Report for

Buggyadventures.is

69 pages tested on 11th January 2017

Overall
The overall score for this website.

Accessibility
How accessible the website is to mobile and
disabled users.

Content
The quality and volume of content in this website.

Marketing
How well this website is marketed online.

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Technology
How well designed and built the website is.

Key points

Slow to load Using WordPress

Slow pages put off users and lower search engine This makes the website easier to keep up to date.
rankings.
Shared socially
Links appear to be broken Facebook can contribute to traffic and brand awareness.
Broken links suggest a technical problem.
Optimised for sharing
Very low Twitter influence Makes use of Open Graph for sharing on social
Twitter can be an excellent channel for communication networks.
and brand building.
Writing is quite easy to understand
Modest amount of content Easy-to-understand text benefits users and search
Search engines judge you heavily on your content. engines.

Updated occasionally Some Analytics is used

Regular updates promote higher search engine rankings. Analytics allow for detailed analysis of visitor behaviour.

Alternative text is used almost everywhere

Alternative text tells blind users what your images
contain.

Moderate Facebook following

Facebook can be an excellent channel for
communication and brand building.

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Summary

How accessible the website is to people with disabilities, users on mobile

Accessibility summary phones and other devices.

Key points

Links appear to be broken Writing is quite easy to understand

Broken links compromise user experience. Easy-to-understand text benefits users and search
engines.
URLs are quite complicated
Simple URLs help users share webpages. Uses CSS for layout
CSS is the preferred technology for building webpages
(compared with tables).

Headings are defined

Well defined headings are crucial for accessibility.

Alternative text is used almost everywhere

Alternative text tells blind users what your images
contain.

The quality and volume of content in this website.

Content summary

Key points

Modest amount of content Content matches keywords very well

Search engines judge you heavily on your content.
Updated occasionally
Regular updates promote higher search engine rankings.
To rank competitively in search engines, content must
match desired keywords
Writing is quite easy to understand
Easy-to-understand text benefits users and search
engines.

Shared socially
Sharing suggests content is appealing.

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Includes contact details

You should check these details are correct and
appropriate.

How well this website is marketed online.

Marketing summary
This includes Search Engine Optimisation (SEO) and social marketing.

Key points

Very low Twitter influence Content matches keywords very well

Twitter can be an excellent channel for communication To rank competitively in search engines, content must
and brand building. match desired keywords

Slow to load Shared socially

Slow pages put off users and lower search engine Facebook can contribute to traffic and brand awareness.
rankings.
Optimised for sharing
URLs are quite complicated Makes use of Open Graph for sharing on social
Simple URLs help users share webpages. networks.

Modest amount of content Writing is quite easy to understand

Search engines judge you heavily on your content.
Titles and descriptions are fairly optimised
Pages should have titles and descriptions optimised for
search engine results.
Updated occasionally
Regular updates promote higher search engine rankings.
Easy-to-understand text benefits users and search
engines.
Moderate Facebook following
Facebook can be an excellent channel for
communication and brand building.
Some Analytics is used
Analytics allow for detailed analysis of visitor behaviour.

Alternative text is used almost everywhere

Alternative text tells search engines what your images
contain, aiding SEO.

How well designed and built the website is.

Technology summary

Key points

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Slow to load Using WordPress

Slow pages put off users and lower search engine
rankings.
Links appear to be broken
Broken links suggest a technical problem.
This makes the website easier to keep up to date.
Optimised for sharing
Makes use of Open Graph for sharing on social
networks.

URLs are quite complicated Uses CSS for layout

Simple URLs help users share webpages.
Partly optimised for printing
Based on the presence or absence of print-specific
styles.
CSS is the preferred technology for building webpages
(compared with tables).
Some Analytics is used
Analytics allow for detailed analysis of visitor behaviour.

Titles and descriptions are fairly optimised Alternative text is used almost everywhere
Pages should have titles and descriptions optimised for Alternative text tells blind users what your images
search engine results. contain.

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Individual tests

Some (1.4%) of this website appears to be optimised for printing.

Printability
Wherever possible, a website should define specific stylesheets for
printing. Printable stylesheets allow for extensive control over the printed
version of a webpage, for instance removing navigation and adjusting the
layout to fit.

Add print-specific stylesheets for all pages, wherever possible. In most cases, one shared print stylesheet can cover the
whole website.

Optimised for printing Best practice

1.4% All content pages in the site should have

print-specific styles defined using CSS. Use this
stylesheet to hide navigation and other irrelevant
areas of the page (such as Flash, which doesn't
print).

