Unit 54 Assignment 1

File Formats

Raster -

Raster images are made up of rows and columns of pixels

which shows pixels when you zoom in on the graphic. There
are lot of different types of raster images;

Lossy a lossy file when under the file format of .jpg can lose
a lot of its resolution when it is saved/downloaded/uploaded.

Lossless a lossless file when under the file format of zip, the
image is broken down into smaller parts so it can save the
resolution of the picture. This allows the user to recreate the picture exactly how it was before with
no data loss.

Vector -

Vector images are a lot more flexible because they are

easily resized and stretched. This is because they are not
made up of organised dots. They are made up or points on
curves and angled. It can be made up of any sort of shape
or size, such as a square, a triangle, or even a 3D shape.
Vector-based images are not made up of a specific number
of dots so they can be scaled to a larger size and not lose
any image quality.

EPS stands for Encapsulated PostScripts and is a file format for graphics. Eps makes the image
compatible with PostScript printers.

FLA this is a file format for a moving vector image, almost like a film or movie.

Metafiles

A metafile is a file containing information that describes or specifies another file. Microsoft uses this
term for its Windows Metafile (WMF) format. A WMF file contains a sequence of graphical-device-
interface (GDI) function calls ("commands" to the Windows operating system ) that results in the
presentation of a graphic image. Some of the function calls are equivalent to vector graphics
statements and
others identify
stored bitmap or
literal
specifications of
which bits to
illuminate (
raster graphics ). Using WMF files rather than already-built bitmaps saves space when many bitmaps
are used repeatedly by different components of the operating system or of an application. The WMF
file assumes a 16-bit operating system. Microsoft has an enhanced metafile (EMF) format for its 32-
bit operating systems. Microsoft's clipboard
(CLP) file can contain a WMF file, an EMF file, or
a bitmap (BMP) format file.

File Extensions

File Types

GIF also known as a Graphic Interchange Format.

A formal for a file with a little movement. Sometimes
used for web banners.

JPEG also known as a Joint Photographic Expert

Group. Jpeg can store more colours that a gif but this
usually means the quality being lower. It is usually
used for images for the web.

BMP also known as a Bitmap or Best Management Practices. This

file format is capable of storing 2D images.

TIFF this is a Photoshop image. This is the standard format for

scanned images and exporting greyscale or coloured images to
another program.

PSD this is also a Photoshop image. This file format is made up of

lots of different layers which are
all on top of each other.

File Size

Uploading the advertisement to YouTube, must ensure that the

video is the correct size to YouTubes standards. YouTubes current
standard is 2 GB for uploads from YouTube web page, and to 20 GB
if Java-based Advanced Uploader is used. Must ensure that my
advertisement size in 3GP is 20GB or below for it to be uploaded to
the YouTube website.

Applications

Adobe Illustrator is the industry leader in vector drawing applications. This was one of the original
software applications produced by Adobe. Originally used for creating vector designs for print, it is
now also used for creating web and screen based graphics (including graphics for mobile devices).
Until 1989 Illustrator was only supported on the MAC operating system. At the time of writing CS3 is
the most up-to-date version. This allows for closer integration with Adobe's web authoring and 2D
animation application, Adobe Flash.

Adobe Photoshop is the industry standard image editing and bitmap creation package for professional
developers and designers. Photoshop is used to create formats for both print and screen design. More
recent versions include the 'Save for Web' option which allows users to compare the results of saving
different formats, compressed file sizes download times on different internet connections. A wide
range of file formats are available to save graphics. CMYK, RGB, Greyscale, and indexed colour models
are available. Various filters and effects can be used to enhance bitmaps. In addition, there are a
variety of 'painting' tools for image editing and correction, eg clone tool, paint brush, histogram, colour
balance, selection tools and even drawing tools, eg pen tool. Photoshop has been the industry leader
for graphics applications since it was introduced in 1990,
probably because it was one of the first bitmap graphics
software applications with a wide range of features. At the
time of writing the current version is CS3 (Creative Suite 3).
Previous versions include 1-7, CS, CS2, and CS3. Photoshop
now comes with 'Image Ready', a package used to edit images
for the web.

Media Forms

Print

Newspapers - are the most popular form of print

media. They are generally delivered at home, or are
available at newsstands, and it is the most inexpensive
way to reach a huge mass of people quickly. Different
types of newspapers
cater to various audiences, and one can select the particular
category accordingly.

Newsletter - is a publication that mostly covers one main topic.

Sometimes, people have to subscribe for the newsletters, or many a
time, they are even free. Newsletters are generally used as information sources for neighborhood,
communities, and groups having an interest about that particular topic, or event. They are also used
for promotional purpose, political campaigns, or for causes.

Magazines - provide detailed articles on various topics, like food, fashion, sports, finance, lifestyle, and
so on. Magazines are published weekly, monthly, quarterly, or annually, and many of them are sold
all over the world.

Moving Images

A form of entertainment that enacts a story by sound and a sequence of images giving the illusion of
continuous movement. The term 'moving image education' refers to learning and teaching practices
which develop moving image media literacy.

These practices involve analysing moving image texts, creating them, exploring, appreciating and
sharing them, and being discerning about them. This is neatly
expressed in the widely accepted '3Cs' of media literacy: the
cultural, the critical and the creative. These three aspects have
shaped the design of this website.

Interactive
Interactive media is a method of communication in which the output from the media comes from the
input of the users. Interactive media works with the user's participation. The media still has the same
purpose but the user's input adds interaction and brings interesting features to the system for better
enjoyment.