
Television/VCP Month 50,000 6,00,000
Uniforms Month 50,000 6,00,000
Pool/Spa Month 50,000 6,00,000
Van Month 50,000 6,00,000
Miscellaneous Month 50,000 6,00,000
TOTAL OTHER EXPENSES 1,20,60,000
TOTAL REPAIR & MAINTENANCE EXPENSES 1,57,17,600
As a percentage to Total Revenues 5.10
Per Occupied Room INR 410
140
CONSOLIDATED FIVE YEAR PERFORMA
2012 2013 2014 2015 2016
Full Year Rati Full Year Ratio Full Year Ratio Full Year Ratio Full Year Ratio
Available Suite 54,750 o 54,750 % 54750 % 54,750 % 54,750 %
Nights 70% % 76.3% 83.2% 90.7% 98.8%
Occupancy 38,325 41,774 45536 49,631 54,098
Occupied Suite 8,000 8,500 91670 10,167 10,833
Nights 5,600 6,488 7624 9,216 10,704
Average Daily Rate
RevPar
Revenues
Rooms 30,79,05,00 97.5 35,50,81,1 97.70 41,74,09,4 97.86 50,45,80,5 98.07 58,60,07,500 98.19
Telecommunication 0 7 25 0.00 38 0.00 63 0.00 0.00
Retail Centre 0.00 1.15 1.07 0.96 54,09,800 0.91
Other 38,32,500 1.21 41,77,400 1.15 45,53,600 1.07 49,63,100 0.96 54,09,800 0.91
Total Revenue 38,32,500 1.21 41,77,400 100.0 45,53,600 100.0 49,63,100 100.0 59,68,26,100 100.0
31,55,70,00 100. 36,34,35,9 0 42,65,16,6 0 51.45,06,7 0 0
0 00 25 38 63
Departmental Profit
Room 27,71,81,55 90.54 38,03,35,8
90.0 32,14,95,7 91.12 46,46,11,2 92.08 54,27,43,522 92.62
Telecommunication 0 2 21 0.64 22 0.59 37 0.52 27,04,650 0.49
Business Centre 19,16,250 0.68 20,88,7000.64 22,76,800 0.59 24,81,550 0.52 27,04,650 0.49
Other 19,16,250 0.68 20,88,7000.95 22,76,800 0.88 24,81,550 0.79 40,56,975 0.73
Total Departmental 28,74,375 1.01 31,33,050 34,15,200 37,22,325
(House) Profit 92.76 93.17 93.91 55,22,09,797 94.33
28,38,88,42 92.3 32,88,06,1 38,83,04,6 47,32,96,6
5 8 71 22 62
Deduction From
Income
Admin. & General 2,42,10,850 7.86 2,77,78,06 7.82 3,22,08,26 7.72 3,67,21,39 7.28 4,16,49,020 7.11
Sales & Marketing 1,80,88,000 5.87 3 5.73 9 5.65 1 5.51 3,12,93,920 5.34
Complimentary 2,03,49,80 2,36,04,48 2,78,17,04
Guest Services 14758500 4.79 0 4.74 0 4.60 0 4.26 2,39,24,175 4.08
Marketing Fee
Room revenues 7697625 2.50 1,68,14,11 2.50 1,92,18,17 2.50 2,14,73,08 2.50 1,46,50,188 2.50
141
Franchisee Fee 1,38,55,725 4.50 8 4.50 6 4.50 6 4.50 2,63,70,338 4.50
Utilities 2,79,77,250 9.09 9.00 8.78 8.70 5,00,36,025 8.54
Repairs & 1,57,17,600 5.10 88,77,028 5.02 1,04,35,23 4.94 1,26,14,51 4.79 2,74,24,320 4.68
Maintenance 1,59,78,65 6 4
Total Ded. From 12,23,05,55 39.7 1 39.31 1,59,78,65 38.70 2,27,06,12 37.54 21,53,47,985 36.75
Income 0 2 3,19,57,11 1 5
0 3,66,56,48 4,38,73,80
17829120 0 4
2,06,35,20 2,41,92,00
13,95,83,8 0 0
89
15,87,36,4 18,93,97,9
91 61
Gross Operating 16,15,82,87 52.6 18,92,22,2 53.45 22,95,68,1 54.47 28,38,98,7 56.38 33,68,61,812 57.58
Profit 5 6 82 31 07
Fixed Costs
Real Estate Taxes
Allowance 1,41,63,630 4.60 1,52,68,48 4.30 1,66,96,374.00 1,91,74,06 3.80 2,10,96,270 3.60
Management Fee 92,37,150 3 8 3 8 3 1 3 1,75,80,225 3
Insurance 2,15,53,350 7 1,06,52,43 6.8 1,25,22,28 6.6 1,51,37,41 6.40 3,51,60,450 6
Allowance 61,58,100 2 4 2 3 2 7 2 1,17,20,150 2
Replacement 5,11,12,230 16.6 2,41,45,51 16.10 2,75,49,02
15.60 3,22,93,15 15.20 8,55,57,095 14.60
Reserve 0 7 3 6
Total Fixed Cost 71,01,623 83,48,189 1,00,91,61
5,71,68,06 6,51,15,87 1
1 2 7,66,96,24
6
Net Operating 11,04,70,64 36.0 13,20,54,2 37.35 16,44,52,2 38.87 20,72,02,4 41.18 251304717 42.98
Income Before Debt 5 6 21 58 56
142
TOTAL INCOME PARIS PLAZA
2012 2013 2014 2015 2016

