Your lifestyle media partner

Were connected

Honeycombers is a multi-channel
brand with a high-spending,
highly engaged audience.

Our readership has doubled in the

last year. Pageviews have tripled.

Were adding 15,500 unique

visitors every week.
Were organic

Honeycombers has never paid for

reader acquisition.

Our high-quality content is widely

shared and generates 320,000
clicks every month.

We inspire more than 20,000 dark

social shares monthly.
Were trusted

Over the last seven years,

Honeycombers has become the
market leader in premium
lifestyle content.

Three in four readers have

purchased something we
recommended.
Our platform
460,000 2.7m 32,000
unique pageviews per
subscribers
monthly month
users
Our audience

An auent trendsetter readership

with a mix of expats and locals.

48%
of readers have 96%
a HHI above college
$120,000 educated

2445
years
The Honeycombers life

Hot new tables 850,000

Bars guide 169,000

Top brunches 99,000

Best facials 84,000

Best furniture stores 84,000

* Story pageviews
Black tie dresses 81,000

SG getaways 69,000

* Story reads
Social engagement

Our made-for-social content is

shared far beyond our followers.

With 28,000 Facebook likes, we

achieve a monthly organic reach
of 221,000.

We have 17,000 Instagram

followers and 32,700 globally.
102,000 507,000
unique pageviews per
10,000
monthly subscribers
month
users
Our audience

Our highly engaged readers are

mostly mums with kids aged 012.

50%
of readers have
92% a HHI above
college $100,000
educated

2445
years
The HoneyKids Buzz

Our readers look for ideas about

what to do next with the kids,
whats new in Singapore, kids
fashion, travel and the occasional
mums night o!

35,000
Short SG
getaways"
139,000
Donating in
43,000 Singapore
Craft stores
* Story pageviews
The go-to whats on site for kids

Play centres 70,000

Craft for kids 43,000

Summer camps 38,000

Cooking classes 26,000

Swimming classes 24,000

Art classes for kids 15,000

Martial arts for kids 18,000

* Story reads
Custom-built for busy parents

Singapores rst free kids activity

marketplace connecting
providers with 10,000s parents.

More than 200 providers have

already signed on to the eortless
booking platform.
 24,000 90,000
unique
pageviews per
monthly users
month
Our audience

A targeted swoonspiration site

for highly engaged brides-to-be.

22,000
Bridal
boutiques

15,000
17,000 Top wedding
Best venues in
jewellery SG"
stores"
* Story reads
Our channels

Web Newsletter

Video Quiz Events

Social Content
Shoutouts Creation
Our partners
Stunning brand engagement
Case study: Shiseido

Our Skin IQ campaign featured

custom-shot photo, video and
quiz content across the
Honeycombers platform.

The media plan:

video pop-up
homepage takeover
interactive quiz
advertorial & EDM
Facebook & Instagram
microsite
inuencer amplication
A huge success for Shiseido

Over the two-month campaign

we delivered a total reach of
964,000 and 124,000 redemption
impressions.

Shiseido reported 500% growth

in online sample registrations
compared to previous campaigns
with similar investment.

Sales for the period were 36%

above target.
Case study: Lipault

Our 6-month brand awareness

campaign has included video,
photo and gifs along with cheeky
native content such as:
10 reasons we hate the French
(and are secretly jealous).

Campaign reach to date:

Pop-up views: 850,000
Facebook reach: 53,000
EDM opens: 17,000
Advertorial reads: 16,000
Engagement actions: 9,100
Case study: Audi

Our Day out with Audi campaign

spanned video and photo shoots
with digital and social amplication.

Campaign reach:
Total pageviews: 127,000
Facebook reach: 31,000
Video views: 9,000

Audi received a further 210,000

views on in-taxi screens.
Custom content: STB

Our three-year partnership with

Singapore Tourism Board
includes digital content for
YourSingapore.com and the
quarterly Singapore Insider
print publication.

Print specifications:
Custom shot
250,000 copies quarterly
distribution to 270 locations
English, Mandarin and Bahasa
Media & content: UnionPay

We conceived and created the

My GSS campaign for UnionPay,
bringing editorial insights and
personalised inuencer stories to
the annual sale.

The campaign plan:

16-page e-booklet in English and
Mandarin; printed in China
inuencer shoot with Tracy Phillips
and her GSS buys
web, social and newsletter
amplication
Media & content: Starwood

Alongside producing video

content for Starwoods digital
and in-room channels,
Honeycombers has achieved
more than 160,000 impressions
and 8,000 engagement actions
for Starwood brands.

"We love the brand platform and

the energy and enthusiasm they
bring to client content. Starwood
Client testimonials

They are always responsive and

get results for us. Fairmont Hotels

I am especially happy with the

quality of the work and support
they provide. Marina Bay Sands

It's been a great experience

working with the innovative and
resourceful Honeycombers team
and we're looking forward to our
next campaign. Lipault
Thank you! ` The Honeycombers Team