Madison Street Capital Arranges Growth Capital for HeartSync, Inc.

Madison Street Capital (MSC) acted as the exclusive financial advisor in arranging growth
capital for its client, HeartSync, Inc. (HeartSync). The facility was provided by Decathlon Capital
Partners. The transaction was announced today by Charles Botchway, CEO of MSC. Madison Street
Capital Senior Managing Director Barry Petersen led the transaction.

Chicago, IL, May 19, 2017 --(PR.com)-- Madison Street Capital (MSC) acted as the exclusive
financial advisor in arranging growth capital for its client, HeartSync, Inc. (HeartSync). The facility
was provided by Decathlon Capital Partners. The transaction was announced today by Charles Botchway,
CEO of MSC. Madison Street Capital Senior Managing Director Barry Petersen led the transaction.
Terms of the transaction were not disclosed.

Barry Petersen noted, Stephen and Stuart Shulman have positioned HeartSync to become a very strong
participant in this niche of the healthcare device market. This growth capital tranche from Decathlon will
facilitate the next steps in their growth plans, continuing their expansion of service offerings to their
expanding customer base.

Our experience with Madison Street Capital was excellent. Barry Petersen led the transaction and got us
a strong commitment very quickly, said Stephen Shulman, Co-founder and CEO of HeartSync.

About HeartSync
Headquartered in Ann Arbor, Michigan, HeartSync was co-founded in 2007 by father and son team
Stephen and Stuart Shulman. HeartSync designs and manufactures cardiac resuscitation products, 90% of
which are disposable multifunction defibrillation or pacing electrodes. The company offers unique
features to their products and follow-up services while targeting collective organizations that pool
purchasers of its products, such as hospital groups and group purchasing organizations (GPOs). A
significant source of growth for HeartSync with these customers has been white labeling its product line,
which, along with its competitive pricing, makes HeartSync especially attractive and helps position it for
strong growth moving forward. For more information please visit www.heartsync.net

About Decathlon Capital Partners

Decathlon Capital Partners is a leading provider of innovative financing solutions and growth capital for
companies seeking flexible alternatives to traditional equity investment. By partnering with companies
around revenue-based financing solutions, Decathlon is able to provide long-term growth capital without
the dilution, loss of control and operational overhead that comes with equity-based funding. Decathlon
works with companies across a wide range of industry segments and U.S. geographies to provide
company-friendly funding solutions that are customized to help each business reach its full potential. To
learn more about how Decathlon can help your company achieve its objectives with flexible
revenue-based financing solutions please visit www.decathloncapital.com

About Madison Street Capital

Madison Street Capital is an international investment banking firm committed to integrity, excellence,

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expertise, financial opinions, and valuation services to publicly and privately held businesses. These
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Contact Information:
Madison Street Capital
Courtney Fitzpatrick
512-888-2502
Contact via Email
www.madisonstreetcapital.com

Online Version of Press Release:

You can read the online version of this press release at: http://www.pr.com/press-release/717146

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