PROFFESOR: INO KORBAKI

COMM 140
TZILIOU CHARIS-ARTEMIS
9/2/2008

SECTION 1

CHAPTER ONE
QUESTION
Can you thing of recent examples within your family or circle of friends where you
have used persuasion to build agreement or consensus or inspire action for another? Can
you thing of recent examples where you have been successfully persuaded? Write a brief
paragraph describing their top arguments and your responses to them. What could you do
as a communicator that might help this person see your point of view more clearly?

ANSWER
The most recent example that made me use persuasion to build agreement in my family
was when I wanted to agree with my father to go for holidays in our village despite the
fact that my mother and my brother wanted to go in an other place. I tried to give strong
points to agree with the opinion of my father and persuade the rest members of my
family.

I have been recently persuaded by my mother who gave me good points for take the
decision of going in an American university or a Greek university. She persuaded me
immediately without having the chance to tell her what I thing for this issue.

Her top arguments were that the education that I will get will be more advanced in an
American university that in a Greek university. There I will have the chance to learn the
language better and if I decide to go and leave in America I will have all the goods of a
good education and I will be prepared. She persuaded me immediately and I agreed with
her. The next step was action, to do what she told me.
As a communicator I should have gave her my points and my thoughts why I want to go
in a Greek university.

CHAPTER FIVE

QUESTION
Addressing all media list contacts to” Editor-in-chief” would be simple, but not as
effective as listing specific contacts for specific areas. Think of a particular news medium
you follow-a newspaper, magazine, television channel or network, online publication or
radio station. Can you brainstorm all of the possible departments, shows and individuals
you could include on a media list for that outlet and list them?

ANSWER

MEDIA LIST OF THE MAGAZIN “SHE”

EDITOR
Deputy Editor
Website editor
Associate editor/lifestyle
Editor’s assistant

DESIGN
Art director
Associate art director
Designer
Acting picture editor

FEATURES
Features editor
Senior writer/commissioning
Features assistant

FASHION & BEAUTY

Fashion director
Deputy fashion & shopping editor
Fashion co-coordinator
Beauty director
Beauty assistant
COPY
Chief sub-editor
Deputy Chief Sub-editor
Acting deputy chief sub-editor
Senior sub-editor

PUBLISHING
Group publishing director
PA to group publishing director
Editorial business manager
Acting editorial business manager

ADVERTISING SALES
Advertisements director
Advertising manager
Senior sales executives
Advertising assistant

PROMOTION &MARKETING
Group promotion director
Promotions manager
Senior promotions executives
Promotions executives
Promotions art director
Promotions project manager
Promotions project executives
Head and direct marketing& commercial development
Senior news trade marketing executive
Marketing manager
Group marketing manager
Director of natmag direct
Regional sales director
Italian and Swiss agent
Syndication
Hearst international editions

PRODUCTION
Production manager
Production assistant
Ad production controller
Ad production manager
Reprographic manager
Reproduction
Printing

THE NATIONAL MAGAZINE COMPANY

Managing director
Editorial director
Group manufacturing director
Group circulation& marketing director
General Manager

SECTION 2

CHAPTER SEVEN

QUESTION
Imagine that you are responsible for the introduction of a new product, and you want to
use the most advanced technological tools available to you to get the word out to the
media and directly to publics. Pick your product and write outlines for five specific
strategies you would use employing technology.

ANSWER
My product will be a lipstick and the technological strategy I will choose is first the
internet, second the television, third the radio, then the print media and then the films.
CHAPTER EIGHT

QUESTION
Answer the following questions and discover your own visual style:
My favorite style of type is because:
If I were to choose a professional-looking typeface, I would select:
If I were to choose a typeface that expressed joy, I would select:
If I were to choose a typeface that suggested excitement, I would select:
One of the most creative uses of white space I have seen recently was (describe):
I think that white space in a design is the best to use when you want to:
Describe your favorite type [i.e., subject] of photograph:

Name three organizations or companies whose logos you would instantly recognize.
Write a short paragraph about each, describing what you find to be most striking or
memorable to you about those designs. Why do they evoke an association with the
particular company or organization?

ANSWER
My favorite style of type is Serifs, modern and traditional too because I use them a lot in
my projects and my work.

If I were to choose a professional-looking typeface, I would select Serifs because are the
best fonts for reading texts something that it is very useful if you have to reed long text.

If I were to choose a typeface that expressed joy, I would select freestyle types because
they express a sense of artistry and creation that is enjoyable.

If I were to choose a typeface that suggested excitement, I would select Script because
this typeface evokes elegance, formality, and a sense of celebration.

One of the most creative uses of white space I have seen recently was (describe):

I think that white space in a design is the best to use when you want to attract people’s
interest. By using white space you add a complementary contrast in your design.

