KNOWLEDGEABLE READING FOR THE SKINFATUATED SKINTELLECTUAL

V M V H Y P O A L L E R G E N I C S TM SUMMER

OUR
always look on ANNUAL
THE BRIGHT skin
SIDE OF LIFE
VIBRANT & GLOWING
issue
FROM
FROM HEAD TO TOE, PROTECTION TO
HOW CAN YOU NOT? NUTRITION, TO
A BODY THAT’S
BEWITCHIN’ ...

TY UPLIF
E T T
buoyant TIP!
PR

ED

BEAUTY
NEW DYE-&-PARABEN-FREE
LIGHTER-THAN-AIR A BOATLOAD
MERINGUE MAKEUP
OF EXPERT
SUMMER TIPS!

new
INTRODUCING KNOW-
IT-OIL!
THE FIRST EVER
CLINICALLY-VALIDATED
HYPOALLERGENIC ORGANIC,
LAUNDRY SHAMPOO CLINICAL-GRADE

fawn & VIRGIN COCONUT OIL:

SMARTER THAN THE

LAUNDER
AVERAGE “CARE”
F-H201001

letter from VMV
There’s a great cartoon
by Robert Weber in the May
21, 2001 New Yorker. Earnest
parents, visibly animated by
summer plans, engage their
young son in the process over
breakfast. “Summer’s coming,”
the father says, “How does
pre-med camp sound?”
That’s pretty much our sum-
mer: eager-to-oveachieve and
frenetic for it. With all the
problems (rashes, acne, aging,
melanoma, pigmentations)
caused by the sun and heat,
keeping skin healthy is both
a bustling enterprise and one
that requires “skingenuity”.
One way we try to help is by
spreading skintelligence (see
TIPS throughout this InSKIN).
Another — the “pre-med” in
our summer camp — is by
creating effective therapeutic
VMV HYPOALLERGENICSTM is a safe product alternative in CARD, the Contact
Allergen Replacement Database of the American Contact Dermatitis Society.
2|VMV I nS K I N summer 2010 www.vmvhypoallergenics.com
Happy Days
products. In this issue, we
launch three of them.
Our first “skinutraceutical”,
Know-It-Oil, an immaculately
organic virgin coconut oil with
published clinical studies, de-
buts on page 6. Panacea may
be too strong a word, but for
all the good it does the skin
and body, not by much.
Our next launch — weird sci-
ence: Fawn and Launder, the
first truly hypoallergenic laun-
dry shampoo (page 3). It’s the
kind of product that no one
thinks a skin care company
should make but that we do
solely because people really
need it. For babies whose skin
is naturally more sensitive and
for adults with rash-, acne-, or
pigmentation-prone skin, its
gentleness is relief in a bottle.
What can I say? We make
weird wonderful.
Summer
Why else are we so busy?
Each year, as demand for
our popular Armada Sun and
Light Screens surges beyond
forecasts, our plant runs round
the clock to churn out gallons
of the stuff. With skin cancer
officially an epidemic (“En-
garde!”, page 10), this com-
mitment has taken on a new
gravity and exigency.
The elbow grease and science
notwithstanding, we’re not
immune to the hedonism, the
pure HAPPY of the season:
our new Meringue Makeup
(page 5) isn’t just smart (multi-
functional, dye-free, paraben-
free), it’s also simply very
pretty and pleasurable, smile-
inducingly light and fluffy —
as uplifting as summer should
be. And speaking of uplifting,
check out the darling paean to
The Big, Brave Boo-Boo Balm
CEO, Creative Director
VM V H Y P OA L L E RG E N I C S
twitter.com/LauraAtVMV
com > Ask VMV.
part of InSKIN may be reproduced without the prior written consent of VMV Hypoallergenics through VMV, Ltd.. InSKIN and VMV Hypoallergenics logos, various titles and headings, all text and images, and all product names herein, are trademarks of VMV Hypoallergenics through VMV, Ltd.. For enquiries, visit www.vmvhypoallergenics.
InSKIN is a registered trademark of and published by VMV HypoallergenicsTM through its partners, VMV, Ltd. and VMV USA, Ltd. Copyright © 2010 VMV, Ltd.. All rights reserved. Printed in RP. InSKIN is published quarterly. All products, images, text, and intellectual property Copyright © 2010 of VMV HypoallergenicsTM through VMV, Ltd.. No
INTRODUCING THE FIRST
EVER C L I N I C A L LY- VA L I DAT E D,
AND H Y P OA L L E R G E N I C , ANTI-MICROBIAL
& A N T I OX I DA N T L AU N D RY S H A M P O O f o r t h e c l o t h i n g a n d
