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QUESTIONNAIRE

Yours sincerely,
(Abhishek S.V)

preference of cust towards RE on basis of price, quality, style & comfort

to assess present satisfac level of user based on their preference


provide suggestion to improve cust satis to improve co sales n profitability

Name : ____________________
Address : ____________________
____________________

Age:
i) Below 20 Years [ ]
ii) Between 20-30 Years [ ]
iii) Above 30 Years [ ]

Monthly income
i) Less than Rs.10000 [ ]
ii) Rs.10000-Rs.15000 [ ]
iii) Rs.15000-Rs.20000 [ ]
iv) Above Rs.20000 [ ]

Which Royal Enfield bike do you have?


i) Thunder Bird [ ]
ii) Classic [ ]
iii) Bullet [ ]
iv) Himalayan [ ]

1. How did you get to know about Enfield / Eicher Company?


i) Advertisement [ ]
ii) Friends and relatives [ ]
iii) Observation [ ]
iv) Brand image [ ]
v) Publicity [ ]

2. Which criteria influenced you to buy Royal Enfield?


i) Price
ii) Quality
iii) Style
iv) Comfort
3. When compared to competitor's product, what is your preference about Royal Enfield
Pricing?
Highly Satisfied [ ]
Satisfied [ ]
Neutral [ ]
Dissatisfied [ ]
Highly Dissatisfied [ ]

4. According to you is the price of Royal Enfield accessories high when compared to
competitors product?
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree

5. According to you is the price of Royal Enfield worth when compared to its features?
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree

Express your opinion on the mileage of Royal Enfield


Highly Satisfied [ ]
Satisfied [ ]
Neutral [ ]
Dissatisfied [ ]
Highly Dissatisfied [ ]

6. According to you does Royal Enfield meet quality standard as per RTO/Industry
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree

Express your opinion on the maintenance of Royal Enfield


Highly Satisfied [ ]
Satisfied [ ]
Neutral [ ]
Dissatisfied [ ]
Highly Dissatisfied [ ]

7. Does accessories of Royal Enfield have quality standard?


Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree

8. Express your opinion on the design of Royal Enfield


Highly Satisfied [ ]
Satisfied [ ]
Neutral [ ]
Dissatisfied [ ]
Highly Dissatisfied [ ]

9. Which colour do you prefer in Royal Enfield?

10. When compared to your competitors product is Royal Enfield having modern
technology?
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree

11. For what purpose did you purchase Royal Enfield?


Urban Area Usage
Rural Area Usage
Long Drive
Racing
Hill Station Riding

12. Express your riding comfort in Royal Enfield?


Highly Satisfied [ ]
Satisfied [ ]
Neutral [ ]
Dissatisfied [ ]
Highly Dissatisfied [ ]

13. Does your co rider feel comfortable while riding Royal Enfield?
Highly Satisfied [ ]
Satisfied [ ]
Neutral [ ]
Dissatisfied [ ]
Highly Dissatisfied [ ]

14. Express your opinion on Ergonomics of Royal Enfield


Highly Satisfied [ ]
Satisfied [ ]
Neutral [ ]
Dissatisfied [ ]
Highly Dissatisfied [ ]

15. If you want to buy other bike in future, would you prefer Royal Enfield bike
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree [ ]

16. Would you like to recommend Royal Enfield Bike to family and friends?
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree [ ]

17. Which criteria would you like to refer to your family/friends to purchase Royal Enfield?
Price
Performance
Style
Pickup
Road Grip

18. Any suggestion to Company for providing better service to customers