Natalia Rachiteleva, Valentine Schelstraete, Angelika Lys

E-skills Web Task 1

EVALUATION

TYPE Global ranking Attractiveness Page Speed Page Mobile Usability (easy INFORMATION
of the website (eye-catching) Desktop Speed friendly to navigate) ABOUT THE
(http://www.ale Mobile WEBSITE
xa.com/siteinfo 20: very poor 20: very poor
) 40: poor 40: poor
60: average 60: average
80: good 80: good
90: excellent 90: excellent

B2C 1. www.asos.com 358 80/100 62/100 50/100 100/100 90/100 1.Fashion online
shopping UK
2. www.amazon.com 9 40/100 63/100 65/100 100/100 80/100 2.American
3. www.bol.com 3,686 40/100 82/100 76/100 98/100 60/100 electronic commerce
4. http://www.reserved.com/pl 3,929 80/100 53/100 49/100 90/100 80/100 and cloud computing
/en/ company
5. www.ablynx.com/
2,067,231 40/100 73/100 99/100 100/100 40/100 3.Leading webshop
6. www.bio-invest.be/
2,581,782 40/100 60/100 49/100 99/100 40/100 in the Netherlands
4.Polish clothing
store chain
5.Belgian
biopharmaceutical
company
6.Belgian
investment company
for developing
countries
B2B 1. www.alibaba.com 105 60/100 34/100 53/100 100/100 60/100 1.Chinese e-
2. www.sligro.com not enough data 60/100 54/100 48/100 76/100 80/100 commerce company
3. http://www.businesslease.p 7,952,322 80/100 60/100 53/100 98/100 80/100 2.Dutch catering
l/en/ business
4. https://www.americanexpre
434 60/100 59/100 39/100 99/100 60/100 3.Polish business
ss.com/us/small-
car lease
business/openforum/explor
4.American
e/
multinational
5. http://www.adobe.com/uk/c
financial services
reativecloud.html
6. www.umicore.be/ 78 80/100 49/100 60/100 99/100 60/100 5.American
7. www.boralit.com multinational
computer software
1,672,649 60/100 57/100 50/100 94/100 60/100 company
6.Belgian materials
technology company
7.Belgian company
specialized in
rotational moulding

B2G 1. www.belfius.be 15,997 40/100 83/100 63/100 69/100 60/100 1. Belgian bank
2. www.gsaadvantage.gov 176,798 40/100 41/100 33/100 100/100 80/100 provides corporate
banking expertise
for businesses that
would like to work
for the government
2. Provides federal
offices with a web-
based portal they
can use to get the
goods and services
they need to
 accomplish their
tasks.

C2G 1. www.globalspec.com 17,500 20/100 62/100 65/100 90/100 80/100 1.Technology

2. www.consumer.gov services company
513,050 60/100 70/100 80/100 90/100 90/100 2.

C2B 1. www.cb2.com 18,952 60/100 60/100 50/100 90/100 60/100 1.Modern furniture
2. http://www.reviews.com 26,573 40/100 60/100 60/100 90/100 40/100 and home decor.
(mix of C2B & B2B) 2.Reviews online
3. https://www.priceline.com/h website
ome/ (consumers name the 1,554 60/100 70/100 70/100 100/100 80/100 3.American
price they are willing to commercial website
pay) that helps users
obtain discount rates
for travel-related
purchases

G2B 1. http://www.incometaxindia. 10,439 40/100 70/100 90/100 100/100 40/100 1.Provides all the
gov.in rules related to tax
2. http://cubachamberofcomm and facility for
erce.com/ 21,366,602 60/100 77/100 65/100 65/100 40/100 submission of online
tax returns in India
2.Assists to obtain
the necessary
Cuban market
research, OFAC
licenses, business
introductions and
more for a
 successful Cuba
related business
venture.

C2C 1. www.ebay.com 33 60/100 73/100 69/100 99/100 80/100 1.Multinational e-

2. www.markplaats.com 383,925 20/100 65/100 53/100 100/100 50/100 commerce
3. www.tweedehands.be corporation
4. www.kapaza.com
15,803,567 40/100 75/100 69/100 96/100 80/100 2.Belgian second-
5. www.bonanza.com
hand online shop
not enough data 20/100 87/100 47/100 99/100 70/100 3.Belgian second-
6,196 60/100 65/100 49/100 99/100 70/100 hand online shop
4.Second-hand
online shop
5.Online shop

G2C 1. www.gent.be 107,240 60/100 63/100 56/100 99/100 90/100 1.Offical website of
2. www.wroclaw.pl/en 18,570 60/100 62/100 60/100 98/100 90/100 the city of Ghent
3. https://www.fbo.gov/ 2.Official website of
41,611 40/100 79/100 63/100 60/100 60/100 the city of Wroclaw
(Poland)
3.U.S government
virtual government
to consumer
marketplace.

