INTRODUCTION

I want to open a retail store of ponds products in my own city Mirpur Mathelo
district ghotki. I have chosen the personal care products because in the era of 21 st
century peoples become very much conscious about their beauty. In cosmetics I
have specially chosen the ponds products of Uniliver Company. As the uniliver
company is market leader & well known about their personal care products. The
products which are satisfying the human needs clearly & completely.

Before to plan for my retail store, I want to give an overview for ponds products
& how they are satisfying the needs of customers.
In 1987 Unilever purchased Chesebrough-Pond's. By this time the Pond's brand
had built up a powerful international presence. The Unilever products touch the
lives of over 2 billion people every day whether that's through feeling great
because they've got shiny hair and a brilliant smile.

Ponds delivers products that make a real difference to women's skin and the way
they live their lives. The Pond's Cold Cream and Vanishing Cream made its way
to the market which set Pond's image as a beauty brand, and triggered numerous
endorsements by beauty experts. Innovations in tune with women's needs and
beauty ideals have given Pond's a strong position in the global skin arena. The
Pond's promise has remained the same across 58 countries for over 150 years: to
deliver beauty transformations through revolutionary product innovations. Pond's
aims to further meet the needs of women; it has taken a new lease on life and love
with a 2008 reinvention. Ponds, the leading innovator in all arenas of face care,
now presents a totally new look. The beauty icon's global rebirth translates to a
completely fresh, revolutionary range of face care products and that offer
solutions for all skin types, breakthrough formulations, delicate perfumes, and
attractive packaging. The evolution of Pond's is a true reflection of the modern
woman, who is confident, vibrantly happy, and dynamic. And in keeping with the
times, Pond's provides products for all face care needs, in every stage of a
woman's life, and even love.

From the classic cold cream, which was considered a cure-all way back in the day,
Pond's now offers various platforms such as oil control and acne solution for
young women on the cusp of romantic discovery; skin lightening for those in
search of true love; as well as products that provide the best-proven anti-aging
technology for those who wish to renew sparks and rekindle passions. Pond's
continues to deliver exactly what women long for: the gift of beauty that can bring
romance into their lives.

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Peoples are well known about the ponds products because they are successfully
advertised in market & get the target position for their best results. But
unfortunately they are not available in small cities in a wide range thats why I
decide to open a retail store of ponds products to facilitate the peoples of my own
city.

VISION

Vision set out the long term direction for the store where we want to go and how
we are going to get there:

I work to create a better future every day

I help people feel good, look good and get more out of life with brands
and services that are good for them and good for others.

I will inspire people to take small everyday actions that can add up to a big
difference for the world.

I will develop new ways of doing business with the aim of doubling the
size of my store while reducing the environmental impact.
To achieve the target position in market by serving customers accurately &
by making them more loyal to products.

MISSION

My mission is to:

Satisfy customers needs & wants

Serve them easily & accurately more than competitors
Provide them quality products at low prices.

CORE VALUES

Team work: in my store there will be coordination among the employees & staff
members. We will jointly work to satisfy customers needs & wants as per their
demands.

Integrity:

GOALS & OBJECTIVES

Increase the sales volume by 20% in next year.

Make customers more loyal by providing them quality services & good
quality products.
To achieve the competitive position in market.

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 Shall adapt to the changing trends and deliver the best accordingly
To increase the profit & productivity.
To maintain an ideal & good image of store in the mind of customers.
To maintain harmonious relationship with customers, suppliers,
competitors & employees.

STRATEGIES

Strategies are the tools & techniques through which I can achieve my goals &
objectives.

Total sales volume can be increased:

By making promotional activities.

By improving products & service qualities.
By offering an additional thing free with actual product.
By reducing prices.

Loyalty is the product of satisfaction; it can be increased by satisfying

customers needs & wants.
Competitive position can be achieved:

By analyzing the market trends

By attracting customers through different offerings.

The profit & productivity will be achieved when the total sales will be
increased & when the customers demands will be satisfied fully.
The store image can be maintained in the minds of customers

By providing them flawless products & excellence in services.

By making successful advertisements of the store &
By maintaining dcor, inside & outside of the store.

Harmonious relationship can be maintained

With Partners by making decisions together & by equal distributions of

profit.
With employees by giving bonus & by solving their problems.
With customers by providing them excellence in service.

TARGET CUSTOMERS

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The target customers are the females of upper & middle class families between
the ages of 16 to 40 years, which are very much conscious about their skin;
because my business is concerned with personal care products of ponds.

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TARGET MARKET

The target market for my retail store is the ladies market of Mirpur Mathelo
district ghotki, because that area is located in the centre of city & there is the
traffic of my targeted customers, so its easy for me to attract customers & serve
them according to their wish.

STORE INTERIOR

The interior look of my store will be attractive. It should be decorated with

beautiful paintings, different show pieces, nice cartels with attractive colors of
walls and beautiful floor tiles.

STORE EXTERIOR

The exterior look of store will also be attractive. The parking areas for customers
vehicles should be neat & clean. A small portion of land is also decorated with
greenery & with different types of flowers for the walking purpose of customers
with their family who make them fresh & happy. The security arrangements are
also considered which make customers easy while shopping.

THE LIST OF PRODUCTS THAT ARE AVAILABLE IN MY STORE

1. Pond's Cucumber Cleansing Exfoliating Clean

Sweep Towelettes

2. Pond's Wet Cleansing Towelettes, Evening Soothe

with Chamomile and White

3. Pond's Cleansing Towelettes Age Defying

4. Pond's Age Defying Refill Cleansing Towelettes

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5. Pond's Cleansing and Make-Up Remover Towelettes

6. Pond's Clear Solutions Clear Pore Strips, Assorted

7. Ponds Dream flower Body Lotion Reviews

8. Pond's Overnight Blemish Reducers

9. Ponds flawless deep whitening facial kit

10. Ponds white beauty facial foam

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10. Ponds flawless white visible lightening day cream

11. Ponds age miracle daily restricting cream

12. Ponds nutrivita anti-arrugas nourishing anti

wrinkle

13. Ponds pure white deep cleansing facial foam & its
complete kit is also available.

14. Ponds gold radiance manila complete kit

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15. Ponds age miracle products

16. Ponds gold radiance precious

youth serum

17. Ponds face creams

18. Ponds talcum powder

19. Other products of ponds