References and Recommended Reading

http://www.vutube.edu.pk/vu-lectures/viewcategory/148/e-
commerce-it430

https://www.youtube.com/watch?
v=SXmVym6L8dw&list=PLAC325451207E3105

for e commerce
Laudon, K. C., Traver, C.G. (2015), E-commerce 2015 business, technology, society.
Eleventh Edition, Pearson Education.

Bovee, c., ThillJ. ( 2013) Business in Action. Sixth Edition, Pearson.

Recommended Reading

Text Books:

Chaffey D E-business and E-Commerce Management, Fourth Edition (FT Prentice

Hall, 2009) ISBN

0273719602

Courtland B, Thill J Business in Action(Pearson, 2010) ISBN 0132546884

Hall D, Jones R, Raffo C, Anderton A, Chambers I and Gray D Business

Studies(Causeway Press,

2008) ISBN 1405892315

Laudon K, Guercio Traver C E-Commerce 2010: International Version: Business,

Technology,

Society (Pearson, 2009) ISBN 0135090784

Malmsten E, Leander K, Portanger E and Drazin C Boo Hoo: A Dot.com Story from
Concept to

Catastrophe(Arrow Books Ltd, 2002) ISBN 0099418371

Rich J Design and Launch an eCommerce Business in a Week

(Entrepreneur Magazine's Click Starts) (Entrepreneur Press, 2008) ISBN 1599181835

Ridderstrale J and Nordstrom K Funky Business Forever(Prentice Hall, 2007) ISBN

0273714139

Stanwick P, Stanwick S Understanding Business Ethics (Prentice Hall, 2008) ISBN

013173542X

Vise D The Google Story(Pan, 2008) ISBN 0330508121

Wood G and Mellahi K The Ethical Business: Possibilities, Challenges and

Controversies(Palgrave

Macmillan, 2002) ISBN 0333949935

Journals

Business Review Magazine (Phillip Allan Publishers see www.phillipallan.co.uk)

The Economist (The Economist Newspaper Group, Inc)

INDICATIVE CONTENT:

1 Understand the structure and aims of business organisations

Organisations: type eg private, public, voluntary, charitable business organisations;

aims eg profit, market share, Return on Capital Employed (ROCE), sales; growth,
customer service; Political, Economic, Social and Technological (PEST) analysis

Stakeholders: identification of stakeholders; satisfying stakeholder objectives;

pluralist perspectives; the concept of corporate mission objectives and policies

Business functions: key internal business functions eg marketing, sales, accounting,

administration; Management Information Systems (MIS), operations

2 Understand the impact of e-Commerce

Consumer impact: empowered customers eg online sales, direct communication
with customers, greater choice, lower prices, availability of new products; global
markets; new marketing models; on-line advertising

Business impact: global business and consumer markets; issues eg challenge of

new technology, security issues, impact and implications of dealing with customers
on-line, creating new distribution channels, greater competition, challenge to
monopoly power, retraining of staff, lower overheads, new selling chains; legislation

3 Be able to design e-Commerce solutions

Objectives: business idea eg unique selling proposition, business-to-business

opportunities, business to consumer markets; domain name

Market research: purpose of research eg identifying information sources, online and

offline competition; types of research eg primary, secondary

Target markets: market analysis eg size, characteristics, dynamics, competitors,

historical background, emerging trends, market share, market segmentation

Key processes: technology requirements eg hardware, software, security,

maintenance, back end systems; supply sources; distribution channels

e-Commerce: payment systems eg electronic cheque, PayPal, NoChex, credit or

debit cards; start-up capital; working capital; funding sources

Security: key areas eg prevention of hacking, viruses, identity theft, firewall, impact
on site performance, Secure Sockets Layer (SSL), Secure HTTP (HTTPS), digital
certificates, strong passwords, alternative authentication methods
Legislation: relevant legislation eg Data Protection Act 1998, Computer Misuse Act
1990, Consumer Credit Act 1974, Trading Standards, Freedom of Information Act
2000, copyright legislation

Programme Specification

Accrediting Body: EDEXCEL

Course: BTEC HND

Unit 1: BUSINESS SKILLS FOR E-COMMERCE

Wk Lecture Schedule Outcome of session Activity/seminar and formative

assessment Resources

Understand the structure and aims of business organisations organisations

stakeholders

Business Functions

Introduction to the module, mode of assessment, awareness of the awarding body,

assessment criteria and the mode of assessment By the end of the learners will be
able to:

understanding of different business aims

understanding of different business objectives

The difference between business aims and business objectives

Different reasons to set up a business

Importance of business objectives

Economic and social objectives

Human objectives

Global objectives

Mission statements and its importance

How to define a mission statement

Role play and individual induction, helping to know each other.

Case study addressing LO1.1, Group discussion

Module handbook.