G2G 1. https://www.ncjrs.gov/App/ 61,595 50/100 67/100 52/100 88/100 75/100 1. Northeast Gang
Publications/abstract.aspx? Information System
ID=183469 (NEGIS). NEGIS is
2. http://www.opec.org/opec_ used by states in the
web/en/ 74,430 90/100 56/100 47/100 61/100 90/100 northeast to share
information about
street gangs,
including gang-
 related activities and
gang intelligence.
The system
connects all the
state police
departments of the
participating states

2. This is the
website of OPEC- a
permanent
intergovernmental
organization of 13
oil-exporting
developing nations
that coordinates and
unifies the
petroleum policies of
its Member
Countries.

Link to the online presentation of the websites: https://www.symbaloo.com/mix/home5920

Alexa Global ranking:

To check the website, desktop speed and mobile friendliness of the websites we used the online tool from Google corporation https://testmysite.thinkwithgoogle.com/

Here are some reasons why we think these criteria are important :
People are five times more likely to leave a mobile site that isnt mobile-friendly.
Nearly half of all visitors will leave a mobile site if the pages dont load within 3 seconds.
9 out of 10 people say they use multiple screens for such tasks as booking a flight online or managing their personal finances.
Website task 2
Analysis B2B
IBM, US
www.ibm.com
International Business Machines Corporation is an American
multinational technology company present in 170 countries. It
produces and markets computer hardware, middleware and software
and also provides hosting and consulting services in areas such as
mainframe computers and nanotechnology. IBM sells its products to
big national and multinationals companies all over the world.
Content: The website contains a huge amount of information. From
presenting the company itself as well as its products and services to
career opportunities, upcoming events and more detailed information
for its business partners. There is also mentioning of Corporate
Responsibility and links to the social media profiles of the company.
The website contains some case studies and real stories of its
clients.
Functionality: Although the website contains a lot of information, it
has a clear structure and its quite easy to navigate. Each tab has its
own name that states whats the purpose of it. The websites can be
translated into diverse languages to provide the information to the
customers around the globe. The company also incorporated social
media integration, contact form and it provides a possibility of
creating an own account through which clients can manage their
transactions.
Reliability: The design of the website is very professional. To create
it this way, the high level of expertise is needed. Moreover, its a
website of an established, well-known company. This fact reassures
us of its reliability. The website is also not filled with advertisements
PetroChina, China
http://www.petrochina.com.cn/ptr/
PetroChina Company Limited is a Chinese oil and gas company. It is
China's biggest oil producer. It is engaged in numerous activities like
development, production and transportation of oil products and crude
oil. The company is ranked at the 8th place in the world for public
companies. It does business with countries such as US, Nepal and
Kazakhstan.
Content: The website contains basic information about the company,
mission and vision, strategy, R&D and its products and services.
There is information about the sustainable development of the
company and work and career facts. It also contains many reports
and articles which are provided with the date of its publishing.
Functionality: The website doesnt contain much information for
such a big company and the information that is included is rather
difficult to find. There are also very few options for the potential
customers or people who are interested in the companys actions.
The only language options are English and Chinese which is quite
limiting. The contact form consists of the contact information of the
head quarter but it doesnt provide a direct interaction through the
website itself. A helpful tool placed on the website are stock prices
which are interesting for people in this business.
Reliability: All the reports on the website contain the most up-to-date
information available. Despite of its poor design the website is legit
because of the clear message that the company tries to send and
absence of any kind of advertisement. The suffix domain name is
also okay (.cn for China).
and its suffix on the domain name (.com) states that is a commercial
website which is indeed true.
Attractiveness: The website looks aesthetic and clean. Its well
organized and the colors used are in harmony. The pictures are well
suited for the content and the letter type and fonts are readable also
when visiting a page via mobile phone or tablet. The content is
organized in a logical order and the website loads very fast.
Analysis B2C
Boohoo, United Kingdom
www.boohoo.com
Boohoo is one of the biggest online fashion retailers on the market. It
became the number one searched-for brand in the online fashion
industry and it ranked even higher than Topshop and ASOS. This
company from Manchester rapidly evolved into the global fashion
leader of this generation.
Content: The website contains all the categories of clothes, search
Attractiveness: The design of the website is average and not very
impressive. There are almost no pictures on the website so there is
no eye catcher. Also, no variation in font which is really small when
you open the website via a smartphone. Not many colors are used
which makes the website rather boring. Overall it looks a bit
amateurish. One big plus of the site is speed.
Godiva Chocolatier, Belgium
http://www.godivachocolates.eu/nl/chocolade-online.htm
Godiva Chocolatier is a Belgian chocolatier, established in 1926. In
2007, the company was bought by the Turkish Yldz Holding, owner of
the lker Group. It has more than 600 retail boutiques and shops in the
United States, Canada, Europe, and Asia. Godiva Headquarters is
situated in New York, United States.
Content: The website of Godiva contains the different products they
