Express and Advanced

Video Specializations

Speaker Name
Speaker Title

August 2015
Agenda

Cisco Partner Ecosystem Update

Overview of TelePresence
Video ATP transition
Express and Advanced Video
Specialization
Existing Video ATP Partners Transition
Plan to Video Specialization
Getting Started

2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2
Specialization Evolution Express and Advanced Video
Solutions Cloud/Managed
Architecture Services
Competency

Master Master Collaboration Master Enterprise Master Cloud Builder Master SP CMSP Master
Master Security
Partner Networks Technology

Advanced Advanced SP
Advanced EN Technology Integrated
Data Center
Architecture Architecture Infrastructure
Architecture
Advanced
Advanced Collaboration Advanced Advanced Security Advanced Advanced SP CMSP Advanced
Unified Access Architecture Unified Fabric Technology-Routing Enterprise Mobility
Partner Architecture

Advanced Advanced Core Advanced Advanced SP Internet of Things

Video and WAN Unified Computing Technology-Mobility (IoT) Specialization

Advanced SP
Express Technology-Optical
Video
Express Foundation
Express Express Express Security
CMSP Express
Partner Collaboration
Small and Mid-size
Business

Existing Specialization New Specialization Not Launched

NEW Specialization On Hold

2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3
Agenda

Cisco Partner Ecosystem Update

Overview of TelePresence
Video ATP transition
Express and Advanced Video
Specialization
Existing Video ATP Partners Transition
Plan to Video Specialization
Getting Started

2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4
New Strategy for Cisco Video Collaboration Products

Priced Greater Much

to Scale Experiences Simpler

1
2 3

2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5
Why Change the Video Program Now?

Market has Changed

Existing program implemented upon integration of Tandberg, 4+ years ago. At that time, video was a standalone unique
set of hardware, software solutions industry wide.

Cisco and the industry are transitioning to Video, becoming part of a Unified Communications strategy and platform.

Benefits to Cisco and Partners

Develop a Channel Partner Program that leverages Ciscos market leading position in both UC and Video.

By combining technology platforms and programs, Cisco will continue to drive competitive advantage,
especially when compared to UC or Video only vendors.

Partners able to support Customers across the entire UC platform.

Simplify, take cost, time and expense out of the existing program.

2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6
ATP Program Transition in FY15

FY14 FY15

Video Programs Video Programs

EOL New
Express ATP
Express Video Specialization (EVS)

Advanced ATP EOL

(Host and Satellite) New
Advanced Video
Advanced Plus ATP Specialization (AVS)
EOL
(Host and Satellite)

Master ATP Master ATP

(Host and Satellite) NO CHANGE (Host and Satellite)

2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7
Overview of Video ATP Transition

Launch Two Specializations: October 27, 2014

Express Video Specialization
Advanced Video Specialization
Maintain TelePresence Video Master ATP level
End-of-Life ATP Programs: July 25, 2015 2014
Express, Advanced, Advanced Satellite, Advanced Plus,
Advanced Plus Satellite
2015
ATP to Video Specialization transition deadline:
July 25, 2015

2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8
Video Specializations Are Designed for:

Existing TelePresence Video ATP partners (at the Express, Advanced,

Advanced Satellite, Advanced Plus, Advanced Plus Satellite levels)
TelePresence SMB Partners
Advanced Collaboration Architecture Specialized and Express Collaboration
Specialized Partners looking for advanced Video expertise
Partners moving to Video and Collaboration for the first time

2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9
Agenda

Cisco Partner Ecosystem Update

Overview of TelePresence
Video ATP transition
Express and Advanced Video
Specialization
Existing Video ATP Partners Transition
Plan to Video Specialization
Getting Started

2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10
Express Video Specialization (EVS)

New entry point that allows you to get your Video

Collaboration business going faster.
Access to the tools that will help you sell, deploy,
and service your video portfolio.
Benefits
Spend less time and money for training
Eligible for Cisco Select Certification
Enhanced profitability with Ciscos Value Incentive Program (VIP)
Incentive programs (SIP, OIP, TIP, NFR)
Boost profits by offering Cisco Branded Services

2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 11
Advanced Video Specialization (AVS)

Provides the solution set to support your video

collaboration business needs from the desktop to the
boardroom.
Provides expertise in deploying collaboration video
endpoints, infrastructure solutions, and managed video
conferencing.
Benefits
Eligible for Cisco Premier Certification
Get Value Incentive Program (VIP) rewards
Incentive programs (SIP, OIP, TIP, NFR)
Boost profits by offering Cisco Branded Services and Collaborative Services.

2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 12
Training and Exam: Express Video Specialization

Account Manager Engineer

Exam Exam
E-Learning Training
Cisco Video Solution Implementing Cisco
Sales Representative TelePresence Video Solution
(700-001 VSSR) Part 1 (500-007 VTVS1)
1 hour 1.25 hours Exam and Training
Total Cost
Training Training (New Partners) ~$680
Total Hours
Cisco Video Solution Implementing Cisco ~17 hours, 15 min
Sales Course (CVSS) TelePresence Video Solution
3 hours Part 1 (VTVS1)
12 hours

NOTE: All costs and duration are approximate and may vary by region
Training is recommended, not mandatory. Exams are REQUIRED
No role sharing allowed between AM, Engineer role.
18 Hours (Training/Exam Hours) of AM and Engineer can be counted toward Advanced Video Specialization (AVS) or Express Collaboration Specialization (ECS)

2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 13
Training and Exam: Advanced Video Specialization

