Mastering Technological Complexity

Interdisciplinary. Integral. Innovative.

Innovation Management -
A Necessity for Process Development

3.International Technology Conference

Shanghai China

Dr. Helmut Mothes

Process Technology
BTS Germany
 Innovation
Management : The Challenging Future

Globalization Economy
Technology

Innovation converts
Ideas into Products
with Technology

Environment
and Resources Quality of Life
3.ITEC 2007
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 Innovation
Management : The Integrated Innovation Approach
Smartly Engineered
Processes
Materials with
Functionality
Integrated
Products
Ideas through
Bulk Chemicals,
Integrated
Open Innovation Specialties, Fine
Chemicals, Active Services
Ingredients, Polymers

People Business Strategy

Ideas through
Own Business
Research

Enabling Technologies Project Management

Gate 1 Gate 2 Gate 3

Milestones

Evaluation Development
3.ITEC 2007
Page 3; 2007-4-18/19 Ideas Launch
 Innovation
Management : The Business Strategy
Smartly Engineered Processes
Smart (e.g. Microtechnology, Process Intensification/Integration)
Operations

Materials with Functionality

(e.g. Carbon Nanotubes enhanced Polymer)
World Scale
Cost Leadership

Supply Chain
Optimized Integrated Products
Operations (e.g. Fuel Cells)

Distributed
Bulk Chemicals
Conventional Integrated Services
Operations
Specialties, Polymers (e.g. Personalized Medicine)
Fine Chemicals, Active
Ingredients

Monomer/Polymer Smart Materials Integrated

Agro-/Pharmaceutical Performance Formulations Systems
Active Ingredients Drug Delivery Systems Solutions

3.ITEC 2007
System Solutions
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 Innovation
Management : The Technology Strategy

Catalysis Synthesis Biotechnology

Processing

Technology
Product
Platforms
Nanotechnology
Design

Materials Assay
Technology Technology

In Silico-
Technology
3.ITEC 2007
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 Innovation
Management : The Project Management

Gate 1 Gate 2 Gate 3

... Gate 4
Milestones

Idea Prephase Project Specification Project Execution Launch

Generation

Technology Scenarios Technology Assessment Profitability Analysis

15%
Scenario1 Insufficient CFRoI
R&D Constr
. Operation

NPV Mio
/100kg Product

Scenario2 11,21
Output ( tons/a)

9,68 13,15
7,00
6,87 6,93
4,87
2,17 4,54
Technoloy 5,92 1,21 5,65
Innovation 4,17 2,76
GradualExpensions 4,74
11,41 9,68
5,15

Year Process: 1 2 3
CFRoI

3.ITEC 2007
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 Innovation
Management : Carbon Nanotubes - Case Study (I)

Process
Design

93910 : 1
73,7 : 1 B096501RE101 200nm
500m

Prototype Development

3.ITEC 2007 Tiny Tubes, Big Impact

Page 7; 2007-4-18/19
Bayer Research Journal 2005
 Innovation
Management : Carbon Nanotubes - Case Study (II)
Gate 1 Gate 2 Gate 3
... Gate 4
Milestones

Idea Prephase Project Specification Project Execution Launch

Generation

2,5

Evaluation Strategic Fit F&E-Gelder Lizenzsatz

2,0
Net Present2003 2004 2005 2,2 Mio.
10 1,5
Szenario 2.1 55 1600 1000 2%

8 Value (NPV)
Szenario 2.2 55 1600 1000 4%
Technical 1,0
Szenario 2.3 55 1600 1000 5% 1,5 Mio.
6 Technical
Success

Kapitalwert in Mio
4 Capabilities 0,5
Probability -0,1 Mio.
2 0,0

0 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
-0,5

-1,0
Perspective
Economic Technische -1,5

Benefit Machbarkeit -2,0

Market -2,5
Only Examples
Only Examples Opportunities -3,0

3.ITEC 2007
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 Innovation
Management : Carbon Nanotubes Case Study (III)
Gate 1 Gate 2 Gate 3
... Gate 4
Milestones

Idea Prephase Project Specification Project Execution Launch

Generation

Gate 1&2: Prephase 6/2003

Gate 3: Innovation Project 12/2003
Gate 4: Joint Project with Customer 1/2005
Launch: Customer Business 6/2006

Milestones: CNT- Concept Proof of Principle (8/04)

CNT- Piloting Laboratory Plant (3/05)
CNT- Polymer Applications Prototypes (ongoing)
3.ITEC 2007
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 Innovation
Management : The Innovation Tools

Mapping Scenario Techniques

... and many more Techniques
3.ITEC 2007
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 Innovation
Management :Metallocene Catalyst Mapping Case(I)
3
Benefit
2 Fast phase
Function change

Process

1
Technology

Metallocene
Catalyst

3.ITEC 2007
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 Innovation
Management : Polyolefin Catalysis Case (II)
improved homogeneous heterogenized RGT
Ziegler-Natta-Systems catalysts
kg PP slurry-reactors bulk-gas-reactors
g Cat. >5000

~ 90
still Polypropylene ...
future:
but metallocenes,
multicatalysts,
... with higher activities, multi-zones
... no need for purification, ~ 40 circulating reactor
... no need for atactic removal,
... no need for pelletisation
~ 10
Source:
1 ~4 after P. Galli, G. Vecelli (Montell Techn.)
Progr. Polym. Sci. 26 (2001) 1287-1336
1957 1970 19781980 today

3.ITEC 2007
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 Innovation
Management : The Innovation Communication
50

40

% with at 30
least one
collaboration 20
per week
10

0
Next 10 m 30 m 1 km 5 km Pluto
Door
Location of colleague

Number of doors in building

0.2 0.2
Number of people in building
Significant Significant
more ideas less ideas

Colleagues separated by 30m are unlikely to interact

more than colleagues separated by thousands of miles

3.ITEC 2007
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 Innovation
Management : Open Space for Creative Solutions

The Innovation Plant

of BTES

3.ITEC 2007
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 Innovation
Management : Diverse Skills with Diverse Teams

Individual Profiles

A C
Analyze Strategize
Organized Intuitive
Detailed Integrating

Analytical Interpersonal
Fact-based Emotional
B D
Organize Personalize
HBDI Hermann-Miller Brain Dominance Index

Source:
3.ITEC 2007
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 Innovation
Management : Special Teams for Special Tasks
First who, then what - Get the right people on the bus. (Jim Collins)

Visionaries Organizers Experts

Analysts

Exploration Piloting Execution

3.ITEC 2007
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 Innovation
Management : Special Teams for Special Tasks
First who, then what - Get the right people on the bus. (Jim Collins)

Exploration Piloting Execution

3.ITEC 2007
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 Innovation
Management : The Wrong Innovation Environment

Dont bother me with new ideas, Ive got a battle to fight!

3.ITEC 2007
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 Innovation
Management : The Desire for Innovation Environment

If you want to build a ship, dont drum up

people to collect wood and dont assign them
tasks and work, but rather teach them the
desire for the endless sea.

Antoine de Saint-Exupery
The little Prince
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