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Illinois State University May 2017
GPA: 4.0, Bachelor of Arts, Public Relations (CEPR Accredited) Normal, Illinois
Minor: Civic Engagement and Responsibility
Academic Honors & Awards
Illinois State University Presidential Scholarship
Awarded to a select group of incoming freshmen, the Presidential Scholarship reflects a strong dedication to
excellence both in academics and in leadership.
School of Communication Outstanding Student in Public Relations
Awarded to one graduating senior, the Outstanding Student award reflects dedication to the field of PR,
outstanding academic work, and excellent teamwork skills within program courses.
Honors Program, Dean's List, Summa Cum Laude
Related Experience:
Digital Marketing Lead Intern, Illinois State University Office of Admissions August 2015 May 2017
Led a team of ten interns to create social media content to attract prospective students
Project managed and directed intern-created campaigns and initiatives
Pioneered new tactics such as Snapchat and BuzzFeed to appeal to target demographic
Created content for Twitter, Instagram, Facebook, Facebook Live, Spotify, and Tumblr
Marketing Student Worker, Illinois State University Student Health Services August 2015 May 2016
Promoted services offered by Health Services through outreach events
Managed Facebook and Twitter pages resulting in an increase in daily Twitter impressions by 300%
Designed promotional materials using Adobe Illustrator, Photoshop, and InDesign
Developed press kits and social media kits to promote flu vaccination campaign
Digital Marketing Intern, Illinois State University Office of Admissions January 2015 May 2015
Planned, executed and evaluated a social media campaign to attract prospective students
Created content for social media using photo editing software such as Canva and Photoshop
Wrote blog posts about my experiences in college to appeal to perspective students
Worked on a team of interns to plan and execute events and campaigns for the Office of Admissions
Leadership Experience:
President, Cru at Illinois State May 2015 May 2017
Directed student leadership of 115-member student organization, one of the largest on ISUs campus
Managed interest-and-geographically targeted Facebook Ads to increase awareness among new students
Mentored and encouraged four younger students one-on-one on weekly basis
Organized and led a 75-person weekly meeting, fostering a welcome and fun environment
Utilized social media, website, and events to build awareness, resulting in a 15% increase in Facebook followers
Relations Committee Manager, ISU Public Relations Student Society of America January 2015 May 2015
Led 15-person team of writers on the publication of chapter newsletter and blog
Edited all chapter publications according to Associated Press and PRSSA styles
Recruited and inspired writers from the chapter to improve their writing and portfolios
Experience with Adobe Creative Suite, including Photoshop, Illustrator, and InDesign
Analyzing digital media with NUVI, Twitter Analytics, Facebook and Instagram Insights, and Snaplytics
o Google Analytics Individual Qualification (IQ) certified through Google Analytics Academy
o Researched presidential campaign Twitter sentiment with NUVI for Commission of Presidential Debates
Expertise in the advanced functions of social tools Facebook (including Live and Ads), Instagram (including
Stories, Live, and Boomerang), BuzzFeed Community, Twitter, Spotify, Snapchat, Tumblr, and Storify
Focus group and survey design and implementation for consumer research
Experience writing and editing according to Associated Press Style
Hobby-level photography with DSLR; photo editing with Adobe Lightroom