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LONG-TERM PARTNERSHIPS WITH EMERGING PLAYERS

Partnering to create a Market Leader:


IFC and RAK Ceramics (Bangladesh)
RAK Ceramics (UAE) is one of the worlds largest ceramic tile and sanitary ware producers, exporting to 135
countries. IFC has supported the companys strategy of expansion into emerging market countries, an effort
which has created hundreds of jobs and led to complementary economic development as manufacturing and
local supply chains deepen and expand.

IFCs $12 million loan in 2003 helped RAK finance its US$25 million
two-phase project to expand its existing ceramic tiles factory in
Bangladesh and build a new sanitaryware plant at the same factory,
drawing on the countrys advantages of low cost labor and plentiful
natural gas. The expanded production supplied the growing
domestic market and also positioned Bangladesh as a significant
exporterd of ceramic tiles and sanitaryware.

Now fully repaid, the loan has helped establish RAK Bangladesh as
the countrys market leader in terms of both quality and quantity,
meeting 50 percent of the demand for sanitaryware and 30 percent
of demand for ceramic tiles. This Bangladesh-UAE joint venture is
now entering a new phase, with plans to issue 34.5 million shares in
an initial public offering and list on the Bangladesh stock exchange
in 2010.

In addition to the financial success of the Bangladesh facility, IFCs involvement helped RAK improve the environmental
performance of this plant and work towards setting up a company-wide environmental management system.

IFCs partnership with RAK extends beyond Bangladesh to China and India, where IFC has provided US$40 million of
financing to support RAKs expansion into these countries.

RAK Bangladesh planned IPO


IFC Role -- the numbers
Two rounds of long-term financing, totaling $65 million in support of RAKs
emerging markets expansion strategy. Shares to be floated: 34.51 million
Support for expansion strategy led to strong returns.
Face value: Tk 10 (US$0.14 million)
Development Impact Indicative price per share:
Expansion of the manufacturing sector in Bangladesh based on the countrys Tk 40 (US$0.58 million)
human and natural resources.
Creation and training of 940 direct skilled and semi-skilled jobs and about a 3000 NAV per share as of June 30,2009:
indirect jobs in one of the worlds poorest countries Tk 12.62 (US$0.18 million)
Increased availability of lower cost ceramic bathroom fixtures: sanitaryware has Earnings per share as of June 30, 2009:
been made available at prices that are roughly 50 percent below those of duty- Tk 1.54 (US$0.02 million)
free imports, making these more affordable for the average Bangladeshi and
contributing to improved sanitation and health in a country where access to Paid-up capital: Tk 1,855,635 million
sanitation is low. (US$26.51 million)
Transfer of advanced manufacturing technology that has raised the bar for other
manufacturing enterprises in the country.
LONG-TERM PARTNERSHIPS WITH EMERGING PLAYERS

Quantifying Results: Report Card Demonstrates Strong Economic and Development Returns

A recent assessment looked at the performance of IFCs investment in RAKs Bangladesh project . Here are some highlights:
Loan fully repaid on schedule by June 2009
RAK products perceived as superior quality at affordable prices; competitive with low cost Chinese products
Stable real estate sector and expected 5 percent GDP growth leads to continuing domestic demand for ceramic
tiles and sanitary ware: developers took on more projects as the price of tiles, sanitaryware and other construction
materials has decreased
RAK plants operating at over 100% capacity
Improved environmental and safety performance in terms of reduced pollution and increased worker safety
A clear demonstration case for international FDI.

For more information about IFCs financial products and advisory services in the ceramics sector, please contact:
Eric Siew 1-202-458-9625 or esiew@ifc.org, Georges Zahar 1-202-473-7098 or gzahar@ifc.org

Printed on material that meets international


environmental standards and is from sustainably
managed commercial forests
ifc.org 2010

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