CONTENTS

CHAPTERS PAGE NO.

EXECUTIVE SUMMARY
RESEARCH METHODOLOGY

1. CHAPTER -1 1-24

INTRODUCTION 2

2. CHAPTER-2 25-

30
ORGANIZATIONAL STRUCTURE 26
3. CHAPTER-3 31-

51
PRODUCTS PROFILE 32
4. CHAPTER-4 52-

58
PLANT LOCATION 53
5. CHAPTER-5 59-

65
MARKET SHARE 60
6. CHAPTER -6 66-

70
MARKETING STRATEGIES 67
7. CHAPTER-7 71-

79
COMPETITORS 72

8. CHAPTER-8 80-

101

DATA ANALYSIS AND INTERPRETATION

81
9. CHAPTER- 9 102-

103
LIMITATIONS 103
10. CHAPTER- 10

104-105

FINDINGS 105

11. CHAPTER- 11

106-107

SUGGESTIONS 107

12. CHAPTER-12

110-111

CONCLUSION 111

13. BIBLIOGRAPHY 112-

113
 CONTENTS

CHAPTERS PAGE

NO.

EXECUTIVE SUMMARY
RESEARCH METHODOLOGY

1. CHAPTER -1

1-24

1.1 INDIAN TRACTOR MARKET

2
1.2 COMPANY PROFILE SONALIKA

9
1.3 COMPANY PROFILE EICHER

13
1.4 COMPANY PROFILE SWARAJ

20
2. CHAPTER-2

25-30
2.1 ORGANISATION CHART

26
2.2 DISTRIBUTION NETWORK

27
3. CHAPTER-3

31-51
3.1 PRODUCTS OF SONALIKA

32
3.2 PRODUCTS OF EICHERS

36
 3.3 PRODUCTS OF SWARAJ

44
4. CHAPTER-4

52-58
4.1 ASSOCIATE UNITS OF SWARAJ DIVISION

53
4.2 SONALIKA TRACTOR LOCATIONS

54
4.3 PLANT LOCATION OF EICHER TRACTOR

56
5. CHAPTER-5

59-65
5.1 MARKET SHARE OF SONALIKA TRACTOR

60
5.2 MARKET SHARE OF SWARAJ TRACTOR

64
6. CHAPTER -6 66-

70

6.1 MARKETING STRATEGIES OF SWARAJ

67

7. CHAPTER-7 71-

79
7.1 MAJOR PLAYERS IN INDIAN TRACTOR MARKET

72
7.2 MAJOR PLAYERS IN TRACTOR MANUFACTURING

74

8. CHAPTER-8 80-

101
 8.1 ANALAYSIS AND INTERPRETATION

81
9. CHAPTER- 9 102-

103
9.1 LIMITATIONS 103
10. CHAPTER- 10

104-105

10.1 FINDINGS 105

11. CHAPTER- 11

106-107
11.1 SUGGESTIONS 107

12. CHAPTER-12

110-111

12.1 CONCLUSION 111

13. BIBLIOGRAPHY 112-

113