Hotel Income Net
Operating Income
Before Debt 11,04,70,645 13,20,54,221 16,44,52,258 20,72,02,456 25,13,04,717
Retail 16,20,00,000 19,44,00,000 23,76,00,000 29,16,00,000 35,10,00,000

Banquets, Conferences
& Exhibitions 4,00,00,000 4,30,00,000 4,62,25,000 4,96,91,875 5,34,18,765
Petrol Plaza 18,48,000 21,25,200 24,43,980 28,10,577 32,32,103

Total Income - Net
Operating Income
Before Debt 31,43,18,645 37,15,79,421 45,07,21,238 55,13,04,908 65,89,55,585
143
144

Feasibility Report - Paris Plaza

Hochgeladen von

Dokumentinformationen

Copyright

Verfügbare Formate

Dieses Dokument teilen

Dokument teilen oder einbetten

Freigabeoptionen

Stufen Sie dieses Dokument als nützlich ein?

Sind diese Inhalte unangemessen?

Copyright:

Verfügbare Formate

Feasibility Report - Paris Plaza

Hochgeladen von

Copyright:

Verfügbare Formate

etz{t et} Vtv fx|vx cA _wA

etz{t et} Vtv fx|vx cA _wA

etz{t et} Vtv fx|vx cA _wA

etz{t et} Vtv fx|vx cA _wA

etz{t et} Vtv fx|vx cA _wA

etz{t et} Vtv fx|vx cA _wA

etz{t et} Vtv fx|vx cA _wA

etz{t et} Vtv fx|vx cA _wA

etz{t et} Vtv fx|vx cA _wA

etz{t et} Vtv fx|vx cA _wA

etz{t et} Vtv fx|vx cA _wA

etz{t et} Vtv fx|vx cA _wA

etz{t et} Vtv fx|vx cA _wA

There are two distinct rainy seasons (average rainfall 80cms)

etz{t et} Vtv fx|vx cA _wA

etz{t et} Vtv fx|vx cA _wA

One-third of Haryana falls under the National Capital Region.

etz{t et} Vtv fx|vx cA _wA

50% passenger cars.

First in the country to achieve 100% electrification.

etz{t et} Vtv fx|vx cA _wA

Well balanced package of incentives.

etz{t et} Vtv fx|vx cA _wA

etz{t et} Vtv fx|vx cA _wA

etz{t et} Vtv fx|vx cA _wA

ENVIRONMENT AND WILD LIFE

AYUSH (Ayurveda, Yoga & Naturopathy, Unani, Siddha, Homeopathy)

etz{t et} Vtv fx|vx cA _wA

The state govt. is laying emphasis on IT/ITES so as to improve efficiency, transparency

Principle minerals Iron-Ore, Limestone, Slate.

Kurukshetra is an important destination.

etz{t et} Vtv fx|vx cA _wA

Karnal, 'city of Daanvir Karan' has been a walled

etz{t et} Vtv fx|vx cA _wA

Elevation 243m Above M.S.L.

Temperature - Maximum 38.7 40oc in summer

Rainfall 744mm (Annual)

Farm Area 20.0 Ha

etz{t et} Vtv fx|vx cA _wA

Haryana Institute of Civil Aviation was conceived on 1st

It is also proposed to raise the status of civil aerodrome to Domestic Airport.

KARNAL IS A MAJOR CENTRE OF AGRICULTURAL AND DAIRY RESEARCH

National Bureau of Animal Genetic Resources has fully

etz{t et} Vtv fx|vx cA _wA

The Central Soil Salinity Research Institute (CSSRI)

DIRECTORATE OF WHEAT RESEARCH

All India Co-ordinate Wheat Improvement Project (AICWIP)

etz{t et} Vtv fx|vx cA _wA

National Dairy Research Institute is the premier

THE INDIAN AGRICULTURAL RESEARCH INSTITUTE, KARNAL CENTRE

SUGARCANE BREEDING INSTITUTE, KARNAL

etz{t et} Vtv fx|vx cA _wA

DELHI PUBLIC SCHOOL

etz{t et} Vtv fx|vx cA _wA

etz{t et} Vtv fx|vx cA _wA

etz{t et} Vtv fx|vx cA _wA

ANSALS API (99ACRES), SECTOR 36

Comfortably located at a stone's throw distance from

etz{t et} Vtv fx|vx cA _wA

ALPHA INTERNATIONAL CITY (141 ACRES) SECTOR 28 & 29

etz{t et} Vtv fx|vx cA _wA

etz{t et} Vtv fx|vx cA _wA

etz{t et} Vtv fx|vx cA _wA