Brkucc 1660

An Introduction to Cisco Collaboration
for Voice and Video

BRKUCC-1660
Chrys Kampouris
Systems Engineer
#clmel
Agenda
Introduction
Architectural View
Sizing, deployment, Codec,
QoS and licensing
Recommendations
BRKUCC-1660 2015 Cisco and/or its affiliates. All rights reserved. Cisco Public
Introduction
The Way We Work is Changing
Collaborative Tools
Text Voice, Video
Twitter
YouTube
Number of Participants
Discussion Forums Facebook

Many
Online Meetings
Wikis Blogs Call Centre
Group
TelePresence
Email Conferencing
Google Talk
One
iPhone/ Face time

Google Docs Android
Skype
Voicemail
Expanding Collaboration to include Broader, Richer Interactions

5
Work Is More Interconnected Than Ever
67% 57% 50%

of employees report increase in the number of business
an increase in work of employees productivity
requiring active collaborating from other is tied to effective
collaboration geographic locations collaboration
Yet Workers Want Choice and Flexibility
40% 40% 94%

of the workforce of users use three or of business leaders
will be mobile by 2016 more devices for video say cloud
calling collaboration
enables flexibility
Collaboration is Challenging
Most employees are better at individual performance than

team performance
Complex, evolving team networks
Increase in non-routine work that

requires team decisions
Disjointed tools, inconsistent experiences
Collaboration The act of people working together to
reach a common goal.
Make Collaboration Simple
#1 #2
Technology
Centric Approach
to Collaboration
Technology Experience
#1 #2
Technology
User
Centric Approach
to Collaboration
Technology Experience
What if you could take a new approach to collaboration?
Expand beyond the desktop to mobility

Make video collaboration that is as easy
as voice
Collaborate beyond corporate boundaries
Mitigate security and compliance risks
Support integration with existing
investments
Provide cost-effective deployment options
Home Work
Business Collaboration
Mobile Worker Information Worker Executive Deskless Worker Contact Centre

Account Manager Financial Analyst VP of Marketing Factory Supervisor Contact Centre Agent
Customers Partners Suppliers

Enabled by a Comprehensive Architecture
Consistent
Experience
Voice and Video Content Sharing Scheduling and Calendaring Edge

Collaboration
Services
IM and Presence Conferencing Messaging and Recording Workflow
Network-Based
Security Data Centre Network Medianet Management
Platform
Deployment
Models
On Premises + Cloud
Architectural View
How are the Architectures Organised?
Collaboration Sub-Systems
Applications
Mobile/Telewor
Call Control ker
Internet
Collab
Edge
MPLS WAN
Conferencing Remote Site
PSTN /
Endpoints ISDN
Call Control
Headquarters
Applications
Unified
Instant Message Communications
and Presence Manager Mobile/Telewor
Call Control ker
Internet
Call Control
Collab
Edge
ISR
MPLS WAN
Remote Site
PSTN /
Endpoints ISDN
2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 19
Component Products
Unified Communications Manager

Unified Communications Manager Instant Messaging & Presence
Integrated Services Routers (ISR) Survivable Remote Site Telephony (SRST
Unified Communications Manager
Call Control: Whats new / different?
Voice and Video Endpoints registered to UCM
Single Call Control UCM (No VCS as call control)
+E.164 & URI Routing +1 408 555 1212

john@cisco.com
Globally Consistent Routing
Separation of User Dialing Behaviours & Call Routing
Unified Communications Manager is the Heart of the Architecture.

The Glue that binds it all together.
Call Control Presence Server Functions
User / Endpoint Identities & Status

Endpoint Registration & Management
Session Management
Central Dial Plan Authority
Presence information and Application
Integration
Third-Party Interoperability
Presence Server: Consistent User Experience on Your
Choice of Devices with Cisco Jabber
Securely Unify Presence, IM, Voice, Video,
Rich, Real-time Messaging, Desktop Sharing and Conferencing
Communications
All-in-One UC Application Collaborate from Any Workspace

