Name of the respondent:

Age :

Age

< 25
26-30
31-40
>36

Sex

Sex

Male
Female
Total

QUALIFICATION
Sl. No Qualification

1. U.G
2. P.G
3. PROFESSIONAL
4. OTHERS

EXPERIENCE

Sl. No experience

1. <5
 2. 6-10
3. 10-15
4. >16
Total

LAUNCHING NEW PRODUCT

S. No Launching new product

1. Increase market value
2. Tap competitors mkt
3. To follow Govt. instructions
4. To attract customer
5. To be mkt leader
6. To increase com reputation
7. To specialized task
Total

LOCATION OF LAUNCHING A NEW PRODUCT

Location of launching
Sl. No
a new product
1. Urban
2. Semi-urban
3. rural
Total

TARGET CUSTOMERS
 Sl. No Target customers

1. Doctors
2. Patients
Retailers/medical
3.
shops
Total

ADVERTISEMENT OF LAUNCHING A NEW PRODUCT AND PRICING

STRATEGIES

Advertisement of
Sl. No launching a new
product
1. product cards
2. calendars
3. books-notepads
4. media
5. none of these above
Total

TEST MARKETING AND PRICING STRATEGIES

Sl. No Test marketing

1. doctors
 2. customers
3. medical shops
4. hospitals
Total

TYPES OF PRODUCT LAUNCHED AND PRICING STRATEGIES

Types of product
Sl. No
launched
1. Antibiotics
2. Specialized products
3. Painkillers
Total

SIMPLE RANKING METHOD

PROBLEMS IN LAUNCHING NEW PRODUCT

Table No-31

S.N FACTOR
o
1 Lack of defined product strategy/plan

2 Failure to define simple and with reliability

3 Lack of required equipment and facilities

4 Lack of technical and operation feasibility

5 Lack of marketing requirement

 6 Lack of customer research

7 Lack of concept testing

8 Uncertainty, confusion frustration

9 Lack of analytics

10 Side effects and fake products

PROSPECTS OF NEW PRODUCT LAUNCHING

Table No-32

S.N FACTOR
o
1 Awareness

2 Market share

3 Customer demand

4 Shop keeper benefit

5 Improvement in quality of product

6 Competition in local and international

7 Improvement of R&D

8 Increase in sale of substitute products

9 Impact on test marketing researchers

10 Increase in sale of link products