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Big Data in the Oil & Gas Industry

Rick Nicholson, Group Vice President


Agenda

 Big Data market overview


 Big Data in the oil & gas industry

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IDC Big Data Research Team

Dave Pearson (HW)


Nigel Wallis (SW)
Donna Taylor (HW)
Alys Woodward (SW)
Carla Arend (SW)
Dan Vesset (SW) Philip Carter (SW)
Carl Olofson (SW) Marianne Kolding (Svs)
Ashish Nadkarni (Storage) Tomoko Akagi (HW, SW, Svs)
Jean Bozman (Servers) Pavel Roland (HW)
Steve Conway (HPC) Thomas Vavra (SW)
Gard Little (Svs) Ranjit Rajan (SW)
Lucinda Borovick (NW) Vladimir Kroa (Svs)

Daniel Zoe-Jiminez (HW)


Sharon Tan (SW)
Vidhika Sehgal (Svs)
Alejandro Florean (HW, Svs) Craig Stires (SW)
Cesar Longa (SW)

Industry Leads: Health Cynthia Burghard


Energy Jill Feblowitz Manufacturing Simon Ellis
Financial Mike Versace Retail Greg Girard
Government Adelaide OBrien Communications - Deb Osswald

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IDC Definition: Big Data Technology
Big Data technologies describe a new generation of
technologies and architectures, designed to
economically extract value from very large
volumes of a wide variety of data, by enabling high
velocity capture, discovery and/or analysis

Terabytes Data Volume Petabytes+

Structured Data Variety Unstructured

Batch Data Velocity Streaming

$ Value $$$$$

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Big Data Technology Stack
Applications with functionality required to
support collaboration, scenario evaluation,
risk management, and decision capture
and retention

This layer includes software for ad-hoc


discovery, and deep analytics and software that
supports real-time analysis and automated,
rules-based transactional decision making.

Refers to software that processes and prepares


all types of data for analysis. This layer extracts,
cleanses, normalizes, tags, and integrates data.

The foundation of the stack includes the use of


industry standard servers, networks, storage, and
clustering software used for scale out deployment
of Big Data technology

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IDC Big Data Market Sizing

55 year
year CAGR
CAGR == 39.4%
39.4%
Source: IDC, March 2012. Note: Excludes Cloud Infrastructure for Big Data
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Market Sizing Criteria

Data collected
is more than
100TB Big Data
Two or more Technology
data formats
and/or sources Variety

Data is received Deployed on


via ultra-high- scale-out
speed streaming infrastructure Volume Value

High-speed
streaming data
Velocity
Data generated
is growing at
>60% per year

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Drivers

 Information overload
 Competitive differentiation through analytics
 New sources of revenue
 Process optimization
 Peer pressure

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Business Drivers and Imperatives
What are your organization's drivers for using big data technologies and approaches?

Source: IDC 2012 Vertical IT & Communications Survey


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Challenges and Inhibitors

 Lack of sufficient technology and analytic


skills
 Confusion about technology options
 Overemphasis on analytics at the expense of
pre- and post- analytics processes

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Its Not All About Technology
Q: What are the top IT challenges to Q: What are the top business challenges to
delivering a successful business analytics delivering a successful BI and analytics solution
solution? in your organization?

Source: IDC and Computerworld BI and Analytics Survey Research Group IT Survey, 2012, N = 111

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Oil & Gas Companies Not Familiar with Big Data

N=144

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Too Much Data vs. Big Data
 Volume
 Exploration Wide azimuth offshore seismic
Petabyte seismic data sets data acquisition
High performance computing
 Velocity
 Production Real-time streaming data from
Real-time SCADA and process drill-heads and equipment
control systems sensors
Downhole sensors  Variety
 Trading Structured, unstructured, semi-
structured (processed) data
Risk analysis and trade
simulation  Value
Increased speed to first oil
Increased production
Reduced risk
Reduced cost

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Barriers to Adoption of Big Data

N=144

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Additional Barriers

 Getting Big Data from here to there


Communications bandwidth limitations
National restrictions on data leaving the country
 Getting access to Big Data
Operators can see data on screens but it isnt stored
Oil field service firms store data but dont provide access
 Big Data is not just raw data
Raw data requires processing to be useful
Multiple steps in the processing workflow
Big Data applicable to some (but not all) steps

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Big Data Still in Experimental Stage

 Chevron proof-of-concept using Hadoop (IBM BigInsights) for


seismic data processing
 Shell piloting Hadoop in Amazon Virtual Private Cloud
(Amazon VPC) for seismic sensor data
 Cloudera Seismic Hadoop project combining Seismic Unix with
Apache Hadoop
 PointCross Seismic Data Server and Drilling Data Server using
Hadoop and NoSQL
 University of Stavanger data acquisition performance study
using Hadoop

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Emphasis on Operational Data

 Structured data (not unstructured web/social media data)


 Exploration seismic data processing
 Development competitive intelligence
 Drilling identifying anomalies based on multiple conditions
 Production production data processing
 Maintenance predictive maintenance

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First Stop Data Quality

 Use of Big Data to improve data quality and data loading to


feed existing HPC models
Pre-processing to identify data anomalies
Faster loading times
 Use of Big Data to run integrated asset models
Combination of seismic, drilling and production data
 Unconventional resources (shale gas, tight oil) will drive
innovation in the expanded use of Big Data

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Recommendations

 Leverage existing R&D or collaboration centers to explore


potential for Big Data
 Recognize value of untapped data assets in supporting fact-
based decision making and build use cases for Big Data
 Conduct gap analysis to determine Big Data technology and
staff requirements and understand how Big Data can
complement HPC
 Formulate Big Data strategy
 Consider a shared services or cloud model

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