Presence, IM PC, Mac, tablet, smart phone
One-One One-to-Few Real-Time
Voice, Video, Voice messaging On-premises and Cloud
Desktop sharing, Conferencing Integration with Microsoft Office
23
Topology View
Call Flow: Failover and Redundancy
Normal
WAN Operation
Failure Unified CM
Cluster
Signalling Traffic Signalling Traffic
IP WAN
SRST
Capable Voice Traffic Applications
Branch Site Router
PSTN Central Site
Voice Traffic
IP Phones have SRST router IP as the last option in their CM GROUP configuration
Support for both SIP and SCCP IP Phones
With SRST, only a subset of features are available to the phones
24
Collaboration Edge
Headquarters
Applications
Unified Expressway-E
Call Control DMZ
ker
Mobile/Teleworker
Internet
Expressway-C
Call Control
Collab
Edge
ISR
MPLS WAN
Collab Edge Remote Site
PSTN /
Endpoints ISDN
Component Products
Expressway
Core & Edge
VCS
Core & Edge
Collaboration as Easy and Effective Outside the
Network as It Is Inside with Cisco Jabber - No VPN
required Use Cisco WebEx
Share content
Make video calls
Make voice calls
Access visual voicemail
Full-Featured Desktop or Mobile Use IM and presence

Client Outside the Network with No
VPN Required Search corporate directory
Collaboration Edge
Outside corporate firewall (Public Internet) Inside corporate firewall (Intranet)
Jabber Clients
Visual IM and
VM Presence
Outside Inside
Firewall Firewall
UCM
Directory IP
VCS-E VCS-C or Communications
or Expressway Expressway
Edge Core
Voice
Video
Personal Immersive TelePresence

TelePresence
The Result: Communities Become Teams
As Productive Customers Feel

on the Road as Like They Are
in the Office Your Only
Customers
Collaboration
Edge
Collaborate
Partners Feel
While Evolving
Like Co-workers
at Your Own
Pace & Budget
Conferencing
Headquarters
Applications
Call Control DMZ
ker
Mobile/Teleworker
Internet
Expressway-C
Call Control
Collab
Edge
TelePresence Server Conductor
ISR
MPLS WAN
Conferencing Collab Edge Remote Site
PSTN /
Endpoints ISDN
Understanding Conferencing Types
Adhoc
Hold on, let me conference in John.
Rendezvous
Everyone just dial into my bridge for the team meeting.
Scheduled
You should have received an invite for the meeting with the customer.
Conferencing Component Products
TelePresence Conductor
Manages / Implements all Conferences (Settings, Bridge Resources / Pools)
TelePresence Server (TS)

Audio and video conferencing resources
TelePresence Management Suite

Scheduling Function and Interfaces, User CMR Interface, and WebEx integration
WebEx SaaS
Subscription-based web conferencing delivered through WebEx Collaboration Cloud
WebEx Meeting Server (CWMS)

On-premises WebEx conferencing solution
Understanding Conferencing Implementation
Call Signalling
API
TelePresence Management Suite (TMS)
Scheduling & User Interfaces
Virtual TelePresence Server

Video Bridging Resource
TelePresence Server
Cisco Conductor
Video Bridge Conductor MSE Chassis w/Blades
is the scale?
How about
What about bare
whenminimum
you
How is itthing
want to startyou
going
enable must
todoing
work have
different
things
with to do
ways
multiple
like abridging
conference?
scheduling?
to initiate theresources?
conference?
Cisco Conductor
Functions Things you should know

Stores Configurations / Templates for Enables bridges to be used for all types
Conferences of conferences
Quality Settings (HD, SD, Audio) Now including scheduling!!!
Participant Limits
Manages and Optimises bridging
Conference Names, PINs, etc. resources (FullHD, HD, SD, nHD, Audio)
Manages Bridge Pools Required for new TS and vTS bridges
What bridge should I create this conference (MM3xx, vTS, MM4xx)
on?
Conductor is what implements on-
Creates Conference premise CMRs
Conducts Participants to Conference
Reference
Call and Conference Quality

Quality Use H.264 Bandwidth1 Resolution Screen Licenses2
FullHD Immersive ~ 3 Mbps 1920x1080@30fps 1
HD TelePresence ~ 1.5 Mbps 1280x720@30fps
SD Desktop Video ~ 0.5 Mbps 786x448@30fps
nHD Mobile Video ~ 384 Kbps 480x360@20fps 1/

