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Introduction: Zeelearn is Indias leading company in education segment with the fastest growing chain of K-12 schools and
Indias No 1 chain of pre-schools in its portfolio.
With one most advanced teaching methodology Litera Octave, Zee Learn under its brand name Mount Litera Zee Schools
provides promising education to the future generation enabling them to explore their true unique potential. Mount Litera Zee
Schools is now the second largest chain of schools in the private-unaided category with over 89 schools in more than 75 cities.
Launched in December 2008, a total of 60 schools were signed up in one year making Mount Litera Zee School the fastest
growing school chain in India.
Zee Learn also runs Asias No. 1 chain of pre-schools, Kidzee with more than 1500+ operational pre-schools in over 550 cities
across India and neighboring countries. Kidzee is a pioneer in Early Childhood Education and standardized pre-schooling in the
country under its proprietary pedagogy iLLUME. Kidzee has so far touched the lives of more than 400,000 children since its
inception in 2003.
Enabled by its extensive experience in understanding of education and learning, Zee Learn is extending its services to other
schools. Zee Learn School Innovations works with existing schools to improve their student outcomes and efficiency through a
School Audit that identifies improvement areas.
Youth today is looking for vocational education outside the ambit or traditional higher education. Acknowledging this fact, Zee
Learn has developed Zee Institute of Media Arts (ZIMA), a TV and Film training institute in Mumbai that offers diploma courses
in Direction, Acting, Sound, Editing, Production and Cinematography. Another offering from the company, Zee Institute of
Creative Art (ZICA) is the nations first full-fledged Classical and Digital Animation Training Academy that trains youth in
classical 2D, modern 3D animation and VFX in over 15 cities across the country.
Market Trends
The trend in the pre school / daycare center line of business is that the keys to attracting parents
to enroll their wards is the safety, cleanliness, location and of course the overall comfort of their
toddlers. The trend in the daycare center industry is such that players in this industry can now
comfortably start their daycare business in an business district; a place where it is easier for
working class parents to take advantage of their launch breaks and even tea breaks to dash down
to breast feed and cuddle their children before dashing back to work.
The demand for pre schools is driven by the fact that most parents work or are engaged in
businesses that takes them away from their kids that are under school age and one of the options
left is to enroll such kid in a daycare center.
The economic downturn hasnt really affected this industry, especially in countries that believe in
the efficacy of early education. The areas you would need to spend heavily on is in ensuring that
your school is up to standard, is the facility, your advertisements, and insurance.
Equipments Amount covers franchise fee, startup kit and essentials needed
Furniture and Fixtures Amount covers franchise fee, startup kit and essentials needed
Advertising / Marketing Pan India marketing done by central team and AW shared with all Business Partners.
Area/Site Preference: Franchise unit is to be located at the premises of the residences of the
target group in a rented building at
Minimum Floor Area needed: 2000-3000 sq.ft.
Term of Franchise Agreement: 6 years renewable franchise agreement.
COST SHEET
MANPOWER
TOTAL 152248.2
INCOME
Class No of Student Fees Total Annual Monthly Income
Play Group 40 25000 1000000 83333
PRE KG 30 25000 750000 62500
Total Income 145833
COST
Particular Yearly 24 Month Student / month Student Yearly
FIXED COST 823000 34292
VARIABLE COST 123000 7 84
Break Even Point 157292
INCOME
Class No of Student Fees Total Annual Monthly Income
Play Group 40 25000 1000000 83333
PRE KG 30 25000 750000 62500
Total Income 145833