Not printable

Page Importance

buggyadventures.is/

buggyadventures.is/faq/

buggyadventures.is/company-profile/

buggyadventures.is/directions/

buggyadventures.is/wp-login.php?action=lostpassword

buggyadventures.is/cancel-bookings-booking-cancellation-terms/

buggyadventures.is/one-two-hour-tours/

buggyadventures.is/buggy-extra/

buggyadventures.is/category/uncategorised/

buggyadventures.is/author/stjornandi/

68 found (only showing top 10)

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This website is slow to load.

Speed
On average pages take 10.9 seconds to download (on a simulated 4Mb
broadband connection).

On average individual pages are quite slow to respond (2.0 seconds per
page).

Load time Response time

How long on average webpages How long on average webpages
take to load completely. take to respond (i.e. to start to load).

Average page sizes

The response time is usually a measure of the application powering the website (e.g. a Content Management System or webserver)
and the power of any servers running that application.

Good application performance means webpages feel responsive to users, and the server is more likely to handle higher volumes of
traffic. Poor performance will dissuade users and search engines from the site.

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Response time summary

Page speeds are calculated for a simulated web browser and connection speed (4Mb broadband). Javascript files are loaded but not
executed. Response time refers to the time between the page request being full sent, and the first byte of a response being received,
and only applies to HTML documents. Response times can vary depending on how the website was performing at the time it was
tested.

Only some of the pages in website will appear clearly in search engine
Search engine results results. Some refinements would encourage more people to visit this site.

A website can control most of the text that appears in search engine
results, seen below. Well chosen titles and descriptions for each page will
encourage people to click on your entry in search engine results,
increasing the traffic to your site.

Search Engine Results

How pages in this website will typically appear in Google results.

- Search Engine Result Issues

BUGGY TOURS IN ICELAND | Buggyadverntures.is

Buggy tours in Iceland. If you are looking for an ATV, Quad bike, or Four Wheeler tour in Iceland,
Buggy Adventures is the place for you. Click for more.
buggyadventures.is/

Frequently Asked Questions - Buggyadventures

Have you got any questions? Visit this page to clarify the most frequently asked and general
questions about your adventures.
buggyadventures.is/faq/

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- Search Engine Result Issues

Company Profile of BuggyAdventures - BuggyAdventures

Buggy Adventures is a brand new activity company, started on an old solid foundation by
professionals who have been in the industry...
buggyadventures.is/company-profile/

Our Base in Reyjavik - BuggyAdventures Iceland

Driving from downtown Reykjavik, you head out of the city on road no. 49 as if you are going to
pingvellr national park, north out of the city....
buggyadventures.is/directions/

%XJJ\DGYHQWXUHVLV/RVW3DVVZRUG No description.

buggyadventures.is/wp-login.php?action=lostpassword

Booking & Cancellation terms - Buggyadventures.is

No age limit for adult passengers but a valid international driver's license is needed to operate the
Buggy Cars. Age limit is 6 year...
buggyadventures.is/cancel-bookings-booking-cancellation-terms/

Shorter buggy tour | Buggy Adventures

$UH\RXLQ5H\NMDYNRURQWKH*ROGHQFLUFOHDQGQHHGDQDFWLYLW\IRUDSDUWRIWKHGD\"-RLQD
VKRUWHUEXJJ\WRXUIRUDQDGUHQDOLQHILOOHGDGYHQWXUH
buggyadventures.is/one-two-hour-tours/

BUGGY EXTRA | Buggy Adventures Iceland

%RRN\RXUKRXUH[WHQGHGEXJJ\H[WUDWRXU$PRUHWHFKQLFDODQGPRUHFKDOOHQJLQJEXJJ\GULYH
MXVWPLQXWHVRXWVLGH5H\NMDYN&OLFNKHUHIRUPRUH
buggyadventures.is/buggy-extra/

Uncategorised Archives - Buggyadventures.is

Blog posts that do not fit in any other category is placed in this category. Visit our website
BuggyAdventures.is
buggyadventures.is/category/uncategorised/

stjornandi, Author at Buggyadventures.is No description.

buggyadventures.is/author/stjornandi/

69 found (only showing top 10)

40.6% of this website is using Google Analytics.

Analytics
Analytics allows you to measure the behaviour of visitors to your website in
detail. Ideally you should include analytics on all of your pages.

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Analytics used

Pages using analytics Pages with no analytics

40.6% 59.4%

Overall, URLs are fairly well formatted.

URL format
(A URL is the technical name for a web address).

Poor URL formatting has many implications: webpages are less likely to
appear highly in search engines, are harder to exchange socially, and
more confusing for users.

URLs can be improved by using technology like URL rewriting, without

needing to completely replace the existing website.

Use URL rewriting wherever possible to simplify the URLs of key pages in the site.