Power point slides

Internet

Types of Business Organisation and their objectivesPrivate sector

Public sector

Define Private sector and its objectives

Define firms in private sector:

Sole Traders

Private Limited Companies (Ltd)

Partnerships

Public Limited Companies (PLC)

 Examples of Private sector firms in each category

Define Public sector and its objectives

Examples of public sector firms

Other Business Types : Co-operatives , Franchising, Not For Profit Businesses

Business Activity

Primary Sector

Secondary

Tertiary

Quaternary sector

PEST and SWOT Analysis

Group discussion, Case study on Types of Bussiness org.

Question and answer

Individual task
Power point slides

White board

Internet

Case study

Franchising

Franchising and its Importance

Define:

What is franchising?

Types of franchising

Reasons for franchise

Why is franchising important to SMEs?

Considerations for franchisor/franchisee

Franchise Pitfalls

Singapore Experience on Franchising: case study

Case study and group discussion about franchising in UK

addressing LO1.2

Case study, reading, question and answer

Power point slides,

White board, Case study, Module hand book

4
Stakeholders: identification of stakeholders; satisfying stakeholder objectives;

Business functions: key internal business functions eg marketing, sales, accounting,

administration; Management Information Systems (MIS), operations

Understand Identification of stakeholders

How to satisfy stakeholder objectives

Pluralist perspectives

Corporate Mission objectives and policies

Functional Areas of Business

Key Internal Business functions

Marketing Sales, accounting, administration, Information Systems, Management

Information Systems MIS, business operations

Reading, case study Group discussions, question and answer

Question and answer,

Reflective question at the end of the class and a case study for discussion about
Stakeholders

Power point slides,

Case study

White board

Understand e-Commerce:

E-commerce in organizations

E-commerce in organizations, Examples of e-commerce in different organisations

Online business to business transactions

Online business to consumer transactions

Digital delivery of products and services

Online merchandising

Automated telephone transactions eg phone banking

EFTPOS and other automated transfer systems

Reading on different methods

Case study

discussion and feedback

Group discussion

e-commerce in Organisations

address the LO2

Power point slides

White board

Assignment brief

6 Types of e-commerce and their roles

components of an e-commerce system

Define e-commerce and understand its role as a transaction processing

system

Types of e-commerce, and how e-commerce supports the stages of the buying
process and methods of marketing and selling

examples of e-commerce applications and services

Define m-commerce, and describe several m-commerce services

components of an e-commerce system, and explain how they function

together to provide e-commerce services

E-Commerce Applications

Mobile Commerce

E-Commerce Implementation

Question and answer

Group discussion

individual tasks

Types of e-commerce
PowerPoint slides

White board

Understand the impact of e-commerce

Consumer impact

Empowered customers

eg Online sales

Direct communication with customers

Greater choice

Lower prices

Availability of new products

 Global markets

New marketing models

on-line advertising

Question and answer , students to carry individual tasks and discuss it with their
neighbours, group discussion on Impact of e-commerce

address the LO2

PowerPoint slides

White board

Case study

Internet

8 Understand the impact of e-commerce

Business Impact:
Global business and consumer markets.

Issues eg

challenge of new technology

Security issues

impact and implications of dealing with customers on-line

Creating new distribution channels

Greater competition

Challenge to monopoly power

Retraining of staff

Lower overheads (operating/necessary expense, eg rent, gas, electricity, and

wages)

new selling chains

Legislation
Question and answer

Group discussion

Question and answer , students to carry individual tasks and discuss it with their
neighbours, group discussion,

address the LO2

PowerPoint slides

White board

Case study

Internet

Be able to design e-Commerce solutions

E-commerce design Best practices

investigate market potential for an e-Commerce opportunity

evaluate current e-Commerce systems in use by organisations

E-commerce design Best practices

Financial implications of an e-Commerce solution

Objectives: business idea eg unique selling proposition, business-to-business

opportunities,

business to consumer markets; domain name

Case study and address the LO3

Group discussion

E-commerce design

Question and answer, case study

PowerPoint slides:

White board,

Case study

Internet
10 E-commerce design Best practices

Market research:

Market research: purpose of research eg identifying information sources, online and

offline

competition; types of research eg primary, secondary

Target markets: market analysis eg size, characteristics, dynamics, competitors,

historical background, emerging trends, market share, market segmentation

Question and answer, case study

e-commerce design

Case study

Internet

11

Be able to design e-Commerce solutions

Key processes:

payment systems
Key processes: technology requirements eg hardware, software, security,
maintenance, back

end systems; supply sources; distribution channels

Case study and address the LO3

Presentation

Group discussion

Payments systems and shopping carts

Question and answer, case study

Power points

Case study

Internet

12

Be able to design e-Commerce solutions

Security

Legislation:
Security: key areas eg prevention of hacking, viruses, identity theft, firewall, impact
on site

performance, Secure Sockets Layer (SSL), Secure HTTP (HTTPS), digital certificates,
strong

passwords, alternative authentication methods

Legislation: relevant legislation eg Data Protection Act 1998, Computer Misuse Act
1990,