tab, pictures and banners about the upcoming price cuttings etc. It
contains some basic information about the brand, its philosophy,
CRM, investor relations, possible career opportunities at the
company and transaction conditions.
Functionality: The website contains a lot of pictures and very little
text which is ultimately the goal of a web shop. There is a lot of
options when it comes to customer service (returns, contact via SM).
Because the purpose is to sell things, the company put diverse
delivery timings and prices (different countries). Even though the
company sells worldwide, the website is available only in English
which is very limiting. There is an option for creating own account,
subscribing for a newsletter and the social media is also integrated.
Reliability: At the bottom of the website we can see a sign saying
Copyright 2017 boohoo.com. All rights reserved. which makes the
website reliable. There are also many certificates of awards that the
brand has won e.g. Cosmopolitan Fashion Fest Award. Much
information about the customer service and contact info wins the trust
of the website visitors. Professional design and the suffix on the
domain name (.com) are also important.
Attractiveness: The layout is very dynamic yet organized. Its easy
to find information because of the logical arrangement of the page.
The photos are very appealing to the brands target group and the
colors are consistent. The website is easily used via smartphone or
tablet and the speed is good as well.
have to offer, accompanied by pictures. The element that catches the
eye most, is the current limited edition offer. You can buy a Godiva e-gift
voucher or you can choose to use Godiva chocolates on your wedding
day etc. Besides all this, you can easily access the international website
by clicking a button at the bottom of the site, the footer.
Functionality: The website contains a beautiful display of all the
different types of chocolate that Godiva has to offer. You can easily scroll
through the site. All the necessary information is directly available and if
you still have a question/if you cannot find something, there is a button at
the bottom of the site that refers you to the most frequently asked
questions.
The only thing that I would change: I would freeze the header and
maybe even the footer. When you do this, your website visitors can
easily navigate between the different sections of your site.
Reliability: The suffix on the domain name is .eu but if you go to the
site you are immediately transferred to the one with suffix
eu/en/chocolate-online.htm. This is the site of Godiva from Europe, and
you can choose between English, French and German. At the bottom of
the site 2017 Godiva Chocolatier Inc, All Rights Reserved is stated,
which gives this website its reliability as well. Also at the bottom of the
website, we can see a royal warrant of appointment of Belgium, which
means that Godiva delivers products to the Belgian government as well.
Attractiveness: The colours of the logo of Godiva are very beautiful and
they are also used throughout the rest of the website and even in some
of the chocolates (pastel colours). I still have some remarks about the
attractiveness of this website. There is too much white space at the top
and the bottom of the home page. I also do not really like the menu
header, in which brown words are pictured.
 Analysis C2B
Fotolia, Europe
https://en.fotolia.com/
Content: On this websites, anyone is able to sell digital contents
(photos, images, icons, animation, and video) to companies. Creative
Digital Content is perfect for C2B business because it uses simple
and cheap technologies (no production cost), can be easily shared
(no logistics cost) and are not perishable (no stock cost).
Functionality: Fotolia offers a choice of 80 Million Royalty-Free
Images, Vectors and Videos. There exist packages with different
licensing possibilities, amount of users and period of usage. The
prices are not directly available at the website, but businesses can
request a quotation for a package that suits them most. The website
accepts payment in the form of credits, using Paypal and
Moneybookers systems (the latest is available in more countries).
Google AdSense, USA
https://www.google.com/adsense/start/#/?modal_active=none
Content: The website provides blog owners who drive a lot of traffic
with a chance to monetize their website. Companies in their niche
can approach them and ask to promote their profile/product/solutions
etc. via ads.
Functionality: The website provides different type of online ads, the
user can choose which suits his site and his target audience the best.
He can customize the place and the layout of the ads in his blog.
Google Adsence as well takes care about the financial side, billing
the businesses themselves and handling the paperwork.
At the website, blog and website owners can find handy tips on how
you they can earn more from their online content. There are as well
video tutorials and help desk provided.
Reliability: The service is provided by Adobe corporation, one of the
largest digital content providers in the world, with good reputation and
billions of users. According to scamadviser.com, Fotolia has 100%
positive trust rating.
Attractiveness: The website provides creative digital content and is
very attractive and easy to navigate. One can search by type of
content, by tag words and collections. Helpdesk is available as well is
the customer has any questions or doubts. The website exists in
several languages, including all European languages, as well as
Russian, Chinese and Japanese.
Reliability: All of the advertisements provided on the Adsense
website are administered, sorted, and maintained by Google. It
seems pretty reliable for the blog owners to use this website,
moreover, already over 14 million websites worldwide are using
AdSense. Scamadviser.com gives the website 100 % trust rating.
Attractiveness: Adsense website has typical Google layout, the
information is clearly structured, it is easy to navigate. It looks like an
infographic with very little text, simple steps to follow and great visual
representation using schemes, animation and example website
screenshots.
 Analysis G2C

