What is Social Media?

And Why Should I care?

Monday, July 26, 2010

 Media

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 “New”Media

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 The Internets

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 “Old”Media

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 Social Media

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 Officially, social media is “an umbrella term
that defines the various activities that integrate
technology, social interaction, and the construction
of words, pictures, videos, and audio.”

http://www.wikipedia.org

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 REASON #1

BECAUSE 3 OUT OF 4 AMERICANS USE SOCIAL TECHNOLOGY.

Forrester, The Growth Of Social Technology Adoption, 2008

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 REASON #3
BECAUSE VISITING SOCIAL SITES IS NOW THE 4TH MOST
POPULAR ONLINE ACTIVITY—AHEAD OF PERSONAL EMAIL.
Nielsen, Global Faces & Networked Places, 2009

photo by Bruno Girinon flickr.com

Monday, July 26, 2010
 IF FACEBOOK WERE
A COUNTRY,
IT WOULD BE THE 8TH
MOST POPULATED
IN THE WORLD,
JUST AHEAD
OF JAPAN.
Mark Zuckerberg, January 7, 2009
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 REASON #5
BECAUSE SOCIAL MEDIA IS DEMOCRATIZING
COMMUNICATIONS. BIG TIME.

“
Technology is shifting the power away
from the editors, the publishers,
the establishment, the media elite.
Now it’s the people who are in control.”
Rupert Murdoch, Global Media Entrepreneur

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 Disrupted Institutions
• Government • Medicine

• Law • Finance

• Business • Politics

• Religion • Civic Clubs

• Education

• Media

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 100,000,000
The number of YouTube videos viewed per day.

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 3,600,000,000
The number of photos archived on Flickr.com as of June 2009.
That’s roughly 1 photo per every 2 people on the planet.

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 Parting Thoughts

• The Internet changes everything

• Mobile is the new local
• You cannot stop the conversation
• The future is here. It’s just not evenly
distributed

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 Steve Mays
www.smays.com
stevemays@gmail.com
twitter.com/smaysdotcom

Monday, July 26, 2010