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Marketing Communication Strategy

Name

Institution

Date
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Marketing Communication strategy

The general idea depicted in the advertisement is centralized in making a graphic

information which h in turn becomes a centre of interest. The background music comes as

another emphasizer in the situation, the whole scene is taken in the concept of the day to day

activities which at some point individuals seem to ignore (Parente and Strausbaugh-Hutchinson,

2014). Once they have seen the advertisement and a next moment they are faced with the same

situation then, it is remembered and caution is taken. An advertisement that I will take into

consideration is the soft drink advertisement with Coca-Cola, it is becoming easy for one to fall

for coca cola as the advertisement are cultured to entice as well as show the cohesion it brings to

the society when it is in cooperated into the daily food routines.

E-bay is a brand which tries to be conservative while making its advertisement, once it

was on the verge to create attention online keeping in mind that it is to go on top with its content

(Belch et.al, 2014). Thus, the execution in general made a significant SEO clicks which saw it

having up to 1 million views and 50 thousand social engagement.

The creativity perspective has a more captivating visualization which has an impact to the

viewers the use of a natural environment which is seldom seen in the cities makes an impression

to an individual to set for a walk. There is use of a soothing song which not only increases the

creativity but also enhances the delivery.

Plumbing and roof repairing company is one of the companies which makes use of the

UPS techniques. It comes about as the tendency of the advertisements as well as the framing and

target group are always set to a unique audience. The advertisements will keep on shifting

depending on the environment and services delivered. The need taken to have it accrue to use a
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USP is that they are specific in number as well as symbol which gives an increase to the

performance. It also has an inclusion of an easy to use kit which implies they are practically an

ironclad law in an instance.

Recognition is achieved in many ways and one of the advertisements agency or

companies which use this type of tool is the social media advertising platforms. It majorly puts

into emphasis the need to have recognition. The approach is well framed to be able to stage a

relatively strong message conveyance using the public to feed in information. When such is done,

an individual ends up making as well as providing information to the public and thus crates more

awareness of a brand.

The aspect of the use of high involvement technique comes out as a one time as well as

good tool for long-time customer retention which makes a significant birth to a large out reach

for an advertisement. This advertisement method makes a huge implication in the workforce, the

other type comes out to be the opposite but effective to different type of company. A well-

established company will tend not to spend so much in advertisement and thus the best tactical

approach to be used becomes the low involvement type (Luxton, Reid and Mavondo, 2015). An

area which tends to be generally smaller is the most targeted as the information is easily acquired.

In the other perspective, he use of information and transformation techniques at different

involvements will supplement other available ways already employed.

To be able to make a good selection for a celebrity endorser, in a more valuable instance

many companies come out and make a reliance to the Q rating to make an evaluation, it is also a

key factor considered by other advertising agencies (Bacile et.al, 2014). The role of the Q rating

makes an involvement of the performance index of the celebrity in many platforms and this
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increases the chances to have a more successful familiarity of the person or individual one

company or agency is hiring.

Expert endorsers have a wide range of platforms experience, it is then added to the

exposure one has to the industry and thus has a high chance to endorse a good rating. On the

other hand, there is a virtually large association of a celebrity endorser and the challenge

compared to expert endorser is that in this type of endorsement there is high chance involvement

of non-original as many factors may lead to rate them ending up not getting the required purpose

(Nobre and Silva, 2014).

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References

Parente, D. and Strausbaugh-Hutchinson, K., 2014. Advertising campaign strategy: A guide to

marketing communication plans. Cengage Learning.

Belch, G.E., Belch, M.A., Kerr, G.F. and Powell, I., 2014. Advertising: An integrated marketing

communication perspective. McGraw-Hill Education.

Luxton, S., Reid, M. and Mavondo, F., 2015. Integrated marketing communication capability and

brand performance. Journal of Advertising, 44(1), pp.37-46.

Bacile, T.J., Ye, C. and Swilley, E., 2014. From firm-controlled to consumer-contributed:

Consumer co-production of personal media marketing communication. Journal of

Interactive Marketing, 28(2), pp.117-133.

Csiksov, A., Antoov, M. and ulkov, K., 2014. Strategy in direct and interactive marketing

and integrated marketing communications. Procedia-Social and Behavioral Sciences, 116,

pp.1615-1619.

Nobre, H. and Silva, D., 2014. Social network marketing strategy and SME strategy

benefits. Journal of Transnational Management, 19(2), pp.138-151.