Research into Market and Audience Figures

In 2014, Panorama produced a documentary called Dont Cap My Benefits this

documentary investigated into one main area of the housing crisis and explored
the repercussions that some people have faced in the last decade of living in
London. The industry will always require documentaries on this topic because
people will always need somewhere to live; it is also educational, as this
information is not taught at schools, colleges or universities. There are more and
more generations with little understanding of the economy, politics and housing.
All things that will eventually effect their lives in one way or another. Although
this documentary was only watched on BBC, 1 by 3.83 million people it sparked a
lot of reaction in the media and online with audiences sharing their opinions and
discussing what was explained. The information that I have gathered on the
audience figures came from BARB this is the same regulatory board that I will be
referring to for my production.
I plan to create that amount of interest as a result of the timing of my production
with the snap general election which will be taking place in the weeks coming up
to filming my documentary. I will be using this time to explain what both political
parties intend to do for our country and how bringing a certain party to power
will either make or break the housing crisis. I will also touch on how BREXIT could
affect the housing prices and what it will be like for future generations. 71.9 % of
people agree that BBC 1s programmes are fresh and new these however these
topics still need to be addressed especially when they are ongoing issues such as
the housing crisis. The market is important in the current climate with the
upcoming election because Im covering an issue which the Labour party are
interested in helping with by building more houses as they have explained in
their manifesto. Conservatives manifesto states that they promise to halve rough
sleeping in the next parliament May has also claimed that the tories will follow
the Housing First Model that has worked well in Scandinavia and implement the
Homelessness Reduction Act. In order for that to take place local authorities will
need plenty of funding to build homes and keep services for rough sleepover
open. In the last 5 years cuts to the council funding have been hit hard and
housing and homelessness services are threatened across the country with no
funding commitments. An extra 1.8 million homes to rent are needed by 2025
however buy to let landlords are in retreat.