A

STUDY ON
MARKETING MIX
In
PRAVALLIKA MOTORS PVT
LTD,VIJAYAWADA

A project report submitted to KRISHNA

UNIVERSITY,Machilipatnam in partial fulfillment
of the requirements for the award of the degree of
MASTER OF BUSINESS
ADMINISTRATION
Submitted by
J.VISHNUSARMA
(Regd No:Y16MBA134047)
Under the Guidance of
Ms.V.G.V.Rajani, M.B.A.,M.H.R.M.,B.Ed.,

Department of Business Administration

K.B.N COLLEGE PG CENTRE
Kothapet,Vijayawada-520001
Affiliated to KRISHNA UNIVERSITY
Machilipatnam-521001
2016-2018
 ACKNOWLEDGEMENT
I would like to have this opportunity to place it
on a record that this project work never been
successful without the kind cooperation and also
the support of certain individuals. Though it is
not possible to name all of them, it would be
unpardonable on my part if I do not mention
some of the most important persons.
The most diverse and deepest gratitude I
owe to my project guide Ms.V.G.V.Rajani,
M.B.A.,M.H.R.M.,B.Ed., K.B.N
College,Vijayawada,Who has taken the time and
effort to guide and encourange me through the
preparation of this project.
Iam thankful to Dr.Y.Narasimha Rao
M.com,ph.D-Director KBN College PG centre
for giving me an opportunity to do the project
work.
 It is my duty to express deep sense of
gratitude to all the faculty members of
Department of Business Administration for their
valuable suggestion and guidance throughout
the project.
Iam thankful to V.SAIRAM.HR manager
and employees of PRAVALLIKA MOTORS
PVT LTD.For giving me the opportunity to
understand the various aspects of their
organization and also for providing the relevant
data that has formed the basis of project study.
Without a doubt,Iwould have never started
this MBA course, much less been able to finish,
without love andcare of my parents,never
wavered in their support of my project.Their
patience allowed me to find my own path.

(J.VISHNUSARMA)
 DECLARATION
I hereby declare that this project Report
entitled A STUDY ON MARKETING MIX in
PRAVALLIKA MOTORS PVT LTD Has been
prepared by me during the academic year 2016-
2018 under the guidance of Ms.V.G.V.Rajani,
M.B.A.,M.H.R.M.,B.Ed., Lecturer
Department of BUSINESS
ADMINISTRATION in partial fulfilment of
the requirements for the award of the degree of
MASTER OF BUSINESS
ADMINISTRATION under Krishna
UNIVERSITY.
I also here by declare that this
project is the result of my sincere effort and
it has been submitted to any other university
for the award of any other degree or
diploma.
MASTER OF BUSINESS
ADMINISTRATION under Krishna
UNIVERSITY.
I also here by declare that this
project is the result of my sincere effort and
it has been submitted to any other university
for the award of any other degree or
diploma.
DATE: (J.VISHNUSARMA)
Place: VIJAYAWADA

CONTENT
Chapter1. INTRODUCTION 1-8
Need for study
Scope of the study
Objectives
Research methodology
Limitations
CHAPTER2. PROFILE OF PRAVALLIKA
MOTORS 09-30
CHAPTER3. CONCEPT OF MARKETING MIX
31-46
CHAPTER4. DATA ANALYSIS AND
INTERPRETATION 41-60
CHAPTER5.FINDINGS & SUGGESTIONS 61-63
APPENDIX 64-65
BIBILOGRAPHY