l i n e n s o f b a b i e s & t h o s e w i t h e x t r a s e n s i t i v e s k i n , a c n e,
pigmentations OR Clothing Contact Dermatitis
F
A
TM
W
N
(“One Boo-Bootiful Friend-
TM
ship) on page 10).
If I may get personal for a min-
ute, we’ve another “launch”
that we’re celebrating: my
&
husband and I welcomed our
L
second child just a few weeks
ago. I bring it up because
the sleepless nights and glee
at new milestones mirror
A
somewhat the effort and
exhilaration of VMV “summer
camp” — complete with our
new launch “babies” but with
far less cooing. I also mention
U
it because it makes me happy
— and happy is something
Making a chore so much more ...
we believe should be shared What have we made now? A uniquely skin-safe, ultra-gentle laundry shampoo (so mild you could, in a real
as genuinely and copiously as pinch, bathe with it!). What in heaven’s name for? Laundering the clothing and linens of infants and children;
N
possible. Here’s to your happy, those with extra-dry, sensitive, atopic, or hyperpigmented skin; or those with contact acne and/or clothing
and to a summer filled with contact dermatitis. It even has monolaurin, a natural, gentle, coconut-derived anti-microbial plus a skin-soothing
bright, sunshine-y days! antioxidant. We’ve made a coddling laundering, a cosseting launderette. Ultimately, what we’ve created, is
... a unique opportunity to fawn as you launder.
D
There are a few concepts here that may give you cause for pause. Laundry as a chance to pamper? How can a
TM
backbreaking load, a muggy basement and sorting through three-day-old gym socks have anything to do with
the warm pleasantries of coddling? Fawn & Launder may not transform the wash into a chore to adore but it
E
can perhaps help lessen its drudgery if you think of how much gentle comfort you’ll be giving and getting for
your efforts. What’s more, if a simple switch to a skin-safe laundry shampoo means sustained relief from itching,
particularly if baby’s been fussy and unable to sleep from dry, scratchy skin — the TLC becomes far less abstract.
R
Can a laundry shampoo be influential on skin? That’s the other eyebrow-raising idea. How can something as dis-
tant as the soap on our clothes interact with our skin enough to cause problems? It wasn’t immediately obvious to
us either. In fact, when our founding dermatologist-dermatopathologist told us she wanted to make a skin-safe de-
tergent, we thought she was kidding: we make so many products, all we’re missing is a laundry soap! She didn’t get
the joke. One patient, good-natured lecture later, she had us lock, stock and laundry bag. (continued on page 4)
www.vmvhypoallergenics.com summer 2010 V M V I n S K I N | 3
MAKING A CHORE SO MUCH MORE 3) Monolaurin: While extremely gentle, we wanted a real clean, too. Monolaurin pro-
TY UPLIF
(continued from page 3) vides effective antimicrobial protection. We even tossed in an antioxidant to help soothe
irritated skin and glycerin for moisturization. E T T
How can laundry soap affect skin? Acne on

PR

ED
your cheek on the side where you sleep? Spots 4) Clean. It’s a real clean, but your clothes will never have been cared for more kindly.
that don’t disappear even with proper therapy and
prevention? Dark or itchy underarms? Unexplained Who benefits most from Fawn & Launder?
redness, rashes, or dryness on various parts of
1) Infants and Children ... because baby skin can be highly sensitive (studies have
the body? Detergents with allergens can cause or
shown percentages as high as 44-51% of children reacting to at least one allergen), be-
contribute to contact acne, hyperpigmentations
cause babies absorb anything topically applied more than adults, and because infant skin
or clothing contact dermatitis on skin all over.
is newer and still building up its defenses. As a rule, anything that goes on or near baby’s
Imagine the discomfort they can cause on delicate
skin should be very gentle yet still protect against micro-organisms.
baby skin.

