Unit 6 Assignment 1 Quantitative Audience Research

Qualitative is a form of research which are answered with an open

answer. This type of research gives the person an opinion and doesnt
limit what and how they have to answer. This method could be used to
find out programme ratings, hits on a website, box office figures, sales
of CDs and DVDs. For example, I looked on IMDB at the reviews and
ratings for the new movie split and found that 86,550 people had written
a review about this particular film. Split is about Three girls are
kidnapped by a man with a diagnosed 23 distinct personalities, they
must try to escape before the apparent emergence of a frightful new
24th. It is rated as a 15 certificate, it is an hour and 57 minutes, a
horror/thriller and was released on the 20th of January 2017 in the UK.
The audience says that its a 7.4 on average.

People think that this is a good film, judging by the reviews.

BARB

Television viewing figures are often useful in

assignments, dissertations, academic articles
and similar documents. Students are
permitted to include in their work the data
featured on this website, but the information
should not be used in any wider publication
without a BARB subscription. If you wish to publish detailed data, or run more complex analyses,
please see how to subscribe.

The Viewing data section of this site offers a number of ways to access television audience figures.
Both historical data and the latest audience figures are available as weekly and monthly viewing
summaries, based on the Individuals aged 4+ audience category. There are also top 10 and top 30
weekly programmes lists, quarterly channel reach reports and various trend graphs.

The TV facts section in Resources contains longer-term annual trends in television viewing and the
television environment.

TV since 1981 provides a broader overview of key events in television since BARBs foundation,
including annual Top 10 programmes and the changing list of reported channels. If you require data
that are not available in any of the above sections it will be necessary to subscribe to BARB. Small
volumes of data intended for internal use may be given through an end user licence

BARB wouldnt really relate to this because it is a film and not a television programme.

RAJAR

RAJAR Ltd (Radio Joint Audience Research) was set up in

1992 to align, design and operate a single audience
measurement system for the UK radio industry serving
both the BBC and licensed commercial stations.
The company is jointly owned by the BBC (British Broadcasting Corporation) and by the RadioCentre
(the trade body representing the vast majority of Commercial Radio stations in the UK).

Whilst the Boards focus is on strategy, governance and decisions of policy, more detailed technical
research matters, and where relevant, decision-making, takes place at the meetings of a Technical
Management Group (TMG). This group is made up of representatives of the BBC, commercial radio
and the advertising community.

RAJAR is responsible f or setting the research specification, the awarding of the research contracts to
third party suppliers and the overall quality control, management and delivery of the service. The day-
to-day operations are overseen by the Chief Executive and Research Director.

This wouldnt relate either because its for radio stations.

ABC

ABC (Audit Bureau of Circulation), the industry body for media

measurement.

We inspire market confidence by delivering a valued stamp of

trust across the media world. Our data is used by a wide range of
decision makers:

Media owners
Media agencies
Advertisers
Rights owners
Investors
Management

Governed by the industry, for the industry

Our Board includes representatives from advertisers, media agencies, media owners and trade bodies.
They represent the differing interests of the media industry and meet regularly to agree new standards
for industry data and processes and to agree the strategy for ABC as an organisation. As advertising
platforms develop, our Reporting Standards and audit services continually evolve to ensure they
reflect changing industry needs.

As we are a membership body, any surplus funds generated are invested back into the business,
enabling us to innovate and deliver new, improved services for our members.