Consumer Credit Act 1974, Trading Standards, Freedom of Information Act 2000,
copyright

legislation

Case study and address the LO3

Group discussion

e-commerce security

Question and answer, case study

Power point slide,

White board, assignment brief

13
Practical e-Commerce design using

Google sites

Practical e-Commerce design using

Google sites for different organisations

Case study covering LO3, , question and answer, Group discussion

Practical design of e-commerce using google sites

Power point slide,

White board, internet, Case study, assignment brief

14

Practical e-Commerce design using

Google sites
Practical e-Commerce design using

Google sites for different organisations

Question and answer, presentation Computer lab

15 e-Commerce payment systems e-Commerce: payment systems eg electronic

cheque, PayPal, NoChex, credit or debit cards;

start-up capital; working capital; funding sources

Discussion and reflective feedback, Question and answer

16 Assessment and feedback Working with the assignment

Assignment meeting the learning outcomes

Discussion and reflective feedback, Question and answer

17 Assessment and feedback Working with the assignment

Assignment meeting the learning outcomes

18 Assessment and feedback Working with the assignment

Assignment meeting the learning outcomes

19 Assessment and feedback Feedback

20 Assessment and feedback Feedback

21 Assessment and feedback Feedback

Recommended text and links:

Chaffey D E-business and E-Commerce Management, Fourth Edition (FT Prentice
Hall, 2009) ISBN 0273719602

Courtland B, Thill J Business in Action (Pearson, 2010) ISBN 0132546884

Hall D, Jones R, Raffo C, Anderton A, Chambers I and Gray D Business Studies

(Causeway Press,2008) ISBN 1405892315

Laudon K, Guercio Traver C E-Commerce 2010: International Version: Business,

Technology, Society (Pearson, 2009) ISBN 0135090784

Malmsten E, Leander K, Portanger E and Drazin C Boo Hoo: A Dot.com Story from
Concept to Catastrophe (Arrow Books Ltd, 2002) ISBN 0099418371

Rich J Design and Launch an eCommerce Business in a Week (Entrepreneur

Magazines Click Starts) (Entrepreneur Press, 2008) ISBN 1599181835

Ridderstrale J and Nordstrom K Funky Business Forever (Prentice Hall, 2007) ISBN
0273714139

Stanwick P, Stanwick S Understanding Business Ethics (Prentice Hall, 2008) ISBN

013173542X

Vise D The Google Story (Pan, 2008) ISBN 0330508121

Wood G and Mellahi K The Ethical Business: Possibilities, Challenges and

Controversies (Palgrave Macmillan, 2002) ISBN 0333949935
Journals

Business Review Magazine (Phillip Allan Publishers see www.phillipallan.co.uk)

The Economist (The Economist Newspaper Group, Inc)

Websites

www.bized.ac.uk

Lecturer: Sampson Aneke

Campus: Wentworth house

Contact details okeyaneke@gmail.com

Teaching and Learning Activities

The module tutor(s) will aim to combine lectures with tutorial activities. This
environment will provide opportunities for the student to understand the course
material through case study and text and to apply it in a practical way. The intent is
to facilitate interactive class activities, and discussion about the significant role of
research in a global and local business environment.

2.3 Teaching Ethos

The colleges approach towards teaching and learning is simple and effective. The
main aim of UKCBC is to assist learners in maximising their potential by ensuring
that they are taught clearly and effectively. This will enable students to engage in
the learning environment and promote success in both their academic studies and
subsequent career.

2.3.1 Methods of Delivery:

LECTURES:

These will be developed around the key concepts as mentioned in the indicative
course content and will use a range of live examples and cases from business
practice to demonstrate the application of theoretical concepts. This method is
primarily used to identify and explain key aspects of the subject so that learners can
utilise their private study time more effectively.

SEMINARS:

These are in addition to the lectures. The seminars are designed to give learners the
opportunity to test their understanding of the material covered in the lectures and
private study with the help of reference books. This methodology usually carries a
set of questions identified in advance. Seminars are interactive sessions led by the
learners. This method of study gives the learner an excellent opportunity to clarify
any points of difficulty with the tutor and simultaneously develop their oral
communication skills.

CASE STUDIES:

An important learning methodology is the extensive use of case studies. They

enable learners to apply the concepts that they learn in their subjects. The learners
have to study the case, analyse the facts presented and arrive at conclusions and
recommendations. This assists in the assessment of the learners ability to apply to
the real world the tools and techniques of analysis which they have learnt. The case
study serves as a supplement to the theoretical knowledge imparted through the
course work.