Good web addresses Bad web addresses

e.g. www.example.com/section/example-page e.g. www.example.com/example_pg.jsp?id=124

Use natural language Are not understandable by users
Separate words with dashes Separate words with underscores
Use lowercase Mix uppercase and lowercase
Avoid query parameters unless needed Use query parameters where not needed
Avoid file extensions Use file extensions

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URLs

Score URL Recommendations Importance

buggyadventures.is/ None

buggyadventures.is/faq/ None

buggyadventures.is/company-profile/ None

buggyadventures.is/directions/ None

buggyadventures.is/wp-login.php?action=lostpassword Avoid or minimise

query parameters
where possible, avoid
file extensions where
possible.

buggyadventures.is/cancel-bookings-booking-cancellation-terms/ None

buggyadventures.is/one-two-hour-tours/ None

buggyadventures.is/buggy-extra/ None

buggyadventures.is/category/uncategorised/ None

buggyadventures.is/author/stjornandi/ None

69 found (only showing top 10)

This website makes use of Open Graph tags, but there is room for
Open Graph improvement.

Open Graph tags tell Facebook and other social networks how to share
content on this site. Using them correctly makes it more likely content from
this website will be shared or clicked on.

Adding Open Graph tags is relatively straightforward for most sites. At a

minimum, you should have a title, description, image, type and site name
for every page.

Has title Has description

100% (og:title) 40.6% (og:description)

Has image Has site name

40.6% (og:image) 42.0% (og:site_name)

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2 links appear to point to pages which do not exist. One of these links point
Broken links to a page inside this site.

Note that some of these pages may not appear to be broken to the
average web browser, but they are incorrectly reporting themselves as
missing.

Broken links frustrate users and can sometimes indicate a technical

problem.

Over time is it common for some external links to break, as websites

outside of your control change or are no longer available. You may wish to
detect and remove these links.

In total 240 links were tested.

Internal broken links External broken links

1 broken links 1 broken links

List of broken links

Page Links to Context Internal? Type

buggyadventures.is/longer- buggyadventures.is/wp-logi Log Out yes Page not found -

buggy-tours/ n.php?action=logout&_wpn graceful (403)
once=5310fb8e4d

buggyadventures.is/longer- adwords.google.com/keyw AdWords External no Page not found -

buggy-tours/ ordplanner graceful (403)

This website has an established domain name (buggyadventures.is),

Domain age which will help with ranking in search engines.

Search engines like Google consider the age of a domain name a key
factor in how trustworthy a website is.

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Registered date Updated date

29/12/14 Unknown

Domain age Expiry date

2 years 29/12/17

This website has an average reading age of 14. Readers need to have
Readability been educated to around age 14 to understand this site.

In developed countries the average reading age of adults is about 14.

Reading age Example sentence

14 "On this exciting and scenic helicopter

tour, you will fly over the areas just driven
in the buggy, enjoying a panoramic view
of the city and the surrounding mountains;
a sight nobody should leave unnoticed."

Pages by reading age

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This content of this website appears extremely well matched to the

Content keywords keywords it is aiming to rank for in search engines.

Content for each keyword

How many pages feature each keyword, and how strongly they emphasise them.

Keyword Pages Emphasis

buggy 29

buggy iceland 13

Page analysis

Which keywords are featured on which page.

Page Includes keywords

buggyadventures.is/ buggy, buggy iceland

buggyadventures.is/buggy-original/ buggy, buggy iceland

buggyadventures.is/buggy-extra/ buggy, buggy iceland

buggyadventures.is/geysir-buggy-special/ buggy, buggy iceland

buggyadventures.is/the-golden-circle-and-a-buggy-tour/ buggy, buggy iceland

buggyadventures.is/golden-buggy-circle/ buggy, buggy iceland

buggyadventures.is/tag/terms/ buggy, buggy iceland

buggyadventures.is/longer-buggy-tours/ buggy, buggy iceland

buggyadventures.is/landmannalaugar-buggy-experience/ buggy, buggy iceland

buggyadventures.is/buggy-hidden-valley-thor/ buggy, buggy iceland

29 found (only showing top 10)

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This site appears to have been updated recently (today). On average, this
Freshness site appears to be updated every 1.2 months.

Up-to-date content creates a positive impression of a website and gives

visitors more reason to visit often.

This analysis is an estimate, based on dates mentioned within the website

- the same dates that real visitors will see, such as article dates and blog
comments. Only the appearance of up-to-date content is considered, not
images or page designs.

Consider adding fresh, relevant content more often.

Most recent update Update frequency

today Every 1.2 months

Perceived age
Relative frequency

Date modified

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All pages were found to use correctly defined headings.

Headings
This is a crucial step towards optimising this website for search engines,
and ensuring accessibility for users with disabilities.