Our founding physician regularly sees patients

that require comprehensively managed care such
as psoriasis or stubborn eczema, “mysterious”
problems such as itching on the body (revealed by
patch testing to be a sensitivity to the dye used in
jeans or the elastics in underwear), as well as ba-
bies with widespread atopic dermatitis. In addition
2) Children and Adults with Dry Skin, Eczema, Atopic Dermatitis ...
because treatment options can be limited for young patients and because topical steroids
— while able to bring temporary relief from rashes and itching — are normally not recom-
buoyant
BEAUTY
mended for long-term use even among adults.
3) Those with Clothing Contact Dermatitis or other Medically-Man-
aged Skin Conditions ... because for many of these conditions, prevention is either
as important as therapy or is the primary therapy.

NEW DYE*-&-PARABEN-FREE
to therapy, she’s been prescribing an early version
Need extra care where you can get it? Get to fawning in your laundering. Soon at all
of Fawn & Launder (almost all our products start
VMV Skin-Specialist Boutiques, internationally in select stores where VMV is sold, and
off as prescriptions in clinics) for decades. The ef-
online at vmvhypoallergenics.com.
lighter-than-air
meringue
fect is often dramatic: simply by switching laundry
soaps and avoiding as many other allergens as pos-
sible, the conditions clear up remarkably.

Why use Fawn & Launder? TIP!

Why am I so “Heat”chy!
MAKEUP
1) Unequaled skin safety:
Itching can be as common a bother in summer as bugs. Heat causes

Many “hypoallergenic” dryness, and micro-organisms — which flourish in the heat — love entering breaks
in dry skin. When they do, scratching leads to more fissures and an itchy cycle

detergents are begins. Why else? Heat and light can stimulate allergens like fragrance to act more
powerfully, so even small doses that might normally be better tolerated can quickly
loaded with fragrance cause rashes or darkening. Plus, heat can make sensitivities more pronounced — it’s
why rashes tend to redden and itch more when it’s hot. It’s also why avoiding well- Picnics, popsicles, toes in sand, reading on grass, cocktails at sunset. What better season to TIP! Summer
(just take a whiff!) & known triggers like dyes, preservatives and fragrances is especially important in the debut the cheeriest makeup? All new, limited edition Meringue Makeup. Puff pastry-soft, Beauty
other allergens — summer, even in your laundry detergent. When summer temperatures + excessive
sweating combine, allergens in some detergents can leach out onto the skin ... and
quick, easy color for eyes and cheeks, even lips (when you’re dressing light, you’ll appreci-
ate so many uses in such little pots). Rich mineral pigments for superior color — vivid hues
Keep both color & texture light!

all of which can be then it’s scratch central. at first swipe that blend beautifully with your finger or favorite makeup brush. Their wistfully
Skin Savvy 60 foundation provides high-
SPF protection (no need for another layer

extremely irritating to whipped texture and lighter-than-air feel make them perfect for the muggiest of days. The
of sunscreen) + pore-friendly coverage.

