Inside Cisco IT

Unified Communications:
Evolution to a Hybrid Services
Platform
Greg Moon, IT Manager
Brad Hallberg, IT Sr. Engineer
BRKCOC-2233
Agenda

Introduction
Hybrid Service Primer
Industry Trends
Cisco IT Overview
Demos
Summary
Q&A
 Speaker Bio
Greg Moon Brad Hallberg

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Introduction
Collaboration Service Quality
Voice Priority
Video Phone

181,797 125K+ 68,344 18,179 3,572 279

IP Phones Soft Clients Mobile Devices Desktop / Personal Multipurpose Rooms Fully Immersive TP
Interaction
Value
WEBEX METRICS TELEPRESENCE METRICS

988,367
Average WebEx Meetings Per Month
137,051,700
22,030
TELEPRESENCE
Annual WebEx Video Minutes
ENDPOINTS
1,472,000,000
Annual WebEx Voice Minutes
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Video
WebEx TelePresence Video Streaming
43,000 2,247 12,000+
Meeting each day Cisco meeting rooms worldwide Unique Viewers

110 1,989,000 163

Training Center meetings each day Meetings to date Locations

67 $1.62 Billion 1100

Event Center meetings each day
Travel cost avoided to date Videos uploaded per month
2650 $607 Million 6,800,000
Support Center meetings each day
Productivity cost savings to date Video streams served
Video Conferencing
874
Audio Conferencing Metric tons Cloud Architected Enterprise
of emissions Video Management Platform
avoided
Screen and File Sharing

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Hybrid Service Primer
Hybrid Service Primer

What are Hybrid UC Services?

Mix of On-Premise and Cloud (Private and Public)
Services
Common for premise based telephony and cloud
conferencing solutions
Multiple service offerings through several providers
Seamless Integration
Cost may be prohibitive in some cases
Advantage of using latest capabilities

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Basics of designing a Hybrid UC Platform
Security is an absolute must
Require scalability
User Experience
Extensible
High Availability and Redundancy
Geographic Country Legal Restrictions
Ease of Integration
Value Driven
Simple Administration
Supportable
Network Impact

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 Inflight Collaboration Evolution Model

Easy
Connected Cisco Consumption w/
Cloud WebEx Cloud Collaboration Cloud Messenger Cloud Scalability

On Prem Collaboration Edge Architecture IT Managed

Infrastructure
Cisco Collaboration

Connected
Endpoints Collaboration
& Apps
On Prem Available beyond
Call Control Network

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New Disruptors Simplified and Scalable
Threat or for Cisco IT

Cisco Meeting Server + + Future Platforms

API API

Hybrid Extensions with Cisco Cloud

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Shadow IT

Allows for immediate consumption of services

Several Cisco acquisitions already using this model
Easy access
Helps get work done faster
Why is it relevant?
Adoption up roughly 60-70% from six months ago
IT has to deal with adoption
Possible issues with Security Compliance
E.g. Box, Evernote, Slack

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Industry Trends
What Gartner is saying

In the next five years, enterprises will spend $1.2 trillion on public
cloud services (2015-2019)
Hybrid Cloud will eventually be the primary cloud usage model
72% of survey respondents will be pursuing a hybrid cloud computing
strategy
By 2019, over 30% of technology providers new software
investments will shift from cloud-first to cloud-only
By 2020 an on-premises only policy will be untenable

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Cloud Traffic

Growth in global data centre traffic is projected to rise 3.3 times over
the period of 2015-2020
Out of the 15.3 zettabytes (ZB) in global data centre traffic, 92% will
come from the cloud
Cloud traffic will rise almost 4 times up from 3.9 ZB per year in 2015
to 14.1 ZB by 2020

Source: 2016 Cisco Global Cloud Index Report

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Cisco IT Overview
Cisco IT Overview: Contact Center
Cisco Contact Center Today
Public Cloud Cisco Cloud Cisco Premise

N/A IP Telephony
eGain Solutions Plus Chat
UCCE
CRM (Remedy and SF)
CVP

CUIC

Finesse

Media Sense
Application Integration
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Cisco Contact Center 1-2 Year Vision
Public Cloud Cisco Cloud Cisco Premise

Context Service IP Telephony

eGain Solutions Plus Chat
Cloud CC UCCE
CRM
Tropo CVP

CUIC

Finesse

Media Sense
Application Integration (APIs, AI, Bots, Mobile Care, Analytics, IOT)
Agent Video
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Contact Center Hybrid Integration Advantages