Moscow, Russia Ghent, Belgium

https://www.mos.ru/en/ https://stad.gent/

Content: The official portal of the Moscow city and Moscow Content: This is a website with useful everyday information for those
Government. There the users can find information about current living in the city of Ghent. It contains info on the services the city
cultural and sports events in the city, guided city tours they can follow, administration provides, news about the citys everyday life, events
news and contact details of Moscow government. and contact information.

Functionality: The website is rather diverse and easy to navigate,

Functionality: I personally found the tab About and HowTo really although i personally would put the navigation pane on top of the
useful: there one can find out more about how transport, healthcare, page, so that the user doesn't have to scroll all the way down to find
accommodation etc. works in Moscow. This could be particularly the info he/she needs.
interesting for tourists, exchange students and expats visiting or living There is a possibility to log in to My Ghent profile, which provides an
in the city. easy way to make appointments with the administration, subscribe to
There exists a special mode as well for visually impaired visitors of sport activities in the city, join the library, etc.
the website. By clicking on Ghent International button, the user is redirected to the
English version of the website, which is much poorer qua content and
Reliability: The official portal of the city of Moscow is operated by the functionality.
government and is definitely a reliable website. The administration of
the site encourages to contact them if any issues occur while using Reliability: This is the website made and maintained by the city of
the portal. Ghent, so it is quite reliable and safe. There are no pop-up ads
whatsoever that can lead to malicious websites.
Attractiveness: The website exists in 3 language versions - Russian,
English and Chinese. It would be more foreign-tourist friendly if they Attractiveness: The design of the website is quite sober, no
added more European languages, like French and Spanish. The animation, videos or other multimedia. The voiceover button allows
layout is rather attractive and easy to navigate, with lots of colorful people with vision impairment to make use of the website as well.
pictures and in typical for Russia red color.
 Analysis C2G
Tax-on-web, Belgium
https://eservices.minfin.fgov.be/mym-portal/public/citizen/splash?
redirect=/mym-portal/public/citizen/welcome
My min-fin is an online service provided by the government, but this
is an example of C2G because an individual consumer can directly
interact with the government through Tax-on-web:
https://idp.iamfas.belgium.be/fasui/login?
spEntityID=fediam.minfin.fgov.be&service=EidService&goto=http%3A
%2F%2Fidp.iamfas.belgium.be%2Ffas%2FSSORedirect
%2FmetaAlias%2Fidp%3FReqID
%3Ds292eab97b2233b5b5e7d8e2faa799cb6d006fcac9%26index
%3Dnull%26acsURL%3Dhttps%253A%252F
%252Ffediam.minfin.fgov.be%253A443%252Fopensso
%252FConsumer%252FmetaAlias%252Fsp%26spEntityID
%3Dfediam.minfin.fgov.be%26binding%3Durn%253Aoasis
%253Anames%253Atc%253ASAML%253A2.0%253Abindings
%253AHTTP-Artifact#
Consumer.gov, United States Of America
https://www.consumer.gov/
Consumer.gov can be compared to the My min-fin site from
Belgium. It is a website that gives the opportunity to
consumers/people to collect information from the government, mostly
about themselves of course.
Content: It is a very simple website, with only the necessary content
in it. You can manage your money, obtain information about credit
and loan debts and there is a tab with information on scams and
identity theft. At the bottom, you can find a button that will transfer
you to the privacy policy of the FTC.
Functionality: This website is very functional. There are clear tabs,
everything in a different yet matching colour. It is easy to navigate