babies & to adults with

I’m a lobster!
I forgot to reapply and am
sensitive skin.
badly burnt! What do I do?
Fawn & Launder is 100% All-Types-Of-Fragrance-, Immediately, take two aspirins (or if
Dye-, Phthalate-, Paraben-, and Preservative-Free. you’re allergic, ibuprofen or an anti-
It’s also Non-Comedogenic to prevent contact inflammatory that your doctor recom-
acne and free of photo-allergens to prevent pig- mends) and repeat after four hours.
mentations. Oral steroids may be needed, too. An
antihistamine can help prevent post-
2) Clinical study: In addition to our regular, inflammatory hyperpigmentation.
stringent usage and patch tests, we included Fawn Stay in a darkened room (even indoor
& Launder in a comparative trial for clothing lights can cause a photoreaction).
contact dermatitis that showed a significant
improvement in skin using hypoallergenic clothing
Drink lots of water. Repetitively apply
a soothing, reparative pure oil (sans
washed with this laundry shampoo. all additives) like our new Know-It-Oil
organic virgin coconut oil — it’s par-
2) VH -76/76: Fawn & Launder boasts the high-
ticularly soothing as a cold compress.
est Validated Hypoallergenicity rating, containing
If there’s swelling, keep the oil in the
0 of all 76 allergens most recently published by the
refrigerator and use as a cool butter
North American Contact Dermatitis Group and Eu-
on the skin. For severe cases, an ice
ropean Surveillance System on Contact Allergies.
bath may be indicated as well.
Fried Frizz
My hair got so dry this summer.
Any hair repair tips?
A great quick fix: apply Know-It-Oil
— its fatty acids are natural to cell
walls — then top off with a heavy
layer of petroleum jelly. Wrap hair
with a cool wet towel or, better still,
plastic cling wrap or a shower cap for
at least an hour.
Relative Danger
If you have someone in your family
who had melanoma, you’re at risk of
getting it yourself (as high as a 50%
greater chance if it’s a sibling or par-
ent). If skin cancer runs in your family,
be extra conscientious about annual
checkups with your dermatologist.
uplifting confectionary colors are dye-, paraben- and preservative-free — and come with an-
tioxidants and skin conditioners — so they’re as safe as they are sublime. The set of 5 shades
Our new Meringue Makeup provides
weightless, buildable color for eyes,
comes in precious faux leather coffrets perfect for gift giving or reusing as jewelry boxes.
cheeks and lips.
cinnamon cocoa rose ganache pistachio truf fle lemon sponge raspberry vanilla
A rich coppery chocolate. This complex, creamy rose is As fun and fresh as a sorbet Your pot of gold. This bright- A power nap in a pot! This
Takes eyes from très naturelle lovely for contouring lids. On in July but without the calo- ening eyeshadow also adds custardy cream has just a
hippie chick to smokey- cheeks it’s plum gorgeous; ries. This springy, universally subtle shimmer to brow-, whisper of pink. Instantly
eyed vixen. Use on cheeks on lips it’s a flattering bee- flattering chartreuse has an cheek- and collarbones, gives eyes a wide-awake
to bronze. SKINSIDER TIP: Try stung stain. Tiny gold flecks icey modern edge. Makes and gives lipstick a chic look. As the final step after
it on lips for a glamazonian add sophistication and re- dark eyes pop. Fabulous for sheen. Captures light beauti- other makeup, dot on inner
matte-frosted mocha. flect light for an optical “lift”. blending. fully: delivers a summery and outer corners of the eye,
luminosity and sparkle. and under the browbone.

*Except Rose Ganache.

4|VMV I nS K I N summer 2010 www.vmvhypoallergenics.com
 new product skintroduction

new.
1st-and-cold pressed. OIL & SUNDRY: FROM DERMIS TO DIET
That means as Used in cooking or on salads, or spread liberally

Know-
on skin, virgin coconut oil is a body’s best buddy
fresh-from-the-tree, This is one big health nut. Its juice is a great
electrolyte drink without the dyes and other additives BENEFITS BREAKDOWN*
non-processed as Of pure, unprocessed, additive-free, 1st-and-cold-pressed VCO

It-
of typical sports drinks. We derive monolaurin, a safe-

Oil!
yet-powerful antibiotic, antiviral, antifungal disinfectant
possible. It’s why our oil from it. It’s rich in hormones and antioxidants. Its oil
Trans Fat-Free Needs no processing.

