BUSINESS ORGANISATION AND ENVIRONMENT

B.B.A SEMESTER 1

Unit-1

INTRODUCTION TO BUSINESS ORGANISATION: Meaning , definition ,importance and

scope of business organisation. Classification of Business Activities, Evolution of Business
Organisation . Modern Business, Business & Profession.

Unit-2

BUSINESS SECTORS & FORMS OF BUSINESS ORGANIZATIONS:

Business sectors-Private sector, Cooperative sectors, public sector, Joint sector and Services sector.

Various forms of business organizations Sole Proprietorship, Partnership firms, Joint stock
companies -their features, relative merits, demerits & suitability.

Business combinations: Mergers & acquisitions, Networking, Franchising and BPOs & KPOs.

Unit-3

INTRODUCTION TO BUSINESS ENVIORNMENT: Concept, significance and nature of

Business Environment.

Elements of Business environment- Internal, External, micro and macro environment;

Environmental analysis: SWOT,PESTLE ,Process and limitations of environmental analysis.

Unit-4

TYPE OF BUSINESS ENVIRONMENT: Economic Environment ,Socio-Cultural Environment,

Political Environment, Natural and Technological Environment, Legal environment and Demographic
environment: population size, migration and ethnic aspects, birth rate, death rate and age structure.