8
Audio Voice Only 64 Kbps 1/

52
1. The bandwidth values shown are approximates for the specified quality and resolution. They do
account for network overhead, and are representative of what will be seen on the wire. These do not
reflect the bandwidth needed for content sharing outside of the main video stream.
2. The screen license counts do not include the effects that content sharing has on port/license utilisation.
Cisco WebEx
1 PREPARE 2 MEET 3 FOLLOW UP
Complete Meeting Lifecycle

Attendee Organisation HD Conferencing Recordings and Discussions
Real-Time Screen Sharing
Mobile Meetings
36
Cisco Collaboration Meeting Room
Consistent meeting room experience

across any mobile, desktop or room-based
video endpoint
Users can be provisioned easily
Seamless scalability - 25 video endpoints and
1000 WebEx users in a common meeting
Flexible deployment options - on premises,
cloud, hybrid
Personal Multiparty Licensing
Introducing Personal Multiparty Advanced
A user can host a conference anywhere, on any device : only the host needs a license
Personal Multiparty Basic Personal Multiparty Advanced

Host licenses for conferences between any number* of
Host licenses for conferences between up to 4
participants, for spontaneous (ad-hoc, rendezvous and
participants, for spontaneous discussions (ad-hoc,
personal CMR) or scheduled meetings, at resolutions
rendezvous and personal CMR meetings) at resolutions
up to 1080p30. Includes B2B and MS Lync interop
up to 720p30
|
Previously Personal New! Conferencing in a
Multiparty 4-way calling single license
* Fair usage policy applies
Collaboration Meeting Rooms Deployment Options
CMR Cloud CMR Hybrid CMR Premise
Hosted by Cisco WebEx TelePresence on Premise plus TelePresence infrastructure @

Cisco WebEx Customer Data centre
Applications
Headquarters
Unity Contact Centre TelePresence
Connection Express Management Suite
Applications
TelePresence
MediaSense
Prime
Collaboration
Content Server
Applications
Call Control DMZ
ker
Mobile/Teleworker
Internet
Expressway-C
Call Control
Collab
Edge
ISR
MPLS WAN
PSTN /
Endpoints ISDN
Component Products
Unity Connection
Contact Centre
Prime Collaboration
TelePresence Management Suite (TMS)
TelePresence Content Server (TCS)
MediaSense
More Cisco & Third-Party Application Solutions
Voicemail
Unity Connection Architecture
Cisco Clients Voice Mail System Email System Email Clients
Exchange Mobile Clients

2003
Ucxn APIs EX APIs
TUI/VUI/Midlet
Exchange
Exchange Servers 2007
2007 CAS Web Client (OWA)
Cisco Cisco Cisco Unity Connection

Thick Clients Thin Clients Exchange Exchange
8.5 (Nichols) 2010 CAS Servers 2010 Thick Client (Outlook)
Voice messages are stored in Unity Connection or synchronised with Microsoft

Exchange mailboxes
Multiple Greetings including Video
Auto attendant, Time based, Basic Call Handling, Message Notification
Contact Centre
Call Centre agent support for:

Cisco Unified Contact Centre
Contact Service Queues (CSQ)
Cisco Agent Desktop (CAD)
Cisco Supervisor Desktop
Skills based routing
Flexible workforce
43
Cisco Prime Collaboration
Delivering Unified Management
Unified console and

primary platform for all
management activities
Prime Standard
Edition Bundled with
UCM 10.0
Deployment Self-Care Provisioning Assurance

Server
Schedule and monitor Convenient end-user Simplified deployment Health and diagnostics
UC upgrades service options and configuration
Cisco Jabber: All-in-One Unified Communications
Application
Best-in-class unified communications

capabilities
Presence and IM
Voice, video, voice messaging
Desktop sharing, conferencing
Collaborate from any workspace
PC, Mac, tablet, smartphone
On premises and cloud
Integration with Microsoft Office
Jabber Guest
Reinventing Public to Enterprise Collaboration
Consumer Business
Public Internet
Enterprise
Expressway
Jabber Guest
virtual
machine
Unified CM or
Business Edition
Applications Value Extension
Headquarters
Unity Contact Center TelePresence
Built on top of the Call Control, MediaSense

TelePresence
Content Server
Prime
Collaboration
Conferencing and Edge sub- Applications
systems; customer, third-party and Unified