Prevents Oxidation Cell-to-surface antioxidant benefits.

is so clear & aroma-free.
Our organic, clinical-grade virgin
coconut oil — far smarter than the
has natural antiviral properties and fatty acids native
Cholesterol-Free Heart healthy.
to skin, and is similar in chemical makeup to mother’s
milk. Its clinical uses include the management of Antiviral Properties Can help protect against infections.
psoriasis, herpes and various types of dermatitis. It’s Unrivaled Hydration With fatty acids native to skin.
one of the healthiest fats around, being cholesterol-
Conjunctive Care For some clinically-managed diseases.
and trans fat-free, and able to balance cell membrane
walls and prevent oxidation. And initial studies on its Anti-Inflammatory For aging, acne + other health problems.

average “care.” potential in HIV and cancer prevention are compelling. * from Verallo-Rowell VM. Rx Coconuts (The Perfect Health Nut). Philadelphia, PA: Xlibris Corp.; 2005

Prepped in the kitchen, dissected in the lab, smeared

on skin, the humble coconut does a body good.
Oil in all: Our founding dermatologist-
dermatopathologist regularly prescribes VCO
to treat or support the therapy of various
An oil-out nerd. conditions including psoriasis, herpes, atopic
There’s a lot of hype about this dermatitis, aging, dryness, and bed sores.
fabulously healthy oil. We’ve It’s a must as a highly inert, gentle cleanser
got the clinical studies to back for skin inflamed by a product or procedure
reaction. It’s a great antiviral gargle for sore
it up. They’re so good, they’ve
throats and mouth sores. It’s an ouchless
been published in not one but
antiviral-antibacterial wash for wounds and
a few dermatology journals infected areas all over the body. And, with fatty
and awarded at the World acids native to skin, it’s one of the single best
Congress of Dermatology. moisturizing ingredients around.
One for the dresser and
one for the ... larder?
On and in. This food-grade, organic skinutraceutical
is a true “oil”-rounder — as great for skin on the
outside as for skin (and cells, and heart, and overall TIP!
health) on the inside. So slather, drizzle and sauté how to eat “skin”
your way to better skin and nutrition.
We all know how good drinking lots of water is for our
complexion, but how else can we eat “skin”? 1) Avoid
inflammatory foods like chips, candy, and fruit drinks that
you don’t squeeze fresh yourself; 2) Get complex: instead of
simple white carbs, eat whole-grain pastas and breads, brown
sugar and wild rice. 3) Get more omega 3 oils by eating fish
like sardines and herring (also good because they’re small
and don’t accumulate many toxins). 4) “Cocoisine”: Instead
of canola or other vegetable oils, use virgin coconut oil for
cooking and baking, or to drizzle on your salad.

6|VMV I nS K I N summer 2010 www.vmvhypoallergenics.com www.vmvhypoallergenics.com summer 2010 V M V I n S K I N | 7