Leverage valuable on premise infrastructure while utilizing new cloud

offerings
Set foundation of future integrations for new features using latest
industry standards
Omni-channel flexibility
Low effort back-end integration

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Cisco IT Overview: Collaboration
Cisco Collaboration Today
Public Cloud Cisco Cloud Cisco Premise

Cloud File Sharing WebEx / CMR IP Telephony

Enterprise Social Jabber IM/P Jabber Voice, Video

CRM Spark IM, Calls, Meetings Video Endpoints

Spark Board Video Bridges

Email

Document Mgmt.
Application Integration
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Cisco Collaboration 1-2 Year Vision
Public Cloud Cisco Spark Cloud Cisco Premise

Cloud File Sharing Spark IM, Calls, Meetings IP Telephony

Enterprise Social WebEx / CMR Video Endpoints

CRM Video Bridging Document Mgmt.

Document Mgmt. Video Endpoints

Email Spark Board

UCaaS
Application Integration
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Hybrid Services - Integrating Premise and Cloud

Cisco
WebEx Cloud Collaboration Cloud Messenger Cloud

EDGE
Directory Connector Calendar Connector Call Connector Future Connector

Expressway x8.7.1
Directory Exchange Cisco UC Future

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CMR Cloud Cisco Spark
Old Experience Old Experience
Forecast Video Attendees Share ideas and files between
Capped Video = Broken Experience multiple platforms including email,
IM, and WebEx
Multiple Conferencing Options

Experience Now Experience Now

Personal Rooms Collaborative Virtual Room Environment
Adaptive Video Experience Calendar Access
Simplified Conferencing Easy Way to Connect to External Users
Upload and Preview Files on Mobile

Management
SaaS Model
Management
Cloud Sourced
Continuous Delivery Model
CMR = Cisco Meeting Room
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Consolidation of On Prem Conferencing: Phase 1

SME With ILS VCS Expwy VCS Expwy

Mobile Internet
Remote B2B/C
Access Video

UCM With ILS UCM With ILS Directory VCS Control

VCS Cluster Clusters

Migrate
Conductor Conductor

Migrate Telepresence Server Clusters

Telepresence Server Clusters

Personal Immersive
Personal Immersive Jabber Systems Systems
Jabber Systems Systems

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Consolidated Hybrid Conferencing: Final
SME With ILS

VCS VCS
UCM With, ILS UCM With, ILS UCM With, ILS Control Expressway
Internet
B2B/C
Video

Conductor Conductor Conductor Expressway-C Expressway-E

Mobile
Remote
TS 4.0 Access
TS 4.x TS 4.x TS 4.x TS 4.x
TS 4.x

Adhoc Conferencing Scheduled Conferencing

Expressway-C Expressway-E

Jabber Personal Room Immersive Spark

Systems Systems Systems

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Call Control Functions

Unified Communications Manager is the Heart of the Architecture.

= The Glue that binds it all together.
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Collaboration Hybrid Integration Advantages

One click meetings

Simplified scheduling
Persistent Messaging
Mobile Integration
Applications work across devices securely
Leverages existing UCM Infrastructure as the Glue

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Cisco IT Overview: Streaming Video
LEGACY SOLUTION TECHNOLOGY CHALLENGES

Internal Network or VPN Silverlight/Quicktime Plugin No High-definition

Only Needed capability

Browser Plugin Support Poor User

Security
Ending Experience
Cisco Streaming Video Today
Public Cloud Cisco Cloud Cisco Premise

Origin Server Content Source

Content Delivery Network Social Integrations

Encoders

WAAS/Akamai Connect

Application Integration
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Cisco Streaming Video 1-2 Year Vision
Public Cloud Cisco Spark Cloud Cisco Premise

Origin Server Spark Social Integrations Content Source

Content Delivery Network Encoder

WAAS/Akamai Connect

Application Integration
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CLOUD LIVE VIDEO STREAMING SOLUTION

Borderless Streaming HTTP Live Streaming Improved Quality -

of Live Events (HLS) HD/720p, 1080p later

Support of more Social Interaction Simplification of

devices Chat/Q&A/Polling Operations
Infinite Video OTT Delivery

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 HOW DOES WAAS AKAMAI WORK
The Throughput Summary chart displays the amount of average and peak throughput for the LAN-to-
WAN (outbound) or WAN-to-LAN (inbound)

Data Report from last Cisco Beat Jan 2017

Infinite Video Streaming Integration Advantages

Deliver directly to your audience, and understand how they engage

with your content.
Support a huge range of consumer devices on multiple platforms.
As-a-service delivery gets you running quickly.
Content is secured, protecting your business and its valuable assets.