Expressway-E
Cisco applications are enabled to and Presence Manager
Call Control
deliver advanced capabilities that DMZ
Expressway-C
Collab
can transform business processes Call Control
Edge
and extend the value of the
Integrated
Services Router
Conferencing
integrated architecture. Conferencing Collab Edge
Endpoints
Endpoints
Endpoints
Headquarters
Unity Contact Centre TelePresence
Applications
TelePresence
MediaSense
Prime
Collaboration
Content Server
Applications
Call Control DMZ
ker
Mobile/Teleworker
Internet
Expressway-C
Call Control
Collab
Edge
ISR
MPLS WAN
PSTN /
Endpoints
Endpoints ISDN
Cisco Collaboration Endpoints:
From the Browser to the Boardroom
Browser / mobile Home Office Work Office Small Group Spaces Larger Spaces Boardrooms
Collaboration Desk Portfolio
DX650 DX70 DX80
Collaboration Room Portfolio
MX200 G2 MX300 G2 MX700 MX800 TX9000
SX10 SX20 SX80
Bringing the Preferred Experience to The Entire Portfolio
Intelligent Proximity
Target 2HCY14
Intelligent Proximity Features
Auto-sync contacts and call Experience quality

log from your mobile phone audio for mobile devices
to your desk phone at the desktop
View and share content

wirelessly in the meeting room
Making Every Screen Count with Intelligent Proximity
Extend the video collaboration experience to

any device
Smart, system-based device pairing connects

participants instantly to the meeting
View shared materials, save slides, and review

previously shared content from any mobile
device
SpeakerTrack 60
SpeakerTrack 60
High sensitivity six microphone array

Two next-generation Used for triangulation only
Precision 60 cameras
Each camera operates
independently
Easy and flexible
mounting configuration
Support for large
seating areas Mount above or below
monitors; mount next
Up to 9m long by 5m
to a projection screen
wide
Theory of Operation
Sizing, Deployment, Codec, QoS and Licensing
Cisco Collaboration Architecture
Prime (Virtual) (Virtual)
Exp C Exp E
CMR, WebEx,
B2B, VPN-less
Remote & Mobile
Access
Virtualised Video Infrastructure
TelePresence VCS
Server Control Cisco H.323
iOS
Android Lync
Windows
Mac OS X
Video TelePresence TMS

Telephony Video
Personal Endpoints
Conductor Conf Mgmt
TelePresence
Considerations for Unified Communications
Size
Number of endpoints and desktops
Number of locations
Growth projections
Application Integration
Mobility Requirements
Video
Centralised vs. Decentralised (or hybrid)
Management
61
UCM 10.0+ License Types
Personal Multiparty + + + +
WebEx Conferencing + + + +
Unity Connection + + +
Expressway N/A N/A
Jabber UC N/A N/A
Jabber IM/P
Prime Collaboration
# of Devices Supported Multiple Multiple One / Two One One
UCL
CUWL CUWL UCL UCL
Enhanced Plus /
Professional Standard Basic Essential
Enhanced
= included w/ license
+ = optional add-on
N/A = not available w/ license
Deployment Considerations
Application
Site 2 Server
CUCM
Applications
(VMail, IPCC, MP)
CUCM PSTN SRST-Enabled
Cluster Voice Gateway
SRST-Enabled IP WAN
Voice Gateway
Site 3
Headquarters
SRST
Tele-worker 63
63
Holistic Collaboration Experiences, Investment Protection
Standards-Based Interoperability
Instant
Voice/Video Video Desktop Web-Based
Messaging,
Signalling Codecs Sharing Collaboration
Presence
SIP H.264AVC BFCP XMPP HTML5

H.264SVC WebRTC
H.265
Most Widely Adopted Protocols in Their Categories

Multivendor, Demonstrated Interoperability, Broad Industry Support
Includes Support for Legacy Protocols: QSIG, H.323, ISDN PRI, More
Why Enable QoS?
HA, Security, and QoS Are Interdependent Technologies
QoS:
Enables UC and
Security other collaborative applications
Quality of
Service Drives productivity
by enhancing service
levels to mission-critical
applications
Cuts costs by bandwidth
optimisation
Helps maintain network
availability in the event
High Availability of DoS/worm attacks
Enabling QoS in the Network
Traffic Profiles and Requirements
Voice Video Data
Smooth Bursty Smooth/bursty

