ACTIVIDAD Benchmarking matrix

Ficha Tcnica: 1310090

Aprendiz: lvaro Jimnez Ayazo.
ACTIVIDADES A DESARROLLAR

Repasen el material Supply and demand.

- Diligencien la tabla que se encuentra en este formato.
- Enven el formato a su instructor a travs del enlace de carga de
evidencias.

MAIN ASPECTS OF
MY PRODUCT COMPETITION
COMPETITION

La luz Fish Farm: Our products are

fresh and healthy fish. Our mains
Product
products are: Tilapia, Cachama and Canada EU fish farm. They sell
Bocachico. fish: Tilapia y black cachama
Our prices are economical and They handle high prices with
Price competitive and are given by the exclusive clients and cheaper
market. product with mass market.
Traditional sales systems like:
Sales Systems personal sales, telephone sales and Personal and web sales.
through the virtual platform.
Initially we`ll handle only cash
Cash and credit payments with
Payment Systems payments. We`ll receive cash and
a 30 days term.
credits cards.
We uses every possible media to
get its message through that we
Advertising are the fish leader company. Radio, Website, Posters and radio.
press, internet, journals, events,
posters.
With the promotions we want to
increase our sales and position our
brand in the market, so we are Give an additional ton if the
Promotion
going to Give discounts for client buys at least 10 tons.
purchases exceeding an estimated
value and gift products.
We are located at Lorica Cordoba
and this will be our primary market This company is located in
Location but with the time we want to sell in Huila and they sell all over the
the rest of the Caribbean region country.
and in the rest of the country.