You can review all headings in use below - if this site is particularly
concerned with search engine optimisation, these headings should be
chosen carefully.

Some headings (3.5%) were found to be empty, or incorrectly defined.

Empty or invalid headings are of no value to search engines and make a
website less accessible.

Pages with headings Bad headings

100% 3.5%

6 potential spelling errors were found on this website. Some pages (1.4%)
Spelling appear to contain at least one spelling error.

Pages checked Pages skipped

69 0

Possible misspelt words

Validator, Metas, stjori, Customise, Inlinks, LayerSlider.

This test looks for words it does not recognise in the visible and invisible text on a webpage: meta descriptions, page titles and
alternative text are all checked. Spell checking is case-sensitive; for example 'David' is correctly spelt, but 'david' is not.

A very small number (0.4%) of images do not have alternative text

Alternative text specified for search engines or users with visual disabilities.

The website may be harder to use for some disabled users, and therefore
in violation of legislation in many countries (e.g. UK, US, Australia).

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Valid alternative text Invalid pages

99.6% 1.4%

Valid but weak alternative text Excluded images

0% (0 of 276) 0

This website appears to be optimised for mobile and tablet devices, via
Mobile 'responsive' design.

You can see a preview of this website on a mobile and tablet device below.

2 screenshots have been chosen automatically for important looking

pages. You can choose up to 6 different pages manually if you wish.

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Additional information

One unique email address was found in this website.

Contact details
No phone numbers were found in this website. No postal addresses were
found in this website.

Because these contact details were detected automatically by software, it

is possible some other details have not been identified. This test can only
find contact details written in the text of pages, not those inside images.

Check all contact details (1 email) are correct.

Consider whether email addresses should be listed on your website, as they will be much more susceptible to spam.

Contact details

Type Details Pages

Email info@buggyadventures.is 13

This site appears to be using the WordPress Content Management

Content management System.

A Content Management System allows non-technical users to control the

content of a website.

Content Management System Pages using a CMS

100%
WordPress

This website has a Facebook page with 5,377 followers. 19 people are
Facebook talking about this page.

Facebook pages are the preferred means of representing an organisation,

compared with Facebook groups or personal profiles.

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Page Likes People talking about this

5,377 People like this page 19 People talking about this

Facebook pages

Any Facebook pages used by this website and others for comparison.

# Name Likes Talking about Comments

1st Guide to Iceland 335.6k 17.9k Using a Facebook page, as

Page recommended.
For guidetoiceland.is

2nd Extreme Iceland 48.2k 6,859 Using a Facebook page, as

Page recommended.
For www.extremeiceland.is

3rd Arctic Adventures 17.6k 486 Using a Facebook page, as

Page recommended.
For www.adventures.is

4th Mountaineers of Iceland 12.6k 49 Using a Facebook page, as

Page recommended.
For mountaineers.is

5th Activity Iceland 7,402 15 Using a Facebook page, as

Page recommended.
For activityiceland.is

6th Safari Quads 5,733 98 Using a Facebook page, as

Page recommended.
For www.quad.is

7th Buggy Adventures 5,377 19 Using a Facebook page, as

Page recommended.
For buggyadventures.is

8th Gateway To Iceland 1,764 84 Using a Facebook page, as

Page recommended.
For gtice.is

7 pages in this website have been shared on Facebook.

Social interest

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Shares Pages shared

728 7
Pages with any social interest

Page Likes

buggyadventures.is/ 675

buggyadventures.is/buggy-original/ 27

buggyadventures.is/buggy-snowmobiling-combo/ 9

buggyadventures.is/one-two-hour-tours/ 8

buggyadventures.is/buggy-hidden-valley-thor/ 6

buggyadventures.is/longer-buggy-tours/ 2

buggyadventures.is/longer-buggy-tours/two-day-buggy/ 1

This website has a Twitter account with 106 followers.

Twitter

Followers Tweets

106 People follow this account 57 Tweets made by this account

Twitter accounts

Twitter accounts used by this website and others for comparison.

# Name Followers Following Tweets Influence

1st Guide to Iceland 10,438 522 Daily

For guidetoiceland.is

2nd Extreme Iceland 4,922 441 Daily

For www.extremeiceland.is

3rd Gateway to Iceland 2,723 730 Weekly

For gtice.is

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# Name Followers Following Tweets Influence

4th Arctic Adventures 2,632 879 Daily

For www.adventures.is

5th Mountaineers 375 211 Weekly

For mountaineers.is

6th Activity Iceland 261 711 Monthly

For activityiceland.is

7th Safari Quads 205 480 Monthly

For www.quad.is

8th Buggy Adventures 106 243 Monthly

For buggyadventures.is

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