Benign Greedy Benign/greedy
Drop sensitive Drop sensitive Drop insensitive
Delay sensitive Delay sensitive Delay insensitive
UDP priority UDP priority TCP retransmits
Bandwidth per Call Network requirements for video Traffic patterns for Data
Depends on Codec, traffic can vary greatly, based on Vary Among Applications.
Sampling-Rate, the type of application being
used, as well as whether the
and Layer 2 Media. media flows are standard or high Data Classes:
definition.
Latency 150 ms Transactional/Interactive
Jitter 30 ms Latency 150 300ms Ops, Admin and Mgt
Loss 1% Jitter 10 50ms Bulk Data**
One-Way Requirements Loss .05% Best Effort (Default)
One-Way Requirements Less than Best Effort
Classification and Marking
Where Should It Be Done?
Classification and marking should be performed as close as technically feasible to the sources
so that prioritisation may be implemented at congestion points throughout the network; DSCP
should be used wherever possible
Trust Boundary
WAN Edge
WAN Classification and
initial marking
Subsequent points in Trust Pre-Assigned
the network can now LAN Edge DSCP Markings
trust the marked
values and queue
based on these
baseline values Core
outlined below
Classify and mark traffic Distribution

at the physical port or
VLAN, Trust
Boundary
Queue on uplinks to
Distribution Access
Recommendations
Apply QoS as close as possible to client

Think about the traffic flow and bandwidth restrictions
Size the requirement, understand the business cases
On prem, Hybrid and Cloud video / conferencing
Use VCS-Control for third-party video endpoint registrations
Use Expressway-Core & Edge for Firewall Traversal and Interop
Make the experience Simple and Easy
Q&A
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Thank you.

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An Introduction to Cisco Collaboration

for Voice and Video

Discussion Forums Facebook

iPhone/ Face time

Expanding Collaboration to include Broader, Richer Interactions

67% 57% 50%

40% 40% 94%

Most employees are better at individual performance than

Complex, evolving team networks

Increase in non-routine work that

Disjointed tools, inconsistent experiences

Expand beyond the desktop to mobility

Mobile Worker Information Worker Executive Deskless Worker Contact Centre

Customers Partners Suppliers

Voice and Video Content Sharing Scheduling and Calendaring Edge

Unified Communications Manager

Unified Communications Manager

Voice and Video Endpoints registered to UCM

Single Call Control UCM (No VCS as call control)

+E.164 & URI Routing +1 408 555 1212

Globally Consistent Routing

Separation of User Dialing Behaviours & Call Routing

Unified Communications Manager is the Heart of the Architecture.

User / Endpoint Identities & Status

All-in-One UC Application Collaborate from Any Workspace

Make video calls

Make voice calls

Access visual voicemail

Full-Featured Desktop or Mobile Use IM and presence

Personal Immersive TelePresence

As Productive Customers Feel

TelePresence Server (TS)

TelePresence Management Suite

WebEx Meeting Server (CWMS)

Virtual TelePresence Server

Functions Things you should know

Call and Conference Quality

FullHD Immersive ~ 3 Mbps 1920x1080@30fps 1

HD TelePresence ~ 1.5 Mbps 1280x720@30fps

SD Desktop Video ~ 0.5 Mbps 786x448@30fps

nHD Mobile Video ~ 384 Kbps 480x360@20fps 1/

Audio Voice Only 64 Kbps 1/

1 PREPARE 2 MEET 3 FOLLOW UP

Complete Meeting Lifecycle

Consistent meeting room experience

Personal Multiparty Basic Personal Multiparty Advanced

CMR Cloud CMR Hybrid CMR Premise

Hosted by Cisco WebEx TelePresence on Premise plus TelePresence infrastructure @

Exchange Mobile Clients

Cisco Cisco Cisco Unity Connection

Voice messages are stored in Unity Connection or synchronised with Microsoft

Call Centre agent support for:

Unified console and

Deployment Self-Care Provisioning Assurance

Best-in-class unified communications

Built on top of the Call Control, MediaSense

Conferencing and Edge sub- Applications

systems; customer, third-party and Unified

Cisco applications are enabled to and Presence Manager

DX650 DX70 DX80

MX200 G2 MX300 G2 MX700 MX800 TX9000

SX10 SX20 SX80

Auto-sync contacts and call Experience quality