Content: On the Tax-on-web page, you have to register online with a
digital eID card reader or by filling in your security code, username
and password. Without these, you cannot enter the website due to
safety reasons of course.
Functionality: On the My min-fin website, you can easily find the
link to Tax-on-web. You are immediately transferred into the correct
page and it is very obvious which next steps you should take to be
able to submit your tax returns.
Reliability: This website is very reliable because it is created and
maintained by the Belgian government. This is shown at the bottom
of the website, with a copyright sign.
through this site and find the information you are looking for.
Reliability: This is a reliable site because it is owned and managed
by the US government, the Federal Trade Commission to be exact. At
the bottom of the website there is a link that transfers you to the
website of the FTC.
Attractiveness: Regardless the very dull grey background, this
website looks quite attractive. I can give the same comment that I
gave on the Tax-on-web site. It needs to have a clear overview and a
good functionality. But of course, a nice design can only help with
this.

Attractiveness: This website is quite attractive, even though it does

not really need to be. The website exists for practical reasons only,
people will need to use it no matter what. The most important thing is
the functionality of the site.
 Analysis C2C
Allegro, Poland
www.allegro.pl
Allegro is a Polish online trading platform that allows people to
conduct various transactions. It primarily allows them to put up items
for sale and of course to buy from another user's. Thanks to the wide
access to the Internet, the service has become popular among
collectors and, over time, also professional tradesmen. In addition to
the auction, it is also possible to sell an item for a fixed price.
Content: The website contains typical for a web shop items such as
the diverse categories of products to buy, search tab, payment
information and the pictures of some articles that are in the offer.
There is also a separate section for the buyers and sellers with
appropriate for them information. Some guidelines considering mobile
usage are also present.
Functionality: The websites doesnt contain a massive amount of
information, rather the crucial aspect. Its very easy to navigate
because the tabs are in logical order. The only language option is
Polish because only the inhabitants of Poland can make use of the
services. There is the option of creating an account or a pro account
which provides more opportunities. Social media integration is also
incorporated. There is an option of observing the items that youre
interested in, without creating an account
Reliability: The website contains the regulations and law legislations
considering transactions online. In front of the website name in a
search tab we can see sp z.o.o [PL] which means thats an officially website. The colours that are used are very blend and the pictures of
registered company.
2dehands.be, Belgium
https://www.2dehands.be/
2dehands.be is an online platform on which consumers can offer their
used products to other consumers for set prices. The products have
been used already so they are a lot cheaper than if you would buy
them new. This is what makes this website interesting for a lot of
people.
Content: Of course, you have a lot of small ads on the website.
There is a button to post your own ad and other than that, everything
is in play to make your search for a product very easy. There are also
a lot of advertisements on this website, which is normal because the
website owners get their money mostly from sponsorships.
Functionality: I think this website is very easy to use. You can
choose from many different categories of products. And you can even
choose between different postal codes, eliminating the possibility of
you finding the thing you need, but then you realize you have to drive
to the other side of the country in order to be able to buy it.
Reliability: This website is known by a lot of people so this is the first
thing that makes it reliable. At the bottom of the website you can also
find the links to their social media pages, which makes them more
reliable as well. Furthermore, there are links to the App store and
Google play.
Attractiveness: Personally, I do not really like the design of this
the many different offers just make the site look chaotic and
unattractive. Although it is a relatively clear website, the different
categories seem to be just put there without any further
 consideration.
Attractiveness: Allegro website looks aesthetic and clean but its not
very impressive when it comes to the general design. The colors
arent really harmonized and the graphics are rather on a low level.
The website works good when used on the other devices such as
smartphone or tablet. The logical arrangement of the pages and
speed of the website are good.