TIP! getting away
when the getting’s this good!
Locomotion commotion: our sought-after gifts set the stage for all manner of summer excursions.
your free gift* + key products = perfectly packed summer essentials
Ants In Your Pants Jaunts
When you know you’ll be sailing, biking or otherwise
frolicking all day. Stuff our fun summer tote with extreme
+
protection plus our special cool-down, anti-acne gel.
our tote, bucket hat, pouch, beach ball
plus Armada Sport, Armada Lip balm + Id
Monolaurin Gel
+
The Family “Far”
Our roomy day duffel and products to share amongst kids
and parents for everything from protection to washing up,
to dealing with bites and scuffs.
our large duffel + Armada Baby 50+ and
Grandma Minnie travel products
Glam Scram
This chic, genuine leather-and-canvas handbag fits far
more than its prim exterior suggests, but glam packing is
+
all about keeping it light: a daily protector to touch up
redness plus our new 3-in-1 eye-lip-cheek makeup.
our Jackie handbag plus Armada Post-
Procedure 50+ and new Meringue Makeup
* Free with your qualified purchase. Check with a VMV Skin-Specialist Boutique, counter, or vmvhypoallergenics.com for special offers.
Gifts, specials and mechanics may vary from country to country.
What Sweat Begets?
More oil production and facial zits for
TIP!
To Serve & Pore-tect! starters. Sweat can also trickle irritants
from hair products onto skin causing
“I bought this for my husband. His work as a police officer acne or rashes. It can cause sweat acne
on the back, arms, thighs and butt. And
requires him to wear a bullet proof vest and this caused sweat
it can even cause pimple-like eruptions
acne breakouts. After one day of using this product his skin is when using some sunscreens. In addi-
smooth and clear. Wow!!!! Now his co-workers want to know the tion to treating these various bumps, Id
name of this product. I think it may become part of the uniform.” Monolaurin Gel keeps skin cooler which,
besides being more comfortable, helps
- Mary, Los Angeles , CA, on blissworld.com arrest the big sweat threat.
skin focus
Always look on the bright side of life
Vibrant and glowing from head to toe, how can you not? Once limited to
facial care, active brightening therapy is finally available for skin all over
through new Illuminants+. Now, you can undress to impress.
* Illuminants+ Face-Hand-Body Lotion. Radiant, tone-balanced body
skin = you looking lighter (in more ways than one) in the buff! This unique
brightening body lotion is packed with microdermabrasion and lightening
actives, plus three antioxidants to help repair sun and environmental damage.
*
Illuminants+ Axillight Treatment Antiperspirant. No more furtive
pit checks. This singular product combines active lighteners plus soothing
antioxidants and the maximum non-prescription concentration of aluminum
chlorohydrate for ultra-control, all-day dryness. Sans irritants, it prevents
problems like underarm darkening, rashes, and itching.
* Illuminants+ Skin Lightening Regimen. Want a step-by-step guide
to all-over brilliance? Download the complete Illuminants+ Lightening,
Brightening, Hyperpigmentation Regimen from our online skintelligencenter
Corrective, tone
management +
brightening therapy
now from the face to the
neck, chest, underarms,
at vmvhypoallergenics.com. back, limbs and legs!
One Boo-Bootiful Friendship!
Some products lend themselves to fanaticism like our Armada
sun + light screens and Superskin toners. Now our Grandma
Minnie’s The Big, Brave Boo-Boo Balm seems headed toward cult
status. Intended as an ouchless antibacterial, antiviral, antifungal
disinfectant for kids’ “ow”ies, it’s morphed into a favorite of
customers of all ages for a myriad more uses. Here, three urban
gals from New York City and Chicago tell us some of the more
creative uses they have for this little miracle balm.
DIVERSI-FLY
Lauren’s list includes
“An amazing healer of traumatic burns like the one I got
after a bad chemical peel. My 2-day cure for minor psoriasis
outbreaks. For sun burn. To smooth down hair fly-aways. On
scars. I slather it all over my face when I travel as planes
MY BEST “FEND” seriously dry me out (sometimes the person sitting next to me
Sarah writes stares when I apply. I don’t care). And I’m sure you didn’t see
“This is disgusting but true. In the midst of allergy
this one coming: I use it for scuffs on my leather boots!”
season I was waking up everyday with dried
blood all over the inside of my nose. The scabs
hurt and when I removed them, my nose would E-V-E-R-Y-T-H-I-N-G
be raw and gross inside. One day, I massaged
a glob of my dear friend Boo Boo Balm up my
Risa uses her Boo-Boo Balm ...
“To keep bug bites small and less itchy and to prevent scarring.
nose before I went to bed. Not only did it stop For chronic dry, flaky skin especially if the skin’s broken and I can’t
use steroid cream. Rosacea and eczema. When I’m about to
the drying it also healed the wounds! I also put it
on any wound to fend off infections and make get, or already have, a pimple. As a nighttime under-eye cream,
it heal faster — since Boo Boo Balm I haven’t lip balm, cuticle cream, stubborn-eyeliner remover, and unruly
used Neosporin® ONCE. Boo Boo Balm takes the eyebrow tamer. It’s gentle enough to go ANYWHERE, So basically,
place of that and more without a doubt. I use it for everything! My boyfriend says I use Boo-Boo Balm like
I heart that stuff, I really do.” the dad in My Big Fat Greek Wedding uses Windex®.”
www.vmvhypoallergenics.com summer 2010 V M V I n S K I N | 9
 “I AM A PRO CYCLIST
WITH LIGHT SKIN WHO
TIP! TRAINS > 12,000 KM IN
THE HOT SUN. I CHOOSE
arms race
ARMADA
Add antioxidants to your arsenal but
don’t replace the sunscreen! In Better
SPORT 70
OVER ALL OTHER
Homes and Gardens, dermatologist- SUNSCREENS.
dermatopathologist Dr. Verallo-Rowell NOTHING
explains: “Unlike sunblock, where you
prevent the sun from producing chemical
COMPARES!” Ultra-high SPF + PFA. Exceptionally
light + comfortable even in
changes, antioxidants act later to quench ROB, BANGKOK
1 extreme outdoor conditions.
the fire that has already started.”
Christopher Weyant, The New Yorker August 9, 1999
© 2003 The New Yorker Collection from cartoonbank.com. All rights reserved.