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Cisco IT Overview: Transformation
 Collaboration Transformation
Collaboration Transformation
Hybrid Consumption model
Hybrid Consumption model
2017
2016
DIVERGED
o Multiple Platform
o Fragmented capabilities
MESSAGING
o Too Many options
o Mixed user-experience
CONFERENCING o Missing Resource
Optimization
o Multiple Platform
o Fragmented capabilities
UC (Audio/Video)
Increase Scalability, Reduce Cost
2018
CONVERGED EXTENDED
Hybrid Model (OnPrem + Cloud)
o Advanced UC o One Experience
o Spark Interop o Integrated w/ Spark Platform
o Any device experience o Federated
o CMR Simplification o Integration and Extended
o Easy Meeting experience Experience
(Leveraging API integration)
o Platform Transformation to
o Dynamic Resolution Allocation software
o Spark Integration
o On-Prem + Cloud
Connected o Federated Calling
o Adaptive Call control
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Demo
Demo: Collaboration
Call Service Connect: Premise Device Dial
Donald
Collaboration Cloud Services
Enterprise
4 3 1
Call Control
Any Unified CM
Expressway-E Expressway-C Unified CM registered device
2
CTI-RD
Expressway-C
for Connectors
Daisy
1 Call initiated from a Unified CM registered device
2 Call presented to device and associated CTI-RD
5
3 CTI-RD routes daisy@cisco.call.ciscospark.com
Daisy
4 Call presented to Collaboration Cloud Call Control
Media 5 Call presented to Cisco Spark
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 Call Service Connect: Cisco Spark Initiated
Donald
Collaboration Cloud Services Enterprise
Call Control 2 3 4

5 Expressway-E Expressway-C 5 Unified CM

Any Unified CM
registered device
4
CTI-RD
Expressway-C
for Connectors
Daisy
1 Call initiated from Cisco Spark to Donald
1 2 Call forked to Cisco Spark and donald@cisco.com
2
3 Call routed to Unified CM for donald@cisco.com
Daisy Donald 4 Call presented to device and associated CTI-RD
5 CTI-RD routes donald@cisco.call.ciscospark.com
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 Call Service Connect: Cisco Spark URI Dial
Belle
Enterprise
Collaboration Cloud Services

2 3 4
Call Control
Any Unified CM
Expressway-E Expressway-C Unified CM registered device

Expressway-C
for Connectors
Daisy
1 SIP URI dial from Cisco Spark to belle@cisco.com
1 2 Call sent belle@cisco.com (not using Cisco Spark)
3 Call routed to Unified CM for belle@cisco.com
Daisy 4 Call presented to device

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 Call Service Connect: Cisco Spark PSTN
Belle
Collaboration Cloud Services
Enterprise
2 3
Call Control
Any Unified CM
Expressway-E Expressway-C Unified CM registered device
4

Expressway-C +19195551212
for Connectors

1 Spark PSTN dial from Cisco Spark to +19195551212

1 2 Call routed via SIP Destination (based on CFQDN)
3 Call routed to Unified CM for +19195551212
Daisy 4 Call presented to PSTN Gateway with CallerID of
Daisys enterprise DN

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Demo: Infinite Video
Infinite Video Demo

CiscoTV Stream

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Demo: Calendar Connect
 @WebEx 3 Send

Calendar Connector
1 Schedule

4 Join info automatically added

2 Add @WebEx

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 @Spark
1 Schedule 3 Send

Calendar Connector

2 Add @Spark
4 Join info automatically added

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Summary
Summary
Hybrid Models have rapidly gained in adoption
Evaluate Hybrid Models for relevance
Ensure Enterprise readiness
Review Security and Regulatory Compliance
Compare for parity or increased feature sets
No magic solution
Establish Premise and Cloud work together
Require a solid ROI

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 Key Takeaways & Call to Action

1. Integration of Premise and Cloud is critical to business success

2. Simplicity is our goal

3. Enabling new workforce experiences (Spark )

4. Collaborate with Anyone, Anywhere, Anytime

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Q&A
Continue Your Education
Demos in the Cisco campus
Walk-in Self-Paced Labs
Lunch & Learn
Meet the Engineer 1:1 meetings
Related sessions
Visit the Cisco IT Booth

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Thank You