Account Manager System Engineer Field Engineer

Exams Exam Exam E-Learning Training

1. Cisco Video Solution Sales Implementing Cisco Implementing Cisco Instructor-led Training
Representative (700-001 VSSR)
1 hour TelePresence Video Solution TelePresence Video Solution
2. Selling Business Outcomes Part 1 (500-007 VTVS1) Part 2 (500-006 VTVS2)
(#810-401 or #810-403) 1 hour, 15 min 1 hour, 30 min
1 hour
Exam and Training
Total Cost (New
Training Training Training Partners) ~ $5,575
1. Cisco Video Solution Sales Implementing Cisco Implementing Cisco Total Hours ~ 65 hours
Course (CVSS)
3 hours TelePresence Video Solution TelePresence Video Solution
2. Selling Business Outcomes Part 1 (VTVS1) Part 2 (VTVS2)
6 hours 12 hours 40 hours

NOTE: All costs and duration are approximate and may vary by region
Training is recommended, not mandatory. Exams are REQUIRED
No role sharing allowed between AM, SE, FE role.
25 Hours (Training/Exam Hours) of AM and SE can be counted toward Express Collaboration Specialization (ECS)

2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 14
Agenda

Cisco Partner Ecosystem Update

Overview of TelePresence
Video ATP transition
Express and Advanced Video
Specialization
Existing Video ATP Partners
Transition Plan to Video
Specialization
Getting Started
2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 15
Collaboration Program Choices for Video Partners
(in FY15)

Express Advanced Advanced

EVS: Express Video
Specialization ATP (Host and Satellite) ATP Plus ATP
AVS: Advanced Video
Specialization

ECS: Express Collaboration

Specialization EVS AVS AVS

ACAS: Advanced
Collaboration Architecture AVS Master ATP Master ATP
Specialization
ECS ECS ECS
SMB: Small Midsize
Business Specialization
ACAS ACAS ACAS
Master ATP: TelePresence
Video Master ATP
SMB

2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 16
Transition Plan for Current Video ATP Partners

Effective October 27, 2014 the following actions have been

implemented for existing TelePresence Video ATP partners:
ATP anniversary date is extended to July 25, 2015. Partners are no longer required to apply for Cisco TelePresence Video
ATP renewal.
ATP benefits will continue until July 25, 2015.
A transition timeline to either Express Video Specialization or Advanced Video Specialization has been established
with a deadline of July 25, 2015.
Other Cisco Collaboration Programs (Express Collaboration Specialization or Advanced Collaboration Architecture
Specialization or Cisco TelePresence Video Master ATP) are available as alternative program choices for partners to choose
from, based on their business needs.
Partners need to meet Video Specialization program requirements to obtain Specialization badge.
Partners obtaining Video Specialization will have TelePresence Video ATP authorization removed.

For best migration plan, please reach out to Partner Account Manager (PAM) or Distributor.

2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 17
Gain expertise on Video Products based on training
available with various Video Programs
Express Video Advanced Video TelePresence Video
Specialization (EVS)* provides training Specialization (AVS)** provides training Master ATP provides training on these
on these Video products on these Video products Video products
Precision HD Camera
Includes all Express Video Includes all Advanced Video
SX10, SX20 SX 80, C90
Specialization, plus: Specialization plus:
Integrator C40/60 (End-Of-Sale 12/14)
EX 60 (End-Of-Sale 12/14)
VCS Control + FindMe
EX 90, DX 650, 70 and 80 TelePresence IX5000
MX200, MX300, MX 700, MX 800 VCS Expressway
TelePresence IX9000
TelePresence Mgmt Suite MCU 4510/4515/4520
VPOD for TX 9000
VCS Starter Pack TelePresence Server
VCS Control + FindMe TS8710
Virtual option available MSE 8000 Series
VCS Expressway 8510/8710/8330/8321/8420
Virtual option available
Gateways ISDN, Serial, PRI ISDN,
Conductor (Appliance or Virtual)
MPM 310/320 /400v Advanced Media
*Express Collaboration
TelePresence Server TX 1310 (End-Of-Sale 12/14)
Specialization (ECS) partners
7010 / Virtual CTS 500 (End-Of-Sale 12/14)
have access to Express ATP/
MCU 4501/4505 / 5310 / 5320 VPOD for CTS 500 (End-Of-Sale
Specialization Video products.
Capture-Transform-Share (CXS) 12/14)
TelePresence Content Server
Show & Share
**Advanced Collaboration
MXE 3500 Architecture Specialization
WebEx Meeting Center (ACAS) partners have access to
Collaboration Meeting Room (CMR) Advanced ATP/Specialization
Hybrid Video products.
Cloud
2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 18
Agenda

Cisco Partner Ecosystem Update

Overview of TelePresence
Video ATP transition
Express and Advanced Video
Specialization
Existing Video ATP Partners Transition
Plan to Video Specialization
Getting Started

2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 19
Apply for Advanced or Express Video Specialization

Apply via the CSApp tool

located on the
Advanced or Express
Video Specialization
Partner Central page.

2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 20
Next Steps

1 Learn about the Cisco Partner Ecosystem evolution

2 Evaluate your Video business investment strategy

3 Leverage Video Specialization Partner Central web sites

4 Apply for the Video Specialization of your choice

www.cisco.com/go/expressvideo
www.cisco.com/go/advancedvideo
2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 21
Partner Resources

Cisco Collaboration Programs

www.cisco.com/go/specializations
Express Video Specialization
www.cisco.com/go/expressvideo
Advanced Video Specialization
www.cisco.com/go/advancedvideo
Cisco Value Incentive Program
www.cisco.com/go/vip

2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 22
Thank you.