FOR THE TOUCHIEST

SKIN

SKIN
SAVVY
60
BEST

engarde!we’vegot
FOR SKIN Skin Savvy 60. Finalist, Sun:

CONDITIONS Our best-selling Armada Face & Prestige.

Body Shield 60 in a lightweight, The Beauty Industry’s Highest Honor,
anti-blemish, gorgeous-finish the CEW Awards recognize the
MARTHA STEWART LIVING

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“THE BEST “SINGULARLY

SUNSCREEN I’VE THE BEST
EVER USED! SUNSCREEN
I’ve spent so much money
In their report “Skin Cancer Officially Considered an Epidemic in the United States”,2 searching for a sunscreen PRODUCTS ”
Health News Digest highlights the complete range of our Armada Sun + Light products.
that won’t cause breakouts
... my search is over.” ARMADA
ARMADA FACE
COVER
“A recently published study in The Archives of Dermatology confirms that non-melanoma skin cancer
is, for the first time, considered an epidemic in the United States.” The study’s “incidence-based model
FACE
indicates that the prevalence of a skin cancer history is about 5 times higher than that of breast or
prostate cancer and greater than the 31-year prevalence of all other cancers combined.” 3 COVER 30 45 + 60
ANONYMOUS, CONCORD, DR. BANYAN,
With skin cancer at epidemic proportions, it’s time to break out the big conditions. How legitimate are our studies? They’ve been published in peer- CA, ON DERMSTORE.COM WESTERN SPRINGS, IL
guns. Of course, and we’re proud as punch of this, we’ve been locked and reviewed medical journals and even awarded in medical conventions —
loaded for decades: we began making and testing sunscreens with the then about as strong a validation of a battle plan as you can get.
shockingly high SPF of 30 in the late 1980s when SPF 15 was considered
over the top — they’ve since come to include SPFs as high as 70-90. In 2002, If all this armament seems intimidating, remember that each Armada
product is formulated with VMV’s unequaled standards of hypoallergenicity;
“THE ONLY LIP
“TOP
NOTCH!”
Armada was one of the first sunblocks to prioritize high PFAs (protection
that each is non-comedogenic, ultra-light and comfortable even in hot, humid
against UVA) as well as SPF; was the first to include protection factors for
weather — robust on the outside, gentle on the inside, as it were. This unique BALM I KNOW
Visible and Infrared Light rays; and was the first with measured protection
combination of scientific rigor, skin safety and comfort has made them some WITH AN SPF 60!” ARMADA
BABY
against indoor light and heat sources — in this, they’re still unique.
of our most popular products around the globe, with legions of skinthusiastic
Our sunscreens are some of the few tested in vivo (on human volunteers) fans choosing Armada as their personal battalion against sun and light ARMADA
LIP 50+
as well as in vitro (in a laboratory) to confirm performance in actual-use damage. It’s an honor to be skin your service.

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1 Verallo-Rowell, VM in “Good. Day, Sunshine.” Better Homes and Gardens Jun. 2010.
2 http://www.healthnewsdigest.com/news/Cancer_Issues_660/Skin_Cancer_Officially_Considered_an_Epidemic_in_the_United_States.shtml
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3 Howard W. Rogers, MD, PhD; Martin A. Weinstock, MD, PhD; Ashlynne R. Harris; Michael R. Hinckley, MD; Steven R. Feldman, MD; Alan B. Fleischer,
SUNHEE’S BEAUTY BLOG,
MD; Brett M. Coldiron, MD. Incidence Estimate of Non-melanoma Skin Cancer in the United States, 2006. Arch Dermatol. 2010;146(3):283-287
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