One company that I instantly recognize its logo is COCA-COLA. The trademarked
Coca Cola name in white Spenserian script is very famous.itis a logo that
almosteveryperson in the world can recognize. The white words make a contrast with the
red font, and issometing that attracts the glance.
 An organization that I instantly recognize its logo too is GREENPEACE. The letters are
in green color something that make you thing abut the nature. By this logo
GREENPEACE attract people that are sensitize for the nature.

An other logo that I instantly recognize is the one of NIKE. The logo represents the
wing of the Greek Goddess. The Nike logo is a classic case of a company gradually
simplifying its corporate identity as its frame increases.

SECTION3

CHAPTER TWELVE
QUESTION
Select the text of a historic speech that you think is well written. Describe three
specific writing techniques that you believe help contribute to its value. Finally, imagine
that a contemporary speaker were to deliver the same speech. How might you suggest
visual aids be used to enhance the power of such a presentation? Be sure to give the
following information: SPEECH TITLE & ORIGINAL SPEAKER; OCCASION OF
SPEECH & AUDIENCE; THREE WINNING ATTRIBUTES; VISUAL AID
SUGGESTIONS

ANSWER
SPEECH TITLE: Apology

ORIGINAL SPEAKER: Socrates

OCCASION OF SPEECH: Socrates defends himself against the charges of being a man
"who corrupted the young, did not believe in the gods, and created new deities".

AUDIENCE: men of Athens

THREE WINNING ATTRIBUTES: The Apology can be divided into three parts. The
first part is Socrates’ own defense of himself and includes the most famous parts of the
text, namely his recounting of the Oracle at Delphi and his cross-examination of Meletus.
The second part is the verdict, and the third part is the punishment.
VISUAL AID SUGGESTIONS: the speaker for having a visual aid should develop an
Informative speech topic, Prepare visual aids in advance. And Keep them simple and
clear not cluttered.

CHAPTER THIRTEEN

QUESTION
Find an example of a PSA in your local paper. Analyze how well you thing it
communicated its message along the following parameters. Suggest what, if anything,
you might have done differently.

PSA subject
PSA sponsor
Publication& Date
Headline
Graphic or Photo
Copy
Call-to-Action

ANSWER

PSA subject: an exhibition

PSA sponsor: john melaniths
Publication& Date: 02/02/2008
Headline :<< odusseas ws faoust>>
Graphic or Photo:
Copy: odusseas is presented by the artist during his arrival in Ithaki
Call-to-Action: people has to come and experience the life of odusseas

What I would have done differently would be the marketing. There were not a lot of
people that come to this exhibition due to the poor marketing it had.
 SECTION 4
CHAPTER FIFTEEN

QUESTION
Review the checklists and tips contained in this chapter and attend a “special event” in
your community. Pretending that you were responsible for organizing this event, evaluate
it according to the points outlined in the logistics checklist on pages 315-318. What do
you notice, as a careful observer, about how well things were organized? What did you
really admire? What aspects would you alter?

Evaluation of Special Event

Name of Event
Time
Sponsoring Organization
Targeting Publics
Description of program
PR logistics you admire and why
PR logistics you would change, and why

ANSWER
Evaluation of Special Event
Name of Event: “Fashion Life”

Time: 09:00

Sponsoring Organization: DEWARS AND VODAFONE

Targeting Publics: young persons and people who are interesting for fashion

Description of program: presentation of a new collection of a famous Greek designer

PR logistics you admire and why: the facilities and equipment rental was perfect as the
firs-aid station too, ambulance, medical personnel on standby was perfectly organized.

There were a problem at the beginning with the electricity due to the bad weather but
everything went well. The food service and the decoration were very good. Everything
seemed to be well organized everyone were satisfied.
PR logistics you would change, and why: all the PR logistics that took place was perfect
unless the timing. At the begging of the event we were the half persons than we were at
10:30.

CHAPTER SIXTEEN

QUESTION
Your pr client is a family resort near your community that offers various outdoor
activities for all members of the family. Make up a name for the resort, picture its
location and list five outdoor activities the resort features. Next, get on your computer
and write one-page feature aimed at attracting families to the resort. Write the article
straight through without using references other than the spelling checker or grammar
checker on your computer. How many times did you have to go back and correct an error
or deal with a question the computer noted?

ANSWER

The name of the resort that is pictured is “family

dream». It is an escape of the ordinary routine for all the

members of the family. It has all the comforts and

especially many activities that all the members can join and have fun. In this resort the

activities that are most famous are swimming, boating that includes also pedal boats,

canoeing and kayaking. Also there are 4 Plexipave courts for tennis, basketball and ball hockey.

An other famous activity in this resort is Saturday evening dinner-dances and beach volleyball.

I used the spelling checker and grammar checker very often. I made many changes in my
text.